Consumer Identity and
Access Management
(CIAM)
Creating positive user experiences
while boosting security effectiveness
Steve Brasen
Research Director
Enterprise Management
Associates
Watch the On-Demand Webinar
• Consumer Identity and Access Management (CIAM): Creating Positive User Experiences While Boosting
Security Effectiveness On-Demand Webinar: https://info.enterprisemanagement.com/consumer-identity-and-
access-management-research-webinar-ss
• Check out upcoming webinars from EMA here:
https://www.enterprisemanagement.com/freeResearch
Featured Speaker
Steve's career at EMA follows 20+
years of “in-the-trenches” experience
in IT systems support, engineering, and
management for high-technology,
telecommunications, and financial
institutions. Steve is a recognized
leading voice on topics related to
identity and access management
technologies and best practices.
© 2021 Enterprise Management Associates, Inc. 3
Steve Brasen
Research Director
Identity Management
| @ema_research
Consumer Identity and
Access Management
(CIAM)
Creating positive user experiences
while boosting security effectiveness
Steve Brasen
Research Director
Enterprise Management
Associates
Sponsors
© 2021 Enterprise Management Associates, Inc. 5
| @ema_research
Agenda
Understanding
CIAM
1 2 3
CIAM
Requirements
CIAM
Challenges
4
Quantifiable
Benefits to
CIAM
5
Increasing
Registration
Rates
6
Improving
Sales
Conversion
Rates
© 2021 Enterprise Management Associates, Inc. 6
| @ema_research
Understanding CIAM
© 2021 Enterprise Management Associates, Inc. 7
Consumer digital
experiences are
essential for driving
business profitability
and achieving
organizational success.
| @ema_research
Understanding CIAM
© 2021 Enterprise Management Associates, Inc. 8
Organizations must
balance creating positive
consumer experiences
with meeting business
requirements for security
and compliance.
| @ema_research
Understanding CIAM
© 2021 Enterprise Management Associates, Inc. 9
Consumer Identity and
Access Management
governs the complete
authentication and
access process for
consumers of business IT
services
| @ema_research
Understanding CIAM
© 2021 Enterprise Management Associates, Inc. 10
CIAM is fundamentally
different than enterprise IAM
Features unique to CIAM include:
• Self-Registration
• Privacy Consent Management
• Consumer-Focused Authentication
• Credential Resets
• Eminent Elasticity
• Progressive Profiling
| @ema_research
Research and Methodology
© 2021 Enterprise Management Associates, Inc. 11
EMA has conducted
primary research with the
intent of identifying
current and emerging
requirements, challenges,
solutions, and outcomes
of CIAM implementation
| @ema_research
CIAM Requirements
© 2021 Enterprise Management Associates, Inc. 12
| @ema_research
Percent of respondents
indicating the online
services currently
supported by their
organization’s adopted
CIAM platform
CIAM Requirements
© 2021 Enterprise Management Associates, Inc. 13
| @ema_research
Percent of respondents indicating the regulatory
compliance initiatives supported in their organization
CIAM Security Challenges
© 2021 Enterprise Management Associates, Inc. 14
| @ema_research
Percent of respondents indicating CIAM-related security breach
events that occurred in their organization in the preceding year
CIAM Security Challenges
© 2021 Enterprise Management Associates, Inc. 15
| @ema_research
Percent of respondents
from organizations that
had experienced a
breach event indicating
consequences that
occurred due to the
incident
CIAM Administration Challenges
© 2021 Enterprise Management Associates, Inc. 16
| @ema_research
Percent of respondents
indicating how
challenging specific
CIAM issues are for their
organization to
administer
CIAM Benefits
© 2021 Enterprise Management Associates, Inc. 17
| @ema_research
Percent of respondents indicating changes in key consumer
responses since their organization adopted their current CIAM solution
Improving Registration Rates
© 2021 Enterprise Management Associates, Inc. 18
| @ema_research
Average percentage of
consumers visiting
business websites who
register or log in to
specific online services
offered by respondent's
organization
Improving Sales Conversion Rates
© 2021 Enterprise Management Associates, Inc. 19
| @ema_research
Average sales conversion
rate reported by
respondents from
organizations adopting
CIAM solutions supporting
specific features
Conclusions
© 2021 Enterprise Management Associates, Inc. 20
• The adoption of CIAM solutions results in
significant improvements to business
performance and profitability.
• However, improvement should be
introduced to address increasing
security breaches.
• CIAM implementations should be
strategic and should be key part of
an overall security strategy.
• EMA survey results clearly indicate that
investing in a CIAM platform that offers
low-friction consumer access features and
end-to-end security assurance achieves
quantifiable returns on investment.
| @ema_research
Get the report
Learn more and get the report
https://bit.ly/3kbxpZ9
© 2021 Enterprise Management Associates, Inc. 21
| @ema_research

Consumer Identity and Access Management (CIAM)

  • 1.
    Consumer Identity and AccessManagement (CIAM) Creating positive user experiences while boosting security effectiveness Steve Brasen Research Director Enterprise Management Associates
  • 2.
    Watch the On-DemandWebinar • Consumer Identity and Access Management (CIAM): Creating Positive User Experiences While Boosting Security Effectiveness On-Demand Webinar: https://info.enterprisemanagement.com/consumer-identity-and- access-management-research-webinar-ss • Check out upcoming webinars from EMA here: https://www.enterprisemanagement.com/freeResearch
  • 3.
    Featured Speaker Steve's careerat EMA follows 20+ years of “in-the-trenches” experience in IT systems support, engineering, and management for high-technology, telecommunications, and financial institutions. Steve is a recognized leading voice on topics related to identity and access management technologies and best practices. © 2021 Enterprise Management Associates, Inc. 3 Steve Brasen Research Director Identity Management | @ema_research
  • 4.
    Consumer Identity and AccessManagement (CIAM) Creating positive user experiences while boosting security effectiveness Steve Brasen Research Director Enterprise Management Associates
  • 5.
    Sponsors © 2021 EnterpriseManagement Associates, Inc. 5 | @ema_research
  • 6.
    Agenda Understanding CIAM 1 2 3 CIAM Requirements CIAM Challenges 4 Quantifiable Benefitsto CIAM 5 Increasing Registration Rates 6 Improving Sales Conversion Rates © 2021 Enterprise Management Associates, Inc. 6 | @ema_research
  • 7.
    Understanding CIAM © 2021Enterprise Management Associates, Inc. 7 Consumer digital experiences are essential for driving business profitability and achieving organizational success. | @ema_research
  • 8.
    Understanding CIAM © 2021Enterprise Management Associates, Inc. 8 Organizations must balance creating positive consumer experiences with meeting business requirements for security and compliance. | @ema_research
  • 9.
    Understanding CIAM © 2021Enterprise Management Associates, Inc. 9 Consumer Identity and Access Management governs the complete authentication and access process for consumers of business IT services | @ema_research
  • 10.
    Understanding CIAM © 2021Enterprise Management Associates, Inc. 10 CIAM is fundamentally different than enterprise IAM Features unique to CIAM include: • Self-Registration • Privacy Consent Management • Consumer-Focused Authentication • Credential Resets • Eminent Elasticity • Progressive Profiling | @ema_research
  • 11.
    Research and Methodology ©2021 Enterprise Management Associates, Inc. 11 EMA has conducted primary research with the intent of identifying current and emerging requirements, challenges, solutions, and outcomes of CIAM implementation | @ema_research
  • 12.
    CIAM Requirements © 2021Enterprise Management Associates, Inc. 12 | @ema_research Percent of respondents indicating the online services currently supported by their organization’s adopted CIAM platform
  • 13.
    CIAM Requirements © 2021Enterprise Management Associates, Inc. 13 | @ema_research Percent of respondents indicating the regulatory compliance initiatives supported in their organization
  • 14.
    CIAM Security Challenges ©2021 Enterprise Management Associates, Inc. 14 | @ema_research Percent of respondents indicating CIAM-related security breach events that occurred in their organization in the preceding year
  • 15.
    CIAM Security Challenges ©2021 Enterprise Management Associates, Inc. 15 | @ema_research Percent of respondents from organizations that had experienced a breach event indicating consequences that occurred due to the incident
  • 16.
    CIAM Administration Challenges ©2021 Enterprise Management Associates, Inc. 16 | @ema_research Percent of respondents indicating how challenging specific CIAM issues are for their organization to administer
  • 17.
    CIAM Benefits © 2021Enterprise Management Associates, Inc. 17 | @ema_research Percent of respondents indicating changes in key consumer responses since their organization adopted their current CIAM solution
  • 18.
    Improving Registration Rates ©2021 Enterprise Management Associates, Inc. 18 | @ema_research Average percentage of consumers visiting business websites who register or log in to specific online services offered by respondent's organization
  • 19.
    Improving Sales ConversionRates © 2021 Enterprise Management Associates, Inc. 19 | @ema_research Average sales conversion rate reported by respondents from organizations adopting CIAM solutions supporting specific features
  • 20.
    Conclusions © 2021 EnterpriseManagement Associates, Inc. 20 • The adoption of CIAM solutions results in significant improvements to business performance and profitability. • However, improvement should be introduced to address increasing security breaches. • CIAM implementations should be strategic and should be key part of an overall security strategy. • EMA survey results clearly indicate that investing in a CIAM platform that offers low-friction consumer access features and end-to-end security assurance achieves quantifiable returns on investment. | @ema_research
  • 21.
    Get the report Learnmore and get the report https://bit.ly/3kbxpZ9 © 2021 Enterprise Management Associates, Inc. 21 | @ema_research