4. It’s about “Getting to
YES”
William Ury, 1981:
Synopsis -This classic
book on negotiation theory
is a product of the Harvard
Negotiation Project. It
espouses Principled
Negotiation, a specific
negotiation method that
aims for Win-Win
agreements.
13. Own the message
• You’re always after dinner
late to work you lazy pig?
• You make me • Why can’t you
mad when you get your report
leave the in on time?
kitchen a • Why is your
mess. car always out
• Why is it of gas?
always me
who cleans up