Information Monitoring, Analysis & Trend Detection in Real-Time. • How Competitive Intelligence can profit from Knowledge Management & Big Data • How to tackle information overload and analyze most different kinds of data from financial and market figures, competitor and product information, news, scientific publications to Social Media etc. • Possibilities and methods not only to manage knowledge but to gain insights and support decision making • Ways to prove the benefit of an investment in a CI tool for business Huge amounts of information today offer great possibilities for Competitive Intelligence to monitor the market and track developments. “Big Data” as a new trend in information management is a chance but also a challenge for CI at the same time. Data from business intelligence, document management, the Web, Social Media, patents, the “Deep Web” etc. offers indicators of market changes and influences on a company. Innovative Information Management Technology can support to consolidate this information and provide analytics to detect topics and trends.

1. Competitive Intelligence
& Big Data
Information Monitoring, Analysis & Trend Detection
in Real-Time

2. CID GmbH
CID Consulting GmbH
Pattern Science AG
 200 employees
 established 1997
 4 locations
headquarters in Freigericht,
Frankfurt Rhine-Main

3. Alexander Stumpfegger
CID GmbH / CID Consulting GmbH

4. Information Worker

5. Information Worker

6. Human Resources Auditing Manager
Manager
Marketing Manager CEO
Analyst
Competitive Intelligence
Product Developer Analyst
Information Worker

7. Competitive Intelligence
Analyst
Information Worker

8. Product
Manager
Competitive Intelligence
Peter R. Analyst
Right Hand of the Product Manager
Information Worker

9. Product Development Process
Appraisal Development Production

10. Product Development Process
Appraisal Development Production
Analyze, Edit,
Collect Communicate
Contextualize
Supporting Process - Search for Information

11. Product Development Process
Appraisal Development Production
Analyze, Edit,
Collect Communicate
Contextualize
Supporting Process - Search for Information

12. Product Development Process
Appraisal Development Production
Analyze, Edit,
Collect Communicate
Contextualize
Supporting Process - Search for Information

14. Appraisal Development Production

15. Appraisal Development Production

16. Actions &
Decisions
Task
Appraisal Development Production

17. KNOWLEDGE
Actions &
Decisions
Task
Appraisal Development Production

18. KNOWLEDGE
Skills
Expertise, Experience...
Actions &
Decisions
Task
Appraisal Development Production

19. KNOWLEDGE
Information
Skills
Expertise, Experience...
Actions &
Decisions
Task
Appraisal Development Production

20. KNOWLEDGE
Information
Skills
Expertise, Experience...
Actions &
Decisions
Task
Appraisal Development Production

21. KNOWLEDGE = Sum of actionable and
decision-supporting information
& skills (knowledge, experience,
expertise…) individuals use to
Information manage tasks and solve
problems.
Skills
Expertise, Experience...
Actions &
Decisions
Task
Appraisal Development Production

22. KNOWLEDGE
Information
Skills
Expertise, Experience...
Actions &
Decisions
Task
Appraisal Development Production

23. KNOWLEDGE
Information
Skills
Expertise, Experience...
Actions &
Decisions
Task
Appraisal Development Production

24. Product Development Process
Appraisal Development Production
Analyze, Edit,
Collect Communicate
Contextualize

25. Product Development Process
Appraisal Development Production
Analyze, Edit,
Collect Communicate
Contextualize

26. Product Development Process
Appraisal Development Production
Analyze, Edit,
Collect Communicate
Contextualize
What Peter does

27. Product Development Process
Appraisal Development Production
Analyze, Edit,
Collect Communicate
Contextualize
1. Check state of internal development
2. Gather feedback from customers & service
3. Search for innovation of competitors
What Peter does

28. What Peter does

29. Report by Report by
Product Development Quality Assurance
Results of Typical
customer surveys magazines
What Peter does

30. Report by Report by
Product Development Quality Assurance
Results of Typical
customer surveys magazines
What Peter doesn’t know

31. Report by Report by
Product Development Quality Assurance
Results of Typical
customer surveys magazines
What Peter doesn’t know

46. Internal Web
Social Media
Knowledge Monitoring
Deep Web
Business Personal
Intelligence Big Data Information
Monitoring

47. Internal Web
Social Media
Knowledge Monitoring
Deep Web
Business Personal
Intelligence Big Data Information
Monitoring

48. Internal Web
Social Media
Knowledge Monitoring
Deep Web
Business Personal
Intelligence Big Data Information
Monitoring
What Peter doesn’t know

49. Example 1
Monitoring of German Media
6,000 unique sources on the Web
Content Management Systems
10,000 - 15,000 documents per day

50. Example 2
International Consumer Eletronics Exhibition
1,701 unique sources
500 - 1,500 documents per day

51. Example 3
Global Player Medical Technology
7,100 unique sources
Market Research, Ad Spending
SharePoint, File Shares
100 - 500 documents per day

52.  Analyze, Edit,
Collect Communicate
Contextualize
What Peter should change

53.  Analyze, Edit,
Collect Communicate
Contextualize
Peter works with incomplete information
 because he does not use many sources sufficiently.
a lot of work, amount to big, no trust …
 because he does simply not know many sources.
What Peter should change

54.  Analyze, Edit,
Collect Communicate
Contextualize
Peter works with incomplete information
 because he does not use many sources sufficiently.
a lot of work, amount to big, no trust …
 because he does simply not know many sources.
What Peter should change

55. Product Development Process
Appraisal Development Production
Analyze, Edit,
Collect Communicate
Contextualize

56. Product Development Process
Appraisal Development Production
Analyze, Edit,
Collect Communicate
Contextualize

57. Product Development Process
Appraisal Development Production
Analyze, Edit,
Collect Communicate
Contextualize
What Peter does

58. Product Development Process
Appraisal Development Production
Analyze, Edit,
Collect Communicate
Contextualize
Read,
Summarize, Generate
Combine,
… Knowledge
What Peter does

59. Product Development Process
Appraisal Development Production
Analyze, Edit,
Collect Communicate
Contextualize
What Peter realizes soon

60. Product Development Process
Appraisal Development Production
Analyze, Edit,
Collect Communicate
Contextualize
Peter can review only a
small amount of the available
information
What Peter realizes soon

61. Big Data
Amount
Variety
Velocity

62. Peters Online Search

63. Peters Online Search

64. Peters Online Search

65. Peters Online Search

66. Peters Online Search

67. Peters Online Search
43.600.000

68. Peters Online Search
43.600.000
20.000.000

69. Peters Online-Recherche

70. Peters Online-Recherche

71. Variety

72. Variety

73. Variety

74. Variety

75. Variety
structured & unstructured
information

76. Peters Online Search

77. Peters Online Search

78. Peters Online Search

79. Peters Online Search

80.  Analyze, Edit,
Collect Communicate
Contextualize
What Peter should change

81.  Analyze, Edit,
Collect Communicate
Contextualize
Peter considers only selected data, because
 single sources offer more and more data
 data is represented in most different formats
 data changes faster and faster
What Peter should change

82.  Analyze, Edit,
Collect Communicate
Contextualize
Peter considers only selected data, because
 single sources offer more and more data
 data is represented in most different formats
 data changes faster and faster
What Peter should change

83.  Analyze, Edit,
Collect Communicate
Contextualize
Peter considers only selected data, because
 single sources offer more and more data
 data is represented in most different formats
 data changes faster and faster
Consider all
relevant data!
What Peter should change

84.  Analyze, Edit,
Collect Communicate
Contextualize
Peter does not manage to
 analyze information in full
 recognize correlations
within different data
and combine these
What Peter should change

85.  Analyze, Edit,
Collect Communicate
Contextualize
Peter does not manage to
 analyze information in full
 recognize correlations
within different data
and combine these
What Peter should change

86. Product Development Process
Appraisal Development Production
Analyze, Edit,
Collect Communicate
Contextualize

87. Product Development Process
Appraisal Development Production
Analyze, Edit,
Collect Communicate
Contextualize

88. Product Development Process
Appraisal Development Production
Analyze, Edit,
Collect Communicate
Contextualize
What Peter does

89. Product Development Process
Appraisal Development Production
Analyze, Edit,
Collect Communicate
Contextualize
Send emails,
create reports,
write newletters,
…
What Peter does

90. Product Development Process
Appraisal Development Production
Analyze, Edit,
Collect Communicate
Contextualize
What Peter realizes soon

91. Product Development Process
Appraisal Development Production
Analyze, Edit,
Collect Communicate
Contextualize
As soon as a report is ready, its content is already outdated.
What Peter realizes soon

92. Analyze, Edit,  Communicate
Collect
Contextualize
What Peter should change

93. Analyze, Edit,  Communicate
Collect
Contextualize
Peter does mostly not deliver up-to-date reports,
 because the data at the
basis of his reports
changes continuosly
What Peter should change

94. Analyze, Edit,  Communicate
Collect
Contextualize
Peter does mostly not deliver up-to-date reports,
 because the data at the
basis of his reports
changes continuosly
What Peter should change

95. Challenge
Collect
Analyze, Edit,
Contextualize
Communicate

96. Challenge
Collect
Analyze, Edit,
Contextualize
Communicate
Intelligent provision of actionable &
decision-supporting information!

97. Challenge
Collect
Analyze, Edit,
Contextualize
Communicate

98. Approach: Collect
Centralized
Index
Crawler

99. Approach: Collect
Centralized
Index
Crawler Interfaces
Crawler
Wolfsburg (Deutschland), 08.11.2006 –
„Das Präsidium des Board of Directorss
der Volkswagen AG und der Vorsitzende
des Board of Managerss, Herr Dr. Bernd
Pischetsrieder, haben sich einvernehmlich
über sein Ausscheiden zum 31.12.2006
verständigt.“
Diese kurze Mitteilung veröffentlichte der
VW-Enterprise gestern Abend über das
Ausscheiden seines Board of
Managerssvorsitzenden.
Nachfolger soll der jetzige Board of
Managersschef von Audi, Martin
Winterkorn, werden. Weitere Erklärungen
gab die Enterprisespitze zu dem Vorgang
nicht ab.
Auch der größte Anteilseigner von VW, der
Crawling of relevant parts of
a website Internal Systems (SharePoint, CRM, DMS...)

100. Challenge
Collect
Analyze, Edit,
Contextualize
Communicate

101. Challenge
Collect
Analyze, Edit,
Contextualize
Communicate

102. Approach: Analyze, Edit,
Contextualize
“Findability”
Knowledge
of actionable &
decision-supporting
information

103. Wolfsburg (Germany), 08.11.2006 - Tokenization
"The Presidium of the Supervisory Board of
Volkswagen AG and Chairman of the Lemmatization
Board, Dr. Bernd Pischetsrieder, have
agreed by consensus he retires on
31.12.2006."
This short note was published by the VW
Group last night about the resigning of its
chief executive. Successor will be the CEO
of Audi, Martin Winterkorn. There were no
further explanations by the company.
Also the largest shareholder of VW, the
sports car manufacturer Porsche AG, did
not want to comment.

104. Wolfsburg (Germany), 08.11.2006 - Tokenization
"The Presidium of the Supervisory Board of
Volkswagen AG and Chairman of the Lemmatization
Board, Dr. Bernd Pischetsrieder, have
agreed by consensus he retires on Entity Recognition
31.12.2006."
This short note was published by the VW
Group last night about the resigning of its
chief executive. Successor will be the CEO
of Audi, Martin Winterkorn. There were no
further explanations by the company.
Also the largest shareholder of VW, the
sports car manufacturer Porsche AG, did
not want to comment.

105. Wolfsburg (Germany), 08.11.2006 - Tokenization
"The Presidium of the Supervisory Board of
Volkswagen AG and Chairman of the Lemmatization
Board, Dr. Bernd Pischetsrieder, have
agreed by consensus he retires on Entity Recognition
31.12.2006."
Entity Identification
This short note was published by the VW
Group last night about the resigning of its
chief executive. Successor will be the CEO
of Audi, Martin Winterkorn. There were no
further explanations by the company.
Also the largest shareholder of VW, the
sports car manufacturer Porsche AG, did
not want to comment.

106. Wolfsburg (Germany), 08.11.2006 - Tokenization
"The Presidium of the Supervisory Board of
Volkswagen AG and Chairman of the Lemmatization
Board, Dr. Bernd Pischetsrieder, have
agreed by consensus he retires on Entity Recognition
31.12.2006."
Entity Identification
This short note was published by the VW
Group last night about the resigning of its
chief executive. Successor will be the CEO
of Audi, Martin Winterkorn. There were no Recognition of Unknown Persons
further explanations by the company.
Also the largest shareholder of VW, the
sports car manufacturer Porsche AG, did
not want to comment.

107. Wolfsburg (Germany), 08.11.2006 - Tokenization
"The Presidium of the Supervisory Board of
Volkswagen AG and Chairman of the Lemmatization
Board, Dr. Bernd Pischetsrieder, have
agreed by consensus he retires on Entity Recognition
31.12.2006."
Entity Identification
This short note was published by the VW
Group last night about the resigning of its
chief executive. Successor will be the CEO
of Audi, Martin Winterkorn. There were no Recognition of Unknown Persons
further explanations by the company.
Resolution of Names
Also the largest shareholder of VW, the
sports car manufacturer Porsche AG, did
not want to comment.

108. Wolfsburg (Germany), 08.11.2006 - Tokenization
"The Presidium of the Supervisory Board of
Volkswagen AG and Chairman of the Lemmatization
Board, Dr. Bernd Pischetsrieder, have
agreed by consensus he retires on Entity Recognition
31.12.2006."
Entity Identification
This short note was published by the VW
Group last night about the resigning of its
chief executive. Successor will be the CEO
of Audi, Martin Winterkorn. There were no Recognition of Unknown Persons
further explanations by the company.
Resolution of Names
Also the largest shareholder of VW, the
sports car manufacturer Porsche AG, did Concept Recognition
not want to comment.

109. Entity Identification
Knowledge
Base
Concept Recognition

110. Enterprise
Subsidiary
Product
Entity Identification
Knowledge
Base
Concept Recognition

111. Enterprise
Subsidiary
Product
Entity Identification
Knowledge
Supervisory Board Base
Board of Managers
Board of Directors Concept Recognition
Volkswagen
Golf

112. Enterprise
Subsidiary
Product
Entity Identification
Knowledge
Supervisory Board Base
Board of Managers
Board of Directors Concept Recognition
Volkswagen
Golf

113. Enterprise
Subsidiary
Product
Entity Identification
Knowledge
Supervisory Board Base
Board of Managers
Board of Directors Concept Recognition
Volkswagen
Golf

114. Wolfsburg (Germany), 08.11.2006 - Tokenization
"The Presidium of the Supervisory Board of
Volkswagen AG and Chairman of the Lemmatization
Board, Dr. Bernd Pischetsrieder, have
agreed by consensus he retires on Entity Recognition
31.12.2006."
Entity Identification
This short note was published by the VW
Group last night about the resigning of its
chief executive. Successor will be the CEO
of Audi, Martin Winterkorn. There were no Recognition of Unknown Persons
further explanations by the company.
Resolution of Names
Also the largest shareholder of VW, the
sports car manufacturer Porsche AG, did Concept Recognition
not want to comment.
Keyword Analysis

123. Challenge
Collect
Analyze, Edit,
Contextualize
Communicate

124. Challenge
Collect
Analyze, Edit,
Contextualize
Communicate

132. Challenge
Collect
Analyze, Edit,
Contextualize
Communicate

133. Challenge
Collect
Analyze, Edit,
Contextualize
Communicate

135. Challenge
Collect
Analyze, Edit,
Contextualize
Communicate

136. Challenge

137. Challenge

138. Challenge

139. Thank You!
Alexander Stumpfegger
CID GmbH / CID Consulting GmbH
Gewerbepark Birkenhain 1
D-63579 Freigericht
www.cid.de
Tel.: +49 6051-9772-0
E.: a.stumpfegger@cid.de
twitter: @CIDGermany
“Topic Analyst to go”: @TopicAnalyst