The presentation shows how Opiria market research platform utilizes blockchain technology to protect consumers´ data privacy and enable fair trading of personal data between users and companies

1. Blockchain & GDPR vs. Facebook
How blockchain protects personal data and
enables its monetization
Dr. Christian Lange – CEO @ Opiria

2. • to understand their needs & requirements
• to design better products & services
• to tailor marketing & sales activities
• train artificial intelligence algorithms
Companies worldwide
need consumers´
data and opinions
• Without consent and compensation
• Consumers´ lack of trust
• Consumer protect their data
• Data quality is increasingly bad
(accuracy <50%)
• Violates data privacy laws
Data Brokerage
users´ data is collected
and sold
(e.g. social media - Facebook,
online purchases - Amazon,
browsing - Google)
Data Brokerage
300Bil USD/year business
Market Research
45Bil USD/year industry
but…
Situation

3. Data companies want
Web-browsing,
eye tracking,
emotions
Data from
wearables &
smart devices
Smartphone
usage, online
shopping
Consumer profile
Opinions &
feedback
Objective
data

4. General Data Protection Regulation
• Main goal: ensure protection of the fundamental data privacy
rights of consumers
• Important articles:
• Consent of consumer
• High level of security: pseudonymisation & encryption
• Right of access, transparency and purpose
• Right to rectification and erasure
• Records of processing activities
• Data protection by design and by default

5. Solution
A decentralized marketplace for the secure trading of personal data based
on the blockchain
• Cut out the middlemen (data brokers)
• Direct exchange of personal data between consumers and companies
• Put consumers in control of their personal data
• Compensate consumers for their personal data
• Utilize blockchain to fulfill requirements of GDPR

6. Opiria personal data marketplace
Opiria studio web-
application
Create surveys & diaries
Distribute surveys & diaries
worldwide Receive answer & data
Analyze & visualize results
Opiria app for iOS &
Android
Receive surveys & diaries in
realtime Send answers & feedback
Provide data (pictures, video, audio)
Tracks location
In prototype stage
Track browsing behavior
browser based eye-tracking &
emotion recognition

7. Solution

8. Solution

9. Solution

10. A web platform where companies can buy data and opinions from consumers
globally
Fast and easy access
to global data and
opinions
Valid data of high
quality
Specific data (e.g.
wearables, browsing,
purchases, eye-tracking,
emotions, location)
Have full control over
their data
Data privacy is protected
due to encryption &
blockchain
Get proper compensation
Advantages

11. Summary
• Personal data – the oil of the 21st century
• Current system is broken
• Personal data marketplace utilizing blockchain is the solution
• Creates a win-win situation for consumers and companies
• Better products & services, better marketing, more and better data
for AI

12. Blockchain & GDPR vs. Facebook
How blockchain protects personal data and
enables its monetization
Dr. Christian Lange – CEO @ Opiria
christian.lange@opiria.com
THANK YOU!