Join Wayne Bickerton from Facebook & Instagram as he takes a look at the rise of video and mobile in a feed-driven world and how Facebook has become a video platform that is helping brands to drive business outcomes.
Beacons are Bluetooth Low Energy devices that use unique IDs to allow smartphone apps to precisely locate users within 0.5 meters. While beacons have a range of up to 70 meters, their signals typically only travel 50 meters and do not pass through people well. Beacons require a smartphone app in order to provide location-based messages and content to users, even if the app is not open. Beacons are reusable, movable devices that can enhance customer engagement when paired with a beacon management platform that allows customization of messages, frequency, and analytics.
Este documento habla sobre la mecanografía y proporciona instrucciones sobre la organización del escritorio, la posición correcta del cuerpo al escribir, y sugerencias importantes para mejorar la mecanografía. Explica que la mecanografía es el proceso de escribir texto en un dispositivo con teclado, como una máquina de escribir o computadora. Además, detalla cómo organizar el escritorio de manera eficiente y la importancia de adoptar una postura correcta con los brazos relajados y los dedos en las teclas gu
Este documento discute como pesquisar informações na internet de forma efetiva. Ele explica como usar mecanismos de busca, operadores de pesquisa e avaliar a qualidade das informações encontradas respeitando os direitos autorais. O documento também discute como coletar informações usando o Google e operadores como aspas, sinal de menos, sinal de mais, termo coringa e OR.
Cynthia Björk is an experienced educator and consultant with expertise in culturally diverse education settings from early childhood through adulthood. She has extensive experience developing innovative coaching models and building educator capacity to support culturally relevant programs. Björk has worked in a variety of roles including as an independent consultant, classroom teacher, staff developer, and principal consultant.
Este documento presenta los conceptos básicos de hardware, software y periféricos en sistemas de computación. Define hardware como las partes físicas y tangibles como componentes electrónicos y mecánicos. Define software como programas y datos lógicos e intangibles. Explica periféricos de entrada como mouse y teclado y periféricos de salida como impresoras para interactuar con el usuario. Concluye que todos estos elementos dependen entre sí para realizar funciones completas.
Goods and service act - A Basic OverviewJoy Waghela
The document provides an overview of the Goods and Services Tax (GST) proposed for implementation in India. It discusses that GST will combine multiple indirect taxes into a single tax structure applied to the supply of goods and services. A dual GST model is proposed with taxation applied by both the central and state governments. Inter-state transactions will be taxed by the central government through an Integrated GST. The GST is expected to simplify and harmonize indirect taxation in India and foster economic growth. Thresholds and composition schemes are proposed to reduce the tax burden on small businesses.
El documento habla sobre el pueblo de Patzcuaro en México y su designación como Pueblo Mágico. Patzcuaro se encuentra en el estado de Michoacán y fue nombrado Pueblo Mágico en 2003 debido a su rica cultura e historia, incluyendo su arquitectura colonial, tradiciones culinarias y artesanías.
Beacons are Bluetooth Low Energy devices that use unique IDs to allow smartphone apps to precisely locate users within 0.5 meters. While beacons have a range of up to 70 meters, their signals typically only travel 50 meters and do not pass through people well. Beacons require a smartphone app in order to provide location-based messages and content to users, even if the app is not open. Beacons are reusable, movable devices that can enhance customer engagement when paired with a beacon management platform that allows customization of messages, frequency, and analytics.
Este documento habla sobre la mecanografía y proporciona instrucciones sobre la organización del escritorio, la posición correcta del cuerpo al escribir, y sugerencias importantes para mejorar la mecanografía. Explica que la mecanografía es el proceso de escribir texto en un dispositivo con teclado, como una máquina de escribir o computadora. Además, detalla cómo organizar el escritorio de manera eficiente y la importancia de adoptar una postura correcta con los brazos relajados y los dedos en las teclas gu
Este documento discute como pesquisar informações na internet de forma efetiva. Ele explica como usar mecanismos de busca, operadores de pesquisa e avaliar a qualidade das informações encontradas respeitando os direitos autorais. O documento também discute como coletar informações usando o Google e operadores como aspas, sinal de menos, sinal de mais, termo coringa e OR.
Cynthia Björk is an experienced educator and consultant with expertise in culturally diverse education settings from early childhood through adulthood. She has extensive experience developing innovative coaching models and building educator capacity to support culturally relevant programs. Björk has worked in a variety of roles including as an independent consultant, classroom teacher, staff developer, and principal consultant.
Este documento presenta los conceptos básicos de hardware, software y periféricos en sistemas de computación. Define hardware como las partes físicas y tangibles como componentes electrónicos y mecánicos. Define software como programas y datos lógicos e intangibles. Explica periféricos de entrada como mouse y teclado y periféricos de salida como impresoras para interactuar con el usuario. Concluye que todos estos elementos dependen entre sí para realizar funciones completas.
Goods and service act - A Basic OverviewJoy Waghela
The document provides an overview of the Goods and Services Tax (GST) proposed for implementation in India. It discusses that GST will combine multiple indirect taxes into a single tax structure applied to the supply of goods and services. A dual GST model is proposed with taxation applied by both the central and state governments. Inter-state transactions will be taxed by the central government through an Integrated GST. The GST is expected to simplify and harmonize indirect taxation in India and foster economic growth. Thresholds and composition schemes are proposed to reduce the tax burden on small businesses.
El documento habla sobre el pueblo de Patzcuaro en México y su designación como Pueblo Mágico. Patzcuaro se encuentra en el estado de Michoacán y fue nombrado Pueblo Mágico en 2003 debido a su rica cultura e historia, incluyendo su arquitectura colonial, tradiciones culinarias y artesanías.
Katie King: The Death of The Traditional Sales PersonThe Drum
This document discusses adapting sales and marketing strategies to a new social business world where customers are in control. It emphasizes engaging audiences through social media, content marketing, and networking to build trust and influence customers. The document provides examples of how two companies, ISS and Breakthrough Funding, integrated social media and traditional marketing strategies to achieve business goals like new sales, publicity, and funding success. It also discusses tools for measuring the impact of social media marketing efforts on different business objectives.
El documento describe los principales componentes de una computadora. Estos incluyen el gabinete, la placa madre, el microprocesador, la memoria RAM y ROM, la memoria cache, la unidad de procesamiento central (CPU), la tarjeta de video, el disco duro, los discos USB, y la fuente de poder. Cada uno de estos componentes juega un papel clave en el funcionamiento general de la computadora.
Digital Marketing Campaign SEO in Noida & Gurgaon%9999-62-3343bittarget1
This document outlines a digital marketing campaign that includes search engine optimization, social media marketing, advertising campaigns, and a site audit. The campaign aims to prioritize plans, optimize resources, and define goals. It will provide on-page and off-page SEO activities, social media management on multiple platforms, video channel management, and various advertising methods. The outcome is expected to engage 10,000-12,000 new Facebook likes in 30-45 days through organic and paid efforts.
Greenyard Foods published its 2014/2015 Annual Report which detailed a successful year. Some key points:
- Sales increased to 635.4 million euro and REBITDA grew substantially to 62.6 million euro.
- The company advanced further in its strategic priorities of growth through consumer focus, improving operational efficiency, improving cash flow, and increasing organizational efficiency.
- A business combination resulted in Greenyard Foods, Univeg, and Peatinvest merging to form a global leader in the fruit and vegetables sector with over 8,000 employees worldwide.
El análisis de la página web encontró que el formato, color y contenido son uniformes. Sin embargo, la redacción contiene errores de mayúsculas y ortografía como el uso incorrecto de mayúsculas al comienzo de palabras y la escritura errónea de palabras como "pick-up". Además, la página carece de actualizaciones y contenido reciente.
El documento analiza una página web y resume los principales hallazgos. Se analizó el formato, color, redacción, tipografía, contenido y accesibilidad. Se encontró que los colores son neutros y apropiados, y que el contenido mantiene una imagen regular. Sin embargo, la redacción usa mayúsculas de forma incorrecta en algunas palabras y oraciones, y en ocasiones usa mayúsculas de manera excesiva. La gramática es correcta y los datos de contacto son accesibles.
Este documento describe un caso de corrupción en el que un diputado en el Congreso de Guatemala, Christian Boussinot, chantajeó a sus empleados para que realizaran trabajos personales y de su partido político bajo amenaza de no pagar sus salarios. La CICIG acusó a Boussinot de utilizar su posición de poder para ganancias personales como la construcción de su casa y el mantenimiento de sus propiedades.
El análisis de la página web encontró que el formato, color y contenido son uniformes. Sin embargo, la redacción contiene errores de mayúsculas y ortografía como el uso incorrecto de mayúsculas al comienzo de palabras y la escritura errónea de palabras como "pick-up". Además, la página carece de actualizaciones y contenido reciente.
The document provides a week-by-week overview of lesson plans for an English conversation class. It includes learning objectives, class descriptions, homework assignments, and assessments for each day. The lessons cover topics like introductions, numbers/colors, prepositions, families, describing people, sports/leisure activities, weather, months/seasons. Vocabulary, grammar structures, dialogues and exercises are used to teach the content in a communicative way. Assessments include quizzes and tests to evaluate student understanding of the material.
Millions of users are reached and engaged every day with short and entertaining videos on social channels. This presentation provides a practical guide for the development and distribution of video content on social media and covers key content optimisation best practices as applied by top publishers.
The document provides an overview of the history of social networks from 2003 to 2017. It discusses the early social networks that focused on connecting existing friends and sharing information. Over time, social media evolved to encourage sharing of one's life through photos and video on platforms like Facebook, YouTube, and Instagram. Users began curating more polished online personas and social media became a way to gain influence and income through content creation and advertising.
Vodafone Romania launched a campaign called "Live. From a Different World" to connect older generations whose traditions are dying to younger connected generations. The campaign used Facebook Live to broadcast live videos of elders in Romania's Carpathian Mountains sharing their traditions and crafts with younger viewers. This helped bridge the cultural divide between generations and preserve valuable cultural knowledge that may otherwise be lost. The live videos received over 1 million views, showing the power of live streaming to engage audiences and share intergenerational knowledge.
1. Social networks have evolved over time from early platforms focused on reconnecting existing friends to today's major networks that facilitate both connection and self-expression.
2. Early social networks helped users feel less than 6 degrees of separation from others but modern networks allow users to curate their own narratives and personas through content sharing and storytelling.
3. The major social networks of today each have unique features and approaches to discovering new content but all aim to maximize connection, content sharing, and user engagement through their interface designs and algorithms.
Digital video marketing is growing rapidly, with video expected to account for 69% of internet traffic by 2017. Popular video hosting sites include YouTube, Facebook, and Instagram. Video performs well across social media platforms and can increase engagement. Reasons to use digital video include high viewership, ability to convey large amounts of information visually, and potential for viral sharing. Analysis of Mediamark radio station YouTube channels found their videos had millions of views but visit durations varied significantly.
The document discusses the concept of "Broadcaster 3.0" which refers to using social media to enhance content creation, delivery, audience relationships, and reputation for broadcasters. It provides examples from the BBC of how social media is used to increase content creation through audience submissions and comments. Audience relationships are strengthened through social platforms like Twitter and Facebook that allow interaction. Broadcasters must manage user generated content and react quickly to maintain their reputation online. The audience now controls the media experience and is active across multiple platforms requiring broadcasters to have a multi-platform strategy to engage viewers.
Visual Story & Mobile Ministry Presentation- ION Annual Conference, 2011Mobile_Advance
1. The document discusses the importance and opportunities of using visual media like video on mobile phones to reach unreached people groups with the gospel. It argues that visual media is effective because people are hardwired as visual beings and screens are now ubiquitous.
2. It encourages Christians to get involved in visual media ministry by finding, modifying, or creating their own videos and sharing them online and through mobile networks. Free and easy to use tools and resources are mentioned to help people get started.
3. The goal is to fuel a global movement of visual storytelling so that through mobile phones and online sharing, every person can encounter Jesus and his kingdom.
This document discusses online video trends in Bulgaria. It finds that people in Bulgaria watch online videos most often to learn, relax, and be entertained. The most popular times to watch are in the evenings and afternoons. YouTube remains the dominant online video platform, though platforms are pushing more short-form video content like TikTok's. Influencer marketing on YouTube and Instagram is growing in importance for businesses in Bulgaria.
Katie King: The Death of The Traditional Sales PersonThe Drum
This document discusses adapting sales and marketing strategies to a new social business world where customers are in control. It emphasizes engaging audiences through social media, content marketing, and networking to build trust and influence customers. The document provides examples of how two companies, ISS and Breakthrough Funding, integrated social media and traditional marketing strategies to achieve business goals like new sales, publicity, and funding success. It also discusses tools for measuring the impact of social media marketing efforts on different business objectives.
El documento describe los principales componentes de una computadora. Estos incluyen el gabinete, la placa madre, el microprocesador, la memoria RAM y ROM, la memoria cache, la unidad de procesamiento central (CPU), la tarjeta de video, el disco duro, los discos USB, y la fuente de poder. Cada uno de estos componentes juega un papel clave en el funcionamiento general de la computadora.
Digital Marketing Campaign SEO in Noida & Gurgaon%9999-62-3343bittarget1
This document outlines a digital marketing campaign that includes search engine optimization, social media marketing, advertising campaigns, and a site audit. The campaign aims to prioritize plans, optimize resources, and define goals. It will provide on-page and off-page SEO activities, social media management on multiple platforms, video channel management, and various advertising methods. The outcome is expected to engage 10,000-12,000 new Facebook likes in 30-45 days through organic and paid efforts.
Greenyard Foods published its 2014/2015 Annual Report which detailed a successful year. Some key points:
- Sales increased to 635.4 million euro and REBITDA grew substantially to 62.6 million euro.
- The company advanced further in its strategic priorities of growth through consumer focus, improving operational efficiency, improving cash flow, and increasing organizational efficiency.
- A business combination resulted in Greenyard Foods, Univeg, and Peatinvest merging to form a global leader in the fruit and vegetables sector with over 8,000 employees worldwide.
El análisis de la página web encontró que el formato, color y contenido son uniformes. Sin embargo, la redacción contiene errores de mayúsculas y ortografía como el uso incorrecto de mayúsculas al comienzo de palabras y la escritura errónea de palabras como "pick-up". Además, la página carece de actualizaciones y contenido reciente.
El documento analiza una página web y resume los principales hallazgos. Se analizó el formato, color, redacción, tipografía, contenido y accesibilidad. Se encontró que los colores son neutros y apropiados, y que el contenido mantiene una imagen regular. Sin embargo, la redacción usa mayúsculas de forma incorrecta en algunas palabras y oraciones, y en ocasiones usa mayúsculas de manera excesiva. La gramática es correcta y los datos de contacto son accesibles.
Este documento describe un caso de corrupción en el que un diputado en el Congreso de Guatemala, Christian Boussinot, chantajeó a sus empleados para que realizaran trabajos personales y de su partido político bajo amenaza de no pagar sus salarios. La CICIG acusó a Boussinot de utilizar su posición de poder para ganancias personales como la construcción de su casa y el mantenimiento de sus propiedades.
El análisis de la página web encontró que el formato, color y contenido son uniformes. Sin embargo, la redacción contiene errores de mayúsculas y ortografía como el uso incorrecto de mayúsculas al comienzo de palabras y la escritura errónea de palabras como "pick-up". Además, la página carece de actualizaciones y contenido reciente.
The document provides a week-by-week overview of lesson plans for an English conversation class. It includes learning objectives, class descriptions, homework assignments, and assessments for each day. The lessons cover topics like introductions, numbers/colors, prepositions, families, describing people, sports/leisure activities, weather, months/seasons. Vocabulary, grammar structures, dialogues and exercises are used to teach the content in a communicative way. Assessments include quizzes and tests to evaluate student understanding of the material.
Millions of users are reached and engaged every day with short and entertaining videos on social channels. This presentation provides a practical guide for the development and distribution of video content on social media and covers key content optimisation best practices as applied by top publishers.
The document provides an overview of the history of social networks from 2003 to 2017. It discusses the early social networks that focused on connecting existing friends and sharing information. Over time, social media evolved to encourage sharing of one's life through photos and video on platforms like Facebook, YouTube, and Instagram. Users began curating more polished online personas and social media became a way to gain influence and income through content creation and advertising.
Vodafone Romania launched a campaign called "Live. From a Different World" to connect older generations whose traditions are dying to younger connected generations. The campaign used Facebook Live to broadcast live videos of elders in Romania's Carpathian Mountains sharing their traditions and crafts with younger viewers. This helped bridge the cultural divide between generations and preserve valuable cultural knowledge that may otherwise be lost. The live videos received over 1 million views, showing the power of live streaming to engage audiences and share intergenerational knowledge.
1. Social networks have evolved over time from early platforms focused on reconnecting existing friends to today's major networks that facilitate both connection and self-expression.
2. Early social networks helped users feel less than 6 degrees of separation from others but modern networks allow users to curate their own narratives and personas through content sharing and storytelling.
3. The major social networks of today each have unique features and approaches to discovering new content but all aim to maximize connection, content sharing, and user engagement through their interface designs and algorithms.
Digital video marketing is growing rapidly, with video expected to account for 69% of internet traffic by 2017. Popular video hosting sites include YouTube, Facebook, and Instagram. Video performs well across social media platforms and can increase engagement. Reasons to use digital video include high viewership, ability to convey large amounts of information visually, and potential for viral sharing. Analysis of Mediamark radio station YouTube channels found their videos had millions of views but visit durations varied significantly.
The document discusses the concept of "Broadcaster 3.0" which refers to using social media to enhance content creation, delivery, audience relationships, and reputation for broadcasters. It provides examples from the BBC of how social media is used to increase content creation through audience submissions and comments. Audience relationships are strengthened through social platforms like Twitter and Facebook that allow interaction. Broadcasters must manage user generated content and react quickly to maintain their reputation online. The audience now controls the media experience and is active across multiple platforms requiring broadcasters to have a multi-platform strategy to engage viewers.
Visual Story & Mobile Ministry Presentation- ION Annual Conference, 2011Mobile_Advance
1. The document discusses the importance and opportunities of using visual media like video on mobile phones to reach unreached people groups with the gospel. It argues that visual media is effective because people are hardwired as visual beings and screens are now ubiquitous.
2. It encourages Christians to get involved in visual media ministry by finding, modifying, or creating their own videos and sharing them online and through mobile networks. Free and easy to use tools and resources are mentioned to help people get started.
3. The goal is to fuel a global movement of visual storytelling so that through mobile phones and online sharing, every person can encounter Jesus and his kingdom.
This document discusses online video trends in Bulgaria. It finds that people in Bulgaria watch online videos most often to learn, relax, and be entertained. The most popular times to watch are in the evenings and afternoons. YouTube remains the dominant online video platform, though platforms are pushing more short-form video content like TikTok's. Influencer marketing on YouTube and Instagram is growing in importance for businesses in Bulgaria.
What's it take to do smart social in 2018? Insights and key trends for brandsZeinaKhodr1
So what’s it take to do smart social? These days everyone’s a publisher creating daily random acts of content. The rate of change in the social media world hasn’t slowed at all. The bigger social gets, the bigger the conversations become, and the more there is to consider for all involved. Some of the big social media conversations in 2017 centred around trust, health, political influence, privacy, regulation, and advertising. It was a tough year for marketers to know where they stood in relation to the big platforms, what approach was best, what were the ‘right’ results, and what was required to grow their brands’ social presence
How To Stand Out In The News Feed With Social Video MarketingHanapin Marketing
In this presentation, we have a panel of experts from Hanapin, Curalate, Simply Measured, and The Weather Channel to discuss where your social video strategies should be currently, what the future of social video will look like, and their personal social video success stories.
This document discusses the shift to mobile media consumption and its impact on digital advertising. Some key points:
- Mobile and smartphone usage continues to grow rapidly globally and in Turkey specifically. By 2018, mobile ad spending is projected to make up nearly 50% of total media ad spending in Turkey.
- Facebook's mobile reach in Turkey through Facebook and Instagram is larger than any other individual platform. Short-form video is increasingly popular on mobile via Facebook.
- Research shows that mobile advertising can be highly effective at gaining attention and leaving an impression compared to television. Combining Facebook and television advertising can increase campaign effectiveness.
- The document outlines challenges in measuring mobile advertising but notes that solutions like the GfK
6 Things You Need to Know About 2016 Media TrendsJohn Schaefer
We have been working on updating our Media/Advertising Trends for 2016, and are starting to roll out what we see coming up. The most important change is happening in Digital Video. With all due respect to Donald Trump, there is HUGE growth in Digital Video. There is also more shifting of ad dollars from printed media to digital.
We're also seeing that some of the larger Cable companies are starting to wrap their arms around strategies for viewing TV on devices like ROKU.
Finally, this will probably be the year where digital ad spending surpasses traditional television spending.
The document discusses how broadcast media is changing with the rise of social media and online video. It notes that traditional radio and TV audiences are declining while social media and online video audiences are growing significantly. It emphasizes that brands need to adapt to these changes by getting to know their target audiences' media consumption habits and producing content that can spread virally across various online platforms. The document also provides several examples of how companies are using techniques like live online events, interactive videos, and social media engagement to reach audiences in new ways.
The document provides an overview of various advertising campaigns and cases from brands. It discusses Torchyn's native advertising campaign on a culinary portal. It also covers topics like native online video advertising and examples of native ads from Netflix and Purina. Additional sections discuss interesting campaigns from brands like Auchan, Silpo, KFC, ATB, Milka, Adidas and others. Trends in native advertising and issues like ad blocking are also mentioned. The document serves as a report on recent advertising cases and innovations across different brands.
How Ixigo Reached 25 Million Users on a Shoestring BudgetSocial Samosa
ixigo wanted to connect with its audiences in a way that not only provides enjoyment to them, but also builds up brand awareness and positive attitude amongst existing and new users.
Digitz- Digital Trends Report - August 2015Azam Jalal
The purpose of this report is to give readers an overview of Pakistan’s digital industry landscape. The report shows how social media is evolving and how brands locally and globally are effectively using the medium to reach out to an ever growing social audience. The report also includes research on trends, topics and innovations that are being talked about worldwide
Jimmy Maymann, President, Content and Consumer Brands, AOL and former CEO, The Huffington post, explores key trends and pressures in a shifting media landscape.
Jimmy Maymann was the guest speaker at the Reuters Institute for the Study of Journalism's Memorial Lecture, 2015.
Similar to Video In The Mobile Age, Wayne Bickerton, Facebook & Instagram (20)
Embark on style journeys Indian clothing store denver guide.pptxOmnama Fashions
Finding the perfect "Indian Clothing Store Denver" is essential for those seeking vibrant, authentic, and culturally rich attire in the heart of Colorado. Denver, a city known for its diverse culture and eclectic fashion scene, offers a variety of options for those in search of traditional and contemporary Indian clothing. Whether you're preparing for a wedding, festival, or cultural event, or simply wish to incorporate the elegance and beauty of Indian fashion into your wardrobe, discovering the right store can make all the difference.
What Software is Used in Marketing in 2024.Ishaaq6
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
Why bridging the gap between PR and SEO is the only way forward for PR Profes...Isa Lavs
The lines between PR and SEO are blurring. SEOs are increasingly winning PR briefs by leveraging data and content to secure high-value placements. In this presentation, I explore the merging of PR and SEO, highlighting why SEO specialists are increasingly taking ‘PR’ business. I uncover the hidden SEO potential using PR tactics and discuss how to identify missed opportunities. I'll also offer insights into strategies for converting PR initiatives into successful link-building campaigns.
Importance of Customer Service in Fashion IndustryShantilal Hajeri
Fashion Industry is a highly specialised and personalised field. Customer Service is more important in fashion indsutry since the taste, choice and expectations of each customer are different.
A brief analysis of SHEIN's digital transformation.
SHEIN’s business model:
1. D2C cross-border ecommerce: SHEIN integrate the manufactures from Guanzhou to make clothes and deliver direct to customers.
2. Digital marketing: Data driven online marketing for user acquisition.
3. Digital transforming vendor chain: the most core of the revolution to shorten the innovation and lead time.
4. Outstanding user experience: International delivery in high efficiency
Leverage four parts of the user satisfaction process and integrate related resource and information flow, which making SHEIN an international leading D2C ecommerce company.
• Keeping utilizing data in all process is another core capability. From the page click, sales metrics, fabric sourcing to manufacturing time, all data is integrated for decision making, leading an upward customer preference and much efficient business decision making process.
Evaluating the Effectiveness of Women-Focused MarketingHighViz PR
Women centric marketing is a vital part in reaching one of the most influential groups of consumers. Here is a guide to know and measure the impact of women-centric marketing efforts-
HEM Webinar - Navigating the Future - Social Media Trends for 2024 in Educati...Higher Education Marketing
Explore our comprehensive slides on the 2024 social media landscape, tailored for educators and marketing professionals in the field of education. With more than 5 billion social media users worldwide and an average individual engagement across as many as seven platforms monthly, understanding these dynamics is crucial for effective educational outreach. Our slides delve into the pivotal trends and strategic adaptations necessary for thriving in this digital arena. Don't miss this opportunity to enhance your strategies with our expert insights.
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptxprovidenceadworks416
As a digital marketer, I am thrilled to see Meta revolutionizing product promotion with its new automated video catalog ads. This innovative feature allows anyone to seamlessly integrate dynamic video content into my catalog product ads, enhancing the visual appeal and engagement of campaigns. By leveraging Meta's advanced AI and machine learning capabilities, one can automatically deliver tailored video ads to the most interested users, boosting traffic and conversions. This new approach not only simplifies the ad creation process but also significantly improves performance and ROI.
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptxGiorgio Chiesa
This presentation is recommended for those who want to know more about SEO. It explains the main theoretical and practical aspects that influence the positioning of websites in search engines.
Top 10 AI Trends to Watch in 2024 with Intelisyncnehapardhi711
As we advance further into the digital age, artificial intelligence (AI) continues to evolve, shaping various industries and aspects of our daily lives. The advancements in AI for 2024 promise significant transformations across multiple sectors. From agentic AI and open-source AI to AI-powered cybersecurity and sustainability, these trends highlight the growing influence of AI on our world. By staying informed and embracing these trends, businesses and individuals can harness the power of AI to innovate and thrive.
This article explores the top 10 AI trends to watch in 2024, providing an overview, impact, and examples of each trend.
Top 10 AI Trends to Watch in 2024
Trend 1: Agentic AI
Overview of Agentic AI
Agentic AI represents a fundamental shift in artificial intelligence. These AI systems are designed to comprehend complex workflows and pursue difficult objectives autonomously, with minimal human assistance. Essentially, agentic AI functions similarly to human employees, understanding intricate contexts and instructions in normal language, defining goals, deducing subtasks, and adapting actions to changing circumstances.
Impact of Agentic AI
Agentic AI has the potential to drastically alter organizational roles, procedures, and relationships. AI assistants with advanced thinking and planning capabilities can perform tasks previously managed by humans. This shift enhances productivity by fully automating complex processes, freeing workers from repetitive tasks to focus on more critical activities. The ability to adapt quickly to changing circumstances ensures continuous operational improvements.
Examples and Use Cases of Agentic AI
Autonomous Vehicles: Self-driving cars use agentic AI to navigate roads, interpret traffic signals, and make real-time decisions to ensure passenger safety.
Smart Home Devices: AI-powered home assistants, like smart thermostats and security systems, operate autonomously to optimize energy usage and enhance security.
Customer Service Bots: Advanced chatbots handle complex customer queries, provide solutions, and escalate issues to human agents when necessary.
Trend 2: Open Source AI
Overview of Open Source AI
Open-source AI involves freely available source code, encouraging developers to collaborate, use, adapt, and share AI technology. This openness fosters innovation and speeds up the development of practical AI solutions across various sectors, including healthcare, finance, and education.
Impact of Open Source AI
The collaborative nature of open-source AI promotes transparency and facilitates continuous improvement, leading to feature-rich, reliable, and modular solutions. These platforms enable the creation of applications such as real-time fraud detection, medical image analysis, personalized recommendations, and customized learning experiences.
Examples and Use Cases of Open Source AI
TensorFlow: An open-source machine learning framework by Google, widely used for building and deploying AI models.
12. 1. Source: Facebook Ipsos Reach study, Jan-Feb 2014 (commissioned by Facebook)
2. Source: Millward Brown Digital 2014 AdReaction Multiscreen UK Report
70%
of people in the UK
use their smartphone
while on public
transport1
71%
check their smartphone
within 15 minutes of
waking2
Over 100x/day2
Mobile is creating new moments
13. Facebook has become a video platform
8bn
4bn
3bn
2bn
1bn
April 2014 November 2015
22. Canvas: Carnival Cruise Lines
To take the audience on a virtual
five-day Caribbean cruise without
ever leaving News Feed
The Idea:
who opened
stayed till end
39%
average view
length
65sec
29. Source: Internal Facebook data, Q3 2015
0.25s
Time needed to recall
mobile News Feed
content
Content consumption on mobile is fast, frequent and active
1.7s
Time spent with
content on mobile
47%
of video ad recall in
first 3 seconds
30. Mobile feed optimized creative drives real results
Optimized for mobile feedOriginal TV spot
34. What? Topshop now also available in Hamburg! What? Topshop now also available in Kiel! What? Topshop now also available in Buxtehude!
Hyperlocal targeting: 1,000+ different videos with localised headlines and content
35. 12m
UK lovers of
The VoiceEE
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20m
UK sports lovers
6.4m
Londoners