WHY SHOULD
CONSUMERS BE
INTERESTED IN A
COMPETITION LAW?
CHARAK RAY
LIBRA.CHARAK@GMAIL.COM
WHAT IS COMPETITION?
• THE PROCESS OF RIVALRY BETWEEN FIRMS STRIVING TO
GAIN SALES AND MAKE PROFITS
• MOTIVE: SELF-INTEREST, BUT OUTCOME MOSTLY
BENEFICIAL FOR THE SOCIETY
• COMPETITION IS NOT JUST AN EVENT, BUT A PROCESS
• IT IS NOT AUTOMATIC – NEEDS TO BE NURTURED
TYPES OF COMPETITION
• PRICE COMPETITION: WINNING CUSTOMERS BY
LOWERING PRICE
• NON-PRICE COMPETITION: WINNING CUSTOMERS BY
ADVERTISING, OFFERING AFTER-SALES-SERVICES,
USING SALE PROMOTION TOOLS, ETC.
WAYS OF COMPETITION
• FAIR COMPETITION: FAIR MEANS SUCH AS PRODUCING
QUALITY GOODS, BECOMING COST-EFFICIENT,
OPTIMISING THE USE OF RESOURCES, BEST TECHNOLOGY,
RESEARCH & DEVELOPMENT, ETC.
• UNFAIR COMPETITION: UNFAIR MEANS SUCH AS FIXING
PRICE WITH THE RIVALS, PREDATORY PRICING,
DISPARAGING OR MISLEADING ADVERTISEMENTS, ETC.
BENEFITS FROM COMPETITION
• EFFICIENCY
• INNOVATION
• CHECK ON CONCENTRATION
• ECONOMIC GROWTH (WEALTH AND JOB CREATION)
• CONSUMER WELFARE GAINS:
• LOWER PRICES,
• BETTER QUALITY,
• FREEDOM OF CHOICE AND
• EASY ACCESS
COMPETITION LAW
• AIMS TO PROTECT PROCESS OF COMPETITION AND
NOT COMPETITORS
• CONSIST OF A SET OF RULES TO CURB ANTI
COMPETITIVE PRACTICES (ACPS)
• SETS UP THE COMPETITION AUTHORITY:
• COMPETITION COMMISSION OF INDIA (CCI) AND
• COMPETITION APPELLATE TRIBUNAL (COMPAT)
• OVER 120 COUNTRIES HAVE ADOPTED COMPETITION
LAW
MYTHS & REALITIES
• MYTH: COMPETITION POLICY AND LAW WILL ALLOW
FOREIGN FIRMS TO COME IN AND UNDERMINE DOMESTIC
FIRMS.
• REALITY: EFFECT OF FOREIGN ENTRY DEPENDS UPON
CAPABILITIES OF DOMESTIC FIRMS. COMPETITION LAW
PROTECTS DOMESTIC FIRMS FROM ACPS OF FOREIGN
FIRMS.
EXAMPLE: MULTINATIONAL VITAMIN CARTEL CASE.
MYTHS & REALITIES
• MYTH: COMPETITION POLICY AND LAW ARE THE
TOOLS FOR RICH AND URBAN SOCIETIES.
• REALITY: POOR DO BENEFIT FROM ACTION AGAINST
COMPETITION ABUSES, IF THEY CAN ACCESS JUSTICE.
EXAMPLE: RUKMINI DEVI IN RASHMI, CHITTORGARH
MYTHS & REALITIES
• MYTH: COMPETITION LAW AND POLICY WORKS FOR
THE RICH AND AFFLUENT SECTIONS ONLY.
• REALITY: COMPETITION LAW AND POLICY CAN ALSO
BENEFIT THE POOR
EXAMPLE: TIED SELLING AT GOVERNMENT RATION
SHOPS
EVOLUTION OF COMPETITION LAW IN INDIA
• THE FIRST LEGISLATION MONOPOLIES AND
RESTRICTIVE TRADE PRACTICES ACT, 1969, PROVED
INADEQUATE.
• THE COMPETITION ACT 2002, WAS SUBSEQUENTLY
ENACTED DUE TO STRONG LOBBYING BY THE
CONSUMER MOVEMENT, LEAD BY CUTS IN 1990S.
ACTION COMPONENTS OF COMPETITION
LAW
• ANTICOMPETITIVE PRACTICES, SUCH AS CARTELS
(SECTION 3)
• ABUSE OF DOMINANCE (SECTION 4)
• MERGERS AND ACQUISITIONS (SECTION 5 & 6)
• COMPETITION ADVOCACY (SECTION 49)
COLLUSION AND OTHER ACPS (SEC 3)
“OUR COMPETITORS ARE OUR FRIENDS, OUR CUSTOMERS
ARE THE ENEMY”-ARCHER DANIELS MIDLAND!
• CARTEL IS AN AGREEMENT BETWEEN FIRMS TO ACT IN
CONCERT ON PRICES, PRODUCTION LEVELS OR
TERRITORIES.
E.G. CABLE TV IN CITIES
• OTHER ANTI-COMPETITIVE PRACTICES, SUCH AS TIED
SALES
E.G. GAS CONNECTION AND GAS STOVES
RAZOR BLADES WITH SUGAR
SCHOOL UNIFORMS AND STATIONERY
BRANDED MEDICINES/TESTS
ABUSE OF DOMINANCE (SEC 4)
• DOMINANCE MEANS HAVING AUTHORITY OR
CONTROL.
• CAUSE OF CONCERN IS NOT DOMINANCE BUT ITS
ABUSE.
• ABUSE OF DOMINANCE:
1. EXPLOITATIVE PRACTICES: EXCESSIVE PRICING,
DISCRIMINATION OR TIED SELLING OR IPR ABUSES
EG. MONSANTO-MAHYCO PRICING OF BT COTTON
SEEDS
2. EXCLUSIONARY PRACTICES: PREDATORY PRICING
AND REFUSAL TO DEAL.
COMBINATIONS (SEC 5 & 6)
• COMBINATIONS INCLUDE MERGERS: A FUSION
BETWEEN TWO OR MORE FIRMS.
• TAKEOVER/ACQUISITION: PURCHASE OF ALL OR
SUFFICIENT NUMBER OF SHARES OF OTHER FIRM(S).
• CAUSE OF CONCERN IS NOT COMBINATIONS BUT ITS
LIKELIHOOD TO RESULT IN MONOPOLY OR
DOMINANCE IN MARKET.
EG. RECENT TAKEOVER OF INDIAN PHARMA
COMPANIES WITHOUT ANY MERGER REVIEW
COMPETITION AUTHORITY
• TWO TIER AGENCY CREATED AS PER THE
PROVISIONS OF THE COMPETITION ACT, 2002
• COMPETITION COMMISSION OF INDIA (CCI)
• COMPETITION APPELLATE TRIBUNAL (COMPAT)
• CCI ASSISTED BY THE DIRECTOR GENERAL
• COMPAT HEARS APPEALS AND CAN ALSO
PROVIDE COMPENSATION
• ULTIMATE APPEAL AT THE SUPREME COURT
OTHER FUNCTIONS OF CCI
• PERFORM THE FUNCTION OF COMPETITION ADVOCACY EFFECTIVELY
AND PROMOTE COMPETITION CULTURE
E.G. RBI FAVOURING PUBLIC SECTOR BANKS
• COOPERATION WITH OTHER REGULATORY AGENCIES
E.G. WITH SECTOR REGULATORS ON COMPETITION ISSUES
• COOPERATION WITH OTHER COMPETITION AGENCIES
E.G. WITH COMPETITION AGENCIES ABROAD
CHALLENGES FOR INDIA
• ABSENCE OF COMPETITION CULTURE
• LACK OF COMPETENT AND EXPERIENCED STAFF
• GOVERNMENT SUPPORT IS NOT ALWAYS ASSURED
• VESTED INTERESTS (POLITICAL-ECONOMY ASPECTS)
• LACK OF CLARITY ON OVERLAP BETWEEN THE
COMPETITION AUTHORITY AND SECTOR REGULATORS
• ROLE OF CONSUMERS/CIVIL SOCIETY
• WEAKNESS IN DISSEMINATION/COMMUNICATION
COMPETITION ENFORCEMENT AND
CONSUMER WELFARE
Consumer
Welfare
QUALITY
ACCESS
CHOICE
PRICE
Anti Competitive
Practices restricting
access
Poor quality
goods/services by a firm
abusing dominant
position
Tied-selling restricting
consumer choice
Anti Competitive
Practices leading to
excessive prices
Competition
Authority’s
Enforcement
Actions
CONCLUSIONS
• COMPETITION ENFORCEMENT LEADS TO CONSUMER WELFARE
DIRECTLY AND INDIRECTLY
• STAKEHOLDERS NEED TO RECOGNISE THEIR ROLE IN
PROMOTING COMPETITION
• POLICYMAKERS/GOVERNMENT NEED TO PRIORITISE
COMPETITION REFORMS
• CCI TO REMAIN INDEPENDENT
• CCI TO CREATE A PUBLIC BUY IN
• CONSUMER MOVEMENT: NATURAL ALLIES OF A COMPETITION
REGIME
THANK YOU…

COMPETITION LAW IN INDIA

  • 1.
    WHY SHOULD CONSUMERS BE INTERESTEDIN A COMPETITION LAW? CHARAK RAY LIBRA.CHARAK@GMAIL.COM
  • 2.
    WHAT IS COMPETITION? •THE PROCESS OF RIVALRY BETWEEN FIRMS STRIVING TO GAIN SALES AND MAKE PROFITS • MOTIVE: SELF-INTEREST, BUT OUTCOME MOSTLY BENEFICIAL FOR THE SOCIETY • COMPETITION IS NOT JUST AN EVENT, BUT A PROCESS • IT IS NOT AUTOMATIC – NEEDS TO BE NURTURED
  • 3.
    TYPES OF COMPETITION •PRICE COMPETITION: WINNING CUSTOMERS BY LOWERING PRICE • NON-PRICE COMPETITION: WINNING CUSTOMERS BY ADVERTISING, OFFERING AFTER-SALES-SERVICES, USING SALE PROMOTION TOOLS, ETC.
  • 4.
    WAYS OF COMPETITION •FAIR COMPETITION: FAIR MEANS SUCH AS PRODUCING QUALITY GOODS, BECOMING COST-EFFICIENT, OPTIMISING THE USE OF RESOURCES, BEST TECHNOLOGY, RESEARCH & DEVELOPMENT, ETC. • UNFAIR COMPETITION: UNFAIR MEANS SUCH AS FIXING PRICE WITH THE RIVALS, PREDATORY PRICING, DISPARAGING OR MISLEADING ADVERTISEMENTS, ETC.
  • 5.
    BENEFITS FROM COMPETITION •EFFICIENCY • INNOVATION • CHECK ON CONCENTRATION • ECONOMIC GROWTH (WEALTH AND JOB CREATION) • CONSUMER WELFARE GAINS: • LOWER PRICES, • BETTER QUALITY, • FREEDOM OF CHOICE AND • EASY ACCESS
  • 6.
    COMPETITION LAW • AIMSTO PROTECT PROCESS OF COMPETITION AND NOT COMPETITORS • CONSIST OF A SET OF RULES TO CURB ANTI COMPETITIVE PRACTICES (ACPS) • SETS UP THE COMPETITION AUTHORITY: • COMPETITION COMMISSION OF INDIA (CCI) AND • COMPETITION APPELLATE TRIBUNAL (COMPAT) • OVER 120 COUNTRIES HAVE ADOPTED COMPETITION LAW
  • 7.
    MYTHS & REALITIES •MYTH: COMPETITION POLICY AND LAW WILL ALLOW FOREIGN FIRMS TO COME IN AND UNDERMINE DOMESTIC FIRMS. • REALITY: EFFECT OF FOREIGN ENTRY DEPENDS UPON CAPABILITIES OF DOMESTIC FIRMS. COMPETITION LAW PROTECTS DOMESTIC FIRMS FROM ACPS OF FOREIGN FIRMS. EXAMPLE: MULTINATIONAL VITAMIN CARTEL CASE.
  • 8.
    MYTHS & REALITIES •MYTH: COMPETITION POLICY AND LAW ARE THE TOOLS FOR RICH AND URBAN SOCIETIES. • REALITY: POOR DO BENEFIT FROM ACTION AGAINST COMPETITION ABUSES, IF THEY CAN ACCESS JUSTICE. EXAMPLE: RUKMINI DEVI IN RASHMI, CHITTORGARH
  • 9.
    MYTHS & REALITIES •MYTH: COMPETITION LAW AND POLICY WORKS FOR THE RICH AND AFFLUENT SECTIONS ONLY. • REALITY: COMPETITION LAW AND POLICY CAN ALSO BENEFIT THE POOR EXAMPLE: TIED SELLING AT GOVERNMENT RATION SHOPS
  • 10.
    EVOLUTION OF COMPETITIONLAW IN INDIA • THE FIRST LEGISLATION MONOPOLIES AND RESTRICTIVE TRADE PRACTICES ACT, 1969, PROVED INADEQUATE. • THE COMPETITION ACT 2002, WAS SUBSEQUENTLY ENACTED DUE TO STRONG LOBBYING BY THE CONSUMER MOVEMENT, LEAD BY CUTS IN 1990S.
  • 11.
    ACTION COMPONENTS OFCOMPETITION LAW • ANTICOMPETITIVE PRACTICES, SUCH AS CARTELS (SECTION 3) • ABUSE OF DOMINANCE (SECTION 4) • MERGERS AND ACQUISITIONS (SECTION 5 & 6) • COMPETITION ADVOCACY (SECTION 49)
  • 12.
    COLLUSION AND OTHERACPS (SEC 3) “OUR COMPETITORS ARE OUR FRIENDS, OUR CUSTOMERS ARE THE ENEMY”-ARCHER DANIELS MIDLAND! • CARTEL IS AN AGREEMENT BETWEEN FIRMS TO ACT IN CONCERT ON PRICES, PRODUCTION LEVELS OR TERRITORIES. E.G. CABLE TV IN CITIES • OTHER ANTI-COMPETITIVE PRACTICES, SUCH AS TIED SALES E.G. GAS CONNECTION AND GAS STOVES RAZOR BLADES WITH SUGAR SCHOOL UNIFORMS AND STATIONERY BRANDED MEDICINES/TESTS
  • 13.
    ABUSE OF DOMINANCE(SEC 4) • DOMINANCE MEANS HAVING AUTHORITY OR CONTROL. • CAUSE OF CONCERN IS NOT DOMINANCE BUT ITS ABUSE. • ABUSE OF DOMINANCE: 1. EXPLOITATIVE PRACTICES: EXCESSIVE PRICING, DISCRIMINATION OR TIED SELLING OR IPR ABUSES EG. MONSANTO-MAHYCO PRICING OF BT COTTON SEEDS 2. EXCLUSIONARY PRACTICES: PREDATORY PRICING AND REFUSAL TO DEAL.
  • 14.
    COMBINATIONS (SEC 5& 6) • COMBINATIONS INCLUDE MERGERS: A FUSION BETWEEN TWO OR MORE FIRMS. • TAKEOVER/ACQUISITION: PURCHASE OF ALL OR SUFFICIENT NUMBER OF SHARES OF OTHER FIRM(S). • CAUSE OF CONCERN IS NOT COMBINATIONS BUT ITS LIKELIHOOD TO RESULT IN MONOPOLY OR DOMINANCE IN MARKET. EG. RECENT TAKEOVER OF INDIAN PHARMA COMPANIES WITHOUT ANY MERGER REVIEW
  • 15.
    COMPETITION AUTHORITY • TWOTIER AGENCY CREATED AS PER THE PROVISIONS OF THE COMPETITION ACT, 2002 • COMPETITION COMMISSION OF INDIA (CCI) • COMPETITION APPELLATE TRIBUNAL (COMPAT) • CCI ASSISTED BY THE DIRECTOR GENERAL • COMPAT HEARS APPEALS AND CAN ALSO PROVIDE COMPENSATION • ULTIMATE APPEAL AT THE SUPREME COURT
  • 16.
    OTHER FUNCTIONS OFCCI • PERFORM THE FUNCTION OF COMPETITION ADVOCACY EFFECTIVELY AND PROMOTE COMPETITION CULTURE E.G. RBI FAVOURING PUBLIC SECTOR BANKS • COOPERATION WITH OTHER REGULATORY AGENCIES E.G. WITH SECTOR REGULATORS ON COMPETITION ISSUES • COOPERATION WITH OTHER COMPETITION AGENCIES E.G. WITH COMPETITION AGENCIES ABROAD
  • 17.
    CHALLENGES FOR INDIA •ABSENCE OF COMPETITION CULTURE • LACK OF COMPETENT AND EXPERIENCED STAFF • GOVERNMENT SUPPORT IS NOT ALWAYS ASSURED • VESTED INTERESTS (POLITICAL-ECONOMY ASPECTS) • LACK OF CLARITY ON OVERLAP BETWEEN THE COMPETITION AUTHORITY AND SECTOR REGULATORS • ROLE OF CONSUMERS/CIVIL SOCIETY • WEAKNESS IN DISSEMINATION/COMMUNICATION
  • 18.
    COMPETITION ENFORCEMENT AND CONSUMERWELFARE Consumer Welfare QUALITY ACCESS CHOICE PRICE Anti Competitive Practices restricting access Poor quality goods/services by a firm abusing dominant position Tied-selling restricting consumer choice Anti Competitive Practices leading to excessive prices Competition Authority’s Enforcement Actions
  • 19.
    CONCLUSIONS • COMPETITION ENFORCEMENTLEADS TO CONSUMER WELFARE DIRECTLY AND INDIRECTLY • STAKEHOLDERS NEED TO RECOGNISE THEIR ROLE IN PROMOTING COMPETITION • POLICYMAKERS/GOVERNMENT NEED TO PRIORITISE COMPETITION REFORMS • CCI TO REMAIN INDEPENDENT • CCI TO CREATE A PUBLIC BUY IN • CONSUMER MOVEMENT: NATURAL ALLIES OF A COMPETITION REGIME
  • 20.