This document provides guidance for Microsoft Partners to develop an Internet of Things (IoT) practice. It discusses IoT growth statistics and trends, industries using IoT solutions, and how to identify opportunities. It also outlines a strategy checklist, marketing materials to support IoT pitches, and best practices for building an IoT practice. Some of the key challenges highlighted include the multidisciplinary nature of IoT, high bench costs due to a lack of talent availability, and ensuring an effective partner ecosystem.