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From Destruction to Production
            in 72 Hours
How one partner bounced back from the Joplin Tornado with a plan,
     hard work, and world-class PSA and backup technology


              eFolder and ConnectWise
Ted Hulsy,   John Motazedi,   Mark Sokol,
 eFolder      SNC Squared     ConnectWise
Agenda

                           • Partner Story:
                                   – How I bounced back from the Joplin
                                     Tornado
                                   – How ConnectWise and eFolder
                                     helped save the day
                                   – What I learned
                                   – How I am winning with selling
                                     business continuity
                           • Q&A

© 2012 eFolder, Inc. All Right Reserved.                 powered by ConnectWise   4
Facts about the Joplin Tornado
 • Joplin had 20 minutes of warning, with
   32 minutes total time on ground
 • Multi-vortex tornado
 • 1 mile wide at its peak and traveled 7
   miles through town, 22 miles total path
   – Ground wind speeds clocked 200+ mph. At the top
     of St. John hospital, winds clocked over 300 mph.
   – 25-30% of the city was destroyed
   – 8000 structures destroyed or damaged beyond
     repair
 • 161 confirmed deaths, over 1000+
   injuries

                                  powered by ConnectWise
EF Scale Tornado Path




                        powered by ConnectWise
Sizing the Disaster

                                    Dallas




                              Manhattan




                      powered by ConnectWise
Disaster Hits Home
 • We manage 1000 machines on a regular basis.
 • On Monday morning we had lost 467.
 • All our techs were fine; no family or houses
   were damaged.
 • Our office was completely destroyed.




                             powered by ConnectWise
Recovery Goals

 • Goals:
   – Have SNC Squared up by end of business Monday 5/23
   – Have all clients servers that were effected up by Friday
     5/27
   – No client would lose their business due to any IT issues
   – Maintain continuous service for clients that weren't
     affected



 • Results
   – SNC Squared was up by 2 pm (5 hours)
   – All our clients were up by Thursday, 5/26 at 5 pm



                                     powered by ConnectWise
ConnectWise Use in the Disaster
 • ConnectWise and LabTech were the
   first applications restored
   – Back up in 5 hours
   – They were critical to:
      • Field hundreds of calls
      • Issue and resolve tickets
      • Communicate with large numbers of impacted
        clients and users




                                 powered by ConnectWise
Backup Solutions Save the Day
 • Backup and disaster recovery plan in place
 • Backups checked daily / weekly / monthly
 • Random test restores
 • 350,000+ patient records were saved for over
   20 physicians offices
 • Not a single patient record was lost
 • Millions of $$$$ in financial records were
   saved




                              powered by ConnectWise
eFolder Use in the Disaster
 • eFolder support in the disaster:
   – Overnight shipment of server images
   – Overnight shipment of BDR units for server
     virtualization tasks
   – Clients with BDRs/bare-metal:
      • Fastest and easiest clients to recover




                                   powered by ConnectWise
What is your disaster plan?

 Rules to remember:
   1. If you are not up yourself, you cannot help your
      clients
   2. “We should have,” “I wish and hope” is not a
      disaster plan
   3. Disasters are inevitable
   4. Ask for help early in the game; don’t wait
        • Airport and hotel rooms fill up you wont be able
           to get people here quickly
        • Have them bring supplies food, water, tools,
           etc.




                                    powered by ConnectWise
What is your success plan?

 Rules to remember, for you and
 your clients:
   1. Do a risk assessment
   2. Make a communication plan with clients and
      communicate it
   3. Assess your key partners and vendors
   4. Strategies for working in another facility
   5. Practice the plan




                                   powered by ConnectWise
Focus on Business Continuity
                           Backups:                   Business Continuity:
                           • Worries about the now,      • Worries about long term
                             yesterday                   • Worries about servers &
                           • Files and folders             systems
                             based                       • Continuous snap shot of
                           • Limited snap shot of          your business
                             your business               • Designed to recover
                           • Designed to be                your business anywhere
                             recovered locally           • Cares about your
                           • Cares about the               continued business
                             machine




© 2012 eFolder, Inc. All Right Reserved.                      powered by ConnectWise   15
Business Continuity Wish List
                                It is complete does all files, folders, email, everything.
                                It is fast, happens in minutes rather than hours.
                                It is granular, with lots of recovery points.
                                It sends data offsite to the cloud.
                                It is encrypted.
                                It is easily restored.
                                It can recover files and servers in minutes, not days.
                                Someone else does it so I don’t have to bother with it.
                                Covers my a--? All the time.
                                Affordable.




© 2012 eFolder, Inc. All Right Reserved.                              powered by ConnectWise   16
SNC2 Backup Guardian, Features
                           • Backup every server or important workstation every 15
                             minutes.
                           • Send every backup offsite, within 15-30 minutes of its
                             occurrence.
                           • Keep 4 copies of your backups at any given time.
                           • All backups are encrypted on the server & again during
                             transmission.
                           • Meets Sarbanes Oxley, HIPAA, government, and
                             military grade encryption.
                           • Combine 15 min backups to daily, weekly and monthly.
                           • Have backups checked, daily, weekly, monthly.
                           • Have test restores done monthly.




© 2012 eFolder, Inc. All Right Reserved.                       powered by ConnectWise   17
SNC2 Backup Guardian, Advantages
                           • Fast:
                                   – File restores can be performed within minutes with a 15 minute
                                     granularity.
                                   – Servers can be recovered within minutes of failure.
                           • Flexible:
                                   – Servers can be recovered even if they are of different brand, or
                                     type.
                           • Resilient:
                                   – Servers can be recovered in the Cloud even if your servers are
                                     gone.
                           • Agile:
                                   – When you get your new equipment, the backup server restores
                                     back to your server and business continues as normal.
                           • The result:
                                   – Your business can be up running within hours of a disaster.



© 2012 eFolder, Inc. All Right Reserved.                                    powered by ConnectWise      18
SNC2 Backup Guardian
                           Standard Backup Guardian purchase option:
                           • Equipment                $1995
                           • Offsite fees             $1.50/GB
                           • Server license           $40/month

                           Second option:
                           • Setup fee                   $995
                           • Monthly fee / server        $300
                           • Includes 150 GB offsite     $150
                           • Includes daily checks



© 2012 eFolder, Inc. All Right Reserved.               powered by ConnectWise   19
Sales and Marketing Best Practices
                           • Focus:
                                   – Pick a vertical and go deep

                           • Position:
                                   – Position yourself as a local expert in hot topics
                                     business principals care about and develop local
                                     speaking opportunities in your target markets,
                                     vertical and geographic

                           • Educate and entice:
                                   – Offer free, educational content to drive new leads
                                   – Webinars, luncheons, seminars, chamber meetings,
                                     and tradeshows
                                   – Joint ventures with other organizations




© 2012 eFolder, Inc. All Right Reserved.                            powered by ConnectWise   20
eFolder ShadowProtect BDR: How it Works



                                eFolder BDR
                                                                                                      eFolder
                                                            Image backup                           Storage Cloud

                   Production                                      Disaster recovery options
                                     BDR appliance
                    servers                                         1. Download
                                   On-site virtualization
                                                                    2. Disk shipment



                                                                                        eFolder
                                                                                     Continuity Cloud
                                                    3. Emergency in the cloud
                                                       virtualization and recovery

                                 Users




© 2012 eFolder, Inc. All Rights Reserved.                                                      powered by ConnectWise   21
powered by ConnectWise
Get the Poster!




                                     A free tool to help
                                     explain the concept
                                     to your employees
                                     and your clients




    www.connectwise.com/OwnYourClients
                               powered by ConnectWise
Call to Action
Call to Action
  • eFolder:
    – Any qualified partner can try eFolder
      BDR for free:
       • www.efolder.net/join
       • 800-352-0248




                                powered by ConnectWise
Questions

        efolder.net/join
            800-352-0248



connectwise.com/OwnYourClients

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ConnectWise and eFolder Webinar: From Destruction to Production in 72 Hours

  • 1.
  • 2. From Destruction to Production in 72 Hours How one partner bounced back from the Joplin Tornado with a plan, hard work, and world-class PSA and backup technology eFolder and ConnectWise
  • 3. Ted Hulsy, John Motazedi, Mark Sokol, eFolder SNC Squared ConnectWise
  • 4. Agenda • Partner Story: – How I bounced back from the Joplin Tornado – How ConnectWise and eFolder helped save the day – What I learned – How I am winning with selling business continuity • Q&A © 2012 eFolder, Inc. All Right Reserved. powered by ConnectWise 4
  • 5. Facts about the Joplin Tornado • Joplin had 20 minutes of warning, with 32 minutes total time on ground • Multi-vortex tornado • 1 mile wide at its peak and traveled 7 miles through town, 22 miles total path – Ground wind speeds clocked 200+ mph. At the top of St. John hospital, winds clocked over 300 mph. – 25-30% of the city was destroyed – 8000 structures destroyed or damaged beyond repair • 161 confirmed deaths, over 1000+ injuries powered by ConnectWise
  • 6. EF Scale Tornado Path powered by ConnectWise
  • 7. Sizing the Disaster Dallas Manhattan powered by ConnectWise
  • 8. Disaster Hits Home • We manage 1000 machines on a regular basis. • On Monday morning we had lost 467. • All our techs were fine; no family or houses were damaged. • Our office was completely destroyed. powered by ConnectWise
  • 9. Recovery Goals • Goals: – Have SNC Squared up by end of business Monday 5/23 – Have all clients servers that were effected up by Friday 5/27 – No client would lose their business due to any IT issues – Maintain continuous service for clients that weren't affected • Results – SNC Squared was up by 2 pm (5 hours) – All our clients were up by Thursday, 5/26 at 5 pm powered by ConnectWise
  • 10. ConnectWise Use in the Disaster • ConnectWise and LabTech were the first applications restored – Back up in 5 hours – They were critical to: • Field hundreds of calls • Issue and resolve tickets • Communicate with large numbers of impacted clients and users powered by ConnectWise
  • 11. Backup Solutions Save the Day • Backup and disaster recovery plan in place • Backups checked daily / weekly / monthly • Random test restores • 350,000+ patient records were saved for over 20 physicians offices • Not a single patient record was lost • Millions of $$$$ in financial records were saved powered by ConnectWise
  • 12. eFolder Use in the Disaster • eFolder support in the disaster: – Overnight shipment of server images – Overnight shipment of BDR units for server virtualization tasks – Clients with BDRs/bare-metal: • Fastest and easiest clients to recover powered by ConnectWise
  • 13. What is your disaster plan? Rules to remember: 1. If you are not up yourself, you cannot help your clients 2. “We should have,” “I wish and hope” is not a disaster plan 3. Disasters are inevitable 4. Ask for help early in the game; don’t wait • Airport and hotel rooms fill up you wont be able to get people here quickly • Have them bring supplies food, water, tools, etc. powered by ConnectWise
  • 14. What is your success plan? Rules to remember, for you and your clients: 1. Do a risk assessment 2. Make a communication plan with clients and communicate it 3. Assess your key partners and vendors 4. Strategies for working in another facility 5. Practice the plan powered by ConnectWise
  • 15. Focus on Business Continuity Backups: Business Continuity: • Worries about the now, • Worries about long term yesterday • Worries about servers & • Files and folders systems based • Continuous snap shot of • Limited snap shot of your business your business • Designed to recover • Designed to be your business anywhere recovered locally • Cares about your • Cares about the continued business machine © 2012 eFolder, Inc. All Right Reserved. powered by ConnectWise 15
  • 16. Business Continuity Wish List  It is complete does all files, folders, email, everything.  It is fast, happens in minutes rather than hours.  It is granular, with lots of recovery points.  It sends data offsite to the cloud.  It is encrypted.  It is easily restored.  It can recover files and servers in minutes, not days.  Someone else does it so I don’t have to bother with it.  Covers my a--? All the time.  Affordable. © 2012 eFolder, Inc. All Right Reserved. powered by ConnectWise 16
  • 17. SNC2 Backup Guardian, Features • Backup every server or important workstation every 15 minutes. • Send every backup offsite, within 15-30 minutes of its occurrence. • Keep 4 copies of your backups at any given time. • All backups are encrypted on the server & again during transmission. • Meets Sarbanes Oxley, HIPAA, government, and military grade encryption. • Combine 15 min backups to daily, weekly and monthly. • Have backups checked, daily, weekly, monthly. • Have test restores done monthly. © 2012 eFolder, Inc. All Right Reserved. powered by ConnectWise 17
  • 18. SNC2 Backup Guardian, Advantages • Fast: – File restores can be performed within minutes with a 15 minute granularity. – Servers can be recovered within minutes of failure. • Flexible: – Servers can be recovered even if they are of different brand, or type. • Resilient: – Servers can be recovered in the Cloud even if your servers are gone. • Agile: – When you get your new equipment, the backup server restores back to your server and business continues as normal. • The result: – Your business can be up running within hours of a disaster. © 2012 eFolder, Inc. All Right Reserved. powered by ConnectWise 18
  • 19. SNC2 Backup Guardian Standard Backup Guardian purchase option: • Equipment $1995 • Offsite fees $1.50/GB • Server license $40/month Second option: • Setup fee $995 • Monthly fee / server $300 • Includes 150 GB offsite $150 • Includes daily checks © 2012 eFolder, Inc. All Right Reserved. powered by ConnectWise 19
  • 20. Sales and Marketing Best Practices • Focus: – Pick a vertical and go deep • Position: – Position yourself as a local expert in hot topics business principals care about and develop local speaking opportunities in your target markets, vertical and geographic • Educate and entice: – Offer free, educational content to drive new leads – Webinars, luncheons, seminars, chamber meetings, and tradeshows – Joint ventures with other organizations © 2012 eFolder, Inc. All Right Reserved. powered by ConnectWise 20
  • 21. eFolder ShadowProtect BDR: How it Works eFolder BDR eFolder Image backup Storage Cloud Production Disaster recovery options BDR appliance servers 1. Download On-site virtualization 2. Disk shipment eFolder Continuity Cloud 3. Emergency in the cloud virtualization and recovery Users © 2012 eFolder, Inc. All Rights Reserved. powered by ConnectWise 21
  • 23. Get the Poster! A free tool to help explain the concept to your employees and your clients www.connectwise.com/OwnYourClients powered by ConnectWise
  • 24. Call to Action Call to Action • eFolder: – Any qualified partner can try eFolder BDR for free: • www.efolder.net/join • 800-352-0248 powered by ConnectWise
  • 25. Questions efolder.net/join 800-352-0248 connectwise.com/OwnYourClients

Editor's Notes

  1. Ted Hulsy is Vice President of Marketing for eFolder. Hulsy has served IT channel partners for over fourteen years in marketing roles at SonicWALL, Netopia, NorthPoint and Sprint. At SonicWALL, Hulsy led the channel marketing effort for the company’s 15,000 worldwide partners, while positioning SonicWALL for two first-place finishes in the prestigious CRN magazine ARC Awards. Hulsy is an expert on the backup and disaster recovery market and writes the “Channel Check” blog (http://channelcheck.squarespace.com). He can be found on Twitter @TedseFolder (http://www.twitter.com/tedsefolder).John is a leading expert in Disaster Recovery, and has been recognized by Fox business, NPR, CRN and Missouri Health Information Technology extension office for his expertise and swift response during the tornado May 2011 at Joplin, MO.   John Started his company (SNC2) in 2006 and has been a leading force in helping companies in the Tristate area develop their Disaster Recovery Plans and help them reorganize their business processes in order to be more profitable. Before John started his company, he worked for JB Hunt, CHI and Mercy Hospitals  as a lead system engineer . John also worked  IBM on application and product development designing new computer operating systems. John's yearly pink mousepad campaign benefits local area breast cancer organizations such as Hope For You and Breast Cancer Foundation of the Ozarks. John and  his lovely wife Renee have three kids, William, Elizabeth and Phillip. John enjoys spending his free time with family doing outdoor activities including leading the boy scouts on their wild life adventures.
  2. Before we go through the agenda, let’s cover a few house keeping items.Today’s session is being recorded. The recorded version of the webinar will be made available on eFolder’s YouTube channel. We will also make copies of the slides available those that attended the event.With over 100 people registered for the event, we have put all participants in listen only mode. You can enjoy the audio portion of today’s event by either streaming it your computer or by dialing in over the phone. Questions are strongly encouraged throughout. We have planned a special Q&A section at end of today’s discussion, but you may submit as we go along and we will try to address them on the fly.John is going to first share with you his remarkable story of surviving the devastating Joplin tornado, which struck in May 2011. He will then share the lessons the learned, both for his own business and his clients. And then he will talk about how he is successfully growing his company by helping new clients implement business continuity.
  3. This diagram provides a simple overview of the main functions of an eFolder BDR installation.First, the imaging software running on the production servers captures an initial image of the server, along with incremental image backups, and stores them on the eFolder BDR.The eFolder BDR appliance acts both as a storage server and as a standby server, in the event the production server fails. The eFolder BDR, leveraging virtualization technology, can bring up the image of the downed server and operate just like production server. Since both the data and complete server configuration is backed up, this on-site recovery can happen in minutes, not hours or days.To deliver additional protection, eFolder backs up the server images daily to the eFolder Storage Cloud, providing cloud based protection from on-site disasters. The client or partner can recover the server images from the cloud, via a download or shipment of a hard drive with the server images.Or, partners may elect to recover the servers in the cloud with the eFolder Continuity Cloud. This approach provides the same benefits of on-site virtualization, but instead leverages the eFolder Continuity Cloud.
  4. How does this all tie together. As you heard today, ConnectWise and efolder were a critical part in helping John get his clients back up and running.ConnectWise is the hub of all things critical for your business success, and as such we like to talk about that in addition to BDR you should be lookingat additional products and services that will help you be sticky with your clients. We produced the modern office graphic to display that and provideyou ideas on just how do to that.
  5. In fact with have a free poster we would like to provide you. Just go to connectwise.com/ownyourclients and you can get it.