PRODUCT DEVELOPMENT PROCESS ON PRESENTED BY:- DEEPAK KUMAR DAS (G.L) RUTUPARNA MUDULI SANGRAM KESHARI DAS S.K.SAFIRUDIN
CONTENTS BACKGROUND PREPARATION OF NEW PRODUCT. PROCESS OF PRODUCT DEVELOPMENT COMPOSITION OF COCA-COLA REFERENCE ANY QUESTION THANK YOU
BACKGROUNDCOCA – COLA is an American multinational beveragecorporation and manufacture, retailer ,marketer ofnon-alcoholic beverage concentrates and syrups.The COCO-COLA formula and brand was brought in1889 by ASA CANDLER , who incorporated the COCA-COLA company in 1892.The head quarter of COCA-COLA is situated inATLANTA,GEORGIA,UNITED STATEThe current chairman and CEO of COCA-COLAcompany is MR MUHTAR KENT.
PRODUCT DEVELOPMENT In business, new product development (NPD) is the term used to describe the complete process of bringing a new product to market.There are two parallel paths involved in the NPD process:, product design marketing analysis. product life cycle management used to maintain or grow their market share.
New Product Development ProcessStep 4. Marketing Strategy Development Marketing Strategy Statement Formulation Part One - Overall: Target Market Planned Product Positioning Sales & Profit Goals Market Share Part Two - Short-Term: Product’s Planned Price Distribution Marketing Budget Part Three - Long-Term: Sales & Profit Goals Marketing Mix Strategy
New Product Development ProcessStep 2. Idea Screening • Process to spot good ideas and drop poor ones • Criteria – Market Size – Product Price – Development Time & Costs – Manufacturing Costs – Rate of Return
New Product Development ProcessStep 3. Concept Development & Testing 1. Develop Product Ideas into Alternative Product Concepts 2. Concept Testing - Test the Product Concepts with Groups of Target Customers 3. Choose the Best One
New Product Development ProcessStep 1. Idea Generation Systematic Search for New Product Ideas Internal sources Customers Competitors Distributors Suppliers
New Product Development ProcessStep 5. Business AnalysisStep 6. Product Development Business Analysis Review of Product Sales, Costs, and Profits Projections to See if They Meet Company Objectives If No, Eliminate Product Concept If Yes, Move to Product Development
New Product Development ProcessStep 7. Test Marketing A Standard Test Market Controlled Test Market Full marketing campaign A few stores that have in a small number of agreed to carry new representative cities. products for a fee. Simulated Test Market Test in a simulated shopping environment to a sample of consumers.
New Product Development Process• Idea Generation and Screening• Concept Development and Testing• Marketing Strategy• Business Analysis• Product Development• Test Marketing• Commercialization
PRODUCT DEVELOPMENT PROCESS Unloading UNCASER WASHING Bottle washes MACHINE ASEBE MACHINE MACHINE Sending Find out defect Filling SealingPRINTING CROWNING liquid SILLER MACHINEMACHINE To put bottle Arrenage To detect inside a the case FINAL FINAL CASER case PALETIZOR PRODUCT INSPECTOR MACHINE defect
COMPOSITION OF COCA-COLAIt contents sugar, caramel color, caffeine,phosphoric acid, coca extract , cola nutextract, lime extract, vanilla and glycerin.The COLA taste mainly come from VANILLAand CINNAMON.The various flavors are ORANGE,LIME andLEMON .It produces different type of soft-drinks.Like:-Thums-up, Pepsi, 7up, Sprite, Mirinda, limca,mazza, Mountain dew
REFERENCEThe primary data is collected fromthe production manager of COCA-COLAcompany.The secondary data is collected by thebooks.