A consumer identity and access management (CIAM) solution is undeniably necessary at this time. Should you create your own CIAM solution or purchase one? This informative guide compiles all necessary information about the build versus buy decision for media companies, as well as useful use cases. Download this guide for more information on this: https://bit.ly/3KzGc3Z

1. Guide To Build vs. Buy: An Identity
Management Solution in the Media
Industry!
Introduction
Technology is rapidly evolving, and the media industry faces unique security challenges.
Organizations, whether ad agencies or entertainment sites, must understand the importance of
providing a user-friendly and secure experience to their users when they log in, view content, or
purchase a subscription. With the increasing number of security breaches and data thefts,
businesses must act quickly to ensure adequate safety for their subscribers.
A consumer identity and access management (CIAM) solution is undeniably necessary at this
time. Should you create your own CIAM solution or purchase one? This informative guide
compiles all necessary information about the build versus buy decision for media companies, as
well as useful use cases.
Why Do Media Businesses Need an Identity Management
Solution
Identity management is a technique for verifying users' identities and controlling their access to
resources. It can also be referred to as authentication, authorization, or identity access
management (IAM). Identity management solutions assist businesses in defining what users
can do within a specific network, with a specific device, and under specific conditions.

2. Media organizations, like other prevalent digital businesses, require a secure, flexible, and
dependable approach to improving user experience.
While subscribers log in to media websites and entertainment platforms using various devices,
traditional sign-ups impede user experience because they lack a seamless connection between
devices and users. Furthermore, certain regulations, such as GDPR and CCPA, have influenced
how publishers and media organizations use data.
Media Use Cases for Consumer Identity Management
Understanding the importance of CIAM in the media industry through various use cases
1. Single Sign-On (SSO)
SSO is perhaps the most convincing reason for any company to implement an identity
management solution for their web platform. Assume a user signs up for an OTT platform to
watch his or her favorite movies or shows using their email account so they don't have to
remember the login credentials.
The same credentials can later be used on another service provided by the same vendor,
saving the user from having to create a new account and allowing them to log in quickly.
2. Multi-Factor Authentication
MFA is a security mechanism that can be implemented with the help of a consumer identity and
access management platform. It ensures secure authentication and prevents identity thieves
from gaining unauthorized access to resources. Cybercriminals are constantly looking for flaws
in a network's overall security, so MFA may be the best way to reduce risk.
For example, if an unknown individual attempts to log in to a website account in order to tamper
with data or gain access to confidential information, MFA will intervene and prevent a security
breach.
3. Session Management
One of the many ways that a CIAM solution can improve the user experience is through session
management. You can provide a fresh access token for signing in by logging a user out after a
specific time interval if there is no activity from the user's end and refreshing tokens for users
after a specific time interval.

3. The overall mechanism works in tandem to provide a rich user experience while maintaining
security throughout the session.
Conclusion
The use of carefree CIAM solutions will help businesses to implement compliance standards,
develop a robust data-driven culture that allows users to access the rich set of content on any
device, and provide the customers with a seamless experience.