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Conformity
What is Conformity?
• Conformity is simply “yielding to group pressures”. There are many
different forms of conformity.
• Examples
• A man in a crowd disagrees with the crowd, but to avoid persecution, agrees
with the crowd when asked.
• Someone does not know the answer to a question, so ends up saying what
the rest of the crowd says due to lack of knowledge.
• A student changing their clothing to fit what is expected of them by society at
a school dance.
Types of Conformity
• Normative Conformity – Yielding to group pressure just to fit in with the
group.
• Informational Conformity – Lack of knowledge leads someone to agree
with the group.
• Compliance – Publicly changing behavior to fit in, but privately disagreeing.
• Internalization – Publicly changing behavior to fit in, and also agreeing
privately.
• Ingratiational Conformity – Conforming to impress or gain acceptance from
others.
• Identification – Conforming to a social role.
Experiments regarding Conformity.
• Solomon Asch’s line experiment involving 50 male students from
Swarthmore College in a vision test. Students were tested on the
length of a line relative to another line. Participants had confederates
around them who intentionally gave wrong answers to see if the
participant would agree with them.
• The Sherif Autokinetic Effect Experiment took place in 1935 and
tested whether people will conform when in an ambiguous situation.
A small spot of light moves in a dark room even though it is not
moving. The person with an estimate greatly different than others
usually ended up conforming to the rest of the group.
Factors in Conforming
• The difficulty of a task – Being unable to perform a difficult task can
decrease conformity due to lack of knowledge, or increase conformity if
having multiple solutions is what the problem requires.
• Individual differences – Motivation and ability to lead can decrease
tendency to conform.
• Size of the group – The larger the group, the easier it is to conform, while if
there are less then conforming is harder.
• Characteristics of situation – People conform in ambiguous situations that
they do not know how to respond to.
• Cultural differences - Cultures that are more interdependent (East Asian
cultures) tend to conform more than individualist cultures (United States).

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Conformity

  • 2. What is Conformity? • Conformity is simply “yielding to group pressures”. There are many different forms of conformity. • Examples • A man in a crowd disagrees with the crowd, but to avoid persecution, agrees with the crowd when asked. • Someone does not know the answer to a question, so ends up saying what the rest of the crowd says due to lack of knowledge. • A student changing their clothing to fit what is expected of them by society at a school dance.
  • 3. Types of Conformity • Normative Conformity – Yielding to group pressure just to fit in with the group. • Informational Conformity – Lack of knowledge leads someone to agree with the group. • Compliance – Publicly changing behavior to fit in, but privately disagreeing. • Internalization – Publicly changing behavior to fit in, and also agreeing privately. • Ingratiational Conformity – Conforming to impress or gain acceptance from others. • Identification – Conforming to a social role.
  • 4. Experiments regarding Conformity. • Solomon Asch’s line experiment involving 50 male students from Swarthmore College in a vision test. Students were tested on the length of a line relative to another line. Participants had confederates around them who intentionally gave wrong answers to see if the participant would agree with them. • The Sherif Autokinetic Effect Experiment took place in 1935 and tested whether people will conform when in an ambiguous situation. A small spot of light moves in a dark room even though it is not moving. The person with an estimate greatly different than others usually ended up conforming to the rest of the group.
  • 5. Factors in Conforming • The difficulty of a task – Being unable to perform a difficult task can decrease conformity due to lack of knowledge, or increase conformity if having multiple solutions is what the problem requires. • Individual differences – Motivation and ability to lead can decrease tendency to conform. • Size of the group – The larger the group, the easier it is to conform, while if there are less then conforming is harder. • Characteristics of situation – People conform in ambiguous situations that they do not know how to respond to. • Cultural differences - Cultures that are more interdependent (East Asian cultures) tend to conform more than individualist cultures (United States).