Conferenza 10 giugno 2010

Enterprise Europe Network - Sardegna Ricerche
Convegno internazionale
Free software: a Community for a new Business Model
Pula – 10 June 2010

16.30 – 17.30: Free software: the new
Free losophy for a Better World

Luigi Spiga – Business Innovation and Strategy Advisor

© Copyright 2010 - EXCELL - Tutti i diritti di riproduzione riservati Freelosophi : from an old Tiscali’s tagline created by Soleja.

50 World Top Thinkers : from 1 to 10

CK PRAHALAD M. GLADWELL P.KRUGMAN Steve JOBS KIM &
MAUBORGNE

Muhammad Bill GATES R.BRANSON Philip Gary
YUNUS KOTLER HAMEL

© Copyright 2010 - EXCELL - Tutti i diritti di riproduzione riservati

THE INNOVATION

THE INNOVATION


Before innovate products, services, technologies, processes, marketing e markets,
perhaps is better to innovate THINKING logics, business models anc STRATEGY.

World is Changing !

Seagram building – New York 1958

e
et
Keep stability and order

ol
Less Complexity

bs
rationality

o
Emotional control

--
Cartesian space

te
Maximize efficiency

le
Supply chain

so
Tayloristic organization
ob
–
te

B U D G E T
le
so
ob


World is Changing !

Museo Guggenheim - Bilbao – 1997
Flying formes, but correlated
Network
Dinamism
Emergent and transitory order
Innovation and creativity
Contamination
Dinamic complexity
Imprevedibility


Today I want to tell you 5 things :

1.Where Is World going : “The Necessary Revolution” to
Post-industrial Age

2.Why ICT, Analytics and Free software are important
inside Enterprise Innovation : C.K. Prahalad’s
New House of Innovation

3.How A creative roadmap to go from Idee to Business
Innovation : the Blue Ocean Strategy

4.Who From Experience Economy to Customer
Experience Management : who pull the market

5.Which From new Paradigms a lot of new Opportunities
for ICT and Free Software

WHERE is World going ?


World is Changing !
Loose Win Win-Win


Under the water ?


World is Changing !
Web 2.0

Enterprise 2.0
Era 2.0
FREE SOFTWARE
Web 2.0 is “only”
PERVASIVE the core part
of a biggest
phenomenon

The development of Web 2.0 is like the print innovation
Which during ‘600 helped the develpment of the Reform in Northern Europe.

1995
Hamel – Prahalad
Competing for the Future

A teory of the parallel
4 KEY TRENDS

Reality in 2008

C.K.Prahalad : Competing for the Future

Events,
Actions

Connectivity Globalization Sostenaibility Inclusive
growth

Business
Models,
Strategyes

Logics,
Principle
Values
Etics

New ways to think, new coscience

World is Changing !
Top World thinkers say
Industrial Age is really at the end.

CLINT’s Three Ages

Economy’s Three Ages
of Domenico De Masi

1995


Post-Industrial or “Knowlwdge” Age


Industrial or “Machine” Age


Senge : The Necessary Revolution

INDUSTRIAL POST-INDUSTRIAL
ERA ERA
Fossil fuels energy Sole

Global Production food Local

Waste and waste materials No waste

Standardizzation variety Diversity

Maximize income Social well-being Relationships


2008
Prahalad – Krishnam
The new Age of Innovation

3x3 KEY TRENDS
A new Business Model,

Reality in 2015 ?

THE 3x3 KEY TRENDS :

SOCIAL Consumer activism
Collaboration between people
Confusion personal and professional life

TECH Connettivity convergence of voice, data, video
Computing with ubiquitous access
Convergences of technogies and industries

GLOBAL Globalization of trade
Global access to resources
Glogal research


WHY ICT is so important in
Enterprise Innovation


The Business Model : House of Innovation

Social architechture of the firm

Flexible and resilient
business processes
N=1 R=G
Personalized Global access
Co-created and focused Analytics to resources
Experience (Business Intelligence) and talents

Technical archittecture of the firm


Prahalad : The New Age of Innovation

N=1
TV COMPUTER

“We think basically you watch television to turn your brain off, and
you work on your computer when you want to turn your brain on.”

Steve Jobs


Prahalad : The New Age of Innovation

R=G
Disk drive by Toshiba - Japan
Display by Matsushita - Japan
SDRAM by Samsung – Korea
Video processor by Broadcom – USA
Assembly by Inventec – Taiwan, in China
Designed by Apple - USA


HOW create a new business
with Blue Ocean Strategy


Yes, but …

This is our normal sight !

Why not !

Which Ocean, or Lagoon, are you sailing in?

Ther’are Opportunities we don’t see from our sight
Ther’are Problems we don’t see from our sight


Blue Ocean Strategy : A creative Strategy


WHO is pulling the market :
the Experience Economy


Listen
VOICE of
CUSTOMER

Continuous
emprouving
of service
processes
(BPM) with
LEAN

to maximize
CUSTOMER
EXPERIENCE.

The new PARADIGM
of MARKETING between :
Community conscious
Multichannel Strategies
Intelligence real time

Customer Experience Management


WHICH opportunities
for Free software


Opportunities for ICT and Free software

Customer Lean Business
Portals Internet
Experience Service Intelligence
Web 2.0 of Things
Management Management & Analytics

MARKETING ORGANIZATION ICT


Opportunities for ICT and Free software

SAP … APPLE, IKEA

CUSTOMERS
SUPPLIERS

GLOBAL
ENTERPRISE LOCAL
COMPLEMENTOR
COMPLEMENTOR

ECOSYSTEM
BUSINESS MODEL


5 C telos Modello di Leadership

Values-driven
Leadership
Barret
Visione Personalizzazione

Disciplina di pensiero Metodologia strategica Disciplina organizzativa

Systemic Blue Ocean Lean
Thinking Strategy Organization
Senge Kim & Maub. Jones e Womack + 150 Tools
Delta
Model
Hax e Wilde

Divergenza
Teoria economica

BOP Experience
Economy Economy
T hinking Prahalad
Pine & Gilmoure Leadership Organizzazione
E conomy
L eadership Transformazionale Six Sgma
O rganization Situazionale TQM
S trategy


Your road-map to a “Blue Ocean” Company

We wait for you here at 16.30

Business Innovation Management

The Innovation for
the Innovation
How Economic World is changing and
which innovations could help enterprises to sail better in it

Luigi Spiga, Innovation and Strategy Advisor


Conferenza 10 giugno 2010

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Conferenza 10 giugno 2010