KEY TAKEAWAYS
• Acompany may conduct a feasibility study when it's considering
launching a new business, adding a new product line, or acquiring a
rival.
• A feasibility study examines, isnpects
• the potential for success of the proposed plan
• project by defining its expected costs and projected benefits in detail.
• It's a good idea to have a contingency plan on hand in case the
original project is found to be infeasible.
4.
Understanding a FeasibilityStudy
• A feasibility study analyzes the viability of a project to determine
whether the project or venture is likely to succeed.
• The study is also designed to identify potential issues and problems
that could arise while pursuing the project.
5.
What Is aFeasibility Study?
• Success in business may be defined primarily by return on investment,
meaning that the project will generate enough profit to justify the
investment.
• However, many other important factors may be identified on the plus or
minus side, such as community reaction and environmental impact.
• Although feasibility studies can help project managers determine the
risk and return of pursuing a plan of action, several steps should be
considered before moving forward.
6.
What Is Returnon Investment (ROI)?
• Return on investment (ROI) is
a performance measure used to
evaluate the efficiency or
profitability of an investment or
compare the efficiency of a
number of different investments.
• ROI tries to directly measure the
amount of return on a particular
investment, relative to the
investment’s cost.
8.
Feasibility Study- Ideas
•As part of the feasibility study, project managers must determine
whether they have enough of the right people, financial resources,
and technology.
• The study must also determine the return on investment, whether
this is measured as a financial gain or a benefit to society, as in the
case of a nonprofit project.
9.
Benefits of aFeasibility Study
• There are several benefits to
feasibility studies, including helping
project managers discern the pros
and cons of undertaking a project
before investing a significant amount
of time and capital into it.
• Feasibility studies can also provide a
company's management team with
crucial information that could prevent
them from entering into a risky
business venture.
• Such studies help companies
determine how they will grow. They
will know more about how they will
operate, what the potential
obstacles are, who the competitors
are, and what the market is.
• Feasibility studies also help
convince investors and bankers that
investing in a particular project or
business is a wise choice.
10.
Main Objective ofa Feasibility Study
• A feasibility study is designed to
help decision-makers determine
whether or not a proposed
project or investment is likely to
be successful.
• It identifies both the known
costs and the expected benefits.
• In business, "successful" means
that the financial return exceeds
the cost.
• In a nonprofit, success may be
measured in other ways. A
project's benefit to the
community it serves may be
worth the cost.
11.
Steps in aFeasibility Study
• A feasibility study starts with a
preliminary analysis
• Stakeholders are interviewed,
• market research is conducted,
• and a business plan is prepared.
All of this information is analyzed
to make an initial "go" or "no-go"
decision.
• If it's a go, the real study can
begin. This includes
• listing the technological
considerations,
• studying the marketplace,
describing the marketing strategy,
• and outlining the necessary
• human capital,
• project schedule,
• and financing requirements.
12.
What Are the4 Types of Feasibility?
• Technical: A list of the
hardware and software
needed, and the skilled
labor required to make
them work.
• Financial: An estimate of
the cost of the overall
project and its expected
return.
• Market: An analysis of the market
for the product or service, the
industry, competition, consumer
demand, sales forecasts, and
growth projections
• Organizational: An outline of the
business structure and the
management team that will be
needed.