Biosens­ing tech­nol­ogy is becom­ing increas­ingly amenable for con­sumer appli­ca­tions. What are exist­ing R&D and dis­tri­b­u­tion lim­i­ta­tions and how may these be addressed over the next few years? How do we see future appli­ca­tions being adopted by con­sumers in mul­ti­ple contexts? - Chair: Corinna E. Lathan, Founder and CEO of Anthro­Tronix, YGL Class of 2006 - Stan­ley Yang, CEO of NeuroSky - Deb­o­rah Roz­man, CEO of HeartMath - Ariel Garten, CEO of InteraXon This session took place at the 2013 SharpBrains Virtual Summit: http://sharpbrains.com/summit-2013/agenda/

1. What are future consumer applications
of bio-sensing neurotechnology?

2. Chaired by: Corinna E. Lathan,
Founder and CEO of AnthroTronix,
YGL Class of 2006
Stanley Yang,
CEO of NeuroSky
Deborah Rozman,
CEO of HeartMath
Ariel Garten,
CEO of InteraXon
What are future consumer applications of bio-
sensing neurotechnology?

3. Stanley Yang,
CEO of NeuroSky
What are future consumer applications of bio-
sensing neurotechnology?

4. SharpBrains Summit 2013
MACHINES CONFORMING TO HUMANS !

5. SharpBrains Summit 2013
NeuroSky BrainWave Products 2009-2011

6. SharpBrains Summit 2013
Necomimi
Stanley@NeuroSky.com

7. SharpBrains Summit 2013
World’s 1st Research Backed ADD/ADHD Game

8. SharpBrains Summit 2013
Endorsed by Olympic Teams from 5 Countries
USA Brazil China
Croatia UK

9. SharpBrains Summit 2013
Cloud Based eLearning

10. SharpBrains Summit 2013
PassToughts (Brainwave Password)
UC Berkeley Professor John Chuang

11. SharpBrains Summit 2013
MOBILE HEALTH APPLICATIONS
COGNITIVE DISORDER DIAGNOSTICS &
THERAPEUTICS
ADD / ADHD
Depression
Stress / Anxiety
Eating Disorders
Addiction (Smoking)

12. SharpBrains Summit 2013
MOBILE WELLNESS APPLICATIONS
ESTABLISHING A HAPPIER SELF
Stress Management
Physical Rehabilitation
Yoga / Meditation
Brain Fitness
Sleep Quality

13. SharpBrains Summit 2013
Integrated into Smart Phones, Smart
Watches, Mobile Pads, and Sports/Fitness
Gears

14. SharpBrains Summit 2013
AEROWATCH,

15. SharpBrains Summit 2013
www.NeuroSky.com
Stanley@NeuroSky.com

16. Q&A
10 minutes
(Included in session
recording)

17. Deborah Rozman,
CEO of HeartMath
What are future consumer applications of bio-
sensing neurotechnology?

18. What are future consumer
applications of bio-sensing
neurotechnology?
SharpBrains Summit - 2013
Deborah Rozman, Ph.D.

19. The Heart-Brain Relationship
• The heart has its own complex
nervous system – the “Heart Brain”.
• The heart sends far more
information to the brain than the
brain sends to the heart.
• The heart signals especially affect
the brain centers involved in
emotional self-regulation, emotional
experience, decision making and
creativity.

20. Copyright Institute of HeartMath

21. HRV Coherence Significantly Improves Brain Function
• Increased ability to self-regulate (Bradley, 2010; Bedell 2010)
• 40% improvement in long-term memory
• 24% improvement in short-term memory (McCraty, 2010)
• Increased ability to focus (Lloyd, 2010; Ginsberg, 2010)
• Increased ability to process information (Ginsberg, 2010)
• Increased reaction times (McCraty, 2010)
• Higher test scores (Bradley, 2010)
• Improved ability to learn (Bradley, 2010)

22. Freeze-Framer™
2001
With 3 coherence training games make learning more fun.

23. Mattel, Philips Electronics, Schering-Plough,
Johnson & Johnson, Calloway Golf, Warner Brothers Games
2003-2005
Portal Connected:
Web-deployed applications for
anxiety, sports, ADD, asthma, hypertension,
other IP content and subscriber services

24. .
Confidential and Proprietary
Sunbeam HeartSleep™
Heating Blanket – 2003
• Finger sensor attaches to electronic
controller.
• Feedback via LEDs.
• Always powered when blanket is
turned on.
• Packaged with training booklet.
– Audio training CD w/ music
– Soft sound feedback.
– Soothing aural prompting, if results are
poor.
– One piece integrated sensor with controller
for reduced cost.

25. NOKIA Investment 2006

26. Mobile and
small enough to
fit in your purse
or pocket.

27. 2012
Purpose:
• Enable users to easily and
effortlessly identify when they are
out of balance (off course) with
HeartMath HRV feedback using
the camera as a sensor.
• Provide anytime, anywhere
resources to help the user return
to balance (get back on course),
lower stress and shift to positive
feeling state.

28. The Coherence
Advantage:
Building Stress Resiliency
and Optimizing Performance
in Challenging Times with
HeartMath® Training

29. New: Inner Balance App

30. HeartCloud
emWave Desktop
www.heartmath.com

31. Q&A
10 minutes
(Included in session
recording)

32. Ariel Garten,
CEO of InteraXon
What are future consumer applications of bio-
sensing neurotechnology?

33. Brain Sensing Technologies

34. Engaging Experiences with Brainwave
Technology Human Centered Design

37. 37

41. CN Tower Niagara Falls Canadian Parliament

42. Limitations of EEG
BioSensors
• Lack of education
• Reading EEG through hair
• Signal Processing
• Big Data required
• Meaningful applications
• Fear and Ethics

44. A t t e n t i o n D e f i c i t D i s o r d e r

46. Our Product
Muse Brain Health system

48. Lazar study on Meditation Training (Harvard)
Lazar SW, Kerr C, Wasserman RH, Gray JR, Greve D, Treadway MT, McGarvey M, Quinn
BT, Dusek JA, Benson H, Rauch SL, Moore CI, Fischl B. Meditation experience is associated
with increased cortical thickness. NeuroReport, 2005; 16: 1893-1897.

49. In the most complex jobs (insurance
salespeople, account managers), top
performer is 127 % more productive
than an average performer
(Hunter, Schmidt, & Judiesch, 1990).
Competency research in 200+
companies indicates 1/3 of this
difference due to technical skill and
cognitive ability while 2/3 is due to
emotional competence
(Goleman, 1998).

52. O n t a r i o P r e m i e r ’ s I n n o v a t i o n
A wa r d s

54. Changing the way the world thinks
www.getyourmuse.com
Ariel Garten, CEO
ariel@interaXon.ca
(416) 839-9943
www.interaxon.ca

55. Q&A
10 minutes
(Included in session
recording)

56. Sponsors
Partners
Thank You for
Joining Us!

57. To Learn More…
Summit
Recordings
Book Market
Report
sharpbrains.
com/book/
sharpbrains.
com/summit/
sharpbrains.com
/market-report/