2. Introduction
Founder of PFL is Namit Malhotra
PFL is world’s largest independent integrated media
services powerhouse
End-to-end creative services
Technology products and services
Production services and
Post-production services
Mr. Namit Malhotra
(Founder, Executive Chairman &
Global CEO)
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3. Introduction(continued…)
Listed on BSE and NSE of India
Prime Focus has operations Bangalore, Cape Town, Chandigarh,
Delhi, Goa, Hyderabad, Johannesburg, Kolkata, London, Los
Angeles, Mumbai, New York, Toronto and Vancouver.
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5. Business Model (continued…)
Creative Services
Independent and Integrated
Visual Effects
Animation
Spectacular 3D
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6. Business Model (continued…)
Technology Product and Services
Technology products and services in use are –
CLEAR™ Media ERP
Cloud Media Services
Post Production Services
Digital Intermediate/Colour Grading and Picture Post
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7. Business Model (continued…)
Production Service
PFL India’s largest camera equipment rental services provider
Prime Focus was the first to introduce cameras like Alexa, Sony F65, Red
Epic and Red Scarlet to the Indian market.
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8. Knowledge and Skills required :
Creativity
Oral Communication Skill
Team Spirit
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9. Knowledge and Skills required : (continued….)
Emotional Intelligence
Application and use of Technology
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10. • Levels in Prime Focus Limited :
Competency Framework for PRIME FOCUS
Editors
HOD
CEO
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11. Competency Framework (continued…)
• Definition: Creativity means use of imagination to create something original and
worthwhile. It is the ability to generate fresh unique and appropriate ideas that can
be used as solution to communication problem.
CREATIVITY
Level 1 Level 2 Level 3
•Initiates creative ideas •Identifies and acts upon the
underlying connection of
potential conflicts between new
ideas and pieces of data or
aspects of a situation
•Inspires to develop and
implement new ideas and ways
to approach work that benefits
the organization
•Takes smart risks to get the
work done
•Integrates inputs and ideas
from different sources to share
information and/or explore
opportunities
•Encourages new ideas and
motivates others to be
proactive, resourceful and know
the clients
•Effectively applies existing
practices or process to new
work situations to benefits its
clients
•Implements new
approaches/programs that prove
to be effective
•Fosters an environment that
supports he smooth
implementation of new
approaches/programs
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12. Competency Framework (continued…)
CLIENT HANDLING
• Definition: Understands the techniques required to develop, maintain and manage
business relationships with clients in order to implement and manage projects and to
identify new business opportunities for the organization.
Level 1 Level 2 Level 3
•Understands the needs and
expectations of the clients
•Identifies and assess the needs
for the improvement in the
client services
•Identifies and assess the
organizational needs
•Demonstrates a service
oriented mindset and desire to
work with the client
•Understands the principles and
make use of best practises to
develop solution
•To identify business
opportunities
•Understands the situation and
responds accordingly
•Integrates the input from other
departments
•Monitors the process with keen
interest and suggests if any
alteration or changes
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13. Competency Framework (continued…)
ACCOUNTABILITY
• Definition: Accepts full responsibility and contributes as a team member; fosters honesty and
truthfulness; confronts problems quickly; fosters a strong commitment to organizational success
and inspires others to be committed to the goals.
Level 1 Level 2 Level 3
•Accepts the responsibility of
the given task
•Demonstrates good control
over resources (i.e., people
time, money) by using an
acceptable amount of resources
to accomplish the task
•Ensures work delegated is
aligned to the organizational
goals and objectives
•Completes all assigned tasks
on time and with minimal
supervision
•Consistently inspires others to
be committed to the goals
•Portrays the core values of the
organization
Admits mistakes,
misjudgements, or errors;
immediately informs others
when unable to meet a
commitment
•Ensures work delegation to the
right person at right time
•Enhances mergers and
acquisitions with other
companies for expansion of the
business
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14. Competency Framework (continued…)
INTEGRITY
• Definition: Behaves in an honest, fair and ethical manner. Shows consistency in words and
actions. Models high standards of ethics.
Level 1 Level 2 Level 3
•Remains fair and objective
when determining skills set
required for projects to select
effective team members
•Discusses potential ethical
problems and wrong-doing with
staff and responds appropriately
•Promotes a climate of
openness and honesty
•Maintains confidentiality of
sensitive information
•Communicates honestly with
employees regarding potential
changes affecting the
organization to ensure staff is
treated properly
•Does not tolerate any
inappropriate personal requests
of favours, political pressure, or
promise of gain
•Establishes open and honest
communication with the peers
and top management
•Investigates issues and takes
corrective actions
•Displays the courage to
support ethical actions that may
negatively impact self or
stakeholders
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15. Competency Framework (continued…)
TEAM WORK
Definition: Works collaboratively with a group of people to achieve a common goal.
Level 1 Level 2 Level 3
•Encourages co-operation and
collaboration
•Fosters co-operation and
collaboration in others through
trust-building and better
relationships
•Builds effective teams inside
and outside own organization
•Shares accountability •Enhances team motivation •Facilitates teamwork in an
organization
•Works in group with others •Respects the diversity and
opinions of others
•Monitors team outcomes and
facilitates continuous quality
improvement
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16. Human Resources process that are competency based
HR
Process
Recruitm
ent &
Selection
Training
&
Develop
ment
Performa
nce
Manage
ment
Career
Path
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17. Outcome of Competency Framework
OUTPUT
Development
of Employees
Identify
Requirements
Retain Staff
when linked to
career progress
Target scarce
T&D resources
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