The campaign report outlines SEEK's objectives to raise awareness of their profile function and increase profile acquisitions. Research found profiles benefit candidates by keeping them considered for roles. The target audience are professionals open to opportunities. Objectives include generating awareness, motivating profile creations, and changing perceptions. The campaign's big idea is "Employees' Market" to represent how SEEK empowers employees. It will include a video on social media, digital billboard ads, and escalator ads to promote profile sign-ups. Success will be measured by awareness, engagement, and new profiles.
30 ways to innovate your candidate experienceSara Coene
Look at your recruitment through the eyes of the candidate. Is your organisation’s culture clear and attractive? Do you have a strong employer brand? Do you reach those candidates that are truly a fit with your company? Are you paying enough attention to the candidate experience?
Candidate experience starts with a focus on people.
To improve your candidate experience in order to attract the best talent, start re-designing your application process.
In this slideshare deck, you’ll find the inspiration to get started.
The following Presentation is an excerpt from my talk to startups at IIM Bangalore.
Do let me know if you like it.
For more info you can get in touch with me on shashank@multirecruit.com
Building an EVP from scratch, in-house, super fast, for free, based on real d...LinkedIn Talent Solutions
Andrew Levy, Uber
Researching and defining an Employer Value Proposition (EVP) is one of the most important undertakings an organization can do. After all, EVP is how your employees feel about work and how candidates evaluate you as a potential employer. When done right, a good EVP helps you effectively, efficiently recruit and retain the best talent for your specific culture. Without EVP, your recruiters and employees may not be telling a consistent, truthful story about work.
For most organizations, EVP is a terrifying task -- it requires a significant investment of time and money -- often paid to a consulting firm. I'm here to tell you a different story of constructing an EVP. At Uber, we turned this process on it's head and decided to build EVP quickly and lightly, for free, in house, using tons of data points. Here's how we did it...
Session highlights:
-You and your recruitment team are likely telling/selling the wrong story to candidates about your company without even knowing it. Years of reporting structures, cascading goals, and executive speeches have conditioned us to repeat messaging form the top even if it doesn't match the reality in the ranks.
-Brand definition work does not require monetary investment by the part of HR, recruiting, or brand marketing. An EVP can be researched, defined, and disseminated using completely free tools.
-The success of your EVP project can be measured out in the marketplace with candidates and internally with your employees. Doing the work to understand EVP has much broader implications outside of recruiting and can help illuminate the most impactful HR programming your organization should tackle.
Catch the best of Talent Connect: http://bit.ly/2e5ojNe
Everywhere we look, we are surrounded by communities, both at work and at home. Studies show that in the office, maximizing your community members’ engagement leads to better retention and higher productivity. But how do you maximize that engagement?Take a journey with me as I dissect the elements of a strong community. I’ll start with my full circle career from Community Relations Intern with the Baltimore Orioles to Director of Talent and Community Engagement at a cutting edge software company. Next, we will look at building a community in your office, metrics and ROI around community engagement, and real life examples of community building successes. We’ll even identify your less active members and discuss approaches of how to engage them more- or even get value from them at their current status. We’ll also analyze the relationship between culture and community- how they are different and how they are dependant upon one another.Finally, I’ll provide suggestions on a handful of resources that can be be helpful in your workplace community planning.
Navigating the Path to Diversity in HiringRecruitDC
Like eating the proverbial elephant, successfully navigating the path to diversity requires a series of small
steps rather than a single leap. It is a journey that combines people, processes, and technology across a wide
range of topics, each with its own challenges and rewards.
During this session, we will explore the rich landscape of hiring and how to blaze a trail to an unbiased,
diverse program: from communication and candidate experience, to qualifications, candidate evaluations,
assessments, and finally candidate selection. We will define goals, tactics and techniques, along with insights
on how to effect change within your organizations.
Join us as we map a step-by-step path to a more diverse and inclusive hiring program.
Winning in 2015: Be Ahead of Talent Trends | Talent Connect San Francisco 2014LinkedIn Talent Solutions
Based on LinkedIn's authoritative ‘Recruiting Trends’ surveys and data, learn how how candidates and companies are evolving, to help you get ahead in your annual planning.
Continue your talent acquisition transformation at Talent Connect 365: http://linkd.in/1z8YEaf
30 ways to innovate your candidate experienceSara Coene
Look at your recruitment through the eyes of the candidate. Is your organisation’s culture clear and attractive? Do you have a strong employer brand? Do you reach those candidates that are truly a fit with your company? Are you paying enough attention to the candidate experience?
Candidate experience starts with a focus on people.
To improve your candidate experience in order to attract the best talent, start re-designing your application process.
In this slideshare deck, you’ll find the inspiration to get started.
The following Presentation is an excerpt from my talk to startups at IIM Bangalore.
Do let me know if you like it.
For more info you can get in touch with me on shashank@multirecruit.com
Building an EVP from scratch, in-house, super fast, for free, based on real d...LinkedIn Talent Solutions
Andrew Levy, Uber
Researching and defining an Employer Value Proposition (EVP) is one of the most important undertakings an organization can do. After all, EVP is how your employees feel about work and how candidates evaluate you as a potential employer. When done right, a good EVP helps you effectively, efficiently recruit and retain the best talent for your specific culture. Without EVP, your recruiters and employees may not be telling a consistent, truthful story about work.
For most organizations, EVP is a terrifying task -- it requires a significant investment of time and money -- often paid to a consulting firm. I'm here to tell you a different story of constructing an EVP. At Uber, we turned this process on it's head and decided to build EVP quickly and lightly, for free, in house, using tons of data points. Here's how we did it...
Session highlights:
-You and your recruitment team are likely telling/selling the wrong story to candidates about your company without even knowing it. Years of reporting structures, cascading goals, and executive speeches have conditioned us to repeat messaging form the top even if it doesn't match the reality in the ranks.
-Brand definition work does not require monetary investment by the part of HR, recruiting, or brand marketing. An EVP can be researched, defined, and disseminated using completely free tools.
-The success of your EVP project can be measured out in the marketplace with candidates and internally with your employees. Doing the work to understand EVP has much broader implications outside of recruiting and can help illuminate the most impactful HR programming your organization should tackle.
Catch the best of Talent Connect: http://bit.ly/2e5ojNe
Everywhere we look, we are surrounded by communities, both at work and at home. Studies show that in the office, maximizing your community members’ engagement leads to better retention and higher productivity. But how do you maximize that engagement?Take a journey with me as I dissect the elements of a strong community. I’ll start with my full circle career from Community Relations Intern with the Baltimore Orioles to Director of Talent and Community Engagement at a cutting edge software company. Next, we will look at building a community in your office, metrics and ROI around community engagement, and real life examples of community building successes. We’ll even identify your less active members and discuss approaches of how to engage them more- or even get value from them at their current status. We’ll also analyze the relationship between culture and community- how they are different and how they are dependant upon one another.Finally, I’ll provide suggestions on a handful of resources that can be be helpful in your workplace community planning.
Navigating the Path to Diversity in HiringRecruitDC
Like eating the proverbial elephant, successfully navigating the path to diversity requires a series of small
steps rather than a single leap. It is a journey that combines people, processes, and technology across a wide
range of topics, each with its own challenges and rewards.
During this session, we will explore the rich landscape of hiring and how to blaze a trail to an unbiased,
diverse program: from communication and candidate experience, to qualifications, candidate evaluations,
assessments, and finally candidate selection. We will define goals, tactics and techniques, along with insights
on how to effect change within your organizations.
Join us as we map a step-by-step path to a more diverse and inclusive hiring program.
Winning in 2015: Be Ahead of Talent Trends | Talent Connect San Francisco 2014LinkedIn Talent Solutions
Based on LinkedIn's authoritative ‘Recruiting Trends’ surveys and data, learn how how candidates and companies are evolving, to help you get ahead in your annual planning.
Continue your talent acquisition transformation at Talent Connect 365: http://linkd.in/1z8YEaf
JWT INSIDE Insights Webinar - Finding the Balance WebinarJWTINSIDE
Are you looking for a way to recruit top talent as efficiently and effectively as possible?
Join us for an informative discussion about paid, earned and owned media channels, and learn how to find the right mix of all three to optimize your recruitment marketing and employer branding efforts. This is your opportunity to gain insights that can positively impact the future of your company. Make the most of it.
In the manufacturing industry, the performance of the food and beverages manufacturing companies
has been relatively poor. Therefore, prevailing issues such as labour shortage, lack of expertise, lack of
technology advancement arises,
This webinar takes a look at why culture is so important to attracting and retaining great talent. We also look at how to create attractive cultures and what you can do today to get started.
In April 2020, Upwork published our first ever Annual Impact Report—articulating Upwork’s approach to assessing and managing critical environment, societal, and corporate governance focus areas while demonstrating our commitment to creating economic opportunities so people have better lives.
You’ve invested a lot of time and money recruiting and hiring the right talent for your small to mid-sized businesses (SMB). The last thing you want to do is let all that hard work go down the drain when an employee leaves for another opportunity.
But, many SMBs ask, “How do I keep the talent I worked so hard to recruit?” Borrowing “big company” tactics can help you build a truly effective employee retention program.
In this Slideshare, you’ll learn:
- Eye-opening statistics on employee attrition’s business impact
- How to be an effective manager that keeps teams happy
- Tangible tips, tricks, and examples of employee retention programs companies have used
HR departments spend a great deal of time, effort and money orienting and integrating new hires into the business. But before new employees even sign on board, recruiters having the daunting task of attracting the top and most sought after candidates under increasingly competitive conditions to commit to a new employment relationship. There is a huge opportunity for recruiters to engage candidates early, get them to yes, and begin the employment relationship long before the first day of work. In this session, the presenters will focus on:
- Creating and selling a compelling employer value proposition (EVP)
- The role of the recruiter: not just getting to “yes”
- The power of Choice Architecture and how it relates to getting a “yes”
- The fine art of building trust and relationship-based interviewing
- Ensuring offer acceptance, a great First Day and engagement beyond the Honeymoon
A talk I've given at Circus Festival in Sydney in March 2013, at Google Sandbox in Cannes in July 2013, and at Reactive's Adweek event in October 2013.
Shaping your Employee Experience through Design ThinkingSara Coene
We define employee experience as seeing the world through the eyes of our employees and staying connected to their wants and needs, so they are committed to the larger business goals and results.
As the war for talent heats up, many companies have appointed a Head of Employee Experience and are developing a strategy to create an employee experience which takes into account the physical environment employees work in, the tools and technologies that enable their productivity, and learning to achieve their best at work.
HR leaders are leading this effort by reaching outside of the HR function to partner with Marketing and Internal Communications in order to create one seamless employee and customer experience. Making the workplace an experience allows companies to embed their culture and values in the workplace and use this to recruit and retain top talent.
In this slideshare you learn about employee experience, why it is so important to put your people first and what the (new) role of HR is.
Sara Coene is Organisational Change Coach, Employee Experience Designer and Design Thinking Facilitator supporting organizations and leaders in their change, with strong focus on team dynamics and development, using co-creation, visual design tools and insights from behavioral science. She is currently working as strategy designer & managing partner at Bedenk, a Belgium based business creativity agency making organizations futureproof.
Women in Tech: How to Build A Human CompanyLuminary Labs
We often think about design in terms of product or service strategy, but what about the design of companies? In the words of Phin Barnes of First Round Capital: “Entrepreneurs are the designers of companies. Great startup CEOs recognize very early that their job is not to build a product, but to build a company — defined by mission, values, and culture.”
Recently, organizations large and small have radically rethought company design by embracing employee-favorable policies such as establishing livable wages, developing creative equity plans, offering paid parental leave policies, and even pulling out of an entire state in protest of discrimination. In addition to sending a strong signal that people come first, these organizations are also making an economic argument to investors that employee-friendly policies pay dividends in reduced turnover and improved business outcome.
In this talk, Sara Holoubek, CEO of Luminary Labs, shares the forces behind this sea change as well as practical examples from companies featured in The Human Company Playbook, including Plated, Etsy, Pinterest, and General Assembly.
Jobvite Summit'15 Chicago: Breakout Session - Building a "Best Place to Work"...Jobvite
Jobvite Summit'15 Chicago - breakout session presented by Carlos Teran, Sr, Director of Product Management - May 21, 2015. Bulding a "Best Place to Work" Organization - The Recruiters Equation #JobviteSummit
If you don’t have a purpose or goals, you’re just drifting around. If you're drifting, decisions are more difficult to make, and it takes a lot longer to find success. Set career goals, and think about how you might work them in and achieve them. Think about how you will handle career/personal life balance as many of the greatest personal events in your life come around.
Creative Careers and the Future of Work: Adapting to ChangeRobert Half
Emerging technologies like AI and automation are transforming the nature of creative teams and their work faster than ever before, and in many cases, the COVID-19 pandemic has accelerated change in the workplace. Professionals and leaders who embrace and drive change are those best positioned for success now and in the future.
Diane Domeyer, executive director of The Creative Group, discusses how transformative technologies are redefining creative careers and the workplace, new skills needed for creative teams, and more in this session for Big Design 2020.
Store Front Optimization | David Henry, Monster.com | iStrategy, LondoniStrategy
How to optimize your ecommerce store front.
Presented by David Henry, VP Digital Media and Marketing Europe of Monster.com during iStrategy London 2010.
JWT INSIDE Insights Webinar - Finding the Balance WebinarJWTINSIDE
Are you looking for a way to recruit top talent as efficiently and effectively as possible?
Join us for an informative discussion about paid, earned and owned media channels, and learn how to find the right mix of all three to optimize your recruitment marketing and employer branding efforts. This is your opportunity to gain insights that can positively impact the future of your company. Make the most of it.
In the manufacturing industry, the performance of the food and beverages manufacturing companies
has been relatively poor. Therefore, prevailing issues such as labour shortage, lack of expertise, lack of
technology advancement arises,
This webinar takes a look at why culture is so important to attracting and retaining great talent. We also look at how to create attractive cultures and what you can do today to get started.
In April 2020, Upwork published our first ever Annual Impact Report—articulating Upwork’s approach to assessing and managing critical environment, societal, and corporate governance focus areas while demonstrating our commitment to creating economic opportunities so people have better lives.
You’ve invested a lot of time and money recruiting and hiring the right talent for your small to mid-sized businesses (SMB). The last thing you want to do is let all that hard work go down the drain when an employee leaves for another opportunity.
But, many SMBs ask, “How do I keep the talent I worked so hard to recruit?” Borrowing “big company” tactics can help you build a truly effective employee retention program.
In this Slideshare, you’ll learn:
- Eye-opening statistics on employee attrition’s business impact
- How to be an effective manager that keeps teams happy
- Tangible tips, tricks, and examples of employee retention programs companies have used
HR departments spend a great deal of time, effort and money orienting and integrating new hires into the business. But before new employees even sign on board, recruiters having the daunting task of attracting the top and most sought after candidates under increasingly competitive conditions to commit to a new employment relationship. There is a huge opportunity for recruiters to engage candidates early, get them to yes, and begin the employment relationship long before the first day of work. In this session, the presenters will focus on:
- Creating and selling a compelling employer value proposition (EVP)
- The role of the recruiter: not just getting to “yes”
- The power of Choice Architecture and how it relates to getting a “yes”
- The fine art of building trust and relationship-based interviewing
- Ensuring offer acceptance, a great First Day and engagement beyond the Honeymoon
A talk I've given at Circus Festival in Sydney in March 2013, at Google Sandbox in Cannes in July 2013, and at Reactive's Adweek event in October 2013.
Shaping your Employee Experience through Design ThinkingSara Coene
We define employee experience as seeing the world through the eyes of our employees and staying connected to their wants and needs, so they are committed to the larger business goals and results.
As the war for talent heats up, many companies have appointed a Head of Employee Experience and are developing a strategy to create an employee experience which takes into account the physical environment employees work in, the tools and technologies that enable their productivity, and learning to achieve their best at work.
HR leaders are leading this effort by reaching outside of the HR function to partner with Marketing and Internal Communications in order to create one seamless employee and customer experience. Making the workplace an experience allows companies to embed their culture and values in the workplace and use this to recruit and retain top talent.
In this slideshare you learn about employee experience, why it is so important to put your people first and what the (new) role of HR is.
Sara Coene is Organisational Change Coach, Employee Experience Designer and Design Thinking Facilitator supporting organizations and leaders in their change, with strong focus on team dynamics and development, using co-creation, visual design tools and insights from behavioral science. She is currently working as strategy designer & managing partner at Bedenk, a Belgium based business creativity agency making organizations futureproof.
Women in Tech: How to Build A Human CompanyLuminary Labs
We often think about design in terms of product or service strategy, but what about the design of companies? In the words of Phin Barnes of First Round Capital: “Entrepreneurs are the designers of companies. Great startup CEOs recognize very early that their job is not to build a product, but to build a company — defined by mission, values, and culture.”
Recently, organizations large and small have radically rethought company design by embracing employee-favorable policies such as establishing livable wages, developing creative equity plans, offering paid parental leave policies, and even pulling out of an entire state in protest of discrimination. In addition to sending a strong signal that people come first, these organizations are also making an economic argument to investors that employee-friendly policies pay dividends in reduced turnover and improved business outcome.
In this talk, Sara Holoubek, CEO of Luminary Labs, shares the forces behind this sea change as well as practical examples from companies featured in The Human Company Playbook, including Plated, Etsy, Pinterest, and General Assembly.
Jobvite Summit'15 Chicago: Breakout Session - Building a "Best Place to Work"...Jobvite
Jobvite Summit'15 Chicago - breakout session presented by Carlos Teran, Sr, Director of Product Management - May 21, 2015. Bulding a "Best Place to Work" Organization - The Recruiters Equation #JobviteSummit
If you don’t have a purpose or goals, you’re just drifting around. If you're drifting, decisions are more difficult to make, and it takes a lot longer to find success. Set career goals, and think about how you might work them in and achieve them. Think about how you will handle career/personal life balance as many of the greatest personal events in your life come around.
Creative Careers and the Future of Work: Adapting to ChangeRobert Half
Emerging technologies like AI and automation are transforming the nature of creative teams and their work faster than ever before, and in many cases, the COVID-19 pandemic has accelerated change in the workplace. Professionals and leaders who embrace and drive change are those best positioned for success now and in the future.
Diane Domeyer, executive director of The Creative Group, discusses how transformative technologies are redefining creative careers and the workplace, new skills needed for creative teams, and more in this session for Big Design 2020.
Store Front Optimization | David Henry, Monster.com | iStrategy, LondoniStrategy
How to optimize your ecommerce store front.
Presented by David Henry, VP Digital Media and Marketing Europe of Monster.com during iStrategy London 2010.
Your company's employee value proposition, culture, people and typical candidate experience define your company's talent brand. But while you're communicating your corporate/product brand, how much do candidates understand your talent brand? And do employees understand and agree with your talent brand too? Speak with your LinkedIn Talent Solutions representative to understand Talent Brand best practices and how you can communicate your brand through our Career Pages and media solutions.
Explore the latest talent insights and product updates designed to help you plan for the year ahead. Plus, learn how to engage remote candidates, upskill internal talent, and hire more strategically with our latest enhancements.
How to attract job seekers with corporate communicationComprend
We have asked students and employees how they use social media and corporate websites when looking for a job and what type of content they are interested in. In this report you will get the answers and tips on what kind of content to produce.
SearchLove Boston 2017 | Rhea Drysdale | Reputation Marketing Tactics to Driv...Distilled
Reputation is about more than displacing negative search results when your company or an executive makes a mistake. Reputation (when measured and strategically aligned with your vision and audience expectations) can drive exponential growth. Rhea will share tactics you can apply in your role today to help differentiate your site online, in search and in a competitive market. Reputation marketing enhances digital activities to produce a higher ROI and effectiveness for your hard work.
Integrated Marketing Campaign Proposal - Synchrony Financial Business Leaders...Ashley Peterson
This IMC proposal was developed for IMC 636 - Campaigns (Capstone) at West Virginia University.
This integrated marketing campaign proposal was developed to increase awareness of the Business Leadership Program and strengthen the Synchrony Financial employer brand in the minds of today’s Millennials. The “Every Team, Every Office, Every Community” campaign lets current participants tell their own story to make sure that Millennial job seekers see the BLP brand promise in action and stand prepared with an answer to “What’s next for me?”.
The Corp2College agency brand was developed for the purposes of this course.
Social entrepreneurship isn't just a stance or a thought process that "greener" or more "new age" organizations employ. It is now essential to the success of any business. The platform and change that a company makes in the world affect how its customers, investors and media see it. Ultimately this translates to where they spend their money, time and attention on social media.
Leveraging the newly released Talent Trends report and tying the insights into how small businesses (SMBs) can apply modern recruitment strategies/tactics to find quality candidates by using LTS.
LinkedIn Talent Solutions offers a full suite of tools to help you find, attract, and hire top candidates. To learn more, visit us at: bit.ly/contacttalentsolutions.
Refer to them as you please: Millennials, Gen-Y, young professionals...but these are the people that will be comprising nearly 50% of the workforce by 2020. How is your organization preparing?
Here are some facts about this new generation of human capital that businesses will need to keep in mind as they ready themselves for the biggest cultural shift in the workplace since the 60's and 70's.
Read on to find out how Nakisa's Millennial-ready software can help you prepare.
Similar to SEEK's Employees' Market Report - CONNECT (20)
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
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10,11,12,13
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Agency introduction
The Problem
Research Findings
Objectives
Target Audience
TARGET AUDIENCE PROFILE
THINK, FEEL, DO
Single Minded Proposition
Big Idea
Visual Image and Copy Line
Implementation
Evaluation
Media Timeline
Further Ideas
Salutations
3. At CONNECT advertising agency, put simply, we connect your
problems with our solutions. We are your reliable connection and we promise never to disconnect.
“
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4. 2
SEEK has revolutionised the way people search for jobs and found candidates. Currently, they are the leading employment site in Australia with over 2.5 million active SEEK Profiles. As compared to their online competitors, SEEK accounts for 8 times the number of placement. They have more than 30 million monthly visits and displays approximately 70% of all online jobs.
Presently, people are reactive: they only consider creating a SEEK Profile when they are searching for new
career opportunities. We want to
reposition the creation of a SEEK Profile as a proactive career step – something that opens them up to better career opportunities. Thus, SEEK aims to raise awareness of their SEEK Profile function and drive profile acquisition.
THE PROBLEM
5. 3
Research Findings
A SEEK Profile offers candidates and hirers another way of finding each other. Candidates simply summarise their work history and attach a resume. Hirers can then view and purchase SEEK Profiles when they place a relevant job ad on seek.com.au or seek.co.nz. This means that people who create a SEEK profile can continue to be considered for jobs and get that much sort after ‘tap on the
shoulder’ even when they’re not actively looking for a new position.
When people creates a SEEK Profile, they enjoy the following benefits:
1. Being considered for a role
they may have missed in their job
search.
2. SEEK Profiles is working 24/7 so
they won’t miss out on
opportunities.
3. Their CV gets in front of em
ployers looking for their skills and
experience.
4. A weekly round-up email that
tells them about jobs that is
suited to their experience.
Insights:
In a study done by LinkedIn Talent solutions, out of 757 Australian respondents, they were divided into active (actively looking for a job) and passive (not actively looking for a job, but are open to considering opportunities if approached)
professionals. 73% of the group was reported that they are satisfied with their current jobs. Additionally, more than one out of five
professionals are actively looking for their next role. Alongside that, 44% of the professionals who claimed to be satisfied in their
current roles are actively looking for a job.
For active professionals, their top 3 motivations for changing jobs are more challenging work (33%), opportunities for advancement (27%) and a role that is a better fit for skills (27%). For those who are passive, their top 3 motivations are better compensation and benefits (40%), better work/life balance (39%) and increased learning
opportunities (20%).
Consumer insight:
Australians wait until they’re ready to change jobs before they properly explore new career opportunities.
The study also looked at the top things professionals do to stay on top of their career, and found that ongoing career management is the norm. Whether passive or active, almost all professionals engage in some sort of career-advancement activity on a monthly basis. In fact, professionals in Australia are very active when it comes to keeping their resumes and professional
profiles up to date, with 45%
reporting having done so in the last month. 55% also engage in
professional networking which is above the global average.
Interestingly, it also appeared that head-hunters here are well aware that many professionals are open to career opportunities – 34% of respondents in Australia
reported having been approached by a recruiter in the last month.
Brand insight:
A SEEK Profile is constantly
searching for career opportunity that suit you, even when you’re not.
Clearly, high levels of job
satisfaction are no guarantee of loyalty. No matter how satisfied an employee is, prospective employers can easily get their attention by offering a career upgrade.
6. 4
objectives
1. To generate awareness of SEEK
amongst 45% of our target market
by the end of our campaign
2. To motivate 30% of our target
audience to create a SEEK Profile.
3. To change 10% of our target
market’s perception by the end of
our campaign that creating a SEEK
Profile is a proactive career step.
7. 5
Both male and female, aged 25-45 years old. They hold full-time jobs, but are active jobseekers or those simply ‘monitoring’ their opportunities.
Demographics
They believe in constantly expanding their skills and knowledge, and upgrading themselves. They only consider switching jobs if the prospects are better than what they currently have.
Pyschographics
Target Audience
8. ”
“
6
Target audience profile: steve
Hi, I’m Steve and I’m currently 32 years old. I work full-time as a stock analyst for a big firm. My job is pretty challenging everyday and this means I don’t get the work-life balance I’ve always dreamed of having. Besides that, I’ve nothing to really complain about. I have a decent salary that allows me to make ends meet, and I even get bonuses. As they say,
... the grass is always greener on the other side, however I am not actively looking for another job but I am
always open to considering
opportunities and possible career advancement if approached.
Even though my job does not necessarily
require me to expand my skills, I’m a firm
believer in constantly upgrading myself in
order to stay relevant. In my free time, I like to enrol myself in courses that may or may not be applicable to my job scope, such as
designing or even cooking! You’re never too old to learn new skills, and you never know when these skills might just come in handy someday!
9. 7
NOW
FUTURE
THINK
I think that there is no need to create a SEEK Profile unless I am
searching for new career opportunities.
I feel that creating a SEEK Profile will not benefit me when I’ve a job.
I do not create a SEEK Profile.
I think that creating a SEEK Profile is a proactive career step.
I feel that creating a SEEK Profile opens me to better career opportunities.
I create a SEEK Profile
what does our target audience think?
Feel
Do
10. 8
Create a SEEK Profile ans the opportunities will come to you.
Single Minded Proposition
11. 9
Big Idea
employees’ market
”
“
As SEEK works in a way where employers
(advertisers) look for the perfect candidate to fill in the roles they need at their businesses, we have came up with the big idea –
“EMPLOYEES’ MARKET”.
It represents the simple notion that is the opposite of an employers’ market – where the tables are turned from people looking for jobs from prospective employers to employers looking for the perfect candidates through SEEK. Thus, SEEK works in a way that is somewhat in favour of the employees’ where they are empowered to put themselves out there and get considered for job
opportunities even when they are not actively looking for one.
A core part of this strategy was to allow our target audience to better
understand how SEEK works and the benefits that comes with creating a SEEK Profile. To do this, we are stretching the campaign into 3 different media platforms – digital, social and ambient.
Social
A video will be be
uploaded onto SEEK’s
YouTube account, and shared on their social networking sites such as Facebook and Twitter. This will allow our target
audience to share the
video on their personal
social accounts and spread the word about SEEK.
Digital
A series of
advertisements will employ the use of digital billboards and metrolites situated around high-density CBD areas, such as Melbourne Central and Federation Square, where our target audience will frequent. It will also direct them
towards the SEEK website.
Ambient
For this aspect of the campaign, we will be utilising escalators in high-density CBD areas to promote SEEK. It would be eye-catching and clever, such that it’s impossible to miss or forget. The ads will also direct our target
audience to the SEEK website.
12. 10
visual image
and copy line
Through our YouTube video, we translated the meaning of an Employees’ Market into a story – where the person is constantly being bombarded with job offers from prospective employers through SEEK. On a whole, the video will carry an optimistic vibe with the person happily smiling throughout. The colour palette used will also be warm, so to be more friendly and approachable. At the end of the video, the copy will also be shown and our target audience will be directed to the SEEK website.
With our digital out-of-home advertisements, it will take on a series of ads that is adapted from the YouTube video. This is to keep the campaign in line, and also for our target
audience to associate the two executions
together. It will take on a clever approach to reflect SEEK’s personality. This translates to the visuals looking like a normal interview session in the eyes of the prospective
employer, with a queue of candidates
waiting to be interviewed. However, on
second look, our target audience will realise that it is actually in the eyes of an employee and that prospective employers are waiting to have an interview with him to offer him a job. The computer screen will also display the SEEK website, which will imply that signing up for a SEEK profile will get them better job
opportunities. The copy will be kept simple and succinct so as to not take away the
attention away from the visuals. Additionally, this copy will run through the digital, social and ambient ads, so as to be consistent and to tie the whole campaign together.
As for the ambient ads, we took the term “proactive career step” literally and utilised escalators to emphasize the concept of an Employees’ Market. To do this, we took
advantage of the movements in the
escalator to signify the benefits of creating a SEEK Profile – getting updates via emails. There are two images on the escalator steps that will communicate two messages, such that when looked at at different angles, different messages will be revealed. It’s a fun, quirky and clever approach that leaves a
lastly memory for our target audience.
We want our executions to be professional, but not boring or plain. They had to be
visually stimulating and captivating, but also sparks curiosity amongst our target audience. The overall tone of the
campaign will be optimistic as this is what SEEK stands for. Additionally, the concept of an Employees’ Market is unusual, thus we decided to add a little humour into it to engage with our target audience. With humour included, it makes the concept of an Employees’ Market more exciting and memorable.
14. 12
digitalWith Seek, it’s the Employees’ Market. Great SalaryLong HoursSuper FriendlySmall CompanyBossyBiggest firmin Country FlexibleworkinghoursSign up at SEEK today!
16. 14
Implementation
social
The video will be uploaded onto SEEK’s YouTube channel and will last for one minute. It will also be shared on SEEK’s Facebook and Twitter to increase exposure amongst the target audience. By uploading it onto various social networking sites, it allows the target audience to share, or
repost the video and this inturn will garner more views.
Additionally, the video will
direct the audience to the SEEK’s website and encourage them to create a SEEK Profile.
digital
The series of ads will be
advertised on digital billboards as well and metrolites. They will be situated in high-density CBD areas, such as Melbourne
Central, Flinders Station and Federation Square, where our target audience will frequent. The series of ads will change monthly so as to stay relevant and continue to capture the
attention of our target audience.
ambient
The escalator advertisements will be positioned at high-density CBD areas, such as Melbourne Central, Flinders Station and Federation Square, to catch them off-guard and also to “force” them to look at the ads as escalators are frequently used. The
escalators will also communicate two messages to our target
audience. On the side on it, it tells our target audience about the benefits of creating a SEEK profile whereas the top of it will have different job offers that
ultimate ends up in an “inbox” that is pasted at the end of the escalators. Additionally, it will direct the audience to the SEEK’s website and encourage them to create a SEEK Profile.
17. 15
evaluation
The success of this campaign will be measured through various methods:
Prior to the start of the
campaign, a survey may be conducted within the target market to see what
percentage of them is aware of SEEK profile or have them. Once the
campaign has run, a second post campaign measure is undertaken to see if there is an increase in awareness.
The effectiveness for our
YouTube video can be
measured by tracking the number of views, comments, post likes, shares and
engagement on SEEK’s
YouTube, Facebook and
Twitter.
The success of the overall campaign can be measured by comparing the number of site visits to SEEK’s website and number of SEEK Profiles created before, during and after the campaign.
With the budget given of $80,000 each for digital and social aspects and $150,000 for the ambient ad, these expenses are justifiable by the high exposure to our target audience.
The campaign is relatively small-scaled, and concentrated to reap maximum impact.
18. 16
media timeline
further
Given a bigger budget, the campaign can be extended to more extensive platforms such as TVC and print to target the masses, and can be run across the different states in Australia. The video can even be extended into a series, which could then be broadcasted on TVCs and uploaded onto YouTube to prolong the campaign.
ideas
Pre
campaign
evaluation
survey
Campaign
commences
Video
uploaded
onto
SEEK's
YouTube
Series
ads
advertised
on
various
billboards
and
metrolites
at
different
locationsEscalators
ads
installed
at
various
locations
Post
campaign
evaluation
surveysTracking
of
YouTube
video's
engagementTracking
of
site
visits
and
new
SEEK
Profiles
created
NovDecJanFebMar
AprMay
June
July
Aug
Sep
19. “
17
salutations
At CONNECT, we aim for this
campaign to directly raise
awareness of SEEK to our target market.
‘The Employees’ Market’ is
designed in a way that turns the table in
favour of the employees, something that is done differently, out of the norm.