This document discusses competition and competitive analysis. It defines competition as rivalry between companies selling similar products and services to gain market share. Direct competition refers to companies offering essentially the same products or services, while indirect competitors offer different but substitutable products that satisfy the same customer needs. The document provides examples of direct and indirect competitors and discusses identifying a company's competitors and evaluating their strengths, weaknesses, and marketing strategies through competitive analysis. This allows a company to understand what makes its unique and how to compete effectively.

2. COMPETITION AND COMPETITIVE
ANALYSIS
PRESENTED BY
SADDAM KHAN
MASOOM LODHI
WALEED ABBASI

3. COMPETITION
AND
COMPETITIVE ANALYSIS

4. COMPETITION
COMPETITION IS THE RIVALRY BETWEEN COMPANIES SELLING SIMILAR PRODUCTS AND
SERVICES WITH THE GOAL OF ACHIEVING REVENUE, PROFIT, AND MARKET-SHARE GROWTH.
MARKET COMPETITION MOTIVATES COMPANIES TO INCREASE SALES VOLUME BY UTILIZING
THE FOUR COMPONENTS OF THE MARKETING MIX, ALSO REFERRED TO AS THE FOUR P'S.
THESE P'S STAND FOR PRODUCT, PLACE, PROMOTION, AND PRICE.

5. TYPES OF COMPETITON
• DIRECT COMPETITION IS A SITUATION IN WHICH TWO OR MORE BUSINESSES OFFER
PRODUCTS OR SERVICES THAT ARE ESSENTIALLY THE SAME; AS SUCH, THE BUSINESSES ARE
COMPETING FOR THE SAME POTENTIAL MARKET.

6. INDIRECT COMPETITION
 Indirect Competitors are businesses that offer slightly different products and
services, but target the same group of customers with the goal of satisfying the
same need. These are sometimes also known as substitutes.
 For example, hunger creates a need to consume food. A customer may choose a
local burger joint, grab some take-out sushi, or pick up a frozen pizza from the
grocery store and take it home to cook. All three of these products are very
different from each other, but they compete indirectly because they all satisfy
hunger.

7. DIFFERENCE
DIRECT COMPETITION
 A direct competitor offers
the same product or
service as yours. For
example, ‘Careem’ is a
direct competitor of
‘Uber’.
INDIRECT COMPETITION
 An indirect competitor can
erode/impact your business
by selling/offering an
alternative product/solution.
For example, public
transport can be seen as an
indirect competitor to Uber
or Careem

8. Example

9. COMPETITORS
IN BUSINESS, A COMPANY IN THE SAME INDUSTRY OR A
SIMILAR INDUSTRY WHICH OFFERS A SIMILAR PRODUCT OR
SERVICE. THE PRESENCE OF ONE OR MORE COMPETITORS
CAN REDUCE THE PRICES OF GOODS AND SERVICES AS THE
COMPANIES ATTEMPT TO GAIN A LARGER MARKET SHARE.

11. Common examples of Competitors
 Coca Cola Vs Pepsi
 Walmart Vs Target
 McDonald's Vs Burger King
 Tcs Vs Dhl
 Hershey's Vs Dairy Milk
 BMW Vs Mercedes
 Star Bucks Vs Dunkin Donuts

13. Competitive Analysis
 Identifying your competitors and evaluating their strategies to
determine their strengths and weaknesses relative to those of
your own product or service.
 A competitive analysis is a critical part of your company
marketing plan. With this evaluation, you can establish what
makes your product or service unique.

14. Competitive Analysis
 Strength-What is it that this competitor does particularly well?
What are they known for? What area of their business is superior to
yours? Consider their pricing structure, their inventory selection,
level of customer service, and convenience and how it compares to
yours.
 Weakness- What is it that competitor does particular fall short?
What are their weak point which helps the competitors explore the
opportunities and win the customer base.
 Marketing - What does their marketing plan consist of? Where are
they investing their marketing dollars ?What can you do even better?

15. How to Compete
PRODUCTS
 Better quality/longer-lasting
 Safer to use
 More efficient
 More compact
 More modern
 Design that is more
beautiful,fun,stylish and
simples as classy
SERVICES
 Better customer service
 Open hours (24/7)
 Faster delivery
 Offer online ordering where
competitors don't.
 Employees' expertise.