CompetencyDevelop examples of ethical and privacy concerns a.docx
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Competency Develop examples of ethical and privacy concerns associated with data supporting business intelligence efforts. Instructions You work for a tourism board at a top destination within the United States that among other tasks, sends information out to potential visitors, performs direct mailing campaigns, solicits newsletter sign ups, and helps drive economic growth by attracting visitors to the destination. The direct mailing team for your organization accomplishes this through email blasts, mailing flyers, and texting campaigns. The address list the organization has in place is seen as a strategic advantage, as it has extensive information about potential and repeat visitors, and has been compiled from various sources over the years. The organization has recently developed a mobile application and hopes to leverage mobile devices and tablets to help make obtaining information easier for the visitors, as well as collecting more information on patterns of consumer behavior. Since the mobile application will have access to a great deal of personal information belonging to the users (email address, GPS data, phone number, etc.), it has been suggested this information be automatically uploaded to the direct mailing database, and signing them up for various promotional efforts and communications. It had also been suggested there may be an opportunity for the marketing department to partner with the local theme parks and attractions within the area, sharing the databases from each to form one large database to reach more users. The idea has been presented to the organization's legal counsel for review, as the IT team is fairly certain the end user agreement for the mobile application states the collected information can be reused and sold as needed. The public relations team has taken a different position and feels there is potential for backlash in social media as well as other public outcries should the data be sold to or shared with other organizations, and questions whether the data should even be stored since there are additional pieces of data being collected that have no purposeful use for the tourism board. They have asked for your input on the matter. The questions they are presenting you with include: What are the general practices surrounding data collection? How can privacy violations occur? Are there any risks, issues, or problems associated with collecting and storing data that isn’t needed now, in the event it may be needed in the future? What information do other organizations collect? The end user agreement says we CAN collect, reuse, and sell data as needed, but does that mean we should? Is there a level of ethical data collection and storage that we should be considering? The task: Record a presentation using the screen sharing Webware/software of your choice (an Internet search will reveal many free options). Your presentation can be recorded with your own voiceover and visuals, just as you would if you we.
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CompetencyDevelop examples of ethical and privacy concerns a.docx
Competency
Develop examples of ethical and privacy concerns associated with data supporting business intelligence efforts.
Instructions
You work for a tourism board at a top destination within the United States that among other tasks, sends information out to potential visitors, performs direct mailing campaigns, solicits newsletter sign ups, and helps drive economic growth by attracting visitors to the destination. The direct mailing team for your organization accomplishes this through email blasts, mailing flyers, and texting campaigns. The address list the organization has in place is seen as a strategic advantage, as it has extensive information about potential and repeat visitors, and has been compiled from various sources over the years.
The organization has recently developed a mobile application and hopes to leverage mobile devices and tablets to help make obtaining information easier for the visitors, as well as collecting more information on patterns of consumer behavior. Since the mobile application will have access to a great deal of personal information belonging to the users (email address, GPS data, phone number, etc.), it has been suggested this information be automatically uploaded to the direct mailing database, and signing them up for various promotional efforts and communications. It had also been suggested there may be an opportunity for the marketing department to partner with the local theme parks and attractions within the area, sharing the databases from each to form one large database to reach more users.
The idea has been presented to the organization's legal counsel for review, as the IT team is fairly certain the end user agreement for the mobile application states the collected information can be reused and sold as needed. The public relations team has taken a different position and feels there is potential for backlash in social media as well as other public outcries should the data be sold to or shared with other organizations, and questions whether the data should even be stored since there are additional pieces of data being collected that have no purposeful use for the tourism board. They have asked for your input on the matter.
The questions they are presenting you with include:
What are the general practices surrounding data collection?
How can privacy violations occur?
Are there any risks, issues, or problems associated with collecting and storing data that isn’t needed now, in the event it may be needed in the future? What information do other organizations collect?
The end user agreement says we CAN collect, reuse, and sell data as needed, but does that mean we should? Is there a level of ethical data collection and storage that we should be considering?
The task:
In addition to the presentation, prepare a memo to the head of the public relations department outlining any possible risks associated with collecting and using the data in the manner described. Your report should include general.
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CompetencyDevelop examples of ethical and privacy concerns a.docx
Competency
Develop examples of ethical and privacy concerns associated with data supporting business intelligence efforts.
Instructions
You work for a tourism board at a top destination within the United States that among other tasks, sends information out to potential visitors, performs direct mailing campaigns, solicits newsletter sign ups, and helps drive economic growth by attracting visitors to the destination. The direct mailing team for your organization accomplishes this through email blasts, mailing flyers, and texting campaigns. The address list the organization has in place is seen as a strategic advantage, as it has extensive information about potential and repeat visitors, and has been compiled from various sources over the years.
The organization has recently developed a mobile application and hopes to leverage mobile devices and tablets to help make obtaining information easier for the visitors, as well as collecting more information on patterns of consumer behavior. Since the mobile application will have access to a great deal of personal information belonging to the users (email address, GPS data, phone number, etc.), it has been suggested this information be automatically uploaded to the direct mailing database, and signing them up for various promotional efforts and communications. It had also been suggested there may be an opportunity for the marketing department to partner with the local theme parks and attractions within the area, sharing the databases from each to form one large database to reach more users.
The idea has been presented to the organization's legal counsel for review, as the IT team is fairly certain the end user agreement for the mobile application states the collected information can be reused and sold as needed. The public relations team has taken a different position and feels there is potential for backlash in social media as well as other public outcries should the data be sold to or shared with other organizations, and questions whether the data should even be stored since there are additional pieces of data being collected that have no purposeful use for the tourism board. They have asked for your input on the matter.
The questions they are presenting you with include:
What are the general practices surrounding data collection?
How can privacy violations occur?
Are there any risks, issues, or problems associated with collecting and storing data that isn’t needed now, in the event it may be needed in the future? What information do other organizations collect?
The end user agreement says we CAN collect, reuse, and sell data as needed, but does that mean we should? Is there a level of ethical data collection and storage that we should be considering?
The task:
In addition to the presentation, prepare a memo to the head of the public relations department outlining any possible risks associated with collecting and using the data in the manner described. Your report should include general.
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Have you ever wondered why your favorite food outlet has launched a promotion for your go-to meal? Or how do different social media platforms advertise the things you were looking for—be it a sports shoe or coffee brand?
As social media permeates our daily lives, different platforms like Meta (formerly known as Facebook), Instagram, YouTube, Twitter, etc., use the huge amounts of data generated to create snapshots of user behaviors and interests; thus, ushering businesses into the era of data mining for social media
Know More info: https://www.damcogroup.com/social-media-data-mining-services/
#socialmediadatamining
#dataminingforsocialmedia
#damcosolutions
a6-zhao
This document proposes a technique for preserving user privacy while still achieving effective behavioral targeting for advertising purposes. It does this by injecting noise into the user behavior data before sending it to advertisers, in a way that maintains high targeting performance. The authors tested their technique on location-based targeting data from an online travel agency. Their results showed the technique could enhance or preserve user privacy without significantly reducing targeting accuracy.
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This document discusses best practices for developing a digital strategy through user engagement. It recommends conducting research such as user testing, interviews, and surveys to understand user needs, priorities, and preferences. This will help determine digital priorities and frameworks. Insights should then be translated into actionable recommendations and quick/long-term plans to improve the digital experience. Engaging users directly is important to ensure digital tools meet real needs rather than just assumed needs.
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1. The document describes a project to analyze social media images using computer vision and data mining techniques to provide insights for an online travel agency's marketing and promotions.
2. The methodology involves using Microsoft's Computer Vision API to extract structured data from over 150,000 images, transforming the data into a relational database, and using tools like Azure Machine Learning Studio to perform descriptive, classification, clustering, and association analyses.
3. The goal is to understand consumer travel preferences from images in order to advise the agency on effective advertising campaigns, deals, and bundles that maximize revenue.
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Running head: PROJECT PLAN INCEPTION 1
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The very core operation of this company involves the collection and analysis of data through a currently limited technological infrastructure. The basis of this business may focus on leadership structure, the type of industry, business culture, core vision and mission including objectives. The company has a Chief Executive Officer (CEO) as the highest rank, four Information Technology experts and other employees. Marketing can, therefore, categorize this company as a service industry company with a core vision of a 60 percent growth in the next eighteen months and mission of redesigning its information technology to fulfill its organizational needs.
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1
5
Marketing Homework
Student’s Name
Institutional Affiliation
Course
Professor’s Name
Due Date
Marketing Homework
Value Proposition
My organization provides three primary value propositions: advancement, risk mitigation, and brand/status. A key component of its culture, the organization values innovation. More than half of its staff are involved in research and innovation. It also owns patents for online shopping, instant messaging, search engines, online transactions, gaming, and cybersecurity. In addition, the program is involved in the development of essential Internet technologies for the objectives of innovation.
The organization uses high protection and safety standards to reduce danger. The company employs the following measures to safeguard intellectual property on its platform network: Through user agreements, notices, and announcements, visitors are reminded to respect intellectual property. Operates a computerized monitoring and automated IP protection system that continuously monitors for infringement, investigates and acquires evidence of a breach, serves takedown notices, and generates infringement reports. Collaborates with law firms to identify, gather, and verify information of violation on all significant Internet and mobile technologies. Collaboration with other Internet firms, media groups, and IP rights holders to pool resources in the battle against infringement. It maintains a committed team of intellectual property enforcement attorneys, Enforces intellectual property rights through administrative proceedings, civil lawsuits, commercial arrangements, and criminal prosecution. Finally, as a result of its success, the company has developed a strong brand.
Customer Relationships
My company's customer relationships are primarily self-service. Customers access its offerings through its channels, with little interaction with workers. There is a personal assistance aspect available in telephone and e-mail service (Business Model: Key resources, 2016).
Revenue Stream
My company earns essential revenues through three types of money: revenue from value-added services, income from digital advertising services, and income from several other services.
Response 1
Hello class,
An entrepreneur is considered somebody who establishes or organizes a firm and remains an active member in its functioning. I agree with the post that the key resources required by any entrepreneur may be split into four classifications: physical, intellectual, monetary, and human resources. Physical resources are tangible items that can be touched and felt, as well as technology. For example, the following items are used for value proposition: a laptop, a phone, an internet connection, a video camera, and a video course hosting site.
The client and prospective customer information is an intellectual resource that is one of the company's most important assets. I cultivate relationships and provide members with free value in the shape of reading ...
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1
5
Marketing Homework
Student’s Name
Institutional Affiliation
Course
Professor’s Name
Due Date
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Value Proposition
My organization provides three primary value propositions: advancement, risk mitigation, and brand/status. A key component of its culture, the organization values innovation. More than half of its staff are involved in research and innovation. It also owns patents for online shopping, instant messaging, search engines, online transactions, gaming, and cybersecurity. In addition, the program is involved in the development of essential Internet technologies for the objectives of innovation.
The organization uses high protection and safety standards to reduce danger. The company employs the following measures to safeguard intellectual property on its platform network: Through user agreements, notices, and announcements, visitors are reminded to respect intellectual property. Operates a computerized monitoring and automated IP protection system that continuously monitors for infringement, investigates and acquires evidence of a breach, serves takedown notices, and generates infringement reports. Collaborates with law firms to identify, gather, and verify information of violation on all significant Internet and mobile technologies. Collaboration with other Internet firms, media groups, and IP rights holders to pool resources in the battle against infringement. It maintains a committed team of intellectual property enforcement attorneys, Enforces intellectual property rights through administrative proceedings, civil lawsuits, commercial arrangements, and criminal prosecution. Finally, as a result of its success, the company has developed a strong brand.
Customer Relationships
My company's customer relationships are primarily self-service. Customers access its offerings through its channels, with little interaction with workers. There is a personal assistance aspect available in telephone and e-mail service (Business Model: Key resources, 2016).
Revenue Stream
My company earns essential revenues through three types of money: revenue from value-added services, income from digital advertising services, and income from several other services.
Response 1
Hello class,
An entrepreneur is considered somebody who establishes or organizes a firm and remains an active member in its functioning. I agree with the post that the key resources required by any entrepreneur may be split into four classifications: physical, intellectual, monetary, and human resources. Physical resources are tangible items that can be touched and felt, as well as technology. For example, the following items are used for value proposition: a laptop, a phone, an internet connection, a video camera, and a video course hosting site.
The client and prospective customer information is an intellectual resource that is one of the company's most important assets. I cultivate relationships and provide members with free value in the shape of reading ...
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Who are the target audiences of nonprofit’s There are many of th.docx
Who are the target audiences of nonprofit’s? There are many of them. Nonprofit’s have the customers or constituents that they serve (i.e. disaster victims, people they are trying to educate, homeless animals). These individuals may also be considered “members” of a nonprofit. Nonprofits have the communities they operate in and the members of those groups, for-profit entities, other nonprofit’s and the general population. There are board members recruited and appointed to lead and guide nonprofit operations. There are vendors that supply nonprofit’s with technology, supplies, and marketing materials. There are the volunteers that run many of the nonprofit’s day-to-day activities. And there are the funding sources; individuals, corporations, government agencies and foundations that nonprofit’s seek revenue from. There may also be customers that buy goods from retail shops (think museum store) or online sales.
All of these target audiences require marketing activities, they need to be reached, they need to be informed, and they need to be moved to action. And all of the aforementioned activities are ongoing, similar to a for-profit looking to sustain ongoing customer relationships and obtain repeat business, nonprofits also need to sustain customer relationships and repeat business (did you renew your zoo, museum or humane society membership?)
As you learned in MRKT 310 or another Principles of Marketing course one of the first steps to better understanding and reaching multiple target audiences is to segment them. Technology is increasingly impacting the variables, detail and extent that we can now segment markets. Market segmentation used to be accomplished by simple demographic variables such as age, income, geographic location. Now software programs enable us to segment further, use multiple variables simultaneously and complete these tasks at a rate far more efficient than laborious research or the manual creation of a spreadsheet.
One of the leaders in providing software and associated services to nonprofits is a company called Blackbaud. As time and costs are always relevant to nonprofit marketing (there is normally a scarcity of both for many nonprofit’s) the advent and use of marketing software, although a capital expenditure on the front-end can be a long-term time and cost saver and provide results that enable the nonprofit to function in a more efficient capacity. An example of market segmentation is using what Blackbaud calls Target Analytics where a large collection of names with a known proclivity for giving is funneled down into targets meaningful to your organization. For example if you are a nonprofit devoted to the arts, the analytics will provide your organization with names interested in the arts, in your geographic locale. There mere fact that this data set collection exists is an amazing merger of technology and data.
One of the target audiences discussed previously that we may be less familiar with ar.
complete a Detailed Research Outline based on the instructio.docx
complete a
Detailed Research Outline
based on the instructions provided
Refer to the CU Research Guide for Structure (file found under the Research Report Help section)
Refer to APA for format (web link found under the Research Report Help section)
.
Complete a 3 page paper in APA format (plus cover sheet and referenc.docx
The document requests a 3 page paper in APA format that briefly describes the key human resources concerns in one selected country related to competencies, labor economics, legal systems, labor relations, and cultural norms and how these concerns could impact the success of a multinational company operating in that country.
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The very core operation of this company involves the collection and analysis of data through a currently limited technological infrastructure. The basis of this business may focus on leadership structure, the type of industry, business culture, core vision and mission including objectives. The company has a Chief Executive Officer (CEO) as the highest rank, four Information Technology experts and other employees. Marketing can, therefore, categorize this company as a service industry company with a core vision of a 60 percent growth in the next eighteen months and mission of redesigning its information technology to fulfill its organizational needs.
Product features, new market product, differentiation techniques, and value addition defines the type of business which the company is operating. The assessment of its product features which involves data indicate that the opportunities focus on marketing. In the continued operations of the company, the management is not foreseeing any shift from its original product but is rather fixing a differentiation technique within six months. An addition in product value should be achieved by employing an exclusively new technology based on a hybrid model, hosted solution or on-site solution.
The idea of integrating technologies from other partners to realize cost-effective outcomes and best operations outlines the outsourcing policies as far as new technology is concerned. Consequently, future intentions to acquire services such as Software-as-a-Service (SaaS) and cloud computing technologies may involve the adoption of knowledge and skills from outside the country, therefore, describing offshoring activities. As asserted by Aithal, (2017), the success of fulfilling the effective company operation, these activities are important.
One of the skilled personnel in the company is the Chief Information Officer (CIO) whose basic role is to keep a charge on the computer systems and information technology (IT) necessary in ensuring a company’s goals and objectives. Additionally, the CEO has devolved the responsibility of security protocols to the CIO in the process of more digitized frameworks. Other personnel includes the company CEO tasked with communicating to partners, creating the company mission and vision, and generally heading the implementation of both long term and short term objectives. The other information technician is mandated in both the installation and configuration of computer hardware and software.
Based on the current collection and analysis method, data on the customer, marketing, lifecycle, website engagement, and funnel analytics. In broad-spectrum, funnel analytics provide customer information through registration, ...
Social Media2 Copy 2
Social media applies to many industries and allows businesses to connect with customers. It has three key components - the concept or information being shared, the media or platform used, and the social interface of how people engage with the content. Common forms of social media include sharing concepts online through sites like LinkedIn and Facebook, as well as print media. Planning is important for businesses to strategically engage with social media and measure its effectiveness through analytics and search engine optimization.
Presentation big data and social media final_video
The document discusses the challenges and opportunities of analyzing big data from social media. It notes that social media generates the largest record of human activity but making sense of the unstructured data is a challenge. It provides examples of how companies use social media data for applications like credit risk assessment and personalized recommendations. The document also discusses privacy and ethical issues with social media data mining, and best practices for social media marketers to leverage big data insights.
Managing and sharing customer data
Customer data includes personal information, engagement data, behavioral data, and attitudinal data that businesses collect from customers through their interactions and transactions. This data can be collected through various channels like websites, mobile apps, social media, emails, surveys, customer service software, and transaction records. It is important for businesses to properly manage customer data by keeping it secure, collecting it ethically, using it to generate insights and build better customer experiences and communications.
Social media naiop - new version
This document provides guidance on developing an effective social media strategy for an organization. It discusses several key points, including developing objectives, integrating social media with other online platforms, preparing organizational culture for change, allocating necessary resources, selecting appropriate tools and tactics for the target audience, and establishing metrics to measure performance. The takeaway is that a social media strategy needs to have clearly defined goals that support the overall mission and plan for engaging the target community in a two-way conversation.
15Marketing HomeworkStudent’s NameInstitutio
1
5
Marketing Homework
Student’s Name
Institutional Affiliation
Course
Professor’s Name
Due Date
Marketing Homework
Value Proposition
My organization provides three primary value propositions: advancement, risk mitigation, and brand/status. A key component of its culture, the organization values innovation. More than half of its staff are involved in research and innovation. It also owns patents for online shopping, instant messaging, search engines, online transactions, gaming, and cybersecurity. In addition, the program is involved in the development of essential Internet technologies for the objectives of innovation.
The organization uses high protection and safety standards to reduce danger. The company employs the following measures to safeguard intellectual property on its platform network: Through user agreements, notices, and announcements, visitors are reminded to respect intellectual property. Operates a computerized monitoring and automated IP protection system that continuously monitors for infringement, investigates and acquires evidence of a breach, serves takedown notices, and generates infringement reports. Collaborates with law firms to identify, gather, and verify information of violation on all significant Internet and mobile technologies. Collaboration with other Internet firms, media groups, and IP rights holders to pool resources in the battle against infringement. It maintains a committed team of intellectual property enforcement attorneys, Enforces intellectual property rights through administrative proceedings, civil lawsuits, commercial arrangements, and criminal prosecution. Finally, as a result of its success, the company has developed a strong brand.
Customer Relationships
My company's customer relationships are primarily self-service. Customers access its offerings through its channels, with little interaction with workers. There is a personal assistance aspect available in telephone and e-mail service (Business Model: Key resources, 2016).
Revenue Stream
My company earns essential revenues through three types of money: revenue from value-added services, income from digital advertising services, and income from several other services.
Response 1
Hello class,
An entrepreneur is considered somebody who establishes or organizes a firm and remains an active member in its functioning. I agree with the post that the key resources required by any entrepreneur may be split into four classifications: physical, intellectual, monetary, and human resources. Physical resources are tangible items that can be touched and felt, as well as technology. For example, the following items are used for value proposition: a laptop, a phone, an internet connection, a video camera, and a video course hosting site.
The client and prospective customer information is an intellectual resource that is one of the company's most important assets. I cultivate relationships and provide members with free value in the shape of reading ...
15Marketing HomeworkStudent’s NameInstitutio
1
5
Marketing Homework
Student’s Name
Institutional Affiliation
Course
Professor’s Name
Due Date
Marketing Homework
Value Proposition
My organization provides three primary value propositions: advancement, risk mitigation, and brand/status. A key component of its culture, the organization values innovation. More than half of its staff are involved in research and innovation. It also owns patents for online shopping, instant messaging, search engines, online transactions, gaming, and cybersecurity. In addition, the program is involved in the development of essential Internet technologies for the objectives of innovation.
The organization uses high protection and safety standards to reduce danger. The company employs the following measures to safeguard intellectual property on its platform network: Through user agreements, notices, and announcements, visitors are reminded to respect intellectual property. Operates a computerized monitoring and automated IP protection system that continuously monitors for infringement, investigates and acquires evidence of a breach, serves takedown notices, and generates infringement reports. Collaborates with law firms to identify, gather, and verify information of violation on all significant Internet and mobile technologies. Collaboration with other Internet firms, media groups, and IP rights holders to pool resources in the battle against infringement. It maintains a committed team of intellectual property enforcement attorneys, Enforces intellectual property rights through administrative proceedings, civil lawsuits, commercial arrangements, and criminal prosecution. Finally, as a result of its success, the company has developed a strong brand.
Customer Relationships
My company's customer relationships are primarily self-service. Customers access its offerings through its channels, with little interaction with workers. There is a personal assistance aspect available in telephone and e-mail service (Business Model: Key resources, 2016).
Revenue Stream
My company earns essential revenues through three types of money: revenue from value-added services, income from digital advertising services, and income from several other services.
Response 1
Hello class,
An entrepreneur is considered somebody who establishes or organizes a firm and remains an active member in its functioning. I agree with the post that the key resources required by any entrepreneur may be split into four classifications: physical, intellectual, monetary, and human resources. Physical resources are tangible items that can be touched and felt, as well as technology. For example, the following items are used for value proposition: a laptop, a phone, an internet connection, a video camera, and a video course hosting site.
The client and prospective customer information is an intellectual resource that is one of the company's most important assets. I cultivate relationships and provide members with free value in the shape of reading ...
Data storytelling neptune digital space dubai
Data storytelling connects two worlds, As a result, storytelling is fast becoming the most effective way to reach people. Storytelling is the new way to get consumers and the answers they need about you and your business. It's also becoming a vital element of a strong campaign, and stories are a proven medium for teaching, explaining, and influencing. Data storytelling is a communication technique that uses data as the guiding source. For more just check it out this presentation, and you will get best ideas from it. For more email us on info@nds.group
Guide to marketing in 2014 vocus
This document provides an overview of marketing trends for 2014, including search, data, real-time marketing, and social media. Some key points:
- Search is diversifying beyond just keywords to understand context and meaning. Providers value diversity, freshness, and relevance of content.
- Data is more available than ever, and companies that use data analytics are more productive and profitable. 2014 is the time to start analyzing collected data.
- Real-time marketing involves both planned responses to current events and optimizing efforts based on what's happening now. Preparation and legal approval are important.
- Social media integration is increasing, and community management will be important to connect with customers and bring feedback into organizations. Low
Social Media MTL Conference Ppt
The document discusses the role of the Chief Information Officer (CIO) in developing social media policies for an organization. It notes that while CIOs initially cringe at social media due to risks, they will eventually own it. The CIO should provide a holistic view of potential social media uses, evaluate risks and benefits, identify appropriate technology, and support efforts to understand current employee social media usage. As organizations with experience implementing new policies and technologies, CIOs can help drive a successful social media policy rollout and advocate for such a policy in the C-suite. The document provides examples of key elements to include in a social media policy for employees.
Big data unit i
This document provides an overview of big data in various industries. It begins by defining big data and explaining the three V's of big data - volume, variety, and velocity. It then discusses examples of big data in digital marketing, financial services, and healthcare. For digital marketing, it discusses database marketers as pioneers of big data and how big data is transforming digital marketing. For financial services, it discusses how big data is used for fraud detection and credit risk management. It also provides details on algorithmic trading and how it crunches complex interrelated big data. Overall, the document outlines how big data is being leveraged across industries to improve operations, increase revenues, and achieve competitive advantages.
Johnny Ryan PageFair slide deck from SIINDA (search industry trade body) conf...
Johnny Ryan PageFair slide deck from SIINDA (search industry trade body) conference in London, April 2018
Social Impact of Technology - Final Presentation
This document discusses how technology companies collect user data to target advertising. It notes that while many services are free to users, the companies collect and sell user information. Google, Facebook, and internet service providers track user behavior across the web and devices in order to build detailed profiles used to target ads. The extensive data collection means users are constantly treated as marketing tools, demographics, and targets by these companies.
Conversant 6 essentials for doing cross device right
Provides an easy to read explanation of the core things to look for in a cross-device solution. From user-to-device mapping to data to creative, we've got you covered.
Who are the target audiences of nonprofit’s There are many of th.docx
Who are the target audiences of nonprofit’s? There are many of them. Nonprofit’s have the customers or constituents that they serve (i.e. disaster victims, people they are trying to educate, homeless animals). These individuals may also be considered “members” of a nonprofit. Nonprofits have the communities they operate in and the members of those groups, for-profit entities, other nonprofit’s and the general population. There are board members recruited and appointed to lead and guide nonprofit operations. There are vendors that supply nonprofit’s with technology, supplies, and marketing materials. There are the volunteers that run many of the nonprofit’s day-to-day activities. And there are the funding sources; individuals, corporations, government agencies and foundations that nonprofit’s seek revenue from. There may also be customers that buy goods from retail shops (think museum store) or online sales.
All of these target audiences require marketing activities, they need to be reached, they need to be informed, and they need to be moved to action. And all of the aforementioned activities are ongoing, similar to a for-profit looking to sustain ongoing customer relationships and obtain repeat business, nonprofits also need to sustain customer relationships and repeat business (did you renew your zoo, museum or humane society membership?)
As you learned in MRKT 310 or another Principles of Marketing course one of the first steps to better understanding and reaching multiple target audiences is to segment them. Technology is increasingly impacting the variables, detail and extent that we can now segment markets. Market segmentation used to be accomplished by simple demographic variables such as age, income, geographic location. Now software programs enable us to segment further, use multiple variables simultaneously and complete these tasks at a rate far more efficient than laborious research or the manual creation of a spreadsheet.
One of the leaders in providing software and associated services to nonprofits is a company called Blackbaud. As time and costs are always relevant to nonprofit marketing (there is normally a scarcity of both for many nonprofit’s) the advent and use of marketing software, although a capital expenditure on the front-end can be a long-term time and cost saver and provide results that enable the nonprofit to function in a more efficient capacity. An example of market segmentation is using what Blackbaud calls Target Analytics where a large collection of names with a known proclivity for giving is funneled down into targets meaningful to your organization. For example if you are a nonprofit devoted to the arts, the analytics will provide your organization with names interested in the arts, in your geographic locale. There mere fact that this data set collection exists is an amazing merger of technology and data.
One of the target audiences discussed previously that we may be less familiar with ar.
Similar to CompetencyDevelop examples of ethical and privacy concerns a.docx (20)
Social Media Data Analysis and Visualization Tools
Social Media Data Analysis and Visualization Tools
Data Driven Marketing: the DNA of customer orientated companies
Data Driven Marketing: the DNA of customer orientated companies
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Presentation big data and social media final_video
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Johnny Ryan PageFair slide deck from SIINDA (search industry trade body) conf...
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Conversant 6 essentials for doing cross device right
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El [removed] envía sangre (
sends blood
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helps
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CompletarComplete the chart with the correct verb forms.infini.docx
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Complete the chart with the correct verb forms.
infinitivo
conducir
(1)
[removed]
(blank)
(2)
[removed]
(blank)
yo
(3)
[removed]
(blank)
(4)
[removed]
(blank)
quise
usted
(5)
[removed]
(6)
[removed]
(7)
[removed]
nosotras
(8)
[removed]
(9)
[removed]
(10)
[removed]
ellos
(11)
[removed]
pudieron
(12)
[removed]
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Tú le
[removed]
(traer, estar) un regalo a Julián, ¿verdad?
Ayer
[removed]
(blank)
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(blank)
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Modelo
nosotros / decir / verdad
Nosotros dijimos la verdad.
ustedes / darle / beso / recién casado
[removed]
(blank)
¿cuándo / saber / tú / fecha / de la graduación?
[removed]
(blank)
yo / poner / flan de caramelo / en / mesa
[removed]
(blank)
Antonio y yo / estar / Madrid / verano pasado
[removed]
(blank)
¿qué / hacer / Nicolás y Fernanda / después de / divorcio?
[removed]
(blank)
El cumpleaños
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dar
estar
haber
hacer
jubilarse
poder
poner
saber
sonreír
tener
traducir
traer
El mes pasado mi esposo y yo
(1)
[removed]
(blank)
una gran fiesta para nuestra hija, quien cumplió tres años. Nosotros invitamos a treinta personas, pero en la fiesta sólo
(2)
[removed]
(blank)
veintiocho invitados porque la señora Casas y su hija no
(3)
[removed]
(blank)
venir. Mi madre
(4)
[removed]
(blank)
unas lasañas deliciosas y mis hermanas
(5)
[removed]
(blank)
flores (
flowers
) y globos (
balloons
) para decorar la casa. Después de comer pastel, mi hermano
(6)
[removed]
(blank)
música y todos bailamos. Los invitados se fueron a las cinco de la tarde. Luego mi esposo
(7)
[removed]
(blank)
que lavar los platos y yo
(8)
[removed]
(blank)
una lista de las tarjetas (
cards
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gratitude
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CompletarComplete the chart with the correct verb forms.infi.docx
Completar
Complete the chart with the correct verb forms.
infinitivo
conducir
(1) [removed]
(2) [removed]
yo
(3) [removed]
(4) [removed]
quise
usted
(5) [removed]
(6) [removed]
(7) [removed]
nosotras
(8) [removed]
(9) [removed]
(10) [removed]
ellos
(11) [removed]
pudieron
(12) [removed]
Completar
Fill in the blanks with the preterite form of the appropriate verbs.
Tú le [removed] (traer, estar) un regalo a Julián, ¿verdad?
Ayer [removed] (traducir, haber) una boda en el Club Campestre.
El sábado pasado yo [removed] (dar, saber) una fiesta en mi casa, pero no [removed] (poner, venir) nadie.
Alejandra y Cristian [removed] (decir, hacer) que quieren celebrar su aniversario en México.
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Write sentences using the information provided. Use the preterite and make any necessary changes.
Modelo
nosotros / decir / verdad
Nosotros dijimos la verdad.
ustedes / darle / beso / recién casado
[removed]
¿cuándo / saber / tú / fecha / de la graduación?
[removed]
yo / poner / flan de caramelo / en / mesa
[removed]
Antonio y yo / estar / Madrid / verano pasado
[removed]
¿qué / hacer / Nicolás y Fernanda / después de / divorcio?
[removed]
El cumpleaños
Fill in the blanks with the correct preterite form of the verbs from the box. Some verbs may be used more than once. Two verbs will not be used.
dar
estar
haber
hacer
jubilarse
poder
poner
saber
sonreír
tener
traducir
traer
El mes pasado mi esposo y yo
(1) [removed]
una gran fiesta para nuestra hija, quien cumplió tres años. Nosotros invitamos a treinta personas, pero en la fiesta sólo
(2) [removed]
veintiocho invitados porque la señora Casas y su hija no
(3) [removed]
venir. Mi madre
(4) [removed]
unas lasañas deliciosas y mis hermanas
(5) [removed]
flores (
flowers
) y globos (
balloons
) para decorar la casa. Después de comer pastel, mi hermano
(6) [removed]
música y todos bailamos. Los invitados se fueron a las cinco de la tarde. Luego mi esposo
(7) [removed]
que lavar los platos y yo
(8) [removed]
una lista de las tarjetas (
cards
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gratitude
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Complet vector.dep.inc# This code depends on make tool being .docx
This document contains source code for a C++ program that uses a SimpleVector class. It includes function definitions to fill, add to, delete from, and print a vector of integers. The main() function initializes a vector, calls the fill, print, add, print, delete, and print functions in a loop. The Makefile and project files configure a Debug and Release build for a Cygwin-Windows platform.
Complementary Therapies in Medicine (2012) 20, 377—384Ava.docx
Complementary Therapies in Medicine (2012) 20, 377—384
Available online at www.sciencedirect.com
j o u r n a l h o m e p a g e : w w w . e l s e v i e r h e a l t h . c o m / j o u r n a l s / c t i m
Argentine tango dance compared to mindfulness
meditation and a waiting-list control: A randomised
trial for treating depression
Rosa Pinniger a,∗, Rhonda F. Brown a, Einar B. Thorsteinsson a,
Patricia McKinley b,c
a University of New England, Australia
b McGill University, Canada
c Centre Interdisciplinaire de recherché en réadaptation du Montréal metropolitain, Canada
Available online 3 August 2012
KEYWORDS
Depression;
Mindfulness;
Tango dancing;
Psychological stress
Summary
Objectives: To determine whether tango dancing is as effective as mindfulness meditation in
reducing symptoms of psychological stress, anxiety and depression, and in promoting well-being.
Design: This study employed analysis of covariance (ANCOVA) and multiple regression analysis.
Participants: Ninety-seven people with self-declared depression were randomised into tango
dance or mindfulness meditation classes, or to control/waiting-list.
Setting: classes were conducted in a venue suitable for both activities in the metropolitan area
of Sydney, Australia.
Interventions: Participants completed six-week programmes (1½ h/week of tango or medita-
tion). The outcome measures were assessed at pre-test and post-test.
Main outcome measures: Depression, Anxiety and Stress Scale; The Self Esteem Scale; Satisfac-
tion with Life Scale, and Mindful Attention Awareness Scale.
Results: Sixty-six participants completed the program and were included in the statistical anal-
ysis. Depression levels were significantly reduced in the tango (effect size d = 0.50, p = .010),
and meditation groups (effect size d = 0.54, p = .025), relative to waiting-list controls. Stress
levels were significantly reduced only in the tango group (effect size d = 0.45, p = .022). Attend-
ing tango classes was a significant predictor for the increased levels of mindfulness R2 = .10,
adjusted R2 = .07, F (2,59) = 3.42, p = .039.
Conclusion: Mindfulness-meditation and tango dance could be effective complementary
adjuncts for the treatment of depression and/or inclusion in stress management programmes.
Subsequent trials are called to explore the therapeutic mechanisms involved.
Crown Copyright © 2012 Publish
∗ Corresponding author at: School of Behavioural, Cognitive and Social
Tel.: +61 2 6773 2410; fax: +61 2 6773 3820.
E-mail address: [email protected] (R. Pinniger).
0965-2299/$ — see front matter. Crown Copyright © 2012 Published by E
http://dx.doi.org/10.1016/j.ctim.2012.07.003
ed by Elsevier Ltd. All rights reserved.
Sciences, University of New .
Compile and present the data that will inform your project. Examples.docx
Compile and present the data that will inform your project. Examples: pie charts, bar charts, line charts, column charts, poll results, survey results, trend graphs, timelines, raw data table, summary table, narrative summary table, etc. Briefly introduce your data, present your data, then write a 200-word explanation of the data type and why this type of data is beneficial for your project. Example data types: primary, secondary, qualitative, quantitative, categorical, mixed, cross-sectional, longitudinal, etc. Incorporate concepts and key terms from the course.
Examples:
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· Compile multiple financial results to develop a trend graph.
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Updated September 2018. List is not inclusive.
Adaptive Sports Programs & Resources 2018
International & National Adaptive Sports Organizations:
Cerebral Palsy International Sport & Recreation Association (CPISRA) www.cpisra.org CPISRA is the
leading international sports organization governing and promoting sport and recreation for Cerebral Palsy
(CP) and related neurological conditions throughout the World. CPISRA is one of only four International
Organizations of Sport for the Disabled (IOSD) recognized by the International Paralympic Committee
(IPC) to represent impairment groups. CPISRA’s vision is that all people who have CP or related
neurological conditions have the opportunity to benefit from and participate in sport and recreation
throughout the World.
National Center on Health, Physical Activity and Disability (NCHPAD) http://www.nchpad.org
is positioned to effect change in health promotion/obesity management among people with disabilities
through its history of providing advocacy, services and programs to numerous organizations and people
throughout the country. The primary focus of the Center’s approach is to collaborate with the nation’s
leading health advocacy and disability organizations in linking them to the hundreds of program
initiatives ongoing across the nation, using this framework to build inclusion and integration into existing
programs.
US Paralympic Sport Clubs https://www.teamusa.org/us-paralympics/gateway-to-gold/paralympic-
sport-clubs U.S. Paralympics partners with community-based adaptive sport organizations from across
the US to create a network of Paralympic Sport Clubs providing local sport programming for individuals
with Paralympic-eligible impairments, including physical disabilities and visual impairments. While many
Paralympic Sport Clubs focus on grassroots programming, many also provide opportunities at the national
and international levels. By supporting Paralympic Sport Clubs with resources including coaching
education and program development courses, U.S. Paralympics and its National Governing Bodies/High
Performance Management Organizations have helped increase the availability of sport programming for
athletes with Paralympic-eligible impairments. Currently operating in 48 states and Washington, D.C.,
U.S. Paralympics is committed to partnering with organizations across the United States to ensure
Paralympic Sport Clubs are available in all 50 states.
Disabled Sports USA (DSUSA) http://www.disabledsportsusa.org - Disabled Sports USA’s mission is to
provide national leadership and opportunities for individuals with disabilities to develop independence,
confidence, and fitness through participation in community sports, recreation and educational programs.
Disabled Sports USA is a nation-wide network of community-based chapters offering a variety of
recreation programs. DSUSA sanct.
Compiled FRAMEWORK Framework for the Preparation and .docx
Compiled FRAMEWORK
Framework for the
Preparation and
Presentation of Financial
Statements
This compiled Framework applies to annual reporting periods beginning on
or after 1 July 2014. Early application is permitted. It incorporates relevant
amendments made up to and including 4 June 2014.
Prepared on 15 March 2016 by the staff of the Australian Accounting
Standards Board.
FRAMEWORK-compiled 2 COPYRIGHT
Obtaining Copies of the Framework
Compiled versions of the Framework, the original Framework and amending
pronouncements (see Compilation Details) are available on the AASB
website: www.aasb.gov.au.
Australian Accounting Standards Board
PO Box 204
Collins Street West Victoria 8007
AUSTRALIA
Phone: (03) 9617 7637
E-mail: [email protected]
Website: www.aasb.gov.au
Other Enquiries
Phone: (03) 9617 7600
E-mail: [email protected]
COPYRIGHT
© Commonwealth of Australia 2016
This compiled AASB Framework contains IFRS Foundation copyright
material. Reproduction within Australia in unaltered form (retaining this
notice) is permitted for personal and non-commercial use subject to the
inclusion of an acknowledgment of the source. Requests and enquiries
concerning reproduction and rights for commercial purposes within Australia
should be addressed to The Director of Finance and Administration,
Australian Accounting Standards Board, PO Box 204, Collins Street West,
Victoria 8007.
All existing rights in this material are reserved outside Australia.
Reproduction outside Australia in unaltered form (retaining this notice) is
permitted for personal and non-commercial use only. Further information
and requests for authorisation to reproduce for commercial purposes outside
Australia should be addressed to the IFRS Foundation at www.ifrs.org.
FRAMEWORK-compiled 3 CONTENTS
CONTENTS
COMPILATION DETAILS
COMPARISON WITH IASB FRAMEWORK
FRAMEWORK FOR THE PREPARATION AND PRESENTATION OF
FINANCIAL STATEMENTS
Paragraphs
Application Aus1.1 – Aus1.5
Introduction
Purpose and Status 1 – 4
Scope 5
Underlying Assumptions
Going Concern 23
The Elements of Financial Statements 47 – 48
Financial Position 49 – 52
Assets 53 – 59
Liabilities 60 – 64
Equity 65 – 68
Performance 69 – 73
Income 74 – 77
Expenses 78 – 80
Capital Maintenance Adjustments 81
Recognition of the Elements of Financial Statements 82 – 84
The Probability of Future Economic Benefit 85
Reliability of Measurement 86 – 88
Recognition of Assets 89 – 90
Recognition of Liabilities 91
Recognition of Income 92 – 93
Recognition of Expenses 94 – 98
Measurement of the Elements of Financial Statements 99 – 101
Concepts of Capital and Capital Maintenance
Concepts of Capital 102 – 103
Concepts of Capital Maintenance and the Determination
of Profit 104 – 110
FRAMEWORK-compiled 4 CONTENTS
Appendix: Objective and Qualitative Characteristics
Chapter 1: The Objective of General Purpose Finan.
Competitive Forces Analysis Group Assignment Do some research to.docx
Competitive Forces Analysis Group Assignment
Do some research to find an organization that is selling a product or a service. Using the Five Forces Model, write an analysis of how Information Technology/Information Systems (IT/IS) is or could impact EACH of the 5 forces (positively or negatively) in your chosen organization. For a richer analysis, feel free to discuss and reference any other strategic models or material from the text, but remember you MUST analyze the firm with respect to IT/IS and each of the forces. A grading rubric is also posted on BB along with these instructions.
Choose an organization that allows for a robust discussion. This includes firms you may know about or can find information about (via interviews, readings, research etc.).
This work should show that you clearly understand each of the forces, you understand how each force is impacting your organization, and you understand the role IT/IS either is having or could have with respect to each force.
You should be specific; general statements without examples or detail will not be well received. You may find that your firm is not using IT/IS to impact a particular force (as far as you can tell). Stretch yourself to come up with possibilities as to how they COULD use IT/IS for positive impact. Again, be specific. Do not simply say “they need an information system for customers.” Rather, be certain to describe what type of system (or functionality of the system) you would recommend and why this system would make a difference.
This is a formal paper and should be free of grammar, word usage, and sentence structure errors. The paper must be well organized and free of typos. All work MUST be cited in both a Works Cited page and inside the text. All group members should proofread the final draft CAREFULLY prior to submission.
No page length rule. Just get the job done – well. Each team member should contribute equally Please do not assign a different person to write sections of the paper and expect to just tie them together. This will lead to a fragmented paper and will not earn a solid grade. You should discuss the material (that each member contributes to) and come up with a cohesive product that flows well and meets all requirements.
YOU MUST SUBMIT PEER Review statements IN CLASS or Your grade will be drastically reduced if the review is NOT received. The reviews should follow the guidelines of the peer reviews that accompanied your previous group work.
A WELL DEVELOPED SUBMISSION should include the following material/discussions:
I. Introduction./Description of the Firm (This section is mainly devoted to facts about the firm to the “what”) its industry, its market, its competitive position (in general) including but not limited to the following: What kind of firm located where? i.e. medium sized manufacturing firm in the Midwest. What are their products/services or type of products/services? (what do they sell?)
II. Analysis Section. (Bulk of paper. Develop d.
Competitive AnalysisCompany HighlightsDirect C.docx
Competitive Analysis
Company Highlights
Direct Competitors:
Company Highlights
Lovers and Friends
Raissa Gerona, and Mitch
Moseley launched the fashion
brand, Lovers and Friends, in
2010. Since then, the brand
has become a blogger
favorite. The brand prides itself
in its origins, and strives to
create content and product
that reflect it.
Competitive Advantage:
Lovers and Friends’
competitive advantage is
attached to the fact that they
are very much connected to
their L.A. origins. This pride,
which reflects in their brands’
image as a whole, has allowed
them to attract and develop
an L.A.-loving cult that is
devoted to sporting their
goods.
Shrimps
Shrimps is a fashion label
created by London-based
designer, Hannah Weiland. It
was launched in 2013, and has
grown immensely since then.
Originally gaining widespread
recognition as a result of the
faux fur coat, the label has
now also become
distinguished for its
accessories.
Competitive Advantage:
Shrimps’ competitive
advantage is the fact that it
has become known for leading
the conversation on
cruelty-free fashion. As a
result of this, they have gained
a niche and special market
that only they can cater to.
Indirect Competitors:
Company Highlights
Nasty Gal
Nasty Gal was founded in
2006 by Sophia Amoruso in
San Francisco, California. It is
an L.A. based brand that
began by selling vintage
pieces on Ebay, and thirteen
years later has grown into an
appealing fashion brand
directed at young adults; it
now sells clothing, shoes, and
accessories under its own
label.
Competitive Advantage:
Nasty Gal’s competitive
advantage lies in the fact that
it was founded by a person
whose story has inspired its
customers, and which has
created a loyal and special
following for the brand.
Asos
Asos is a British online fashion
retailer. The company was
founded in June of 2000, and
is directed at young adult
consumers. The brand sells its
own line of goods, and also
carries other brands.
Competitive Advantage:
Asos has a competitive
advantage in that it provides
the customer with various
options in regards to brands
and styles. Not only that, but
the brand is inclusive of all
shapes and sizes, and makes it
evident through their website
and content.
Market Information
Shrimps
Target Market:
★ Ages 25-45
★ Includes various ethnicities
★ Mature female professionals
★ Income: $90,000-$120,000
★ Location: City
★ Lead a sophisticated, luxurious lifestyle
★ Aware of the impact of their purchases
Direct Competitors:
Market Information
Market Share:
Since its emergence in 2013, it is evident that Shrimps has gained
immense market share, and continues to do so. This is evident
through the brand’s faux fur specialty, which has created a unique
set of customers for the brand that only they appeal to.
Marketing Strategy:
As for their marketing strategy, like other newer brands, it seems t.
Competition and Qualityin Health Care MarketsFull text.docx
Competition and Quality
in Health Care Markets
Full text available at: http://dx.doi.org/10.1561/0700000024
Competition and
Quality in Health
Care Markets
Martin Gaynor
H. John Heinz III School of Public Policy and
Management, Carnegie Mellon University and
National Bureau of Economic Research,
Leverhulme Centre for Market and Public Organisation
University of Bristol UK
[email protected]
Boston – Delft
Full text available at: http://dx.doi.org/10.1561/0700000024
Foundations and Trends R© in
Microeconomics
Published, sold and distributed by:
now Publishers Inc.
PO Box 1024
Hanover, MA 02339
USA
Tel. +1-781-985-4510
www.nowpublishers.com
[email protected]
Outside North America:
now Publishers Inc.
PO Box 179
2600 AD Delft
The Netherlands
Tel. +31-6-51115274
The preferred citation for this publication is M. Gaynor, Competition and Quality
in Health Care Markets, Foundations and Trends
R© in Microeconomics, vol 2, no 6,
pp 441–508, 2006
Printed on acid-free paper
ISBN: 978-1-60198-007-6
c© 2006 M. Gaynor
All rights reserved. No part of this publication may be reproduced, stored in a retrieval
system, or transmitted in any form or by any means, mechanical, photocopying, recording
or otherwise, without prior written permission of the publishers.
Photocopying. In the USA: This journal is registered at the Copyright Clearance Cen-
ter, Inc., 222 Rosewood Drive, Danvers, MA 01923. Authorization to photocopy items for
internal or personal use, or the internal or personal use of specific clients, is granted by
now Publishers Inc for users registered with the Copyright Clearance Center (CCC). The
‘services’ for users can be found on the internet at: www.copyright.com
For those organizations that have been granted a photocopy license, a separate system
of payment has been arranged. Authorization does not extend to other kinds of copy-
ing, such as that for general distribution, for advertising or promotional purposes, for
creating new collective works, or for resale. In the rest of the world: Permission to pho-
tocopy must be obtained from the copyright owner. Please apply to now Publishers Inc.,
PO Box 1024, Hanover, MA 02339, USA; Tel. +1 781 871 0245; www.nowpublishers.com;
[email protected]
now Publishers Inc. has an exclusive license to publish this material worldwide. Permission
to use this content must be obtained from the copyright license holder. Please apply to now
Publishers, PO Box 179, 2600 AD Delft, The Netherlands, www.nowpublishers.com; e-mail:
[email protected]
Full text available at: http://dx.doi.org/10.1561/0700000024
Foundations and Trends R© in
Microeconomics
Volume 2 Issue 6, 2006
Editorial Board
Editor-in-Chief:
W. Kip Viscusi
Vanderbilt University
Editors
Richard Carson, UC San Diego (environmental economics)
Joseph Harrington, Johns Hopkins University (industrial organization)
Tom Kniesner, Syracuse University (labor economics)
Mark V. Pauly, University of Pennsylvania (health economics)
David Wild.
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- 1. Competency Develop examples of ethical and privacy concerns associated with data supporting business intelligence efforts. Instructions You work for a tourism board at a top destination within the United States that among other tasks, sends information out to potential visitors, performs direct mailing campaigns, solicits newsletter sign ups, and helps drive economic growth by attracting visitors to the destination. The direct mailing team for your organization accomplishes this through email blasts, mailing flyers, and texting campaigns. The address list the organization has in place is seen as a strategic advantage, as it has extensive information about potential and repeat visitors, and has been compiled from various sources over the years. The organization has recently developed a mobile application and hopes to leverage mobile devices and tablets to help make obtaining information easier for the visitors, as well as collecting more information on patterns of consumer behavior. Since the mobile application will have access to a great deal of personal information belonging to the users (email address, GPS data, phone number, etc.), it has been suggested this information be automatically uploaded to the direct mailing database, and signing them up for various promotional efforts and communications. It had also been suggested there may be an opportunity for the marketing department to partner with the local theme parks and attractions within the area, sharing the databases from each to form one large database to reach more users.
- 2. The idea has been presented to the organization's legal counsel for review, as the IT team is fairly certain the end user agreement for the mobile application states the collected information can be reused and sold as needed. The public relations team has taken a different position and feels there is potential for backlash in social media as well as other public outcries should the data be sold to or shared with other organizations, and questions whether the data should even be stored since there are additional pieces of data being collected that have no purposeful use for the tourism board. They have asked for your input on the matter. The questions they are presenting you with include: What are the general practices surrounding data collection? How can privacy violations occur? Are there any risks, issues, or problems associated with collecting and storing data that isn’t needed now, in the event it may be needed in the future? What information do other organizations collect? The end user agreement says we CAN collect, reuse, and sell data as needed, but does that mean we should? Is there a level of ethical data collection and storage that we should be considering? The task: Record a presentation using the screen sharing Webware/software of your choice (an Internet search will reveal many free options). Your presentation can be recorded with your own voiceover and visuals, just as you would if you were
- 3. giving the presentation live. In addition to the presentation, prepare a memo to the head of the public relations department outlining any possible risks associated with collecting and using the data in the manner described. Your report should include general practices around data collection that are relevant to business operations (i.e., data that is needed vs. not), as well as specific examples how possible privacy violations may be incurred.