Microsoft - Qual o segredo do sucesso em seu projeto embedded?
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This document discusses an upcoming webinar about the secrets to success in embedded projects. It includes an agenda for the webinar that will cover examples of IoT scenarios in different industries, common technical challenges, critical business challenges, and how the Microsoft platform can support IoT solutions. It also provides information about Microsoft Technology Centers globally and the areas of solutions and industries supported by the Microsoft Technology Center in Brazil.
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Microsoft - Qual o segredo do sucesso em seu projeto embedded?
- 1. Microsoft Technology Centers Microsoft Technology Centers Waldemir Cambiucci | Diretor do MTC Brasil wcamb@microsoft.com 14 de março de 2018
- 2. Microsoft Technology Centers Bem vindos ao Webinar... https://experience.embarcados.com.br/webinars/qual-o-segredo-do-sucesso-em-seu-projeto-embedded/
- 3. Microsoft Technology Centers 1. Alguns cenários de IoT em diferentes indústrias 2. Quais são os desafios técnicos comuns? 3. Quais são os desafios de negócio mais críticos? 4. Como a plataforma Microsoft pode suportar soluções de IoT?
- 4. Microsoft Technology Centers Microsoft Technology Centers US & CANADA Atlanta Boston Calgary* Charlotte Chicago Dallas Denver* Detroit Houston Irvine Los Angeles Minneapolis Montreal New York Philadelphia Reston San Francisco Seattle Silicon Valley St. Louis* Toronto LATIN AMERICA Mexico City Rio de Janeiro Sao Paulo ASIA PACIFIC Bangalore Beijing Guangzhou Mumbai Seoul* Singapore Sydney* Taipei Tokyo MIDDLE EAST& AFRICA Dubai Johannesburg Tel Aviv EUROPE Amsterdam* Cologne Copenhagen* Dublin* Edinburgh London Milano Moscow Munich Novosibirsk Paris Stockholm* Thames Valley DATACENTER LOCATIONS Amsterdam Boydton Chicago Dublin Pune Quincy RedmondRidge Singapore Tokyo MTC DATACENTER 50 MTCs em 31 localidades
- 5. Microsoft Technology Centers MTC Brasil | Áreas de Solução e Indústrias
- 6. Microsoft Technology Centers O principal valor de uma solução de IoT é transformar dados capturados de um cenário em informação útil para o negócio.
- 7. Microsoft Technology Centers Motivadores para uma crescente demanda por IoT Parte importante da transformação digital em muitas empresas Conectividade é presente Desenvolvimento é fácil Hardware é barato Novos cenários de inovação
- 8. Microsoft Technology Centers O impacto da Internet das Coisas Bilhões de “coisas” conectadas gerando alto volume de mensagens e dados Forecast of the number of connected devices until 2020. Ericsson’s former CEO Hans Vestburg (2010)
- 10. Microsoft Technology Centers Cenários de IoT em Saúde https://www.microsoft.com/en-us/internet-of-things/healthcare HOSPITAL ROOM MEDICAL RESEARCH PATIENT HOME 35 Enable innovation by conducting data sciencedriven clinical studies and providing tailored care through patient data analytics. Improve efficiencyand providebetter patient care by accessing securepatient data remotely, seeing vitals in real time and ordering prescription changes to minimizeerrors. Drive business transformation by treating patients in their homethrough secure remotecare solutions.
- 11. Microsoft Technology Centers Cenários de IoT para Varejo & Forças de Vendas https://www.microsoft.com/en-us/internet-of-things/retail Drive business transformation by aggregating data from many sources to create a demand signal repository and enable supply chain visibility. Improve efficiency by tracking inventory location and shipping status end-to-end to maintain on-shelf availability and reduce out-of-stocks. Enable innovation by dynamically managing digital promotions on vending machines, and display content tailored to specific audiences. Integrate data from smart shelves with point of sale and trade promotions data to determine the most productive merchandising treatments within stores. STORE LOGISTICS HEADQUARTERS
- 12. Microsoft Technology Centers Cenários de IoT em Manufatura & Produção https://www.microsoft.com/en-us/internet-of-things/manufacturing MANUFACTURING PLANT GLOBAL FACILITY INSIGHT CUSTOMER SITE Drive business transformation by offering managed services in addition to producing products. Improve efficiency by remotely monitoring asset health and utilization across the globe. Enable innovation by leveraging product performance and customer usage data to inform R&D efforts.
- 13. Microsoft Technology Centers Cenários de IoT em Transportes e Logística https://www.microsoft.com/en-us/internet-of-things/transportation PUBLIC TRANSIT MONITORING SUBWAY MANAGEMENT Enable innovation by reducing unscheduled downtime, improving equipment lifetimeand decreasing fleet management costs by performing correctivemaintenancebeforeequipment failure. Improve efficiencyby connecting and monitoring public transit vehicles so their condition and performancecan be tracked over time, through a single dashboard. Drive business transformation by increasing scale, economics, resiliency and reliability of public transit systems, thus being able to serve morepeople in moreareas. NOW ARRIVING
- 14. Microsoft Technology Centers Valor Informação Dados Tecnologia
- 16. Microsoft Technology Centers Podemos pensar em 3 tipos de soluções Evoluindo seu impacto e valor para o negócio Solução ConectadaSmart Device Solução IoT
- 17. Microsoft Technology Centers Componentes de uma solução de IoT Dados e Modelos Light HVAC Magnet Seismic Imaging Acoustic Water Health Thermal Chemical Location Identity Sensores Hardware e Dispositivos Caixa Device Caixa Device Caixa Device Conectividade Cellular Wi-Fi NFC Bluetooth Z-Wave Zigbee RFID TCP/IP Protocolos e Redes Cenário de captura de dados Plataforma de Nuvem para IoT Valor Gerado para o Negócio Analytics
- 18. Microsoft Technology Centers Dispositivos diversos https://azure.microsoft.com/en-us/develop/iot/ Diferentes versões de S.O. para diferentes aplicações • Dispositivos de baixo consumo, telemetria, No Shell, Drivers, Gateways; • Terminais móveis ou ferramentas de captura; • Desktops, pontos de venda, pontos de atendimento, etc.
- 19. Microsoft Technology Centers Sistemas Operacionais e protocolos diversos https://catalog.azureiotsuite.com/kits Diferentes versões de S.O. para diferentes aplicações • Dispositivos de baixo consumo, telemetria, No Shell, Drivers, Gateways; • Terminais móveis ou ferramentas de captura; • Desktops, pontos de venda, pontos de atendimento, etc.
- 20. Microsoft Technology Centers Dispositivos e Sistema Operacional Windows Família Windows 10 Windows 10 IoT Enterprise Desktop Shell, Win32 apps, Universal Windows Apps and Drivers 2GB RAM, 16 GB Storage X86 Windows 10 IoT Mobile Modern Shell, Universal Windows Apps and Drivers 1GB RAM, 4 GB storage ARM Windows 10 IoT Core No Shell, Universal Windows Apps and Drivers 256MB RAM, 2GB storage X86 or ARM Premium Entry $ Device Capabilities Diferentes versões de S.O. Windows para diferentes form-factors • Dispositivos de baixo consumo, telemetria, No Shell, Drivers, Gateways; • Terminais móveis ou ferramentas de captura; • Desktops, pontos de venda, pontos de atendimento, etc.
- 24. Microsoft Technology Centers Um grande desafio de negócio é gerar valor Modelos de Dados, Aplicação, Analytics • Reduce costs • Streamline Operations • Improve efficiency • Shorten cycle times • Minimize downtime • Improve safety • Shorten supply chain • Reduce inventory costs • Better service levels for same cost • Eliminate wasted time, resources • Reduce labor costs • Remove friction • Reengineer Operations • Reduce customer acquisition costs (CAC) Redução de Custo • Better satisty customer needs • Improve brand image/loyalty • Sell more of existing products • Sell new products/services • Increase “stickiness” • Reduce churn – increave LTV • Create new business models • Reach new markets • Be more competitive • Incent referrals • Price differently • Increase margins • Find new revenue streams Aumento de Receita
- 25. Microsoft Technology Centers Realizando o e-Business “Electronic business, or e-business, is the application of IT to support all the activities of business, exchanging products and services between businesses, groups and individuals. FORBES, 2016 + People Business Estes processos eletrônicos incluem a compra e venda de produtos, materiais e serviços; atendimento a clientes; processamento de pagamentos; gerenciamento do controle de produção; colaboração de parceiros; troca de informação; execução de serviços automatizados; entre outros. C2C B2C B2B Marketplaces Web Technologies
- 26. Microsoft Technology Centers Realizando o Digital Business “Digital business is the creation of new business designs by blurring the digital and physical worlds, promising an unprecedented convergence of people, business, and things.” FORBES, 2016 + + “O que faz o Digital Business diferente de e-Business é a presença de coisas conectadas e com inteligência, integradas aos processos com pessoas e negócios.” Maior pressão sobre a TI nas empresas “Things”People Business Social Mobile Cloud Big Data Intelligence
- 29. Microsoft Technology Centers Maior disponibilidade de nuvem e infraestrutura do mundos Datacenter Infrastructure (34 Regions, 26 Online) 100+ datacenters Top 3 networks in the world 2.5x AWS, 7x Google DC regions G Series– Largest VM in world,32 cores, 448GB RAM, SSD… Operational Announced/NotOperational Central US Iowa West US California East US Virginia US Gov Virginia North Central US Illinois US Gov Iowa South Central US Texas Brazil South São Paulo State West Europe Netherlands China North * Beijing China South * Shanghai Japan East Tokyo, Saitama Japan West Osaka India South Chennai East Asia Hong Kong SAR SE Asia Singapore Australia South East Victoria Australia East New South Wales * Operatedby21Vianet India Central Pune Canada East Quebec City Canada Central Toronto India West Mumbai Germany North East Magdeburg Germany Central Frankfurt United Kingdom Regions North Europe Ireland East US 2 Virginia (38 Regiões, 30 Online)
- 30. Microsoft Technology Centers Applications Clients Infrastructure Management Databases & middleware App frameworks & tools DevOps PaaS & DevOps Suporte a Open Source https://azure.microsoft.com/en-us/overview/choose-azure-opensource/
- 31. Microsoft Technology Centers USGov HIPAA / HITECH Act Moderate JAB P-ATO FIPS 140-2 FERPA DoD DISA SRG Level 2 ITAR CJIS GxP 21 CFR Part 11 IRS 1075Section 508 VPAT Global ISO 27001 SOC 1 Type 2ISO 27018 CSA STAR Self-Assessment Regional Singapore MTCS UK G-Cloud Australia IRAP/CCSL FISC Japan China DJCP New Zealand GCIO China GB 18030 EU Model Clauses ENISA IAF Argentina PDPA Japan CS Mark Gold SP 800-171 China TRUCS Spain ENS Industry PCI DSS Level 1 CDSA Shared Assessments MPAA Japan My Number Act FACT UK High JAB P-ATO GLBA DoD DISA SRG Level 4 Suporte a certificações e regulações internacionais https://azure.microsoft.com/en-us/support/trust-center/ MARS-E FFIEC ISO 27017 SOC 2 Type 2 SOC 3 India MeitY Canada Privacy Laws Privacy Shield ISO 22301 Germany IT Grundschutz workbook Spain DPA CSA STAR Certification CSA STAR Attestation HITRUST IG Toolkit UK DoD DISA SRG Level 5 ISO 9001
- 32. Microsoft Technology Centers Platform Services (PaaS) Infrastructure Services (IaaS) Web Apps Mobile Apps API Apps Notification Hubs Hybrid Cloud Backup StorSimple Azure Site Recovery Import/Export SQL Database DocumentDB Redis Cache Azure Search Storage Tables SQL Data Warehouse Azure AD Health Monitoring AD Privileged Identity Management Operational Analytics Cloud Services Batch RemoteApp Service Fabric Visual Studio Application Insights VS Team Services Domain Services HDInsight Machine Learning Stream Analytics Data Factory Event Hubs Data Lake Analytics Service IoT Hub Data Catalog Security & Management Azure Active Directory Multi-Factor Authentication Automation Portal Key Vault Store/ Marketplace VM Image Gallery & VM Depot Azure AD B2C Scheduler Xamarin HockeyApp Power BI Embedded SQL Server Stretch Database Mobile Engagement Functions Cognitive Services Bot Framework Cortana Security Center Container Service VM Scale Sets Data Lake Store BizTalk Services Service Bus Logic Apps API Management Content Delivery Network Media Services Media Analytics
- 34. Microsoft Technology Centers Revisando as 4 regras de sucesso em IoT Regra No 1 Determine primeiro o cenário de negócioonde sua solução está gerando valor. Qual é o valor gerado por sua solução? Regra No 4 Tenha grandes parceirosde tecnologiapara suportar seu projeto de IoT. Não construa uma plataforma do zero, adote ou consuma soluções disponíveis. Regra No 3 Uma solução de IoT deve gerar valor e integrar com sistemasexternose outrassoluçõesde IoT, para o maior impacto de negócio. Regra No 2 Defina primeiro o modelo de dados que será usado em sua solução de IoT. Isso vai ajudar em todas as demais definições em torno da solução técnica.
- 35. Microsoft Technology Centers Para saber mais sobre IoT e plataforma Microsoft https://www.microsoft.com/pt-br/internet-of-things/
- 36. Microsoft Technology Centers Waldemir Cambiucci | Diretor do MTC Brasil wcamb@microsoft.com