Consumer behavior
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The document discusses the consumer decision process, which includes need recognition, information search, alternative evaluation, purchase, consumption, and post-purchase evaluation. It describes functional and psychological consumer needs. Information searches can be external using sources outside personal experience, or internal using personal memory and knowledge. Factors like perceived costs and benefits, locus of control, and perceived risks can influence information searches. When evaluating alternatives, consumers consider attribute sets like universal sets of all options, retrieval sets of easily recalled brands, and evoked sets of potential choices. Decision rules are compensatory, allowing trade-offs, or noncompensatory based on single attributes. Choice architecture aims to influence consumers through environmental design.
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Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
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- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
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本公司拥有海外各大学样板无数，能完美还原。
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◇面对父母的压力，希望尽快拿到；
◇不清楚认证流程以及材料该如何准备；
◇回国时间很长，忘记办理；
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留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
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Learn how to use specific GPTs to help you Learn how to build your own marketing tools
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本公司拥有海外各大学样板无数，能完美还原。
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
【主营项目】
一.毕业证【q微741003700】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！
二.真实使馆公证(即留学回国人员证明,不成功不收费)
三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）
四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
如果您处于以下几种情况：
◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】
◇面对父母的压力，希望尽快拿到；
◇不清楚认证流程以及材料该如何准备；
◇回国时间很长，忘记办理；
◇回国马上就要找工作，办给用人单位看；
◇企事业单位必须要求办理的
◇需要报考公务员、购买免税车、落转户口
◇申请留学生创业基金
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
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2. Build a three-step customer experience strategy
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How Consumers Use Technology And Its Impact On Their Lives
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Consumer behavior
- 1. Consumer Decision Process • Adeline Moore • MRK.2100 • Dr. Brar • July 22, 2020
- 2. The Consumer Decision Process Need Recognition Information Search Alternative Evaluation Purchase Consumption Post-Purchase Grewal et al. 176
- 3. Types of Consumer Needs Functional Needs: Performance-related products or services. Example: Buying a Ford F-150 because it fits your specifications better than aToyota Tacoma. Psychological Needs: Personal gratification from a product or service. Example: Getting a Rolex watch instead of an off- brand watch, because it feels nice to have an expensive item, regardless of superior quality. Grewal et al. 177
- 4. Information Searches External Search: • Uses information outside of personal experience • Can be implemented in a variety of ways; friends, family, internet, television, etc. Internal Search: • Uses personal memory and knowledge • Has prior experience with product or service Grewal et al. 179
- 5. Factors Affecting Information Searches Perceived Benefits vs. Costs Locus of Control Internal (people have control over their actions) External (fate controls all outcomes) Actual or Perceived Risk Performance risk (Product/service does not perform as expected) Financial risk (Initial and continued costs of product) Social risk (Others might regard purchase negatively) Physiological/safety risk (Harm inflicted if product fails) Psychological risk (Emotions felt if product does not convey the right image) Grewal et al. 181-182
- 6. Attribute Sets Universal sets: all possible choices in a category Retrieval sets: brands/stores that are easy to recall Evoked sets: potential alternative brands Consumer Decision Rules Compensatory: trade between two characteristics Noncompensatory: choice based on one characteristic, regardless of the others Choice Architecture: influencing consumers through environmental design