The document discusses disposition and recycling of products. It notes that disposition can occur before, during or after use of a product. It then outlines 5 ways disposition decisions can affect a firm's marketing strategy, such as consumers waiting to replace items until fully using the old one. The document also discusses different options for product disposition like keeping, converting, storing or getting rid of items temporarily or permanently. It provides examples of recycling and its benefits for the environment and economy. It highlights examples of recycling machines and e-waste recycling companies in India.

1. Disposition And
Recycling Of
Products
Submitted by:
Namita Baniwal
Benitta Raphael

2. Disposition
1. Disposition of product or product container may occur before ,
during ,or after use . Or, for products that are completely
consumed , no disposition may be involved.
2. A physical product often continues to exist
even though it may no longer meet a
consumer’s needs .
Exploding demand and short product spans
for high –tech items is creating a growing
concern over a waste.

3. 5 major ways disposition decisions that can
affect a firm’s marketing strategy.
1. Reluctance to purchase a new item until they have “gotten their money’s
worth” from the old one.
2. Requiring disposition to occur before acquiring a replacement due to space or
financial limitations.
3. Consumer selling ,trading, or giving way used products may result in a large
used- product market .
4. Many consumers are concerned with waste and how their purchase decisions
affect waste.
5. Environmental , sound disposition decisions benefit society as a whole ,
including the firms that are part of that society.

4. product
Keep it
Use it to
serve original
purpose
Convert it to
serve new
purpose Store it
Get rid of it
permanently
Threw it
away Give it away Trade it Sell it
Get rid of it
temporarily

6. Example of disposition

8. RECYCLING AND ITS BENEFITS
 Recycling means taking something that would normally become waste and turning it
into a valuable resource. As we leverage the ability to reuse certain materials over and
over again, we will cut down on the amount of waste loading our landfills and keep the
environment cleaner.
 Benefits of recycling
 Protect the Environment
 Protecting natural resources
 Reducing energy
 Protects economy
 Protects future generation

9. Swatch Bharat
Recycling
Machine

10. Recycling of e-waste by Cerebra
Integrated Technologies , Bangalore
Gururaja Upadhya, Co-founder and Director-Technical at Cerebra Integrated Technologies

11. Curbside collection in US
 Dual-Stream Recycling
 Single-Stream Recycling
 Pay-as-You-Throw

12. Waste management startups in India
 Timarpur-Okhla Waste Management Pvt.Ltd
 It is the first commercial waste-to-energy facility in India that aims to convert one-third of the Delhi
garbage into the much needed electricity, enough to serving 6 lakh homes.
 The project is registered with United Nations Framework Convention on Climate Change for earning
Carbon Credits
 Vermigold
 It is an on-site organic waste recycling Systems Company which combines advanced vermiculture
biotechnology with cutting edge engineering to enable end users to Recycle organic waste in a trouble free
and eco friendly manner.
 Vermigold ecotech has won the 2013 Energy Globe award from India.
 It is India’s first and only Internationally certified waste management system that certifies their system as
best in class and kindest to the environment.