1. Market Segmentation

2. A retail market segment is a group of customers whose needs are satisfied by the same retail mix because they have similar needs.

6. Demographic Segmentation This is where consumers are grouped by easily measured, objective characteristics such as age, gender, income, and education

7. Geodemographic Segmentation This is where both geographic and demographic characteristics are used to group consumers into market segments

11. Buying Situation Segmentation Retailers may use buying situations as a way to segment the market

12. Benefit Segmentation This is where retailers group customers seeking similar benefits into a segment.