it tells about the Consumer buying behaviour

1. Consumer Buying behavior
Definition of consumer:
-individuals who buys product and services for themselves or on
behalf of their households .
-The final users or end users of these products.
Buying behavior:
-Buying behaviour is the decisionprocesses and acts of people
involved in buying and using products.
Consumer buying behavior:
-Consumer buying behaviour refers to the buying behaviour of the
ultimate consumer
Consumer decision:
1 .Problem recognition.
2 .Information Research
3 .Evaluation of alternatives
4 .Purchase , 5.Post purchase evaluation

2. STAGES OF CONSUMER BUYING BEHAVIOUR:
 Problem Recognition (awareness of need)--difference between the
desired state and the actual condition.
Eg:Hunger stimulates your need to eat.
 Informationsearch–
A successful information search leaves a buyer with possible alternatives,
the evoked set.
Eg:Hungry want to go out and
eat evoked set is
• chinese food
• indian food

3.  Evaluation of Alternatives-
-need to establish criteria for evaluation, features the buyer
wants or does not want.
Eg : May decide that you want to eat something spicy, indian gets highest
rank etc.
 Purchase decision-
-Choose buying alternative, includes product, package,
store, method of purchase etc.
 Purchase-
-May differ from decision, time lapse between 4 & 5, product
availability.
Types of purchase:
 Fully planned purchase
 Partially planned purchase
 Un planned purchase

4. • Post-Purchase Evaluation-
-outcome: Satisfaction or Dissatisfaction.
Eg: After eating an indian meal, may think that really you wanted a
chinese meal instead

5. Factors affecting consumer buying behavior
-CREATED BY
SAKTHIVEL R
B.TECH (AIT)
2014010016
TAMILNADU AGRICULTURAL UNIVERSITY
COIMBATORE 641003