A brand is a promise that communicates a company's message to attract prospects and drive growth. Objectives of a great brand are to clearly deliver the corporate message, confirm credibility, motivate buyers, emotionally connect to audiences, and build customer loyalty. To define a great brand, companies should begin with research on their core values, mission, specializations, and unique value propositions. A great brand is consistent, connects with employees, customers, media and the public, has an attractive visual identity, and is respected over time through responsible management and monitoring.
Free Marketing Brief Template for an Influencer CampaignKlear
Here we’ve created a free template that gathers everything you need to share as a brand with the influencer. This template will help you work closely with the influencers in the initial creative process. Use it to manage all the information both of you need in order to run a successful campaign.
Read more about Influencer Marketing: http://klear.com/blog/
Looking for influencers? Check out the Influencers Search Engine on Klear: http://klear.com
From Tadpole to Frog: Evolving into a Brand with LegsAustin AMA
Mark Hammer, Vice President of Marketing at Compass Learning (www.compasslearning.com), explains how the Austin-based company evolved into a distinct brand by focusing on customer needs. The presentation shares his insights and offers recommendations for maximizing brand evolution through contemporary marketing strategies including competitive differentiation with today’s budgetary constraints; moving from product to solutions-based messaging; and how optimizing customer dialogue can turn into a value-add.
Interested in more marketing programs and networking? Visit the Austin American Marketing Association website (www.austinama.org) for coming events and the AMA blog (www.austinama.org/blog) to be a part of the conversation.
In this presentation you can obtain a good first approach into which marketing strategies you can develop when your project is just an idea.
I'll talk about:
Who is your customer. Design. Web. and Social Media
Free Marketing Brief Template for an Influencer CampaignKlear
Here we’ve created a free template that gathers everything you need to share as a brand with the influencer. This template will help you work closely with the influencers in the initial creative process. Use it to manage all the information both of you need in order to run a successful campaign.
Read more about Influencer Marketing: http://klear.com/blog/
Looking for influencers? Check out the Influencers Search Engine on Klear: http://klear.com
From Tadpole to Frog: Evolving into a Brand with LegsAustin AMA
Mark Hammer, Vice President of Marketing at Compass Learning (www.compasslearning.com), explains how the Austin-based company evolved into a distinct brand by focusing on customer needs. The presentation shares his insights and offers recommendations for maximizing brand evolution through contemporary marketing strategies including competitive differentiation with today’s budgetary constraints; moving from product to solutions-based messaging; and how optimizing customer dialogue can turn into a value-add.
Interested in more marketing programs and networking? Visit the Austin American Marketing Association website (www.austinama.org) for coming events and the AMA blog (www.austinama.org/blog) to be a part of the conversation.
In this presentation you can obtain a good first approach into which marketing strategies you can develop when your project is just an idea.
I'll talk about:
Who is your customer. Design. Web. and Social Media
10 things to consider before launching your AdWords campaignSomething Big
Launching an AdWords campaign is a simple process. You create an account, set up a campaign, target an audience, publish some ads, and watch the clicks rise (along with your bill). However, at which point can you ensure your campaign delivers on your objectives? Here are 10 things to consider before launching your AdWords campaign…
This is a project creadted during Udacity DMND program
+Created, managed, and monitored an advertising campaign on Facebook for Udacity's DMND progam.
+Project was based on signing up and selling ebook targeting USA and India.
+Generated 1263 leads in seven days on a $125 budget
+ROI of $152 with CPC of $0.06 and a reach of 157,791
In our bi-weekly mastermind session we cover action steps you need to take to execute your 2016 Business Plan and make the coming year your most successful yet.
For a full recording over the webinar, visit: https://www.youtube.com/watch?v=NLzztyNereM
Creating a Purchase Business Generating Business PlanTotal Expert
In the wake of CFPB regulation crackdowns, many Realtors are scrambling to find new co-marketing partners. Loan Officers have a tremendous opportunity to capture more purchase business and that all starts with an adjusted business plan.
In our bi-weekly Loan Officer Mastermind session we cover 7 steps to creating a business plan that will generate more Purchase Business.
Visual Storyteller Job Opening: Is the next step in your career a Visual Stor...MarketingSherpa
Are you looking for a work environment where you can get your hands dirty and figure out what you do best?
If so, you could be a good fit for MECLABS…
Are you ready to:
Make a real difference for some of the world's leading organizations?
Expand your talent and intelligence with the world's foremost thought-leaders in sales and
marketing optimization?
Stand on the front lines of business success by helping the best in business do even better?
Ensure your professional dreams come true with an organization where learning is the highest objective?
If so, then you're ready for MECLABS!
As a Content Presentation Specialist, you will merge your story telling abilities with your eye for visual design by owning the support of all MECLABS presentations. You’ll be the go-to authority to help colleagues and thought leaders share their stories through:
• Editing presentation copy and repurposing content into a visual story.
• Insuring consistent methodology by being a gatekeeper for all MECLABS public presentations.
• Collaborating with Marketing to ensure consistent brand guidelines are adhered to in presentations.
• Creating visual elements for presentation design inside and outside of presentation tools.
• Supporting content such as:
• MarketingSherpa webinar presentations
• Live events (i.e., MECLABS Summits)
• MarketingSherpa Benchmark Reports (BMR)
• Staying informed and up to date on presentation technology and current trends.
• Providing logistical support for webinars.
• Managing and owning the MECLABS presentation library.
We’re ready for you if you have this experience and education:
• Bachelor’s degree in Journalism, Marketing, or a related field.
• Demonstrated ability to handle multiple tasks and extremely detail oriented.
• Demonstrated proficiency in the MS Office Suite.
• Advanced proficiency in MS Power point and Word.
• Exceptional communication skills, both verbal and written.
It would be a bonus if you had:
•Working knowledge or proficiency in graphic design software: InDesign, Photoshop, etc.
In addition to building your brightest future at MECLABS, you'll receive benefits like:
• A starting salary commensurate with overall qualifications including experience, education and meeting identified job profile
• A creative, fun work environment just five minutes from the beach
• Continuous professional development through mentorships and training courses
• Comprehensive health and dental insurance plans
• Company-paid short-term and long-term disability plans
• A generous Paid Time Off plan (PTO)
• Advancement opportunities
• Employee referral bonus program
Apply at http://www.meclabs.com/careers
A highly motivated, confident and proficient SEO Executive (Digital Marketing Executive) with more than 3.5 years of experience coupled with successful track record of creative advertising solutions and increasing traffic to the company website, and who also possesses solid exposure to SEO and other related disciplines.
10 things to consider before launching your AdWords campaignSomething Big
Launching an AdWords campaign is a simple process. You create an account, set up a campaign, target an audience, publish some ads, and watch the clicks rise (along with your bill). However, at which point can you ensure your campaign delivers on your objectives? Here are 10 things to consider before launching your AdWords campaign…
This is a project creadted during Udacity DMND program
+Created, managed, and monitored an advertising campaign on Facebook for Udacity's DMND progam.
+Project was based on signing up and selling ebook targeting USA and India.
+Generated 1263 leads in seven days on a $125 budget
+ROI of $152 with CPC of $0.06 and a reach of 157,791
In our bi-weekly mastermind session we cover action steps you need to take to execute your 2016 Business Plan and make the coming year your most successful yet.
For a full recording over the webinar, visit: https://www.youtube.com/watch?v=NLzztyNereM
Creating a Purchase Business Generating Business PlanTotal Expert
In the wake of CFPB regulation crackdowns, many Realtors are scrambling to find new co-marketing partners. Loan Officers have a tremendous opportunity to capture more purchase business and that all starts with an adjusted business plan.
In our bi-weekly Loan Officer Mastermind session we cover 7 steps to creating a business plan that will generate more Purchase Business.
Visual Storyteller Job Opening: Is the next step in your career a Visual Stor...MarketingSherpa
Are you looking for a work environment where you can get your hands dirty and figure out what you do best?
If so, you could be a good fit for MECLABS…
Are you ready to:
Make a real difference for some of the world's leading organizations?
Expand your talent and intelligence with the world's foremost thought-leaders in sales and
marketing optimization?
Stand on the front lines of business success by helping the best in business do even better?
Ensure your professional dreams come true with an organization where learning is the highest objective?
If so, then you're ready for MECLABS!
As a Content Presentation Specialist, you will merge your story telling abilities with your eye for visual design by owning the support of all MECLABS presentations. You’ll be the go-to authority to help colleagues and thought leaders share their stories through:
• Editing presentation copy and repurposing content into a visual story.
• Insuring consistent methodology by being a gatekeeper for all MECLABS public presentations.
• Collaborating with Marketing to ensure consistent brand guidelines are adhered to in presentations.
• Creating visual elements for presentation design inside and outside of presentation tools.
• Supporting content such as:
• MarketingSherpa webinar presentations
• Live events (i.e., MECLABS Summits)
• MarketingSherpa Benchmark Reports (BMR)
• Staying informed and up to date on presentation technology and current trends.
• Providing logistical support for webinars.
• Managing and owning the MECLABS presentation library.
We’re ready for you if you have this experience and education:
• Bachelor’s degree in Journalism, Marketing, or a related field.
• Demonstrated ability to handle multiple tasks and extremely detail oriented.
• Demonstrated proficiency in the MS Office Suite.
• Advanced proficiency in MS Power point and Word.
• Exceptional communication skills, both verbal and written.
It would be a bonus if you had:
•Working knowledge or proficiency in graphic design software: InDesign, Photoshop, etc.
In addition to building your brightest future at MECLABS, you'll receive benefits like:
• A starting salary commensurate with overall qualifications including experience, education and meeting identified job profile
• A creative, fun work environment just five minutes from the beach
• Continuous professional development through mentorships and training courses
• Comprehensive health and dental insurance plans
• Company-paid short-term and long-term disability plans
• A generous Paid Time Off plan (PTO)
• Advancement opportunities
• Employee referral bonus program
Apply at http://www.meclabs.com/careers
A highly motivated, confident and proficient SEO Executive (Digital Marketing Executive) with more than 3.5 years of experience coupled with successful track record of creative advertising solutions and increasing traffic to the company website, and who also possesses solid exposure to SEO and other related disciplines.
A 6-Step Guide to 2021 Marketing PlanningAndrea Martin
This 6-Step process offers guidance on how to build out a strategic, tactical marketing plan that is audience specific and easy to follow so you can achieve your business and marketing objectives in 2021.
Brand Essentials for Women Entrepreneurs: Power Up Your Personal Brand & Put ...Lisa Hromada
Brand Essentials for Women Entrepreneurs: Power Up Your Personal Brand & Put Your Genius to Work is about the essentials of branding, in particular personal branding, to give you the basics as well as a better understanding of how branding can help you excel in your business.
Throughout this presentation, I reference some differences between the way that women and men think and conduct business. The intention is not to say that ALL women or ALL men only have this trait or style or that, but my intention is to provide information of what make most women unique in their approach to business, so that they maximize their success using ALL of what makes them exceptional and distinct.
In this presentation, we'll explore key branding strategies to help you define, develop, and effectively implement a strong, cohesive brand that resonates with your target audience.
Branding overview along with general information about inbound marketing and social media and SEO tips. This goes alongside a presentation by Advokate at SUNY Adirondack on Monday, March 21, 2016. Contact Advokate, LLC, with any questions, or to schedule a marketing consultation! www.advokate.net
CreateWOWmarketing, LLC and The Brand Chef (Andrew B. Clark) developed a brand evaluation process based on the acronym T.R.U.E. Branding (Truth, Relevance, Unique and Engaging). This presentation gives a general overview of the value of marketing, TRUE Branding and developing a marketing plan for your business.
CreateWOWmarketing, LLC and The Brand Chef (Andrew B. Clark) developed a brand evaluation process based on the acronym T.R.U.E. Branding (Truth, Relevance, Unique and Engaging). This presentation gives a general overview of the value of marketing, TRUE Branding and developing a marketing plan for your business.
The Advaita group is a design-centric innovative organization focused on solving real problems. We are specialized in branding, marketing material, and other such design services which help our clients reach new heights. Our services are essential for established businesses as well as startups to make their presence in the existing market. Our vision is to make this happen and increase our value as an agency in the process
The Balanced Rebrand: The Art & Science of Brand BuildingEastwick
Read how to balance business value and emotional value to create an authentic brand that not only sets your business up for success, but also resonates to your audiences’ needs.
The Advaita group is a design-centric innovative organization focused on solving real problems. We are specialized in branding, marketing material, and other such design services which help our clients reach new heights.
For more information visit: https://advaitagroup.in/
Decormart Studio is widely recognized as one of the best interior designers in Bangalore, known for their exceptional design expertise and ability to create stunning, functional spaces. With a strong focus on client preferences and timely project delivery, Decormart Studio has built a solid reputation for their innovative and personalized approach to interior design.
Visual Style and Aesthetics: Basics of Visual Design
Visual Design for Enterprise Applications
Range of Visual Styles.
Mobile Interfaces:
Challenges and Opportunities of Mobile Design
Approach to Mobile Design
Patterns
Storytelling For The Web: Integrate Storytelling in your Design ProcessChiara Aliotta
In this slides I explain how I have used storytelling techniques to elevate websites and brands and create memorable user experiences. You can discover practical tips as I showcase the elements of good storytelling and its applied to some examples of diverse brands/projects..
Can AI do good? at 'offtheCanvas' India HCI preludeAlan Dix
Invited talk at 'offtheCanvas' IndiaHCI prelude, 29th June 2024.
https://www.alandix.com/academic/talks/offtheCanvas-IndiaHCI2024/
The world is being changed fundamentally by AI and we are constantly faced with newspaper headlines about its harmful effects. However, there is also the potential to both ameliorate theses harms and use the new abilities of AI to transform society for the good. Can you make the difference?
2. Your brand is a promise. Its the message you share that will get your prospects to see you as the ideal company to deliver solutions to their challenges. Honoring the brand throughout all levels of the organization helps drive companies to grow and prosper.
13. A Great brand is clear & consistent • Understands the needs and wants of customers and prospects. • It's the same message at every point of public contact. • Integrates brand strategies throughout company.
Now if you ran into Floriza at Meijer and she was sporting a blond mohawk, tattoos, and face piercings you would feel like maybe you don't really know the brand - trust be lost. Same with a corporate brand – If you say you have the quickest turn around you need to deliver it. If your value is actually detail work and it takes more time – your true core value is- quality – not fast turnaround. Each project will be a struggle for the entire company to meet the impossible if you try and be something you are not. Be authentic, and walk your talk.
The brand message and symbol are easily recognizable. Professionally designed logo and marketing materials show customers you are committed to quality. A message that clearly explains the value of your unique product or service and consistently delivers on that promise will answer the customers need and you will be the first that comes to mind when they are ready to buy again..
So how do you define your brand? Or redefine your brand if it doesn't fit currently? - key in on the core value of the company - identify the true corporate culture – Are you trustworthy. Innovative, classic, reliable, competitively priced, fun, quick, etc. What do you want to be known for? Determine those values, develop images and practices that communicate these principles. Then stay consistent. It solidifies your message to your customer... they know they can count on you to deliver on your promise
A good example is McNaughon and Gunn, a book printer in Ann Arbor. M&G is an established business of over 50 years and used a range of logos in their marketing - depending on who was developing it. They called on us to help build a brand that would present them as a professional, book printing firm that is a steward for the environment, the print industry, its' worker, and the community. The tagline “Your signature printer” is directing ownership to the customer, signature indicates “quality”, “best” & it is a recognized printing term. M&G brought their staff together for the launch of their new brand. T-shirts with the logo were distributed that were shaped like a book and guidelines were shared - the communications director was identified as the source to run materials thru prior to publishing.
Just as M&Gs brand launch demonstrates – your corporate brand is not just to attract prospects and your customers. Your brand must be clear to your employees –They are the face and voice of your company - they need to believe in it and live it. UAW – the customers are the members. They need to have a buy in to what the brand is saying. The media and the public look to the UAW (in Michigan especially) to explain their stance on policy and directives –clear communication is key. If your brand projects your organization as one which supports its employees and then reneges on that promise, your brand (and sales) will suffer. Case in point: Wal-Mart. The company says, “We believe that one of the keys to our success is our people and how we treat them.” However, the retail chain has been the subject of unfair employee wage practice lawsuits.
Here is an example of a company who has identified the qualities that stand out to their customers most. Lambs Gates is a whimsical Antique shop, owned by Carol Lams, that specializes in finding unique and nostalgic items that make people smile and remenice about their childhood. The graphics and colors we chose depicts the fun and lightheartedness of the brick and mortar store – The colors are fun and charming as is the use of old photographs and vintage fabric on all their marketing pieces. The staff and vendors have fun with the brand and it shows in all they do.
Images that are easily recognized as your company symbol communicates instantly to your customer. A graphic that depicts the service or product you sell has the added bonus of being instantly understood by international corporations. Vehicle signage is mobile advertising and gives instant credibility to a customers. “fleet of trucks' (cimala) The Woldumar sample shows consistency with logo use, ink colors, layout and photo and illustration style - identify the brand wherever they see it. From print, web, billboards, t-shirts, event signage, vehicles, Tchotchkes, etc. the brand attracts interest.
I've taken the WISE logo to demonstrate what happens too often with digital files with staff, vendors, and others that have not been trained. All of us have seen a logo stretched out of proportion to fit a space – nothing screams amateur more than this technique – unless maybe the blurry pixelated one. – the logo has been taken from the Website and has been stretched almost to lack of legibility. Notice how just two of these images handled poorly ruin the whole image? Clean, crisp logos in yur materials command respect for your brand. I have included a brief list in your program of items to to include in your Branding guidelines packet.
All of the following resources are free I have provided URLs in your program. A feed reader like Google reader is free and helps you organize all your RSS feeds. Google Alerts – track blog posts, news articles, videos and even groups based on your choice or query or topic. Free Backtype is a tool for monitoring blog comments. Yacktrack lets you search for comments on your content from various sources, such as Blogger, Digg, FriendFeed, Stumbleupon, and Wordpress blogs. Twitter Search allows you to locate any instances of your name and decide whether you want to tweet back or ignore them.
Conduct a search for your name, your company’s name, or various topics you’re interested in and then subscribe via RSS. Twilert and TweetBeep Twilert is suspended right now updating functions - check back FriendFeed is a social aggregator. You can conduct searches on your brand throughout all social networks at once using this search engine. Social MENTION - searches user-generated content such as blogs, comments, bookmarks, events, news, videos, and microblogging services. It allows you to track mentions of your brand across all of these areas. Interactive Search While all theser tools listed are pretty rudimentary, Filtrbox is smart and only delivers the most relevant, credible mentions of things you need to track /www.interactiveinsightsgroup.com – give an idea Social Media measurement (ROI)
Connection Graphics – our name defines the importance we place of practicing consistency in company marketing. Although we were established prior to the emergence of corporate Websites – the term Connection Graphics also means images for online use. Our tagline – Success in business starts with connections. Demonstrates our philosophy that all are connected – and the more people you know the more opportunity for success – and of course the more you do business with Connection Graphics the more success you achieve! Stay connected. samples@connectiongraphics.com