Why brands need to move beyond likes and clicks to understnad the effectiveness of their digital campaigns. Drawing on local and global Millward Brown Insights, this deck was presented by Monique Claassen at the 2016 APEX Masterclass.
Radios transmit and receive signals by generating and encoding messages onto sine waves of different frequencies. A transmitter encodes the message and transmits it via an antenna in sine wave form, while the receiver receives the sine waves via its antenna and decodes the signals. The electromagnetic spectrum is divided into radio bands with allocated frequencies, such as the 2.4GHz and 5GHz bands used for WiFi. Within these bands, channels separate signals by assigning them specific frequencies.
Why brands need to move beyond likes and clicks to understnad the effectiveness of their digital campaigns. Drawing on local and global Millward Brown Insights, this deck was presented by Monique Claassen at the 2016 APEX Masterclass.
Radios transmit and receive signals by generating and encoding messages onto sine waves of different frequencies. A transmitter encodes the message and transmits it via an antenna in sine wave form, while the receiver receives the sine waves via its antenna and decodes the signals. The electromagnetic spectrum is divided into radio bands with allocated frequencies, such as the 2.4GHz and 5GHz bands used for WiFi. Within these bands, channels separate signals by assigning them specific frequencies.
Dropwizard is a Java framework that pulls together stable and mature libraries from the Java ecosystem to create a simple and lightweight package for developing operations-friendly, high-performance RESTful web services. It uses Jetty for HTTP, Jersey for REST, Jackson for JSON, Metrics for metrics, and other libraries like Logback, Hibernate Validator, Apache HttpClient, JDBI, Liquibase, Freemarker and Joda Time. Applications are built as a fat JAR and run with a simple command.
The document analyzes data from Link testing databases for TV, print, and digital ads in the US to understand correlations between different metrics. It finds that for print and digital ads, measures like impact, persuasion, and virality are more highly correlated, indicating a persuasive message can lead to impact. However, for TV ads there is almost no relationship between impact and persuasion. It concludes that the relationships between different metrics vary by medium, so the analysis and storytelling of Link test results should consider these differences to better understand ad performance for each media.
Dokumen tersebut memberikan instruksi untuk mengkonfigurasi koneksi modem USB di Debian Leny menggunakan perangkat lunak wvdial. Langkah-langkahnya adalah: (1) instal paket wvdial dan ketergantungannya, (2) deteksi dan modprobe modem USB, (3) konfigurasi file wvdial.conf, (4) coba koneksi menggunakan perintah wvdial.
Beacons broadcast the available SSIDs, probes request specific SSIDs, and authentication and association establish a connection. A client discovers SSIDs via beacons, requests a specific one with probes, and authenticates and associates with an access point to join the network. Open authentication uses null verification while shared key uses WEP encryption. Association maps the client to a logical port on the access point, completing the join process.
The document discusses Calsoft Labs' cloud computing services and capabilities. It states that Calsoft Labs helps enterprises evaluate their business needs and technology choices to leverage both in-house IT infrastructure and cloud offerings from multiple vendors. It provides an overview of Calsoft Labs' cloud consulting, application development and migration, private cloud infrastructure setup, and cloud operations support services. It also lists some of Calsoft Labs' technology competencies and partnerships with cloud platform providers like Amazon Web Services and Microsoft Azure.
The presentation explores how advertising works on the different screens and why (which qualities of mobile video advertising are most important in breaking through to audiences and how the differential impact of creative length and screen size variables drive advertising effectiveness). The study analyses multiscreen use and behaviour among more than 13,500 consumers, interviewed by smartphone or tablet across 42 countries, and includes learning from parallel copy testing conducted across TV, online video and mobile video ads. The overall conclusion is marketers cannot simply assume that the device used is a good surrogate for media context, and that different ad formats definitely demand different creative approaches.
Herbs can be used for both culinary and medicinal purposes. Herbal medicine originated from early humans using plants to treat illnesses. Garlic and ginger have a long history of use in traditional Chinese, Ayurvedic, and other medicines to treat various conditions. Modern research has found that garlic contains compounds like allicin that have anti-microbial and anti-inflammatory effects. Ginkgo biloba extract contains flavonoids and terpenoids that may have cognitive benefits and antioxidant properties. Herbs like garlic, ginger, ginkgo biloba and others continue to be areas of research interest for their potential health benefits.
The document discusses several IEEE 802.11 wireless LAN standards including 802.11b, 802.11g, and upcoming 802.11ac. It outlines the key aspects that each standard defines such as the radio frequency band used, available channels, modulation technique, maximum data rates, and typical indoor and outdoor ranges. MIMO and 802.11n are also summarized as utilizing multiple antennas to achieve higher throughput.
Network Address Translation (NAT) allows private IP addresses on an inside network to be translated to public IP addresses when communicating with outside networks. Private IP addresses defined in RFC 1918 are illegal on the public internet. NAT is commonly used by home and small office routers to allow multiple private devices to share a single public IP address. Common NAT types include dynamic NAT, port address translation (PAT), and static NAT for servers. NAT extends the lifetime of IPv4 addresses but can cause issues for some applications.
Edge detection is the name for a set of mathematical methods which aim at identifying points in a digital image at which the image brightness changes sharply or, more formally, has discontinuities.
The document discusses interactive voice response (IVR) systems, which allow users to access information stored on computers via telephone. IVR systems use pre-recorded messages and prompts to provide services like banking information, travel booking, and agricultural rates. The author proposes developing multilingual IVR systems to better serve rural Indian communities by providing information in local languages over the telephone. These systems could help address issues of illiteracy and lack of access to technology in rural areas.
Alkaloids are nitrogen-containing plant compounds that have physiological effects in humans and animals. They contain heterocyclic rings and can exist as primary, secondary, or tertiary amines. Common alkaloids include nicotine, atropine, and cocaine. In plants, alkaloids serve as defenses against herbivores and may aid growth. They are often crystalline solids that form salts and are soluble in non-polar solvents. Alkaloids have a wide range of pharmacological actions and can be classified based on their ring structures. Important alkaloid-containing plants discussed include belladonna, henbane, coca, and plants yielding quinine. Their biosynthesis often begins with amino acids
The document discusses various topics related to protein structure and function. It defines different types of bonds in proteins including peptide bonds, disulfide bonds, and hydrogen bonds. It describes the 20 common amino acids that make up proteins and different secondary structures such as alpha helices and beta sheets. It discusses the four levels of protein structure - primary, secondary, tertiary, and quaternary structure. It also covers protein folding driven by hydrophobic interactions and hydrogen bonding, as well as denaturation of proteins.
Herbs can be used for both culinary and medicinal purposes. Herbal medicine originated from early humans using plants to treat illnesses. Garlic and ginger have a long history of use in traditional Chinese, Ayurvedic, and other medicines to treat various conditions. Modern research has found that garlic contains compounds like allicin that have anti-microbial and anti-inflammatory effects. Ginkgo biloba extract contains flavonoids and terpenoids that may have cognitive benefits and antioxidant properties. Herbs like garlic, ginger, ginkgo biloba and others continue to be areas of research interest for their potential health benefits.
Calsoft Labs is the product engineering arm of ALTEN, a European leader in engineering and technology consulting with over 13,500 engineers. Calsoft Labs provides product engineering services for OEMs, ODMs, semiconductor vendors, and independent software vendors. It has over 700 employees, many with advanced degrees and significant experience. Services include product development, testing, sustaining engineering, and more across industries like networking, data centers, automotive, and healthcare.
The document provides an overview of principles of programming languages, including:
- Reasons for studying programming language concepts such as improved ability to learn new languages.
- Categories of programming languages including imperative, functional, logic, and object-oriented languages.
- Factors that influence language design such as computer architecture and programming methodologies.
- Methods of describing syntax including Backus-Naur Form and context-free grammars. Attribute grammars add semantic information to parse trees.
- Implementation methods for languages including compilation, interpretation, and hybrid systems.
In computer science and information theory, data compression, source coding,[1] or bit-rate reduction involves encoding information using fewer bits than the original representation.[2] Compression can be either lossy or lossless. Lossless compression reduces bits by identifying and eliminating statistical redundancy. No information is lost in lossless compression.
Dropwizard is a Java framework that pulls together stable and mature libraries from the Java ecosystem to create a simple and lightweight package for developing operations-friendly, high-performance RESTful web services. It uses Jetty for HTTP, Jersey for REST, Jackson for JSON, Metrics for metrics, and other libraries like Logback, Hibernate Validator, Apache HttpClient, JDBI, Liquibase, Freemarker and Joda Time. Applications are built as a fat JAR and run with a simple command.
The document analyzes data from Link testing databases for TV, print, and digital ads in the US to understand correlations between different metrics. It finds that for print and digital ads, measures like impact, persuasion, and virality are more highly correlated, indicating a persuasive message can lead to impact. However, for TV ads there is almost no relationship between impact and persuasion. It concludes that the relationships between different metrics vary by medium, so the analysis and storytelling of Link test results should consider these differences to better understand ad performance for each media.
Dokumen tersebut memberikan instruksi untuk mengkonfigurasi koneksi modem USB di Debian Leny menggunakan perangkat lunak wvdial. Langkah-langkahnya adalah: (1) instal paket wvdial dan ketergantungannya, (2) deteksi dan modprobe modem USB, (3) konfigurasi file wvdial.conf, (4) coba koneksi menggunakan perintah wvdial.
Beacons broadcast the available SSIDs, probes request specific SSIDs, and authentication and association establish a connection. A client discovers SSIDs via beacons, requests a specific one with probes, and authenticates and associates with an access point to join the network. Open authentication uses null verification while shared key uses WEP encryption. Association maps the client to a logical port on the access point, completing the join process.
The document discusses Calsoft Labs' cloud computing services and capabilities. It states that Calsoft Labs helps enterprises evaluate their business needs and technology choices to leverage both in-house IT infrastructure and cloud offerings from multiple vendors. It provides an overview of Calsoft Labs' cloud consulting, application development and migration, private cloud infrastructure setup, and cloud operations support services. It also lists some of Calsoft Labs' technology competencies and partnerships with cloud platform providers like Amazon Web Services and Microsoft Azure.
The presentation explores how advertising works on the different screens and why (which qualities of mobile video advertising are most important in breaking through to audiences and how the differential impact of creative length and screen size variables drive advertising effectiveness). The study analyses multiscreen use and behaviour among more than 13,500 consumers, interviewed by smartphone or tablet across 42 countries, and includes learning from parallel copy testing conducted across TV, online video and mobile video ads. The overall conclusion is marketers cannot simply assume that the device used is a good surrogate for media context, and that different ad formats definitely demand different creative approaches.
Herbs can be used for both culinary and medicinal purposes. Herbal medicine originated from early humans using plants to treat illnesses. Garlic and ginger have a long history of use in traditional Chinese, Ayurvedic, and other medicines to treat various conditions. Modern research has found that garlic contains compounds like allicin that have anti-microbial and anti-inflammatory effects. Ginkgo biloba extract contains flavonoids and terpenoids that may have cognitive benefits and antioxidant properties. Herbs like garlic, ginger, ginkgo biloba and others continue to be areas of research interest for their potential health benefits.
The document discusses several IEEE 802.11 wireless LAN standards including 802.11b, 802.11g, and upcoming 802.11ac. It outlines the key aspects that each standard defines such as the radio frequency band used, available channels, modulation technique, maximum data rates, and typical indoor and outdoor ranges. MIMO and 802.11n are also summarized as utilizing multiple antennas to achieve higher throughput.
Network Address Translation (NAT) allows private IP addresses on an inside network to be translated to public IP addresses when communicating with outside networks. Private IP addresses defined in RFC 1918 are illegal on the public internet. NAT is commonly used by home and small office routers to allow multiple private devices to share a single public IP address. Common NAT types include dynamic NAT, port address translation (PAT), and static NAT for servers. NAT extends the lifetime of IPv4 addresses but can cause issues for some applications.
Edge detection is the name for a set of mathematical methods which aim at identifying points in a digital image at which the image brightness changes sharply or, more formally, has discontinuities.
The document discusses interactive voice response (IVR) systems, which allow users to access information stored on computers via telephone. IVR systems use pre-recorded messages and prompts to provide services like banking information, travel booking, and agricultural rates. The author proposes developing multilingual IVR systems to better serve rural Indian communities by providing information in local languages over the telephone. These systems could help address issues of illiteracy and lack of access to technology in rural areas.
Alkaloids are nitrogen-containing plant compounds that have physiological effects in humans and animals. They contain heterocyclic rings and can exist as primary, secondary, or tertiary amines. Common alkaloids include nicotine, atropine, and cocaine. In plants, alkaloids serve as defenses against herbivores and may aid growth. They are often crystalline solids that form salts and are soluble in non-polar solvents. Alkaloids have a wide range of pharmacological actions and can be classified based on their ring structures. Important alkaloid-containing plants discussed include belladonna, henbane, coca, and plants yielding quinine. Their biosynthesis often begins with amino acids
The document discusses various topics related to protein structure and function. It defines different types of bonds in proteins including peptide bonds, disulfide bonds, and hydrogen bonds. It describes the 20 common amino acids that make up proteins and different secondary structures such as alpha helices and beta sheets. It discusses the four levels of protein structure - primary, secondary, tertiary, and quaternary structure. It also covers protein folding driven by hydrophobic interactions and hydrogen bonding, as well as denaturation of proteins.
Herbs can be used for both culinary and medicinal purposes. Herbal medicine originated from early humans using plants to treat illnesses. Garlic and ginger have a long history of use in traditional Chinese, Ayurvedic, and other medicines to treat various conditions. Modern research has found that garlic contains compounds like allicin that have anti-microbial and anti-inflammatory effects. Ginkgo biloba extract contains flavonoids and terpenoids that may have cognitive benefits and antioxidant properties. Herbs like garlic, ginger, ginkgo biloba and others continue to be areas of research interest for their potential health benefits.
Calsoft Labs is the product engineering arm of ALTEN, a European leader in engineering and technology consulting with over 13,500 engineers. Calsoft Labs provides product engineering services for OEMs, ODMs, semiconductor vendors, and independent software vendors. It has over 700 employees, many with advanced degrees and significant experience. Services include product development, testing, sustaining engineering, and more across industries like networking, data centers, automotive, and healthcare.
The document provides an overview of principles of programming languages, including:
- Reasons for studying programming language concepts such as improved ability to learn new languages.
- Categories of programming languages including imperative, functional, logic, and object-oriented languages.
- Factors that influence language design such as computer architecture and programming methodologies.
- Methods of describing syntax including Backus-Naur Form and context-free grammars. Attribute grammars add semantic information to parse trees.
- Implementation methods for languages including compilation, interpretation, and hybrid systems.
In computer science and information theory, data compression, source coding,[1] or bit-rate reduction involves encoding information using fewer bits than the original representation.[2] Compression can be either lossy or lossless. Lossless compression reduces bits by identifying and eliminating statistical redundancy. No information is lost in lossless compression.