This document provides guidance on key components of a thesis or feasibility study report, including: 1. The title should be short and descriptive without unnecessary words. 2. The abstract/summary should be 2 pages or less and summarize the why, what, where, and how of the work as well as important findings and conclusions. 3. The acknowledgements section recognizes contributions from supervisors, typists, and others who provided assistance but do not warrant authorship. 4. The introduction captures the reader's interest and clearly states the research question or problem being addressed. It does not restate common textbook knowledge or include excessive references.

1. components of
Wenry A. Resurreccion Jr., MBA
Instructor
1. Feasibility Study
2. Thesis
3. Business plan

3. CHAPTER 1-INTRODUCTION
Learning Objectives
-At the end of the lesson, the students are expected to be able to
1. Define what feasibility study means;
2. Discuss the nature of feasibility;
3. Identify the purposes for preparing a feasibility study;
4. Describe the qualities of a good feasibility study;
5. Discuss the usefulness of a feasibility study;
6. Describe the limitations of a feasibility study;
7. Identify the factors affecting the preparation of a feasibility
study.
8. Discuss the classifications of a feasibility study; and
9. Identify the groups or sectors that require a feasibility study.

4. DEFINITION
Presently, there is no authoritative definition of
the term project feasibility study. Time, perhaps,
will come when there will be one. Possibly, the
reason for the lack of a definition are that:
First, no institution has received government
recognition for being established solely for the
purpose of monitoring or evaluating feasibility
studies;

5. Second, professional individuals or consultancy
offices that conduct feasibility studies have not
organized themselves into unified body to seek
public recognition and thereby prescribed an
authoritative definition of the term; and
Third, the exercise of preparing a feasibility
study has not gained the status of a profession.

6. Cabrera (200), for instance, defines a project
feasibility study as “a systematic investigation which
ascertains whether a business undertaking is viable
and if so, the degree of its profitability.
Another definition from
(http://www.reference.com/browser/feasibility)
states that it is “an analysis or research into the
practically of a proposed plan or method, based on
factors like marketplace, competition, available
technology, manpower, and financial resources.”

7. Another source,
(http://www.investopedia.com/terms/f/feasibility-study.asp)
mentions that project feasibility study is an analysis of the
ability to complete a project successfully, taking into account
the legal, economic, technological, scheduling, and other
factors.
Wikipedia defines it as “an evaluation and analysis of the
potential of the proposed project which is based on extensive
investigation and research to support the process of decision
making.” (http://www.wikipedia.org/wiki/feasibility_study)

8. For the purposes of the current discussion, the
term project feasibility study is defined here as a
systematic inquiry into a proposed business
activity to determine its viability in all areas
directed towards the measurement of
profitability level. This working definition is
applied in the different sections of this text and
in all discussions within the peripheral concepts
of this operational definition.

9. NATURE OF FEASIBILITY STUDY
Based on given definition, the key terms to
remember are
1. Systematic Inquiry
2. Proposed business activity
3. Viability in all areas, and
4. Measurement of profitability level.

10. SYSTEMATIC INQUIRY
The term systematic in this context implies two
things.
First, that there is a procedure or a step by step
process involved in the conduct of feasibility study.
An individual conducting a study has to follow
definite procedures in investigating the business
opportunity that needs to be addressed. The
procedural steps, however, are not fixed. They can
be modified according to the existing conditions
within which the study is conducted.

11. The conduct of feasibility study should have a
definite beginning and it should end after a
definite period. The study should not just start
from any phase or aspect of the whole process.
Careful planning is very important and the
scientific approach is a valuable tool in fulfilling
the plans.

12. Second, systematic means that the whole study
is composed of different phases or aspects. Each
phase has unique characteristics that ultimately
contribute to the attainment of the objectives of
the study. While the various aspects of the study
have different objectives, these should be well
coordinated and interdependent. The findings of
one aspects should support in other areas, or
may be used in formulating a solution in the
other aspects.

13. PROPOSED BUSINESS ACTIVITY
An activity should have the following
characteristics to qualify as a business activity:
1. It should be intended for profit,
2. It must be regularly undertaken, and
3. It must be financial in character.

14. VIABILITY IN ALL AREAS
A project feasibility study tests the viability of a
business endeavor, not only in one but in all
aspects. Viability of the activity is the primary
concern of prospective investors. There may be
instances when a project is viable in one aspect
of the study but not feasible in other areas.

15. MEASUREMENT OF PROFITABILITY
LEVEL
A proposed business endeavor may appear to be
profitable. But if its profitability level is below
those of other projects with similar capital base,
manpower requirements or management
capability, such profitability does not carry any
weight in the evaluation and implementation
process. Investors may not commit funds to such
project as it involves opportunity cost.

16. Opportunity Cost refers to the cost or benefits
foregone when one alternative is chosen in favor
of another alternative.
Ex. When an investors opts to invest in project A
rather than in Project B, the investor foregoes
the opportunities or benefits that he may realize
from project B.

17. A business that cannot achieve the profitability
level required in the industry where it belongs
experiences business difficulty. The “Business
Difficulty” refers to the stage where the business
organization cannot attain normal profitable
operations.

18. To summarize, a project feasibility
study
1. Is not the product of a simple and superficial
investigation on the viability of a business endeavor. It
serves as the conceptual framework on how a
business project can easily be performed;
2. Does not give so much emphasis on bureaucratic
processes in accomplishing the objectives. It
highlights the significance of the thinking process;
3. Is not rigorously undertaken for new business projects
only. It may also serve the requirements of existing
businesses, especially on the aspects of plant
expansion, additional product lines, or new business
opportunities.

19. 4. Can be credited for the favorable success experienced by
a business. Hence, a business without the benefits of a
good feasibility study is more likely to fail than succeed;
5. Embraces key areas of other disciplines like economics,
marketing, management, accounting, taxation,
engineering, quantitative analysis, mathematics, logic and
reasoning, and even business report writing;
6. Is undertaken primarily for profit-oriented organizations.
Hence, non-government organizations and the
government, including any of its political subdivisions or
instrumentalities, do not undertake feasibility studies;
7. Involves cost benefit analysis where the benefits derived
from the study should exceed total estimated costs.
Hence, studies having more costs than benefits are not
usually favored by prospective investors.

20. PURPOSES OF A FEASIBILITY STUDY
The underlying concept behind the conduct of
feasibility study is to test the viability of a
business project in all areas. This is the general
purpose why a feasibility study is undertaken.
Corollary to this underlying premise, a feasibility
study is conducted

21. 1. To enhance the sustainability of a particular
business currently undertaken;
2. To facilitate easily the evaluation of a
project’s success in all areas covered by the
study;
3. To seek the infusion of additional fresh
working capital from a financial institution;
4. To determine the recovery period of capital
investment or expected return on
investment;

22. 5. To serve as measuring instrument in
evaluating actual project results against what
the study reveals;
6. To reduce, if it cannot be totally avoided, the
expected business difficulty that maybe
experienced during actual implementations;
and
7. To meet and satisfy the requirements set by
the investors of the proposed business
project.

23. QUALITIES OF GOOD FEASIBILITY
STUDY
• Investor consider a number of factors before
investing in a certain project, most especially if
the amount involved is material. They
properly screen and evaluate both the
QUALITATIVE and QUANTITATIVE aspects of
the information they gather on the project. A
project feasibility study serves as the medium
in conveying valuable information to
prospective investors. For a feasibility study to
be convincing, it must be;

24. 1. Comprehensive
2. Objective
3. Simple
4. Reliable

25. USEFULNESS OF A FEASIBILITY STUDY
A proposed project can be benefit the results of a
feasibility study in various ways.
• One, for the benefit of project proponents, it is
still the most scientific instrument, with different
interdependent aspects, that can be used in
projects design or redesign.
• Two, it can be minimize, if not totally eradicate,
the business difficulty that maybe experienced in
the actual implementation of the project. This
would greatly benefit the prospective investors.

26. • Three, it is considered as the most reliable instrument in
making a decision whether to implement or discard a
project, which again, would directly benefit the investors.
• Fourth, it is the most comprehensive medium with which to
evaluate a project in terms of funding or additional fresh
capital or tax exemption incentives. Financial institutions
and government agencies could make use of results in
these areas of the feasibility study.
• Fifth, it is an effective tool in evaluating the profitability
level and sustainability of a proposed project. Prospective
investors put much weight on this aspect of a project
during the analytical process.

27. LIMITATION OF FEASIBILITY STUDY
Though Feasibility Study provides substantial
benefits to users, it has some inherent
limitations.
• One, valuable information greatly needed in
the study is not readily available. The different
organizations that are expected to be
providers of information, both government
and non-government, do not have the
information themselves.

28. GET ¼ SHEET OF PAPER
1. What goes up and down stairs without moving?
CARPET
2. Give it food and it live, give it water and it will die.?
FIRE
3. What you catch but not throw?
COLD
4. Cook the outside, eat the inside and throw away the
inside. What am I?
CORN
5. I run yet I don’t have legs, What am I?
RUNNY NOSE

29. • Two, the cost of gathering the necessary data
required in the analysis, formulation of
conclusions, and drafting of recommendations
is very high. In case when the required data
are not used because of the high cost of
gathering such data, and conclusions are
reached based merely on available
information, questions may arise as to the
reliability of findings and conclusions.

30. • Three, the competitors may have available
data directly related to their operations, but
they may hesitate to share such information
because of confidentiality in terms of effects
on taxation, production process, marketing
strategies, market share, and other related
aspects of the business. Business entities
usually do not open themselves to
competitors, both existing and prospective.

31. • Four, the person undertaking the study may
not have acquired the necessary professional
expertise and competency in making the
feasibility study. High-order and critical
thinking skills are required in preparing a
feasibility study, in addition to the basic
requirements of educational background in
the field of economics, industrial engineering,
accounting, financial investment, laws, and
taxation.

32. • Five, a feasibility study, though conducted by a
competent individual and with all necessary
data available, still remains a forecast and
nobody can vouch for the attainability of the
forecast, and it is usually based on the trend
of past events. What happens in the future
maybe the result of a trend in the past but a
feasibility study can only provide indicators of
probabilities.

33. FACTORS AFFECTING PREPARATION
OF FEASIBILITY STUDY
Some of these factors are:
1. Type of industry
2. Size of the project
3. Purpose of the study
4. Party preparing the study, and
5. Requirements of prospective investors.

34. TYPE OF INDUSTRY
Industry refers to a group of companies that
have common characteristics and are related in
terms of operational processes, products sold,
market, functions or services offered. There is
no common classification of industries. Hence,
industries are classified in various ways.

35. Broadly, industries are classified as extractive,
manufacturing, and service industries. Businesses
under the extractive or primary industry extract
natural resources and sell the products without
further processing. Included in this type of industry
are mining, logging, and farming operations.
Ventures under the manufacturing industry process
the raw materials from the primary industry, and
sell the finished goods to industrial or individual
consumers. Those falling under the service industry,
on the other hand, are composed of companies
rendering services to the market.

36. SIZE OF THE PROJECT
• The size of the project has a direct relationship to
the different factors affecting the preparation of
the study. Project size is usually expressed in
terms of investment requirements. A project with
multi-million fund requirements needs more time
for planning, evaluation, gathering of desired
information, and revision. On the other hand,
the different factors affecting the study are
substantially reduced if the proposed project has
minimal funding requirements.

37. PURPOSE OF THE STUDY
• It is the common notion that a feasibility study
is solely intended for a new project. This is not
the case, though. It also applies to existing
business by providing the following
information:

38. 1. Market information on the plan to expand;
2. Product information on the plan to offer new
product to the market.
3. Competition analysis because of entrance of a
new competitor; or
4. Demand study on the plan to launch a new
service.
However, a feasibility study conducted to determine
the viability of a new major projects entails more
preparation, analysis, time, and funding than a
study for an existing or old business endeavor.

39. PARTY PREPARING THE STUDY
A feasibility study covers wide and different areas of
specialization thus it cannot be performed by only
one individual. A group conducting the study may
include:
1. An Economist, who will study the trends on
supply and demand of goods, including prices;
2. An Industrial Engineer, who will study the
production process, waste management, and
the efficient use of resources, particularly
energy.

40. 3. A Mechanical Engineer, who will design the
manufacturing plant, machinery, and other
mechanical equipment required for the
project;
4. A Marketing Consultant, who will design
marketing strategies, create a marketing
plan, and determine the appropriate
marketing mix.

41. 5. an Accountant, who will prepare the
necessary projected financial statements and
schedule.
6. A Lawyer, who will prepare the legal
documents required by the different
agencies, banks, an other monitoring offices;
and
7. A Human Resource Officer, who will provide
the necessary inputs on staffing, job
descriptions, and qualification standards of
personnel.

43. COMPONENTS OF THESIS
• 1. Title: A good title should adequately
describe the contents of the paper in the
fewest possible words. It should not be too
long or too short generally, it should
consist of 10–12 words. should not include
any unnecessary words, nor waste space
with phrases such as “Observations on” or
“A study of”. It should not contain
abbreviations

44. • Title: Short, descriptive, no unnecessary
words.

45. • 2. Summary or Abstract: should be
included at the beginning of the thesis.
Abstracts are generally written in the past
tense.it should not include references to
literature or to figures and tables in the
body of thesis. should not include
information that is not in the paper. should
not contain abbreviations or acronyms
unless standard or very well known. The
abstract should state

46. • 2. Summary or Abstract:*the purposes of the
study or investigation, basic procedures
(selection of study subjects or laboratory
animals; observational and analytical
methods),*main findings (giving specific data
and their statistical significance, if
possible)and the principal conclusions.*It
should emphasize the new and important
aspects of the study or observations.

47. • Abstract or Summary: .Many may read
it only. .Not more than 2 pages.
.Should contain: why, what, where, and
how of your work. It must include some
important findings. Conclusion must be
clear in the last line.

48. • 3. Acknowledgment: contributions that need
acknowledging but do not justify authorship,
such as general support by a department
chair; acknowledgement of technical help;
acknowledgements of financial or material
support, which should specify the nature of
the support; and relationships that may pose
a conflict of interest. Technical help is better
acknowledged in a paragraph separate from
that acknowledging other contributions.

49. • Acknowledgement: .Simple sentences.
Includes supervisor, typist, and people
who helped in work.
• 4. Contents: Must be clear, use separate
headings for the text, figures, & tables.
• 5. Abbreviations: Arranged in alphabetical
order.

50. • 6.Introduction:The introduction should:
• • Tell the reader why the research was
started, and make clear what question the
research was designed to answer. It is
designed with a specific question in mind.
• • Raise the interest of the reader. The first
few lines in the paper may attract or put off
the reader. Investigators are advised to
convey their enthusiasm but not to
exaggerate.

51. • The introduction should not:
Explain what can be found in any textbook in the
fieldBe over-referenced; it should give only strictly
important references include data or conclusions from
the work being reported.
• Introduction: Start with scientific bases of the
work.
• State the major facts and means related to the subject.
What other people discovered. Aim of your work
clearly. Should include definition, bases, history, &
progress.

52. • 7.Methodes:The methods section should provide a
detailed exposition of the research design. The
methods section should be organized under
meaningful subheadings and describe techniques
used in sufficient detail to allow others to replicate the
study.
• New or substantially modified methods should be
clearly described, with reasons given for using them
and with their limitations outlined.
• Sample details should be explained in detail (size,
gender, age, included and excluded criteria of
sample)Time and place of work should be clearly
identified.

53. • The methods section should not:
Refer to patients and animals as material;
patients and animals are living things; not
inanimate “material”. The term “material”
should be used only if inanimate
specimens have been used.
• use proprietary names of drugs; generic
names should be used.

54. • Statistics: Statistical methods should be to
standard works when possible Any computer
programs used should be identified.
• Statistical terms, abbreviations, and symbols
should be defined.
• It is recommended to include the word
“considered” in descriptions of statistical
significance such as “a P value of less than
0.05 was considered statistically significant”

55. • Materials (subjects)& methods:
.Where , & when was the work
conducted?.What was the source o your
sample?.How was the procedure?.What
was done?.No results, no conclusions, no
references.

56. • 8.Results. Results that do not relate to the
research objective should not be mentioned.
Sufficient detail should be given to allow
other scientists to assess the validity and
accuracy of the results.
• Tables: A table should be readily understood
without reference to the text. A table should
be cited in the text, be numbered, and have a
title which exactly describes the content of
the table.

57. • It should have short or abbreviated
headings for columns and rows and, if
necessary, a footnote for explanation of
non-standard abbreviations that are used,
and for identification of statistical
measures of variations. Columns should
be arranged from left to right in a logical
sequence. Rows should be arranged from
top to bottom in a logical order.

58. • Illustrations Graphs are used to illustrate
relationships.
Titles and detailed explanations belong in the
legends for illustrations not on the illustrations
themselves. Figures should be numbered
consecutively according to the order in which
they have been first cited in the text. When
symbols, arrows, numbers, or letters are
used to identify parts of the illustrations, each
one should be explained clearly in the
legend.

59. • Results: .Clear exposition of findings.
.Tables & figures should be clear, simple,
proper numbering & proper title.

60. • 9.Discussion statement. of principal
findings, This should not normally be more
than a few sentences. strengths and
weaknesses of the study strengths and
weaknesses in relation to other studies
meaning of the study, possible
mechanisms and implications for clinicians
and policy makers unanswered questions
and future research.

61. • Discussion: .Clear, factual. .Supported
by findings from results.
.Correlate your findings to findings of other
people.

62. • 10.Conclusions. Should be linked with the
goals of the study. Should be limited to the
boundaries of the study. Avoid unqualified
statements and conclusions not
completely supported by the data.
• Conclusion: Logical argument interpreting
facts as you see them.

63. • 11. Recommendations: Suggestion for
future work.

64. • 12.References
• The number of references should be restricted to those that
have a direct bearing on the work described.
• In the Harvard system, the order of references at the end of
the paper is strictly alphabetical, regardless of the chronology.
• In Vancouver system references should be numbered
consecutively in the order in which they are first mentioned in
the text. References in text, tables and legends should be
identified by Arabic numerals (1,2,3…) in parentheses.
References cited only in tables or figure legends should be
numbered in accordance with the sequence established by
the first identification in the text of the particular table or figure

65. • 13. Appendix.

66. MAJOR PARTS IN A BUSINESS
PLAN
• What is a Business Plan?
• The Business Plan is perhaps the most
important document an entrepreneur can
create. The business plan helps guide the
direction of the start-up company's first
several years, as well as giving potential
investors an idea of the company
structure, goals and future plans

68. What are the parts of a Business
Plan?
• Section 1 - The Executive Summary The
purpose of the executive summary is to
capture the interest of the
investors/lenders so they will want to find
out more about the venture. These
investors are likely to spend no more than
3 to 5 minutes before making a preliminary
decision about your proposal.

69. Section 1 - The Executive
Summary
• Therefore, this section is first, and in some
ways is most important. This section
should emphasize key issues and be no
longer than 2 to 3 pages.

70. What are the parts of a Business
Plan?
• The Executive Summary cont.
• The following information should be addressed in the
executive summary:
• Company profile
• Nature of the product/service being offered
• Size and growth trend of the market
• Make-up and background of the management team
• Financing requirements
• Key projections (sales, gross profits, net income)
• Proposed use of funds
• Proposed exit strategy including projected ROI

71. What are the parts of a Business
Plan?
• The Executive Summary cont. The
executive summary is written last, after the
rest of the plan is completed.

72. Section 2 - Business Description
• This section of the business plan should
provide the reader with a more detailed
overview of the company and the nature of
the product/service offering.

73. Section 2 - Business Description
• It should include the following:
• Mission Statement History behind the idea or
current business
• Company’s current or proposed legal form
• Proposed entry strategy and time line of events
• Description of the initial product/service (including
any anticipated competitive advantages)
• Product research and development

74. • The main objective of this section is to
convince the reader that an explosive
market opportunity exists, and that the
entrepreneur understands it well enough
to capture a share large enough to support
the new venture.

75. Section 3 - Market Analysis
• The entrepreneur can do this by
addressing the following areas:
• Description of the industry
• Targeted markets
• Marketing research
• Competition Barriers to entry

76. Section 4 - The Management
Team
• The strength of the management team
plays a key role in investors' and lenders‘
decision to fund a venture. The objective
of this section is to convince the reader
that the entrepreneur has a management
team that can effectively manage the
product/service into the market place and
make the venture a success.

77. Section 4 - The Management
Team
• The key areas to cover are:
• Background and primary responsibilities of
the management team
• Organizational structure
• Board of directors/advisors
• Ownership

78. Section 5 - Operations
• This section should provide an overview of
the strategy for implementing the business
plan. The objective here is for the
entrepreneur to demonstrate that he/she
has an understanding of how the plan will
be implemented.

79. • Also, this section will help the
entrepreneur focus on relevant costs
associated with implementing the plan.
The entrepreneur must remember to
incorporate the assumptions made in this
section into the assumptions in the
financial section of the business plan

80. • Depending on the type of business, the
entrepreneur should address the following
key areas:
• Marketing Strategy
• Production Plan
• Personnel
• Customer Support
• Future research and development plans

81. Section 6 - Critical Risks
• In this section the entrepreneur should identify
potential problems that could have a significant
adverse affect on the new company. By disclosing
such possibilities, the entrepreneur is letting the reader
know up-front that there are risks associated with the
venture. Such an approach will contribute to a
heightened respect on the part of the reader for the
entrepreneur. The following areas should be covered:
• External Risks
• Internal Risks
• Insurance Provisions
• Contingency plans (backup plan)

82. Section 7 - The Financial
Projections
• The purpose of the financial section of the
plan is to convince the reader that the
venture makes sense from a financial
standpoint. The entrepreneur must be able
to translate the idea into a plausible set of
financial projections which address
procurement, allocation, return on
investment, and cash management.

83. • The financial section should include actual
performance data for at least the
preceding three to five years. If the
company has no operating history, then
this section will deal only with financial
projections.

84. Section 7 - The Financial
Projections
• For existing and new companies, this section
will include the following:
• First year financial projections by month
• First year financial projections by quarter
• Five year forecast
• Break-even analysis
• Ratio analysis
• Exit strategy
• Historical financial data

85. Section 8 - Appendix
• The purpose of the appendix is to provide
additional documentation that supports the
business plan. This section gives potential
investors the option of looking at more
detailed information if they so desire. At a
minimum you should make sure that you
include in the appendix all information
referenced in the plan.

86. Section 8 - Appendix
• The following is a list of items that should be
included:
• Copies of patents, trademarks or copyrights
that have been completed
• Reviews by independent firms, publications,
or outside agencies
• Letters expressing an interest to buy the
product or service
• Questionnaires used to collect data as part of
your marketing research

87. Section 8 - Appendix Con’t…
• Detailed results of marketing studies that
support your marketing assumptions
• Resumes of the key management team
and key technical advisors
• Price list of competitors
• Promotional brochures or advertisements
that describe the product or service

88. APPROVED BUSINESS PLAN PROPOSAL AND
IMPLEMENTATIONFORMAT

89. CHAPTER 1
GENERAL SETTING OF THE STUDY
• SECTION I:
 History and Demographic Profile of the Business/area.
 Geographic Profile
 Topography
 Climate
 Economy (type of classification)
 Company Setting (Location)
• SECTION II: THE BUSINESS
 Business History (Product and Services
 Product and Services Offered
• SECTION III: MARKET STUDY
 Market Analysis
 Market Segmentation
 Market Needs
 Market Trends
 Market Competition

90. • SECTION IV: MARKET RESEARCH
 The Problem
 Research Plan
 Information Gathering
 Analysis of Information
 Findings
 Decision and Conclusion
• SECTION V: MANAGEMENT STUDY
 Management Summary
 Organizational Structure
 Personnel Plan
 Type of Business Ownership
 Financial Analysis
 Financial Projections
 Start-up Capital
 Financial Assumptions

91. CHAPTER 2
TECHNICAL STUDY
• SECTION I: PRODUCTION PROCESS
 Gantt chart and Scheduling
 Production Plan
 Production Process/flow
 Order Process
 Plant/Building Lay-out
 Machineries and Equipment

92. CHAPTER 3
FINANCIAL DATA
• SECTION 1: FINANCIAL ANALYSIS
 Projected Financial Statements
 Costing
 Income Statements
 Cash Flow Statements
 Balance Sheet
 Break Even Analysis
 ROI
 Sources and uses of funds
 Other Related Financial Data’s
 Historical Financial Statements
 Tax Return

93. CHAPTER 4
SUPPORTING DOCUMENTS
• Section I:
 Appendices
 Article of Incorporation
 Contracts
 Reference Letter
 Letters of Intent
 Purchase Orders
 Forms (SSS, Philhealth, Pag-ibig, DTI, SEC and ETC.)

94. Prepared by;
WENRY A. RESURRECCION JR., MBA
Business Implementation Instructor
RYNHART L. SIBAYAN
Business Plan Preparation Instructor
Approved by;
LORENZO R. BELARDO, MBA
BS. ENTREP PROGRAM HEAD