Consumer B..pptx
•Download as PPTX, PDF•
0 likes•6 views
The document presents information on culture and various related topics. It defines culture and discusses elements of culture including language, customs, values, rituals, and ideal personalities. It also covers sub-cultures and how they are divided based on nationality, religion, gender, and age group. Additionally, the document discusses how culture influences consumer behavior at different stages from pre-purchase research to consumption and disposal.
Report
Share
Report
Share
Recommended
cultural diversity and multicultural teamwork
This document discusses cultural diversity and multicultural teamwork. It begins by defining culture and explaining that culture consists of various learned behaviors and norms that are shared by a group of people. It then discusses different types of culture, including ideal culture (goals of a society), real culture (values actually implemented), material culture (physical objects used to define culture), and non-material culture (nonphysical ideas about culture). The document also outlines basic elements of culture, characteristics of culture, and describes cultural anthropology as the study of human cultural variation. Finally, it discusses how cultural anthropology relates to international business and the importance of understanding cultural differences in a business context.
culture & indian consumer buying behavior by Amitesh singh yadav
culture & indian consumer buying behavior by Amitesh singh yadav..... hit like if u find the work interesting...
consumer behaviour- Unit II
Factors Influencing Consumer Buying Decision
Influence of Culture on Consumer Behavior-Concept of Culture; The measurement of Culture; Indian Core
Values; Cultural aspects of emerging markets, Values, Lifestyles, and Psychographics- Impact of Values,
Lifestyles and Psychographics on buying behavior; Demographics, Lifestyles and Psychographics; Values and
Value Systems, Group Influence on Consumption- Role of reference groups; Effect of reference groups on
consumer decision making; Celebrity endorsements
Cultural diversity
This document discusses cultural diversity and various aspects of culture. It begins by defining culture and identifying different categories and levels of culture. It then examines elements of culture like language, narratives, practices, and taboos. It discusses perspectives on culture and explores industry, tourist, host, and tourism cultures. It analyzes organizational cultures like bureaucratic, clan, entrepreneurial, and market cultures. Finally, it touches on cultural diversity, managing diversity, and includes a case study on Disney expanding to Hong Kong.
Culture and subculture
The document discusses culture and subculture and their influence on consumer behavior. It defines culture as the learned beliefs, values and customs shared by members of a society. Subculture refers to distinct groups within a larger culture based on attributes like nationality, religion, age or gender. Consumer behavior is influenced by cultural and subcultural factors as people learn and share behaviors through social and family interactions. Marketers must understand these cultural dynamics to effectively target different consumer segments.
Cultural Competence
1) Culture is defined as a set of shared values, beliefs, and behaviors passed down through generations that influence how people view health, illness, and healthcare.
2) Cultural competence requires understanding and respecting cultural differences in areas like diet, family roles, communication, and beliefs about health and medicine.
3) Providing culturally sensitive care involves assessing important cultural factors for each patient, such as their views on authority, decision making, gender roles, and spiritual/religious beliefs, in order to understand their needs and perspectives.
Culture TableInstructions Complete the following tabl
Culture Table
Instructions: Complete the following table for your chosen culture. Be sure to cite and reference necessary sources according to APA format, using the last page for your reference list.
Name: ______________________________________________________________________
Chosen Culture: _______________________________________________________________
General Overview of Chosen Culture
The history of Indian culture dates back at least 4,500 years, making it one of the globe's oldest civilizations. In the seven-nation South Asian Subcontinent, India occupies the greatest portion. The total population of this culture is about 1.3 billion (Zimmermann & Gordon, 2022). Approximately 80% of Indian culture is Hindu, with the remaining percentage comprising various religions such as Christianity, Buddhism, Sikhism, Jainism, and Parsis. Different sects of Hinduism hold varying philosophical views and worship different deities. Karma, the rule of conduct and repercussions according to which one's deeds in their past life(s) influence the situations in which they are born and live, is a common element of the Indian culture that influences health choices and communications between the patients, their relatives, and their providers. Consequently, the patient may attribute their condition to karma.
There are two significant groups of Indian culture languages, the Indo-Aryan dialects spoken in the north and the Dravidian dialects in the south. Although Hindi is the most common language among Indo-Aryans, there are many more languages spoken by this group. Approximately a third of the population speaks it as their native tongue; English is widely taught as a second dialect and is the de facto international business-standard.
Within the Indian culture, membership in a particular group is more important than their individuality when determining who they are. Families are strongly influenced by patriarchal ideologies (fathers as leaders of the families), the patrilineal law of succession, and conventional gender role preferences. There is a clear divide between male and female responsibilities within the families in the Indian culture. Women run the household and handle all the money, familial, and social matters. Most of the time, men are the primary breadwinners and in charge of community-based endeavors like health care, which necessitate engagement with public members.
Institutions like tribes, caste, religions, and marriages are part of India's complex social system. It is estimated that 70% of Indians are of Indo-Aryan ancestry, 26% are Dravidian, 4% are Mongoloid, and 2% are of other ancestries (Shekhar Singh, 2019). There are four tiers of society according to The Caste. The Brahmans, or priests, make up the uppermost caste. Sudras, the working class, are the lowest social stratum. Before visiting a temple, it is customary in Indian culture to purify oneself by bathing or at the very least washing one's hands and feet. This is done to rid ones ...
Understanding the ConsumerCulture and Cultural Change1.docx
Understanding the Consumer
Culture and Cultural Change
1
Understanding Culture
Culture is the lens through which consumers view products and try to make sense of their own and other people’s behaviour..
Culture dictates the manner of how people consume, the priority of needs and wants they attempt to satisfy.
Consumption choices cannot be understood without considering the cultural context in which they are made.
Therefore:
Culture determines
the overall priorities that a consumer attaches to different activities and products
the success or failure of specific products and services.
What is Culture?
Culture is “that complex whole which includes knowledge, belief, art, law, morals, custom, and any other capabilities and habits acquired by man as a member of society.”
(Edward B. Tylor, 1871)
What is the difference between the two?
Culture is "the collective programming of the mind which distinguishes the members of one group or category of people from another."
(Hofstede, 1991, p.5)
3
Definitions of Culture
“Culture may be defined as a set of values, ideas, artefacts, and other meaningful symbols that help individuals to communicate, interpret, and evaluate as members of society.“ (Engel, Blackwell & Miniard, 1990, p. 3).
‘Culture is a society’s personality and describes what people have in common. It is the total sum of learned beliefs, values, and customs that direct the consumer behaviour of members of a particular society’ (Schiffman et al., pp. 282)
4
(adapted from Douglas & Craig, 2011)
Consumer
CULTURE
Cognition
Attitude
Values
Patterns of
Consumption
Choices
Information seeking
Disposal?
Macro
Micro
Meso
Situational Factors
Macro: The types of macroenvironmental variables, which condition consumer behavior, include economic variables such as GNI per capita, income distribution,
GNP, income distribution, government exp, population- purchasing power and variety of options available
The demographic factors such as population size and rate of growth, levels of education, socio-cultural factors such as cultural values, religion and geographic factors such as climate or topography. While each of these different factors can be clearly identified, it is important to remember that they interact with each other, as well as conditioning variables at other levels of context.
Meso: within country differences in ethics groups, language, lifestyle, culture, topography
In China, for example, there are marked differences in the economic infrastructure, consumer purchasing power and distribution channels between different regions (Batra, 1997; Cui and Liu, 2000).
Micro: Local level info on market, economy
This is defined here as consisting of the basic physical infrastructure in a village, town or city, including roads, water, electricity, the market infrastructure, i.e. the number and type of stores avail ...
Recommended
cultural diversity and multicultural teamwork
This document discusses cultural diversity and multicultural teamwork. It begins by defining culture and explaining that culture consists of various learned behaviors and norms that are shared by a group of people. It then discusses different types of culture, including ideal culture (goals of a society), real culture (values actually implemented), material culture (physical objects used to define culture), and non-material culture (nonphysical ideas about culture). The document also outlines basic elements of culture, characteristics of culture, and describes cultural anthropology as the study of human cultural variation. Finally, it discusses how cultural anthropology relates to international business and the importance of understanding cultural differences in a business context.
culture & indian consumer buying behavior by Amitesh singh yadav
culture & indian consumer buying behavior by Amitesh singh yadav..... hit like if u find the work interesting...
consumer behaviour- Unit II
Factors Influencing Consumer Buying Decision
Influence of Culture on Consumer Behavior-Concept of Culture; The measurement of Culture; Indian Core
Values; Cultural aspects of emerging markets, Values, Lifestyles, and Psychographics- Impact of Values,
Lifestyles and Psychographics on buying behavior; Demographics, Lifestyles and Psychographics; Values and
Value Systems, Group Influence on Consumption- Role of reference groups; Effect of reference groups on
consumer decision making; Celebrity endorsements
Cultural diversity
This document discusses cultural diversity and various aspects of culture. It begins by defining culture and identifying different categories and levels of culture. It then examines elements of culture like language, narratives, practices, and taboos. It discusses perspectives on culture and explores industry, tourist, host, and tourism cultures. It analyzes organizational cultures like bureaucratic, clan, entrepreneurial, and market cultures. Finally, it touches on cultural diversity, managing diversity, and includes a case study on Disney expanding to Hong Kong.
Culture and subculture
The document discusses culture and subculture and their influence on consumer behavior. It defines culture as the learned beliefs, values and customs shared by members of a society. Subculture refers to distinct groups within a larger culture based on attributes like nationality, religion, age or gender. Consumer behavior is influenced by cultural and subcultural factors as people learn and share behaviors through social and family interactions. Marketers must understand these cultural dynamics to effectively target different consumer segments.
Cultural Competence
1) Culture is defined as a set of shared values, beliefs, and behaviors passed down through generations that influence how people view health, illness, and healthcare.
2) Cultural competence requires understanding and respecting cultural differences in areas like diet, family roles, communication, and beliefs about health and medicine.
3) Providing culturally sensitive care involves assessing important cultural factors for each patient, such as their views on authority, decision making, gender roles, and spiritual/religious beliefs, in order to understand their needs and perspectives.
Culture TableInstructions Complete the following tabl
Culture Table
Instructions: Complete the following table for your chosen culture. Be sure to cite and reference necessary sources according to APA format, using the last page for your reference list.
Name: ______________________________________________________________________
Chosen Culture: _______________________________________________________________
General Overview of Chosen Culture
The history of Indian culture dates back at least 4,500 years, making it one of the globe's oldest civilizations. In the seven-nation South Asian Subcontinent, India occupies the greatest portion. The total population of this culture is about 1.3 billion (Zimmermann & Gordon, 2022). Approximately 80% of Indian culture is Hindu, with the remaining percentage comprising various religions such as Christianity, Buddhism, Sikhism, Jainism, and Parsis. Different sects of Hinduism hold varying philosophical views and worship different deities. Karma, the rule of conduct and repercussions according to which one's deeds in their past life(s) influence the situations in which they are born and live, is a common element of the Indian culture that influences health choices and communications between the patients, their relatives, and their providers. Consequently, the patient may attribute their condition to karma.
There are two significant groups of Indian culture languages, the Indo-Aryan dialects spoken in the north and the Dravidian dialects in the south. Although Hindi is the most common language among Indo-Aryans, there are many more languages spoken by this group. Approximately a third of the population speaks it as their native tongue; English is widely taught as a second dialect and is the de facto international business-standard.
Within the Indian culture, membership in a particular group is more important than their individuality when determining who they are. Families are strongly influenced by patriarchal ideologies (fathers as leaders of the families), the patrilineal law of succession, and conventional gender role preferences. There is a clear divide between male and female responsibilities within the families in the Indian culture. Women run the household and handle all the money, familial, and social matters. Most of the time, men are the primary breadwinners and in charge of community-based endeavors like health care, which necessitate engagement with public members.
Institutions like tribes, caste, religions, and marriages are part of India's complex social system. It is estimated that 70% of Indians are of Indo-Aryan ancestry, 26% are Dravidian, 4% are Mongoloid, and 2% are of other ancestries (Shekhar Singh, 2019). There are four tiers of society according to The Caste. The Brahmans, or priests, make up the uppermost caste. Sudras, the working class, are the lowest social stratum. Before visiting a temple, it is customary in Indian culture to purify oneself by bathing or at the very least washing one's hands and feet. This is done to rid ones ...
Understanding the ConsumerCulture and Cultural Change1.docx
Understanding the Consumer
Culture and Cultural Change
1
Understanding Culture
Culture is the lens through which consumers view products and try to make sense of their own and other people’s behaviour..
Culture dictates the manner of how people consume, the priority of needs and wants they attempt to satisfy.
Consumption choices cannot be understood without considering the cultural context in which they are made.
Therefore:
Culture determines
the overall priorities that a consumer attaches to different activities and products
the success or failure of specific products and services.
What is Culture?
Culture is “that complex whole which includes knowledge, belief, art, law, morals, custom, and any other capabilities and habits acquired by man as a member of society.”
(Edward B. Tylor, 1871)
What is the difference between the two?
Culture is "the collective programming of the mind which distinguishes the members of one group or category of people from another."
(Hofstede, 1991, p.5)
3
Definitions of Culture
“Culture may be defined as a set of values, ideas, artefacts, and other meaningful symbols that help individuals to communicate, interpret, and evaluate as members of society.“ (Engel, Blackwell & Miniard, 1990, p. 3).
‘Culture is a society’s personality and describes what people have in common. It is the total sum of learned beliefs, values, and customs that direct the consumer behaviour of members of a particular society’ (Schiffman et al., pp. 282)
4
(adapted from Douglas & Craig, 2011)
Consumer
CULTURE
Cognition
Attitude
Values
Patterns of
Consumption
Choices
Information seeking
Disposal?
Macro
Micro
Meso
Situational Factors
Macro: The types of macroenvironmental variables, which condition consumer behavior, include economic variables such as GNI per capita, income distribution,
GNP, income distribution, government exp, population- purchasing power and variety of options available
The demographic factors such as population size and rate of growth, levels of education, socio-cultural factors such as cultural values, religion and geographic factors such as climate or topography. While each of these different factors can be clearly identified, it is important to remember that they interact with each other, as well as conditioning variables at other levels of context.
Meso: within country differences in ethics groups, language, lifestyle, culture, topography
In China, for example, there are marked differences in the economic infrastructure, consumer purchasing power and distribution channels between different regions (Batra, 1997; Cui and Liu, 2000).
Micro: Local level info on market, economy
This is defined here as consisting of the basic physical infrastructure in a village, town or city, including roads, water, electricity, the market infrastructure, i.e. the number and type of stores avail ...
Social, Political, and Cultural behavior and Phenomena
Every society has norms that guide appropriate behavior. Culture includes shared beliefs, values, and symbols learned from one generation to the next. It is integrated over time as societies adapt. Culture exists through both material items and abstract concepts like language, values, and beliefs. There are various types of social norms including folkways, mores, taboos, and laws, which differ in how strictly they are enforced. Understanding culture requires recognizing that values differ in each society and should be considered within their own context rather than being judged according to one's own culture.
Uday salunkhe unravelling the mystical indian organization culture
Indian organizational culture is deeply influenced by India's ancient and diverse social culture. Key aspects include:
1. India celebrates many religious and seasonal festivals throughout the year, which impact workplace culture.
2. Respect for hierarchy is deeply ingrained, with deference shown to senior individuals. Interpersonal relationships and personal touches are valued.
3. Food plays an important role in business and building relationships. Sharing meals together crosses hierarchies.
Understanding an organization's culture means understanding the social and value systems of its employees. Managing culture change requires a phased approach to take root organizational transformations.
Essay Indian Culture
Indian Culture
Indian Culture And Its Impact On Society
India, Religion, Culture, And Religions In India
Indian Culture
The Indian Culture- Informative Speech
Hinduism And The Indian Culture
Chinese and Indian Culture Essay
Changing Values in Indian Culture
The Indian Culture Essay examples
The Indian Culture Essay
Indian And African Culture : Indian Culture
Essay on Indian Music
Essay on Indian Culture
Essay about Indian Culture Vs Western Cultures
Indian Culture, Politics And Business
My Indian Culture
How Did Hinduism Impact Indian Culture
Culture
Culture refers to the beliefs, values, behaviors, and material objects that form a people's way of life. It determines how people view the world and is shaped by symbols, language, values, beliefs, norms, and material objects. Culture is comprised of many components including history, social status, social group interactions, value orientations, family life, healing practices, religion, art, diet, recreation, clothing, and more. Each society has its own unique culture that differs based on the people and place.
Critical Discourse Analysis of Sinhala Cultural Identity in Celebrity Endorse...
Critical Discourse Analysis of Sinhala Cultural Identity in Celebrity Endorse...International Journal of Business Marketing and Management (IJBMM)
Advertisements play major role in unfirming product and services to the market. Celebrity endorser as
any individual who relished public credit and who uses recognition on behalf of a consumer good by appearing
with it in an advertisementRural sociology
This presentation will give a basic idea about our society. This will be useful for students of BVSc & AH, MVSc, MSW, Btech dairy science, BSc Agri etc
Fundamentals of culture
Culture refers to the cumulative knowledge, beliefs, values and behaviors acquired by a group over generations. It includes material objects and intangible elements like attitudes and religion. Culture is abstract and shared within a society, representing the ideal patterns that are learned and shape a group's way of life. It can be analyzed at different levels from national to corporate and is comprised of elements like language, attitudes, norms and types that range from clan to hierarchy oriented.
culture and sub culture
This document discusses culture and subculture in the context of consumer behavior. It defines culture as the learned beliefs, values and customs that guide consumer behavior in a society. It then discusses characteristics of culture, how culture influences values and exists at different levels. The document also presents a theoretical model of how culture impacts consumer behavior. It examines how culture satisfies needs, is learned, and is shared. The document then defines subculture and provides examples of nationality, religious, age and gender subcultures. It discusses how marketers focus on satisfying tastes within different subcultures.
Culture & Sub Cultures
Culture is defined as the sum of learned beliefs, values, and customs that guide consumer behavior. Culture exists at various levels, from supranational to national to group levels. Culture satisfies needs, is learned socially, and is dynamic, changing over time due to factors like technology and values changes. Marketers measure culture using surveys that assess values systems. Subcultures are identifiable segments within a larger culture, divided along lines like nationality, religion, age, and gender. Marketers must understand both dominant cultures and subcultures to satisfy consumer tastes, preferences, and emerging trends.
Culture_ Mujeeb Riaz
Culture can be summarized as follows:
1) Culture is the shared way of life of a group of people, including their knowledge, beliefs, arts, laws, customs, and habits.
2) A culture encompasses both tangible aspects like material objects as well as intangible aspects like values, beliefs, norms, and ideas.
3) Culture is learned and transmitted between generations, though it also changes over time in response to new technologies and interactions between societies.
Lecture 1 culture and diversity week 1&2
Diversity of experience is essential for innovation. A scientific endeavor will be most successful when it attracts a diverse range of perspectives and capitalizes on the creative sparks that arise from differences in cultures, backgrounds, and life experiences. acknowledging the value each perspective provides.
Culture and Cultural Changes.pptx
Culture can be defined in many ways but generally refers to the shared beliefs, values, customs, and artifacts of a group of people. Culture is learned and transmitted between generations through enculturation and influences how people think and behave. There are material and non-material aspects of culture, including tangible objects as well as intangible elements like values, beliefs, norms, language, and symbols. Culture is dynamic and evolves over time through cultural transmission and education, as well as contact between cultures through processes like acculturation and assimilation. Overall, culture plays an essential role in human societies by shaping our perceptions and providing structure, meaning, and a sense of identity.
Culture: Definition, Functions, Characteristics, Elements of Culture.pptx
Culture consists of learned patterns of behavior, beliefs, and thoughts shared by a group that are transmitted between generations. It refers to the customs, values, and ways of life of a society. Culture includes attitudes, values, knowledge, material objects, and behaviors that are shared and passed down. It influences aspects like decision making processes, risk tolerance, incentives, and views of stability versus innovation. Culture is a comprehensive concept that shapes human thought and behavior through shared traditions and communication within a group.
Consumer culture
This document discusses the concept of culture. It defines culture as the shared way of life of a group of people, including their ideas, values, knowledge, behaviors, and material objects. Culture is learned and passed down between generations, shaping people's perceptions of reality. The document outlines various components of culture, including material and non-material aspects, characteristics, how culture varies globally, and the concept of cultural universals. It provides examples to illustrate cultural concepts like values, norms, folkways, mores, taboos, and sanctions.
slide-2-week-3-4-cultural-communication-basics.pptx
This document discusses key concepts in cultural communication and intercultural competence. It outlines universal vs communal cultures and normative vs subjective cultures. Cultural components include beliefs, values, traditions, norms, symbols, rules and taboos. Culture is learned through enculturation and communication and is dynamic. Understanding culture requires examining both etic and emic approaches. The document also discusses high and low context cultures and issues that can arise in cross-cultural contexts like misunderstandings and power dynamics. Learning intercultural communication provides tools to avoid pitfalls and cultural biases and helps develop cultural understanding.
what is culture
Culture refers to the learned behaviors, beliefs, values, and symbols that are shared by a society. It includes material objects like clothing as well as non-material aspects like language and customs. Culture is acquired by people in a society and passed down between generations through learning. It consists of norms like folkways, mores, and laws that guide behaviors and define what is considered acceptable or unacceptable. Key components of culture include language, values, and artifacts.
Social diversity
This document defines diversity, social diversity, its dynamics and dimensions in terms of interpersonal intrapersonal, cultural and cross cultural aspect
Culture
The document discusses the nature and meaning of culture. It defines culture as the complex whole that includes knowledge, beliefs, arts, laws, morals and customs acquired by people as members of society. The document outlines the key characteristics of culture, including that it is learned, socially transmitted, adaptive and provides a distinctive way of life. It also identifies the main components of culture, such as communication, norms, material objects and cognitive/behavioral aspects. The document examines topics like cultural transmission, importance of culture and related concepts including cultural relativism, ethnocentrism and subcultures. It analyzes factors that account for cultural development and diversity, such as the environment and human adaptability.
Lecture 3. culture
Culture is a complex whole which includes, Knowledge, Belief, Art, Morals, Law, Customs and any other capabilities and habits acquired by man as a member of society (Edward B. Tylor).
Anil 2020 culture and society Part-1
This document discusses concepts of culture and its components. It defines culture as the total way of life of a social group, consisting of beliefs, values, standards, practices, language and technology shared by members. Culture influences how biological urges like hunger are fulfilled and patterns like what/how we eat. It categorizes culture into material (tangible things) and non-material (intangible things). Key components of culture discussed are values, beliefs, norms, language, folkways, mores, laws, and sanctions.
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Data-Driven Personalization: Build a Competitive Advantage by Knowing Your Customers Better Than Your CompetitionAI Best Practices for Marketing HUG June 2024
During this presentation, the Nextiny marketing team reviews best practices when adopting generative AI into content creation. Join our HUG community to register for more events https://events.hubspot.com/sarasota/
More Related Content
Similar to Consumer B..pptx
Social, Political, and Cultural behavior and Phenomena
Every society has norms that guide appropriate behavior. Culture includes shared beliefs, values, and symbols learned from one generation to the next. It is integrated over time as societies adapt. Culture exists through both material items and abstract concepts like language, values, and beliefs. There are various types of social norms including folkways, mores, taboos, and laws, which differ in how strictly they are enforced. Understanding culture requires recognizing that values differ in each society and should be considered within their own context rather than being judged according to one's own culture.
Uday salunkhe unravelling the mystical indian organization culture
Indian organizational culture is deeply influenced by India's ancient and diverse social culture. Key aspects include:
1. India celebrates many religious and seasonal festivals throughout the year, which impact workplace culture.
2. Respect for hierarchy is deeply ingrained, with deference shown to senior individuals. Interpersonal relationships and personal touches are valued.
3. Food plays an important role in business and building relationships. Sharing meals together crosses hierarchies.
Understanding an organization's culture means understanding the social and value systems of its employees. Managing culture change requires a phased approach to take root organizational transformations.
Essay Indian Culture
Indian Culture
Indian Culture And Its Impact On Society
India, Religion, Culture, And Religions In India
Indian Culture
The Indian Culture- Informative Speech
Hinduism And The Indian Culture
Chinese and Indian Culture Essay
Changing Values in Indian Culture
The Indian Culture Essay examples
The Indian Culture Essay
Indian And African Culture : Indian Culture
Essay on Indian Music
Essay on Indian Culture
Essay about Indian Culture Vs Western Cultures
Indian Culture, Politics And Business
My Indian Culture
How Did Hinduism Impact Indian Culture
Culture
Culture refers to the beliefs, values, behaviors, and material objects that form a people's way of life. It determines how people view the world and is shaped by symbols, language, values, beliefs, norms, and material objects. Culture is comprised of many components including history, social status, social group interactions, value orientations, family life, healing practices, religion, art, diet, recreation, clothing, and more. Each society has its own unique culture that differs based on the people and place.
Critical Discourse Analysis of Sinhala Cultural Identity in Celebrity Endorse...
Critical Discourse Analysis of Sinhala Cultural Identity in Celebrity Endorse...International Journal of Business Marketing and Management (IJBMM)
Advertisements play major role in unfirming product and services to the market. Celebrity endorser as
any individual who relished public credit and who uses recognition on behalf of a consumer good by appearing
with it in an advertisementRural sociology
This presentation will give a basic idea about our society. This will be useful for students of BVSc & AH, MVSc, MSW, Btech dairy science, BSc Agri etc
Fundamentals of culture
Culture refers to the cumulative knowledge, beliefs, values and behaviors acquired by a group over generations. It includes material objects and intangible elements like attitudes and religion. Culture is abstract and shared within a society, representing the ideal patterns that are learned and shape a group's way of life. It can be analyzed at different levels from national to corporate and is comprised of elements like language, attitudes, norms and types that range from clan to hierarchy oriented.
culture and sub culture
This document discusses culture and subculture in the context of consumer behavior. It defines culture as the learned beliefs, values and customs that guide consumer behavior in a society. It then discusses characteristics of culture, how culture influences values and exists at different levels. The document also presents a theoretical model of how culture impacts consumer behavior. It examines how culture satisfies needs, is learned, and is shared. The document then defines subculture and provides examples of nationality, religious, age and gender subcultures. It discusses how marketers focus on satisfying tastes within different subcultures.
Culture & Sub Cultures
Culture is defined as the sum of learned beliefs, values, and customs that guide consumer behavior. Culture exists at various levels, from supranational to national to group levels. Culture satisfies needs, is learned socially, and is dynamic, changing over time due to factors like technology and values changes. Marketers measure culture using surveys that assess values systems. Subcultures are identifiable segments within a larger culture, divided along lines like nationality, religion, age, and gender. Marketers must understand both dominant cultures and subcultures to satisfy consumer tastes, preferences, and emerging trends.
Culture_ Mujeeb Riaz
Culture can be summarized as follows:
1) Culture is the shared way of life of a group of people, including their knowledge, beliefs, arts, laws, customs, and habits.
2) A culture encompasses both tangible aspects like material objects as well as intangible aspects like values, beliefs, norms, and ideas.
3) Culture is learned and transmitted between generations, though it also changes over time in response to new technologies and interactions between societies.
Lecture 1 culture and diversity week 1&2
Diversity of experience is essential for innovation. A scientific endeavor will be most successful when it attracts a diverse range of perspectives and capitalizes on the creative sparks that arise from differences in cultures, backgrounds, and life experiences. acknowledging the value each perspective provides.
Culture and Cultural Changes.pptx
Culture can be defined in many ways but generally refers to the shared beliefs, values, customs, and artifacts of a group of people. Culture is learned and transmitted between generations through enculturation and influences how people think and behave. There are material and non-material aspects of culture, including tangible objects as well as intangible elements like values, beliefs, norms, language, and symbols. Culture is dynamic and evolves over time through cultural transmission and education, as well as contact between cultures through processes like acculturation and assimilation. Overall, culture plays an essential role in human societies by shaping our perceptions and providing structure, meaning, and a sense of identity.
Culture: Definition, Functions, Characteristics, Elements of Culture.pptx
Culture consists of learned patterns of behavior, beliefs, and thoughts shared by a group that are transmitted between generations. It refers to the customs, values, and ways of life of a society. Culture includes attitudes, values, knowledge, material objects, and behaviors that are shared and passed down. It influences aspects like decision making processes, risk tolerance, incentives, and views of stability versus innovation. Culture is a comprehensive concept that shapes human thought and behavior through shared traditions and communication within a group.
Consumer culture
This document discusses the concept of culture. It defines culture as the shared way of life of a group of people, including their ideas, values, knowledge, behaviors, and material objects. Culture is learned and passed down between generations, shaping people's perceptions of reality. The document outlines various components of culture, including material and non-material aspects, characteristics, how culture varies globally, and the concept of cultural universals. It provides examples to illustrate cultural concepts like values, norms, folkways, mores, taboos, and sanctions.
slide-2-week-3-4-cultural-communication-basics.pptx
This document discusses key concepts in cultural communication and intercultural competence. It outlines universal vs communal cultures and normative vs subjective cultures. Cultural components include beliefs, values, traditions, norms, symbols, rules and taboos. Culture is learned through enculturation and communication and is dynamic. Understanding culture requires examining both etic and emic approaches. The document also discusses high and low context cultures and issues that can arise in cross-cultural contexts like misunderstandings and power dynamics. Learning intercultural communication provides tools to avoid pitfalls and cultural biases and helps develop cultural understanding.
what is culture
Culture refers to the learned behaviors, beliefs, values, and symbols that are shared by a society. It includes material objects like clothing as well as non-material aspects like language and customs. Culture is acquired by people in a society and passed down between generations through learning. It consists of norms like folkways, mores, and laws that guide behaviors and define what is considered acceptable or unacceptable. Key components of culture include language, values, and artifacts.
Social diversity
This document defines diversity, social diversity, its dynamics and dimensions in terms of interpersonal intrapersonal, cultural and cross cultural aspect
Culture
The document discusses the nature and meaning of culture. It defines culture as the complex whole that includes knowledge, beliefs, arts, laws, morals and customs acquired by people as members of society. The document outlines the key characteristics of culture, including that it is learned, socially transmitted, adaptive and provides a distinctive way of life. It also identifies the main components of culture, such as communication, norms, material objects and cognitive/behavioral aspects. The document examines topics like cultural transmission, importance of culture and related concepts including cultural relativism, ethnocentrism and subcultures. It analyzes factors that account for cultural development and diversity, such as the environment and human adaptability.
Lecture 3. culture
Culture is a complex whole which includes, Knowledge, Belief, Art, Morals, Law, Customs and any other capabilities and habits acquired by man as a member of society (Edward B. Tylor).
Anil 2020 culture and society Part-1
This document discusses concepts of culture and its components. It defines culture as the total way of life of a social group, consisting of beliefs, values, standards, practices, language and technology shared by members. Culture influences how biological urges like hunger are fulfilled and patterns like what/how we eat. It categorizes culture into material (tangible things) and non-material (intangible things). Key components of culture discussed are values, beliefs, norms, language, folkways, mores, laws, and sanctions.
Similar to Consumer B..pptx (20)
Social, Political, and Cultural behavior and Phenomena
Social, Political, and Cultural behavior and Phenomena
Uday salunkhe unravelling the mystical indian organization culture
Uday salunkhe unravelling the mystical indian organization culture
Critical Discourse Analysis of Sinhala Cultural Identity in Celebrity Endorse...
Critical Discourse Analysis of Sinhala Cultural Identity in Celebrity Endorse...
Culture: Definition, Functions, Characteristics, Elements of Culture.pptx
Culture: Definition, Functions, Characteristics, Elements of Culture.pptx
slide-2-week-3-4-cultural-communication-basics.pptx
slide-2-week-3-4-cultural-communication-basics.pptx
Recently uploaded
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Data-Driven Personalization: Build a Competitive Advantage by Knowing Your Customers Better Than Your CompetitionAI Best Practices for Marketing HUG June 2024
During this presentation, the Nextiny marketing team reviews best practices when adopting generative AI into content creation. Join our HUG community to register for more events https://events.hubspot.com/sarasota/
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
A guide for making the Best Restaurant Advertising Campaigns with demographics, data analytics, and digital advertising for measurable results.
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis ShiaoDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assetsInfluencer Marketing Master Class - Alexis Andreasik
Influencer Marketing Master Class - Alexis AndreasikDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.PickUp_conversational AI_Capex, Inc._20240611
PickUp, Improve conversions with scenario-based conversational AI.
Assignment 2 Task 1: Digital Marketing Course
How Consumers Use Technology And Its Impact On Their Lives
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
As we move into 2024, the methods for building high-quality backlinks continue to evolve, demanding more sophisticated and strategic approaches. This presentation aims to explore the latest trends and proven strategies for acquiring high-quality backlinks that can elevate your SEO efforts.
Visit:- https://www.1solutions.biz/link-building-packages/
Boost Your Instagram Views Instantly Proven Free Strategies.pptx
Join Performance Car Exclusive to drive the finest supercars, engineered with advanced materials and cutting-edge technology for peak performance.
https://instblast.com/instagram/free-instagram-views
原版制作(Sunderland毕业证书)桑德兰大学毕业证录取通知书一模一样
学校原件一模一样【微信：741003700 】《(Sunderland毕业证书)桑德兰大学毕业证》【微信：741003700 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原。
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
【主营项目】
一.毕业证【q微741003700】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！
二.真实使馆公证(即留学回国人员证明,不成功不收费)
三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）
四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
如果您处于以下几种情况：
◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】
◇面对父母的压力，希望尽快拿到；
◇不清楚认证流程以及材料该如何准备；
◇回国时间很长，忘记办理；
◇回国马上就要找工作，办给用人单位看；
◇企事业单位必须要求办理的
◇需要报考公务员、购买免税车、落转户口
◇申请留学生创业基金
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
Boost Your Instagram Views Instantly Proven Free Strategies.
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
Story Telling Master Class - Jennifer Morilla
Story Telling Master Class - Jennifer MorillaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.Embark on style journeys Indian clothing store denver guide.pptx
Finding the perfect "Indian Clothing Store Denver" is essential for those seeking vibrant, authentic, and culturally rich attire in the heart of Colorado. Denver, a city known for its diverse culture and eclectic fashion scene, offers a variety of options for those in search of traditional and contemporary Indian clothing. Whether you're preparing for a wedding, festival, or cultural event, or simply wish to incorporate the elegance and beauty of Indian fashion into your wardrobe, discovering the right store can make all the difference.
Amazing and On Point - Ramon Ray, USA TODAY
Amazing and On Point - Ramon Ray, USA TODAYDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Recently uploaded (20)
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
Influencer Marketing Master Class - Alexis Andreasik
Influencer Marketing Master Class - Alexis Andreasik
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
Boost Your Instagram Views Instantly Proven Free Strategies.pptx
Boost Your Instagram Views Instantly Proven Free Strategies.pptx
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
Boost Your Instagram Views Instantly Proven Free Strategies.
Boost Your Instagram Views Instantly Proven Free Strategies.
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
Embark on style journeys Indian clothing store denver guide.pptx
Embark on style journeys Indian clothing store denver guide.pptx
Practical Progress from a Theory by Steven Kingpdf
Practical Progress from a Theory by Steven Kingpdf
Consumer B..pptx
- 1. Presentation on Culture Submitted To:- Dr. Vinod Kumar Bishnoi Submitted By:- Radha (18) and Manish (14)
- 2. Learning Objective Culture Types of culture Elements of culture Sub-Culture Division of Sub-Culture Work Culture Culture and Consumer Behaviour References
- 3. Culture Culture is a set of values, ideals, artifacts and other meaningful symbols that help the individual to communicate, to interpret and to evaluate as member of society. Culture is everything that is socially learned and shared by the members of a society.
- 4. Haryana T. Attire Rajasthan T. Attire Gujarat T. Attire
- 5. Traditional F. of Haryana Traditional F. of Punjab Traditional F. of Gujarat
- 6. Types of Culture Non- Material component Behavioural culture Physical culture Material component
- 8. A language is a structured system of communication. Languages are the primary means of communication of humans, and can be conveyed through speech, sign, or writing. - 1.Language Customs are the rules through which a consumer behave e.g. Giving or taking gifts on some certain occasions are based on customs 2.Customs
- 9. Value influence the way a person is likely to respond in a specific situation. Rituals are the system which is going on, e.g. giving card and gifts on birthday, red roses on Valentine’s Day. Value and Rituals Bollywood stars and sports star and other famous persons act as ideal personalities for the individual. Ideal Personalities
- 10. Sub –Culture is defined as a distinct cultural group that exists as an identifiable segment within a larger, more complex society. Ex. Nationality, social class, Religion Sub -Culture
- 12. Nationality Anglo Indians:-A person of mixed English and Indian decent. Parsees:-The Parsis member of a group of followers in India of the Iranian prophet Zoroaster . They are descended from Persian Zoroastrians who emigrated to India to avoid religious persecution by Muslims. Mughal:-The Mughal emperors were the supreme heads of state of the Mughal Empire on the Indian subcontinent, mainly corresponding to the modern countries of India. Pathans:-Pathans came fromAfganistan as a vendor and businessmem. They had living in community different area in India.
- 13. Religion is a set of organized beliefs, practices, and systems that most often relate to the belief and worship of a controlling force, such as a personal god or another supernatural being. Religion Muslim R. Hindu R. Buddhist R. Christan R.
- 14. Gender refers to the characteristics of women, men, girls and boys that are socially constructed. This includes norms, behaviours and roles associated with being a woman, man, girl or boy, as well as relationships with each other. As a social construct, gender varies from society to society and can change over time. Gender An age group is the people in a place or organization who were born during a particular period of time. Age- Group Pre-Teens Age Teenagers Age G. Adults G. Baby boomer G. Young old Older Age G.
- 15. Work Culture :- Work culture is a collection of attitudes, beliefs and behaviors that make up the regular atmosphere in a work environment. Healthy workplace cultures align employee behaviors and company policies with the overall goals of the company, while also considering the well-being of individuals.
- 16. Culture And Consumer Behaviour Effect on Pre-Purchase Procedure:- Culture view differently what is needed to enjoy a good standard of living and how they search for informations. Different consumers have different cultures depend upon what is needed to enjoy a good standard of living. Effect on Purchase Decisions :- During purchase processes, cultures has very much influence on the bargaining price expected by both seller and buyer. In India, there is a price of negotiation even in medical service . But in others countries , it is predetermined.
- 17. Effect on Consumption :- It is the culture that influence consumer how to use or consume products. Consumer expectation about the product function vary between culture . Effect of Disinvestment:- How individual dispose of products Reselling products after use Giving them to others for use Recycling them