Video is now an essential part of any marketing plan, but how do you maximise the power of video and ensure high ROI? Here are my tips for creating an effective marketing strategy to use video to increase sales and grow your brand.
Harness the power of video strategy to increase sales and grow your brandJon Mowat
Video marketing is really having its moment, but with an information overload, it is more important than ever to have an effective video strategy. In this presentation for the Oi Conference in Cardiff, Jon Mowat shares his tips on how to harness the power the video.
Creating a Complete Video Marketing StrategyBrightcove
The document discusses creating a complete video marketing strategy. It notes that video traffic is growing significantly online and on mobile devices. It then outlines how video can increase awareness, encourage engagement, improve conversion rates, increase retention and advocacy, and highlights best practices for measuring success through analytics.
Chamber Process and Capabilities 2019 includes case studies from profitable Chamber Media campaigns and how Chamber Media creates revenue-driving viral videos.
Vodafone Romania launched a campaign called "Live. From a Different World" to connect older generations whose traditions are dying to younger connected generations. The campaign used Facebook Live to broadcast live videos of elders in Romania's Carpathian Mountains sharing their traditions and crafts with younger viewers. This helped bridge the cultural divide between generations and preserve valuable cultural knowledge that may otherwise be lost. The live videos received over 1 million views, showing the power of live streaming to engage audiences and share intergenerational knowledge.
Harness the power of video strategy to increase sales and grow your brandJon Mowat
Video marketing is really having its moment, but with an information overload, it is more important than ever to have an effective video strategy. In this presentation for the Oi Conference in Cardiff, Jon Mowat shares his tips on how to harness the power the video.
Creating a Complete Video Marketing StrategyBrightcove
The document discusses creating a complete video marketing strategy. It notes that video traffic is growing significantly online and on mobile devices. It then outlines how video can increase awareness, encourage engagement, improve conversion rates, increase retention and advocacy, and highlights best practices for measuring success through analytics.
Chamber Process and Capabilities 2019 includes case studies from profitable Chamber Media campaigns and how Chamber Media creates revenue-driving viral videos.
Vodafone Romania launched a campaign called "Live. From a Different World" to connect older generations whose traditions are dying to younger connected generations. The campaign used Facebook Live to broadcast live videos of elders in Romania's Carpathian Mountains sharing their traditions and crafts with younger viewers. This helped bridge the cultural divide between generations and preserve valuable cultural knowledge that may otherwise be lost. The live videos received over 1 million views, showing the power of live streaming to engage audiences and share intergenerational knowledge.
Visual Story & Mobile Ministry Presentation- ION Annual Conference, 2011Mobile_Advance
1. The document discusses the importance and opportunities of using visual media like video on mobile phones to reach unreached people groups with the gospel. It argues that visual media is effective because people are hardwired as visual beings and screens are now ubiquitous.
2. It encourages Christians to get involved in visual media ministry by finding, modifying, or creating their own videos and sharing them online and through mobile networks. Free and easy to use tools and resources are mentioned to help people get started.
3. The goal is to fuel a global movement of visual storytelling so that through mobile phones and online sharing, every person can encounter Jesus and his kingdom.
How to Inspire Action and Social Change through Video StorytellingFirstGiving
This webinar discussed how to use video storytelling to inspire social action and change. It began with an introduction of the presenters and how the webinar would work. The main topics covered included common mistakes non-profits make with video, how to develop an intentional video strategy focused on goals, and sharing data showing video increased fundraising success. Specific advice included focusing videos on compelling impact stories of individuals, movements, or visions for change to make them sharable and inspire supporters.
"Content is King and Distribution is Queen" - Ebuzzing and Teads, Pierre ChappazCristal Events
This document discusses strategies for brands to gain attention and visibility. It presents two case studies of brand campaigns that used innovative video formats distributed on social networks to drive traffic to websites. The Ibis campaign delivered close to 760,000 video views across social networks and generated over 465,000 visits to its website. The Evian campaign ran view-to-play video ads on top news/business publishers' sites across 23 countries, achieving over 8 million views. The document advocates that content and distribution are both important for brands to be seen at scale.
How Ixigo Reached 25 Million Users on a Shoestring BudgetSocial Samosa
ixigo wanted to connect with its audiences in a way that not only provides enjoyment to them, but also builds up brand awareness and positive attitude amongst existing and new users.
Adapting News Content for YouTube & TikTok
Uptin left CNBC after starting their YouTube channel to become an independent creator. Since 2021, he's grown more than 2.2M followers. He will share how to turn journalism into interesting and engaging content for all types of audiences on their phones.
Beyond dancing & pranks on TikTok. Uptin has amassed more than half a billion views on TikTok telling stories about Tech & Money. He's made content reporting on Lebanon's Economic Crisis and how El Salvador's adoption of Bitcoin is not going according to plan. He left CNBC in 2020, In this talk, he will share his learnings and insight about creating edu-tainment for the TikTok generation. How to choose topics, how to engage your audience, and how to tell stories in an interesting, but informative way!
Kiosked and Brightcove have teamed up to educate online retailers on how to tell their story through video and more importantly how to directly drive revenue through video.
- YouTube is the 3rd most visited website and 2nd largest search engine. It sees over 3 billion views per day.
- Businesses are using YouTube to build their brand through documentary style videos, demonstrate their products, provide instructional content, and engage with customers.
- Successful business channels focus on storytelling, creativity, engagement, cross-promotion, and proper tagging/keywords rather than just selling products.
- While "going viral" is rare, businesses can design for viral growth by knowing their audience, taking risks, keeping videos short and promoting sharing/responses.
Video In The Mobile Age, Wayne Bickerton, Facebook & InstagramThe Drum
Join Wayne Bickerton from Facebook & Instagram as he takes a look at the rise of video and mobile in a feed-driven world and how Facebook has become a video platform that is helping brands to drive business outcomes.
Video Marketing Advantage is the PowerPoint (handout) version of my VMA Webinar. (The webinar has audio, but you can still get a lot of good video tips and tools from this presentation!)
How to Create Viral Videos by Tammy CampTammy Camp
How to Create Viral Videos
That Drives Millions of Dollar Worth of Sales
The link to all the launch plans, templates and more.
http://bit.ly/2cRVbVx
Feel free to email me if you have any questions about the launch sequence or Reddit traction.
Millions of users are reached and engaged every day with short and entertaining videos on social channels. This presentation provides a practical guide for the development and distribution of video content on social media and covers key content optimisation best practices as applied by top publishers.
This document discusses how emotive video can be used to drive behavior change. It talks about how viewing stories activates different parts of the brain related to emotion and memory formation. Stories trigger a flight or fight response that overrides rational decision making. The document argues that emotional campaigns are more effective at producing long term business impacts than rational persuasion alone. It provides examples of emotional drivers that can be leveraged in video content like happiness, fear, empathy and FOMO.
The document provides a recap of learnings for video tactics in 2017 based on research from 2016. It discusses four key areas: 1) Using video to make a cultural splash by identifying platform insights and innovative uses of technology, 2) Optimizing video for social feeds by testing content developed specifically for feeds, 3) Skipping the skip button on YouTube ads by including certain elements to increase view-through rates, and 4) Building effective Snapchat lenses by testing different creative approaches to increase usage. The overall goal is to break through video clutter and understand evolving online video opportunities.
Marc Connor, Chief Marketing Strategist, POSSIBLE
Going for the Gut: Building Emotionally Satisfying Digital Experiences
Probably one of the biggest issues digital marketers face is creating digital marketing that doesn’t look like, well, digital marketing. Particularly when it comes to linchpin categories such as Fast-Moving Consumer Goods (FMCG), where multi-billion brands have long been known for their stirring broadcast work and generation spanning brand mascots. Think Poppin’ Fresh (aka the Pillsbury Doughboy), Tony the Tiger, the Keebler Elves. Those friends (or enemies) you grew up with!
But when it comes to the digital space, that emotional connection all too often becomes one that is transactional, forgettable or unsustainable.
In this session we will examine how to build, maintain and nurture emotionally satisfying digital experiences for FMCG brands that leverage the unique qualities of the interactive space to create high-involvement consumer/brand interactions.
Using real life examples from brands such as ConAgra Foods, Smuckers and P&G, we’ll offer a detailed vision of how the smartest marketers are approaching this issue and provide a unique perspective on integrating the barrage of new technologies without losing focus on the bigger picture.
The Global Leader in
Video Communication
One Solution. Unlimited Potential and World-Class Value.
Talk Fusion connects you to the world with the latest cutting-edge Video Communication Products! Video Email, Video Newsletters, Video Conferencing, Live Broadcasting, the Fusion On The Go Mobile App, E-Subscription Forms, Video Auto Responders, Fusion Wall, Video Blog, Video Share and much more!
Make a personal statement or brand your business. It's your look, your style and your message, delivered anywhere. Talk Fusion is fast, fun, and easy—all for a low price.
It's as simple as point, click, send!
WatchMojo has a history of successfully executing complex video strategies for clients. They are praised for their flexibility, ability to deliver positive results, and consistently exceeding expectations. One client reported WatchMojo delivered the highest click-through rate and return on investment compared to other partners. WatchMojo has extensive experience creating engaging content, running integrated campaigns, and leveraging their network to maximize campaign performance.
Swoon Touch is a New York based company that specializes in developing innovative and visually striking branded content for luxury brands. They create highly visual content to establish emotional connections between products and people. Their team produces motion pictures and interactive content to bring brand strategies to life. They track audience engagement with their content to measure success. Their goal is to turn concepts into compelling narratives that drive people from passion to purchase.
The document discusses the shift from traditional marketing focused on watching to a new "Age of Touch" driven by mobile and social media. It notes that people now touch, interact with and share content on mobile rather than just watching. As a result, marketing needs to change to be instant, real, human and empowering rather than linear, fictional, artificial and dictating. It provides examples of how a digital fashion company has adapted their campaigns accordingly, such as focusing on the first 3 seconds of videos, featuring real people over models, and starting conversations to empower people.
The document discusses Unruly's Social Video Lab and the services it provides to help brands better understand, measure, and increase ROI from social video advertising campaigns. The Social Video Lab offers strategic consulting, tools to test video content, and platforms to distribute videos and analyze analytics. Its goal is to help advertisers optimize every stage of the social video process from developing strategies to measuring results.
The Future of ''Digital marketing'' .pptxbhavanasizcom
Digital marketing leverages digital channels such as SEO, content marketing, social media, PPC, and email to promote products or services. It includes affiliate and influencer marketing, mobile strategies, and online PR. Marketing automation helps streamline efforts, while analytics guide data-driven decisions. The objective is to engage target audiences, drive conversions, and build brand loyalty by reaching customers in the digital spaces they frequent.The future of digital marketing will be driven by advancements in artificial intelligence (AI) for personalized content and customer service, and the rise of voice search optimization due to smart speakers. Video content, especially short-form videos, will continue to dominate, while augmented reality (AR) and virtual reality (VR) will enhance customer experiences. Emphasis on data privacy and compliance will grow, alongside the need for seamless omnichannel marketing. Blockchain technology will offer secure digital advertising, and sustainability will become a key focus. With the advent of 5G technology, faster mobile internet will enable new innovations, and advanced personalization will deliver highly relevant content to users.
Embark on style journeys Indian clothing store denver guide.pptxOmnama Fashions
Finding the perfect "Indian Clothing Store Denver" is essential for those seeking vibrant, authentic, and culturally rich attire in the heart of Colorado. Denver, a city known for its diverse culture and eclectic fashion scene, offers a variety of options for those in search of traditional and contemporary Indian clothing. Whether you're preparing for a wedding, festival, or cultural event, or simply wish to incorporate the elegance and beauty of Indian fashion into your wardrobe, discovering the right store can make all the difference.
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Visual Story & Mobile Ministry Presentation- ION Annual Conference, 2011Mobile_Advance
1. The document discusses the importance and opportunities of using visual media like video on mobile phones to reach unreached people groups with the gospel. It argues that visual media is effective because people are hardwired as visual beings and screens are now ubiquitous.
2. It encourages Christians to get involved in visual media ministry by finding, modifying, or creating their own videos and sharing them online and through mobile networks. Free and easy to use tools and resources are mentioned to help people get started.
3. The goal is to fuel a global movement of visual storytelling so that through mobile phones and online sharing, every person can encounter Jesus and his kingdom.
How to Inspire Action and Social Change through Video StorytellingFirstGiving
This webinar discussed how to use video storytelling to inspire social action and change. It began with an introduction of the presenters and how the webinar would work. The main topics covered included common mistakes non-profits make with video, how to develop an intentional video strategy focused on goals, and sharing data showing video increased fundraising success. Specific advice included focusing videos on compelling impact stories of individuals, movements, or visions for change to make them sharable and inspire supporters.
"Content is King and Distribution is Queen" - Ebuzzing and Teads, Pierre ChappazCristal Events
This document discusses strategies for brands to gain attention and visibility. It presents two case studies of brand campaigns that used innovative video formats distributed on social networks to drive traffic to websites. The Ibis campaign delivered close to 760,000 video views across social networks and generated over 465,000 visits to its website. The Evian campaign ran view-to-play video ads on top news/business publishers' sites across 23 countries, achieving over 8 million views. The document advocates that content and distribution are both important for brands to be seen at scale.
How Ixigo Reached 25 Million Users on a Shoestring BudgetSocial Samosa
ixigo wanted to connect with its audiences in a way that not only provides enjoyment to them, but also builds up brand awareness and positive attitude amongst existing and new users.
Adapting News Content for YouTube & TikTok
Uptin left CNBC after starting their YouTube channel to become an independent creator. Since 2021, he's grown more than 2.2M followers. He will share how to turn journalism into interesting and engaging content for all types of audiences on their phones.
Beyond dancing & pranks on TikTok. Uptin has amassed more than half a billion views on TikTok telling stories about Tech & Money. He's made content reporting on Lebanon's Economic Crisis and how El Salvador's adoption of Bitcoin is not going according to plan. He left CNBC in 2020, In this talk, he will share his learnings and insight about creating edu-tainment for the TikTok generation. How to choose topics, how to engage your audience, and how to tell stories in an interesting, but informative way!
Kiosked and Brightcove have teamed up to educate online retailers on how to tell their story through video and more importantly how to directly drive revenue through video.
- YouTube is the 3rd most visited website and 2nd largest search engine. It sees over 3 billion views per day.
- Businesses are using YouTube to build their brand through documentary style videos, demonstrate their products, provide instructional content, and engage with customers.
- Successful business channels focus on storytelling, creativity, engagement, cross-promotion, and proper tagging/keywords rather than just selling products.
- While "going viral" is rare, businesses can design for viral growth by knowing their audience, taking risks, keeping videos short and promoting sharing/responses.
Video In The Mobile Age, Wayne Bickerton, Facebook & InstagramThe Drum
Join Wayne Bickerton from Facebook & Instagram as he takes a look at the rise of video and mobile in a feed-driven world and how Facebook has become a video platform that is helping brands to drive business outcomes.
Video Marketing Advantage is the PowerPoint (handout) version of my VMA Webinar. (The webinar has audio, but you can still get a lot of good video tips and tools from this presentation!)
How to Create Viral Videos by Tammy CampTammy Camp
How to Create Viral Videos
That Drives Millions of Dollar Worth of Sales
The link to all the launch plans, templates and more.
http://bit.ly/2cRVbVx
Feel free to email me if you have any questions about the launch sequence or Reddit traction.
Millions of users are reached and engaged every day with short and entertaining videos on social channels. This presentation provides a practical guide for the development and distribution of video content on social media and covers key content optimisation best practices as applied by top publishers.
This document discusses how emotive video can be used to drive behavior change. It talks about how viewing stories activates different parts of the brain related to emotion and memory formation. Stories trigger a flight or fight response that overrides rational decision making. The document argues that emotional campaigns are more effective at producing long term business impacts than rational persuasion alone. It provides examples of emotional drivers that can be leveraged in video content like happiness, fear, empathy and FOMO.
The document provides a recap of learnings for video tactics in 2017 based on research from 2016. It discusses four key areas: 1) Using video to make a cultural splash by identifying platform insights and innovative uses of technology, 2) Optimizing video for social feeds by testing content developed specifically for feeds, 3) Skipping the skip button on YouTube ads by including certain elements to increase view-through rates, and 4) Building effective Snapchat lenses by testing different creative approaches to increase usage. The overall goal is to break through video clutter and understand evolving online video opportunities.
Marc Connor, Chief Marketing Strategist, POSSIBLE
Going for the Gut: Building Emotionally Satisfying Digital Experiences
Probably one of the biggest issues digital marketers face is creating digital marketing that doesn’t look like, well, digital marketing. Particularly when it comes to linchpin categories such as Fast-Moving Consumer Goods (FMCG), where multi-billion brands have long been known for their stirring broadcast work and generation spanning brand mascots. Think Poppin’ Fresh (aka the Pillsbury Doughboy), Tony the Tiger, the Keebler Elves. Those friends (or enemies) you grew up with!
But when it comes to the digital space, that emotional connection all too often becomes one that is transactional, forgettable or unsustainable.
In this session we will examine how to build, maintain and nurture emotionally satisfying digital experiences for FMCG brands that leverage the unique qualities of the interactive space to create high-involvement consumer/brand interactions.
Using real life examples from brands such as ConAgra Foods, Smuckers and P&G, we’ll offer a detailed vision of how the smartest marketers are approaching this issue and provide a unique perspective on integrating the barrage of new technologies without losing focus on the bigger picture.
The Global Leader in
Video Communication
One Solution. Unlimited Potential and World-Class Value.
Talk Fusion connects you to the world with the latest cutting-edge Video Communication Products! Video Email, Video Newsletters, Video Conferencing, Live Broadcasting, the Fusion On The Go Mobile App, E-Subscription Forms, Video Auto Responders, Fusion Wall, Video Blog, Video Share and much more!
Make a personal statement or brand your business. It's your look, your style and your message, delivered anywhere. Talk Fusion is fast, fun, and easy—all for a low price.
It's as simple as point, click, send!
WatchMojo has a history of successfully executing complex video strategies for clients. They are praised for their flexibility, ability to deliver positive results, and consistently exceeding expectations. One client reported WatchMojo delivered the highest click-through rate and return on investment compared to other partners. WatchMojo has extensive experience creating engaging content, running integrated campaigns, and leveraging their network to maximize campaign performance.
Swoon Touch is a New York based company that specializes in developing innovative and visually striking branded content for luxury brands. They create highly visual content to establish emotional connections between products and people. Their team produces motion pictures and interactive content to bring brand strategies to life. They track audience engagement with their content to measure success. Their goal is to turn concepts into compelling narratives that drive people from passion to purchase.
The document discusses the shift from traditional marketing focused on watching to a new "Age of Touch" driven by mobile and social media. It notes that people now touch, interact with and share content on mobile rather than just watching. As a result, marketing needs to change to be instant, real, human and empowering rather than linear, fictional, artificial and dictating. It provides examples of how a digital fashion company has adapted their campaigns accordingly, such as focusing on the first 3 seconds of videos, featuring real people over models, and starting conversations to empower people.
The document discusses Unruly's Social Video Lab and the services it provides to help brands better understand, measure, and increase ROI from social video advertising campaigns. The Social Video Lab offers strategic consulting, tools to test video content, and platforms to distribute videos and analyze analytics. Its goal is to help advertisers optimize every stage of the social video process from developing strategies to measuring results.
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The Future of ''Digital marketing'' .pptxbhavanasizcom
Digital marketing leverages digital channels such as SEO, content marketing, social media, PPC, and email to promote products or services. It includes affiliate and influencer marketing, mobile strategies, and online PR. Marketing automation helps streamline efforts, while analytics guide data-driven decisions. The objective is to engage target audiences, drive conversions, and build brand loyalty by reaching customers in the digital spaces they frequent.The future of digital marketing will be driven by advancements in artificial intelligence (AI) for personalized content and customer service, and the rise of voice search optimization due to smart speakers. Video content, especially short-form videos, will continue to dominate, while augmented reality (AR) and virtual reality (VR) will enhance customer experiences. Emphasis on data privacy and compliance will grow, alongside the need for seamless omnichannel marketing. Blockchain technology will offer secure digital advertising, and sustainability will become a key focus. With the advent of 5G technology, faster mobile internet will enable new innovations, and advanced personalization will deliver highly relevant content to users.
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Boost Your Instagram Views Instantly Proven Free Strategies.InstBlast Marketing
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Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
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1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
Capstone Project: Luxury Handloom Saree Brand
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This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
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From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
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Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf1Solutions Pvt. Ltd.
As we move into 2024, the methods for building high-quality backlinks continue to evolve, demanding more sophisticated and strategic approaches. This presentation aims to explore the latest trends and proven strategies for acquiring high-quality backlinks that can elevate your SEO efforts.
Visit:- https://www.1solutions.biz/link-building-packages/
5. Effective video strategies for brands tactical insight, a relentless
pursuit of outstanding creativity and the use of latest
technology.
We plan effective campaigns and make beautiful films,
delivering results across social media, digital, TV and e-
commerce. Put simply we harness the power of video and the
strategy behind it, to make a huge difference to your business.
We are a video marketing and production agency in one,
producing engaging video content guaranteed to hit your
business objectives.
Showreel: https://www.hurricanemedia.co.uk/portfolio/hurricane-showreel/
Multi award winning
video marketing agency
7. Video
Marketing
Strategy
Harness the power of online video
to build your brand
Video
Marketing
Strategy
Harness the power of
online video to build
your brand
JON MOWAT
Video
Marketing
Strategy
Harness the power of online
video to build your brand JON MOWAT
Video
Marketing
Strategy
Harness the power of online video
to build your brand
JON MOWAT
Jan 2018
www.koganpage.com
10. The changing landscape of marketing
CLASSIC consumers rely on user reviews … not solely on brand
communications.
Ad blockers
Subscription sites
Rise of content creators
11. The changing landscape of marketing
CLASSIC
Scott Galoway
Death of the Industrial Advertising Complex
https://www.youtube.com/watch?v=yOpSpQAxCHU
Being the biggest advertiser no longer means biggest
brand growth.
21. Stories that move, held in our hands
Narrative is central to human communication
We explain and understand through story
System 1 / System 2
OiConf
Hurricane
22. Stories that move, held in our hands
Narrative is central to human communication
We explain and understand through story
OiConf
Hurricane
23. Stories that move, held in our hands
Narrative is central to human communication
We explain and understand through story
System 1 / System 2
OiConf
Hurricane
24. Stories that move, held in our hands
“picture motion significantly increases arousal, particularly when the images are already
arousing.
Picture motion prompts heart-rate deceleration, reflecting a greater allocation of attention to
moving images.”
Detenber, Simons & Bennett, at the University of Delaware
OiConf
Hurricane
25. Stories that move, held in our hands
Touching an object on a screen is a direct metaphor for the act of touching the content itself.
Merely imagining touching an object activates imagery centres in the mind
A direct touch interface increases the numbers of alternatives searched on tangible assets such as décor
and furniture over intangible benefits such as wifi”.
60% of net traffic is now on mobile and touch devices and what was the “normal” way to watch content is no
longer the norm.
OiConf
Hurricane
26. Stories that move, held in our hands
Extension of personal self
We believe more when it it comes from part of our connected, personal lives
People holding an object will “value” it higher than those not holding it. Viewers holding a picture of
something are willing to pay more for it than those watching on a screen they are not holding
OiConf
Hurricane
Carl Rogers (Founding father of Humanist Psychology )
33. This film, created for lead agency The Real Adventure, follows the
nutrition journey of mother and baby during pregnancy and
toddlerhood.
Hurricane sourced 5 children that looked similar enough to be the
same child, arranged all filming and post and delivered a highly
emotive film that connects with parents. Hurricane also provided
alternative cut downs and edits for a range of activities across social.
The video scored exceptionally high rankings in focus grouping and it
now sits on Facebook, YouTube and the Aptamil website.
Link: https://www.youtube.com/watch?v=aSRdEi3xN9k
386,000 views
OiConf
Hurricane
35. The aim of this paid campaign for Sykes was to drive brand awareness,
leading to uplift in sales and owner sign ups.
The consumer video campaign achieved great results against the
Media Plan. Thanks to a 47% higher than expected engagement with
the creative, the films achieved:
43% lower Cost Per View
220K extra Views
6% lift in Sykes Brand Awareness.
20% lift in Brand Interest. (Increase in Sykes searches during the
campaign)
Link: https://www.youtube.com/watch?time_continue=3&v=9nEl3guGinU
588,679 views
OiConf
Hurricane
40. What is a Costa Barrista’s favourite coffee?
This series of films drives Hub engagement on the Costa YouTube
channel and has been recommissioned 3 times.
Link: https://www.youtube.com/user/forcoffeelovers/videos
119,497 views
OiConf
Hurricane
45. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed ut velit
eu justo tincidunt tristique. Proin libero quam, maximus sed rhoncus
eu, dictum in eros. Pellentesque habitant morbi tristique senectus et
netus et malesuada fames ac turpis egestas. Sed et sapien arcu.
Suspendisse eget purus nec est luctus suscipit vel ac augue. Sed
bibendum sed mi a hendrerit. Donec quis efficitur risus.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed ut velit
eu justo tincidunt tristique. Proin libero quam, maximus sed rhoncus
eu, dictum in eros. Pellentesque habitant morbi tristique senectus et
netus et malesuada fames ac turpis egestas. Sed et sapien arcu.
Suspendisse eget purus nec est luctus suscipit vel ac augue. Sed
bibendum sed mi a hendrerit. Donec quis efficitur risus.
OiConf
Hurricane
46. PROBLEMS TO SOLVE
Drive sales from video to store
Make the shoppable video experience look, feel and act like Ted Baker
THE RESULT?
In just 1 week, the holiday video sent more than $75,000 in sales
straight to TedBaker.com
More than 2 interactions for every engaged view with over 1 minute
spent, on average, engaged with the product in the overlay
60% of viewers interacting mobile devices, including the iPhone in
browser (no apps needed)
Interactive: Ted Baker
http://creative.wirewax.com/commercial/tedbaker/
OiConf
Hurricane
49. EVERY MINUTE!
!
300 hours of video uploaded to YouTube !
1400 new blog posts!
2,460,000 pieces of Facebook content!
277,000 tweets!
347,222 photos on Whats App!
216,000 new instagrams!
The content soup
50. EVERY MINUTE!
!
300 hours of video uploaded to YouTube !
1400 new blog posts!
2,460,000 pieces of Facebook content!
277,000 tweets!
347,222 photos on Whats App!
216,000 new instagrams!
The content soup
Perceived effectiveness of marketers’ content has dropped from 42% to 34%.
So only 3 out of 10 marketers feel that their own content is effective.
Content Marketing Institute’s annual survey
51. HOW TO CREATE
A WINNING
VIDEO MARKETING STRATEGY
OiConf
Hurricane
75. Mass communication doesn’t work as well as it did. The sales funnel has changed.
Content is on the rise but there is just too much of it
Well planned video can help your brand cut through
Hero, Hub, Help and Action videos drive growth at various points of the funnel.
The magic formula will help you make effective content
The key to successful video is capturing emotional drivers.
Set the right KPI’s
Summary
76. Jon Mowat
Managing Director
email: jon@hurricanemedia.co.uk
tel: 07970 977049
John Lanyon
Creative Director
email: johnlanyon@hurricanemedia.co.uk
tel: 07967 805384