The project consists of the following:-
1.Perception Quadrant, 2.Objectives, 3.Research Methodology, 4.Product Range, 5.Observations and Interpretations, 6.Moment of Truth Analysis, 7.Conclusion, 8.Limitations
3. OBJECTIVES:
To understand customers’ perception
towards buying Philips lighting products.
To compare lighting equipment
manufacturing brands.
To know the new strategies that can
be adopted by Philips (Signify)
4. METHODOLOGY
• Research Design:
Descriptive Research by Survey Method
• Data Collection Method:
Primary data has been collected through survey of 60 customers of lighting products.
Secondary data has been collected through various websites, business journals,
newspapers etc.
• Sample Size:
A sample size of 60 respondents have been taken
14. MOMENT OF TRUTH ANALYSIS
Q2. Please answer the following questions:
15.
16.
17.
18.
19.
20.
21.
22. CONCLUSION
Philips should continue to invest in R&D to build
more innovative products.
It is the top of mind brand for most people and is
clearly the market leader
It should spend more on advertisements to attract
more customers.
It should keep its price competitive with a low
profit margin to drive more customers.
It is mainly popular among upper class and
upper- middle class income group.
23. LIMITATIONS
Might not be accurately relevant to the
population
Personal bias
Sample size is too small
Study has been conducted within a
short period
