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1. INTRODUCTION TO THE PROJECT
The project is all about measuring the customer satisfaction in Hero Honda motors.
For the past few years every company is trying to satisfy its customers. The emphasis is on
ways of retaining customers, then on attracting new customers. It is easy to attract new
customers then to retain old customers. So, companies are trying to focus on this aspect of
customer‘s satisfaction.
The sale of a product does not end with the sale transaction but it is the point at
which the original marketing concept starts. The marketer has to sere that whether the
customer satisfied with that particular product/service or not. The post purchase behavior is
important for a marketer. If there is any cognitive dissonance in the minds of the customers
then that is enough to loose a customer. Keeping this in mind the companies are giving more
importance to customer satisfaction.
This project work has been done to find out whether a customer is satisfied or
dissatisfied, also to measure the level of the customer satisfaction and provide this feedback
to the company. The first phase of the project involves the collection of information from
the customers for interpreting the characteristics based on which the customer feels satisfied
or dissatisfied. This information is collected by preparing a structured questionnaire. The
questionnaire consists of both open-ended and closed-ended questions. The questionnaire is
designed in such a way that a customer feels convenient to answer.
The collated information through the questionnaire is analyzed and presented in a
statistical form. The findings are listed and suggestions to solve problems faced have been
given in the suggestion part.
INTRODUCTION TO CUSTOMER SATISFACTION
Whether the buyer is satisfied after purchase depend on the offers performance
in relation to the buyer expectation. In general satisfaction is a person's feelings of pleasure
or disappointment resulting from comparing a products perceived performance relation to
his/her expectations. If the performance falls short of expectation, the customer is
dissatisfied. If the performance matches the expectation customer is satisfied. If the
performance exceeds the expectation the customer is highly satisfied.
Customer satisfaction cannot be very difficult. After all you either satisfied
with the services you receive or you are not. If you don‘t you are not. If it is that easy, then
obtaining people's opinion about how satisfied they are with relatively straight forward
matter- or is it?. Customer satisfaction is a marketing tool and a definite value added benefit.
It is often perceived by customers as important as the primary product or service your
organization offers. It looks at what is involved from 3 different angles, the first is from the
view of an organization wishing to understand, and measures, how satisfied its customer are
with the products and services they receive from it. The second is from the perspective of a
research agency that has been asked to obtain feedback from customers and about their
experiences when dealing with companies. Finally it considers the issue from the
perspective of consumers who participate in surveys, including both business customers and
members of general public
1

2. MEANING OF CUSTOMER SATISFICATION
Customer satisfaction is a business term, is a measure of how products and
services supplied by a company meet or surpass customer expectation. It is seen as a key
performance indicator within business and part of the four prospective of balanced
score card.
In a competitive market place were businesses compete for customers, customer
satisfaction is seen as a key differentiator and increasingly has become a key element of
business strategy customer satisfaction drives successful private sector business.
] High performing businesses have developed principles and strategies for
achieving customer satisfaction. This paper presents a framework or set of ideas for using
customer satisfaction principles and strategies to improve the quality responsiveness, and
possibility of public sector privately provided services in vulnerable communities
The framework suggested that resident who live in tough neighbourhoods can be
supported through customer satisfaction strategies to become empowered individuals who
informed perspectives influence decisions about what, how, when, and where services are
available to them.
Customer satisfaction is the customers response to the evaluation of the perceived
discrepancy between prior expectation and the actual performance of the product as
perceived after its consumption.
DEFINITION
Cocotte, woodruff and Jenkins (1987) define customer satisfaction as
"conceptualized as a feeling developed from an evaluation of the experience."
HERE, the timing of satisfaction response is driving consumption.
BUT there is general agreement with kotler (2003) that "customer satisfaction is a
person's feeling of pleasure or disappointment resulting from comparing a products
perceived performance in relation to his or her expectation."
In short customer satisfaction is "The provision of goods or services which fulfil the
customer expectation in terms of quality and service, in relation to price paid."
2

3. IMPORTANCE OF CUSTOMER SATISFACTION
IT costs at least 7 times more to source a new customer than it does to retain existing
one A 'satisfied' customer tells 5-7 people in a year whilst a 'dissatisfied' customer will tell
14-15 people.
Companies can boost profits anywhere from 25% to 125% by retaining a mere 5%
more of their exciting customers.
Totally satisfied customers were 6 times more likely to use that services and
commend it than ' satisfied' customers.
Customers who have a bad experience with you and do not complain are only
37% likely to still do business with you.
Customers who have an opportunity to complain and the complaint is achieved are
95% likely to still do business with you.
FACTORS OF CUSTOMER SATISFACTION
1. Service of quality
2. reliability of service
3. knowledge of the staff
4. Being kept informed of progress
5. The way service kept its promises
6. The way the service handled any problem Friendliness of staff
7. How sympathetic staff were to your needs
8. Speed of enquiries
9. Number of time had to contact the service.
3

4. CHAPTER-1
INTRODUCTION
Planning for the future to achieve the long-term objective is integral to the survival
and growth of every business. Strategic planning today has to take into cognizance the rapid
changes in technology, increased competitiveness and the turbulent business environment,
also with the world becoming one big global village.
Strategy covers every aspect of business from business reengineering, new business
development, product development and brand positioning to advertisements promotional
campaigns, media and publicity. It is a game of innovation.
In fact, marketing people are involved in marketing 10 types of entities; goods,
services, experience, events, persons, places, properties, organizations, information and
ideas.
Marketing management is the art and science of choosing target markets and getting,
keeping and growing customers through creating, delivering and communicating superior
customer value.
India is second largest manufacturer and producer of two-wheelers in the world. It
stands next to Japan and China in terms of the number of two wheelers produced and
domestic sales respectively.
Indian two-wheelers industry made small beginning in early 50‘s when Automobile
products of India (API) started manufacturing scooter in India. Hero Honda was established
on 13th of April 1984. The Indian two wheelers Industry can be broadly classified as
scooter, motorcycles and mopeds/scooters. In last six years domestic two-wheelers has
seen structural charges. This can be seen from the change in composition of two wheeler
sales, where the motorcycles have gained market share from the scooter and moped or
scooters segments.
4

5. The Hero group of companies in India merged with the Honda Motor Company of
Japan in creating a No.1 mantle in the making of the company Hero Honda. Hero Honda
began operations with the establishment of the Dharuhera plant in 1985. This fully
automated plant is equipped with state-of-the-art machinery, in-house R&D set up, and
today it produces a bike every 30 seconds. To meet the growing demand, Hero Honda
opened another unit at Gurgaon, using FMS technology. It is rated as one of the most
modern motorcycle manufacturing plants in the world. The plant produces 1,800 bikes
every day.
The Indo-Japanese motorcycles segment dominated by Hero group, Bajaj and
Escorts in collaboration with Japanese vehicle manufacturers Honda, Kawasaki and Yamaha
respectively.
The primary reason for growth of two-wheelers market is attributed to the fact that
Indians, especially in the rural and semi urban areas retrying to change life style and people
in metropolitan cities are completely disappointed with the public transportation.
So, there is tremendous growth in the two-wheeler segment. Two wheeler segments
of automobiles started with bicycles and diversified into scooters and as the man started
looking for style, comfort, speed, power etc. Motor Cycles came into the picture. The
motorcycle market in the present world like any other market place is a crowded one, with
many sellers competing with each other to attract the same customer.
Hero Honda, the world‘s number .1 bikes have started in early 80‘s. The brand
image, quality maintenance, mileage and the style of the vehicle attracted a large number of
customers and thus made it as the No.1 bike.
The consumer is now faced with proliferation of brand models. Getting new
customers as well as retaining them is an important task of manufacturers. So service after
sales is very important. A satisfied customer brings in more name and goodwill to the
company, which is why customer satisfaction is given more importance in today‘s
competitive world. A study on this aspect with Hero Honda two-wheelers at Hero Honda
Motors Ltd was made.
5

6. NEED FOR THE STUDY
Marketing starts with identifying the needs of customers and ends in satisfying those
wants. The goal of marketing is to attract new customers by promising superior value and to
keep current customers by delivering satisfaction based on their preferences retaining them.
Without customer, no market exists. As the customers are regarded as the superiors
in today‘s market, the level of satisfaction and their preferences should be keenly studied.
The two-wheeler industry has been expanding rapidly. Gone are the days when
possessing a two-wheeler was seen as a luxury. Now days, it is viewed as a mere necessity.
Prior, sale of two-wheelers was mainly confined to urban areas but lately in rural
areas the bicycles are being replaced by power driven two-wheelers such as scooters,
motorcycles.
Not only this, this industry has also customers ranging from all demographic
segments. It has been common sights that even school going children are driving two-
wheelers. The women customers are also increasing due to increase in women literacy and
employment.
Getting a new customer is difficult, than retaining a current customer is a more
difficult one and not only that it is estimated that the cost of attracting a new customer is five
times the cost of retaining current customer. It requires a great deal of effort to induce
satisfied customer to switch away from their current preference. Thus, customer satisfaction
is been given top priority in today‘s competitive world.
Therefore, keeping the above stated objective in mind, this study was conducted to
ascertain the customer‘s satisfaction towards Hero Honda two-wheelers in Hero Honda
Motors Ltd. In view of this, a detailed study of customer preferences, levels of satisfaction
and their complaints and suggestions was undertaken.
6

7. OBJECTIVES
This study was conducted keeping the following objectives in mind.
1. To study the factors which influence the purchase of Hero Honda two-wheelers?
2. To know the customer level of awareness of Hero Honda two-wheelers.
3. To know the various factors, which influence customers in purchasing, they‘re two -
wheelers?
4. To find the after sales service offered by Hero Honda Motors Ltd.
5. To know the customer level of satisfaction of Hero Honda two-wheelers with respect
to Hero Honda Motors Ltd.
6. To find the profile of Hero Honda two-wheeler customers.
7

8. METHODOLOGY OF THE STUDY
The information required for this study obtained was basically through two sources.
Primary Data:
Primary Data has been gathered by a survey through a structured questionnaire.
The Data has been collected from 100 customers, through questionnaires, by using
simple random sampling. In addition interaction with the staff of Hero Honda Motors Ltd
has also given some information.
Secondary Data:
Secondary Data comprises of information obtained from annual reports, brochures,
manuals websites etc.
LIMITATIONS
I have observed the following limitations in the course of my study.
1. The areas which were selected were limited only to Hyderabad i.e., the findings are
regional and do not represent the state or country.
2. Time constraints hampered the study.
3. Since the study involved in gathering information was from upper to higher-middle class
people, interaction with them became difficult.
4. There may be respondent‘s bias.
5. Even though utmost care has been taken in conducting the survey, the findings may
sometimes differ from the population.
8

9. CHAPTER-2
INDUSTRY PROFILE
The Indian two-wheeler contributes the largest volume amongst all the segments in
automobile industry. Though the segment can be broadly categorized into 3 sub-segments
viz. scooters, motorcycles and mopeds; some categories introduced in the market are a
combination of two or more segments e.g. scooters and step-thru. The market primarily
comprises five players in the two-wheelers segment with the most of the companies having
foreign collaboration with well-known Japanese firms earlier. But most of the companies are
now planning 100% subsidiaries in India.
Two Wheeler & its role in Indian Context:
As the cities grow & suburbs expand, transportation needs becoming more & more
acute, with mounting pressure on its public transportation for which two wheelers are ideal.
The two-wheeler Industry today has a significant role in the Indian economy, with an
annual turnover of Rs. 9000 crores and compounded average growth of 10%. In recent
years, it is of the few industrial sectors in the growth phase today considers personal
transportation as one of the basic needs.
The two-wheeler industry basically comprises mopeds, scooters, scooters and
motorcycles. Mopeds are basic entry-level products aimed at lower/middle income groups,
offering company. This category dominated by TVS SUZUKI, which has a market share of
50% today. The other major players in this segment include KINETIC ENGG., HERO
MOTORS and BAJAJ AUTO.
Scooters, which found largest segment in the industry (37 percent) is dominated by
BAJAJ AUTO. It is however facing stiff competition from LML, which offers better style
and technology to the Indian customers. However, dominance of this category has been
declining because of shift in the customer preferences.
Major part of the growth in the two-wheeler industry has come from motorcycle
especially, the Indo-Japanese 100cc motorcycles, which are considered fuel efficient,
reliable and suited for rough roads.
9

10. Scooters also growing at a fast phase and are being increasingly perceived as a
better option providing convenience and motor style, by urban customers. In this category,
TVS Scooty holds a dominant market share.
With sales of over three million vehicles, India is the second largest two-wheeler
market in the world. Vehicle has become a necessity for day-to-day busy life, with the
accelerated industrial and business activity in a liberalized environment. However, given
the limited purchasing power and to high cost of cars, majority of the middle class vehicle
users prefer two wheelers.
With sales of over million vehicles, India is the second largest two-wheelers market
in the world. China is the market leader with around 51 percent of the Asia Market, India,
Thailand; Indonesia & Taiwan are the other key markets for two-wheelers with market share
of 19 percent, 10 percent, 9 percent and 5 percent respectively.
In the last four to five years, the two-wheeler market has witnessed a market shift
towards motorcycles at the expense of scooters. In the rural areas, consumers have come to
prefer sturdier bikes to withstand the bad road conditions. In the process the share of
motorcycle segment has grown from 48% to 58%, the share of scooters declined drastically
from 33% to 25%, while that of mopeds declined by 2% from 19% to 17% during the year
2000-01. The Euro emission norms effective from April 2000 led to the existing players in
the two-stroke segment to install catalytic converters. 4-stroke motorcycles are now
replacing all the new models. Excise duty on motorcycles has been reduced from 32% to
24%, resulting in price reduction, which has aided in propelling the demand for motorcycles.
Fierce competition has also forced players to cut prices of certain models.
Competition has intensified over the last couple of years altering the dynamics in the
motorcycle segment with various companies planning to cash in on this spurt in demand by
calling off their JVs like Suzuki Motors planning to break off with TVS. Recently, Honda
Corporation of Japan announced its intentions to set up a 100% subsidiary to manufacture
scooters and motorcycles. Other players in the two-wheeler industry include Bajaj Auto
Ltd., Kinetic Motor Co.Ltd. LML and Escorts Yamaha. Low interest regime has helped in
reducing cost of loans, which will help in boosting sales of 2-wheelers, since 80% of the
two-wheelers are credit –stimulated.
10

11. The two-wheeler industry is passing through a critical but interesting phase. For
many years, it was growing continuously but the turning point came in 1996=97 when it
started slowing down. The impact was really (MI) felt in the next year when the overall
growth was hardly two percent. This was also possible only because the motorcycle segment
showed a healthy growth of 15 percent. The scooter segment went down by 3 percent and
mopeds by 6 percent.
Another highlights are that the motorcycle sales have surpassed the scooter sales for
the first time in 1998-99. Until then, motorcycle sales were always trailing behind.
The net result is that motorcycles now account for 41 percent of the two-wheeler
market, while scooters account for 36 percent. Mopeds have been able to hold their own at
about 21 percent.
11

12. GROWTH MOTORCYCLES
It is therefore not surprising that every major player is trying to get into the
Motorcycle market to have a piece of the cake.
Hero Honda is indisputable the leader with 38 percent share followed by Bajaj with
27 percent (includes M-80), TVS at 19 percent and Escorts at 13 percent. Now LML and
Kinetic have announced their plans to manufacture motorcycles, which are likely to come in
the market by next year. The battle is expected to be fierce but the consumer will be the
greater beneficiary.
The growth in motorcycles is slowly losing its hold. It is considered a family vehicle
but perhaps there is competition from the second hand car markets where prices have fallen
down rapidly. A1992 Maruti 800 is now available for just 70,000.
The scooter manufactures have to watch this phenomenon and bring our many new
product variants in the right price slots to sustain their shares in the market. The moped
market has been steady with an average growth of 3 percent. It is dominated by TVS which
holds 48 percent market share followed by Kinetic and Majestic Auto at 23 percent and 18
percent respectively.
In each segment, there is a wide gap between the first two contenders, which makes
their products positioning and marketing strategies most interesting. The two wheelers
market seems to be maturing. There are the usual their conventional segment of scooters,
mopeds and motorcycles. Two new segments are being created.
NEW SEGMENTS
A Step is through segment like Kinetic K4-100, Honda Street, Bajaj M-80, which is
quite close to the motorcycle segment. The other segment is scooterettes or mini scooters in
which vehicles such as Kinetic SX/Style, TVS Scooty, Hero Winner, Bajaaj
Sunny/Sprite/Saffire and LML trendy can be considered. These are vehicles under 75 cc and
largely targeted at the youth market such as college students, young boys and girls and new
couples. They get the advantage of lower excise duty at 16 percent as compared to 24
percent applicable over 75 cc. The trend is towards push button start vehicles.
12

13. Among the majors in the two-wheeler industry, first quarter figure for the current
year of some players have been encouraging. The company sold 313,303 units last month as
compared to 325,360 units in the same month last year. With this, BAL has recorded as 87
percent growth in the motorcycle segment in the first quarter with sales of 130,577 units
(93,631 units in the corresponding period last year) BAL estimates market share of the first
quarter-Geared scooters 75.9%, unguarded scooters- 16.5%, Step-thrus-72.3% and
motorcycle-20.5%.
In the scooters segment, sales of Bajaj Sunny and Bajaj Spirit increased by 170
percent to 7,876 units. First quarter sales registered an impressive 78 percent growth with
sales of 19,562 (10,995 units). The overall sales grew by 9.3 percent in the quarter when the
company sold 3.24 lakh vehicles.
BAL however reported a decline in sales of scooters by 15.6 percent in the first
quarter. The company hopes to increase the share of motorcycle in its product basket from
18 percent last year to 30 percent by 2003-04.
Hero Honda (HHL) enjoys tremendous brand equity in the motorcycle segment.
Kinetic Motors, another important player, managed to grow in 1999-2000, when the
scooters segments a whole slipped by around 5 percent. TVS Suzuki, a motor two-wheeler
market, has reported a growth of 13 percent in the first quarter period and sold 2.19 lakh
units. Sales of motorcycles and scooters were up by 18 percent and that of mopeds by 8
percent over the same period last year.
The current year therefore promises to be a testing time for the two-wheeler industry.
Industry pundits feel that an overall growth rater of 5 percent should be possible as against 9
percent projected earlier. The sales volume therefore is expected to be around 3.8 million in
2000-2001.
13

14. DRAMATIC CHANGES:
The new products have contributed to 25 percent of the growth and helped the
producers improve their bottom line. The year 1998-99 was a year of dramatic management
changes. Singhanias have taken overall control of LML with the withedrawal of piaggio.
Another corporate history was created with Kinetic tasking over the management control
from its Japanese partner-Honda Motor company LTD in Kinetic Honda Motors.
The coming years will see increasing competition due to the parity in products and
price. The only differentiators will be technology, quality, product range and service.
Imaginative marketing will emphasize relationship building, customer satisfaction and
relationship. All is exploring new techniques such as direct marketing and institutional sales.
Some of them are taking the vehicle actually to the customers doorstep. Now the customer is
the king.
HISTORICAL DEVELOPMENT OF TWO WHEELER INDUSTRY
India is the second largest manufacturer and producer of two-wheelers in the world.
It stands next to Japan and China in terms of the number of two-wheelers produced and
domestic sales respectively. This distinction was achieved due to variety of reasons as if
respective policy followed by the Government of India towards the passenger car industry,
rising demand for personal transport, inefficiency in the public transportation system etc.,
In Indian two-wheeler, industry made a small beginning in the early 50s when
Automobile Products of India (API) started manufacturing scooters in the country. Until
1958, API and Enfield were the sole producers.
In 1948, Bajaj Auto began trading in imported Vespa scooters and three wheelers.
Finally, in 1980, it setup a shop to manufacture them in technical collaboration with Piaggio
of Italy. The agreement expired in 1971.
In the initial stages, API it was later overtaken by Bajaj Auto dominating the scooter
segment. Although various Government and Private enterprises entered the fray for scooters,
the only new player that has lasted until today is LML.
14

15. Under the regulated regime, foreign companies were not allowed to operate in
India. It was a complete seller market with the waiting period for getting a scooter from
Bajaj Auto being as high as 12 years.
The motorcycles segment was no different, with only three manufacturers via
Enfield, Ideal Jawa and Escorts. While Enfield bullet was a four-stroke bike, Jawa and the
Rajdoot were two-stroke bikes. Enfield 350cc bikes and Escorts 175cc bike initially
dominated the motorcycle segment.
The two-wheeler market was opened to foreign competition in the mid 80‘s. And then
the market leaders-E5corts and Enfield- were caught unaware by the onslaught of the 100 cc
bikes of the four IndoJapanese joint ventures. With the availability of fuel-efficiency low
power bikes, demand swelled resulting in Hero Honda — the only producer of four-stroke
bikes (100cc category), gaining a top slot.
The first Japanese motorcycles were introduced in the early eighties. TYS Suzuki and
Hero Honda brought in the first two-stroke and four-stroke engine motorcycles respectively.
These two players initially started with assembly of CKD kits, and later on progressed to
indigenous manufacturing. In the 90‘s the major growth for motorcycle segment was
brought in by Japanese motorcycles, which grew at a rate Of nearly 25% CAGR in the last
five years.
The industry had a smooth ride in the 50‘s, 60‘s and70‘s when the government
prohibited new entries and strictly controlled capacity expansion. The industry saw a sudden
growth in the 80‘s. The industry witnessed a steady growth of 14% leading to a peak volume
of 1.9mm vehicles in 1990.
The entry of Kinetic Honda in mid-eighties with a variometric scooter helped in
providing ease of use to the scooter owners. This helped in inducing youngsters and working
women towards buying scooters, who were earlier inclined towards moped purchases. In
line with this, the scooter segment has consistently lost its part of the market share in the
two~whee1er market.
15

16. In 1990, the entire automobile industry saw a drastic fall in demand. This
resulted in a decline of 15% in 1991 and 8% in1992, resulting in the production loss of
0.4mn vehicles. Barring Hero Honda, all the major producers suffered from recession in
FY93 and FY94. Hero Honda showed a marginal decline in 1992.
The reasons for recession in the sector were the incessant rise in fuel price, high
input costs and reduced purchasing power due to significant rise in general price level and
credit crunch in consumer financing. Factors as if increased production in 1992, due to new
entrants coupled with the recession in the industry resulted in either company reporting
losses or fail in profits.India is one of the very few countries manufacturing three wheelers
in the world. It is the world‘s largest manufacturer and seller of three wheelers. Bajaj Auto
commands a monopoly in the domestic market with a market share of above 80%; Bajaj
Tempo, Greaves Ltd and Scooters in India share the rest.
The total number of registered two-wheelers and three-wheelers on road in India, as
on March 1998 was 27.9nm and 1 .7nin respectively. The two-wheeler population has
almost doubled in 1996 from a base of 12.6mn in 1990.
16

17. PENETRATION OF TWO-WHEELERS:
On a base of around 28mn vehicles on Indian roads and around 175mn households,
there were only 160 motorized two-wheelers per thousand households in FY98. This
compares poorly with countries like Thailand where it is around 600 per thousand
households. Also with a household size of 5.5 persons and more than one wage earner in
about 60% of the households, the potential for a second vehicle demand is also good.
The number of households in the low-income group has fallen since FY86 and has
been more pronounced in the post-reform period. On the other hand, the number of
households in the middle, upper middle and high-income groups that form the consumer
base for twowheelers, have increased. Their share of the total number of households has
increased from 10.6% in FY88 to 20.5% inFY96. This rising income profile however, has,
been more pronounced in the urban areas as average annual growth in industry surpassed
that of agriculture in the period FY93 to FY96.
17

18. CHAPTER-3
COMPANY PROFILE
FILL IT. SHUT IT. FORGET IT
When Hero Cycles and Honda Motor Company of Japan inked their joint venture in
India in April 1984, few could have imagined that the two would go on to create history and
become the subject of a case study at business schools, internationally.
But that's the Hero Honda saga for you. In a little over two decades, the world's
largest manufacturer of bicycles and the global leader in motorcycles have created not only
the world's single largest motorcycle company but also the most endearing and successful
joint venture for Honda Motor Company worldwide. The company has sold over 15 million
motorcycles and has consistently grown at double digits since its inception and today, every
second motorcycle sold in the country is a Hero Honda.
In two decades, Hero Honda has built two world-class manufacturing facilities at
Dharuhera and Gurgaon in Haryana that now churn out over 3 million bikes per year.
In this period, Hero Honda has set up over 2400 customer touch points, comprising a
mix of dealers, service centres and stockists across rural and urban India. Today, Hero
Honda is an amalgam of winning networks and relationships with internal and external
stakeholders, including Investors, Dealers, Vendors and Employees. These relationships
have helped the company hold on to the mantle of World No.1 for years in succession.
What makes Hero Honda well, Hero Honda, is synergy. The two partners, leaders in
their respective domains, have been able to consistently draw on each other's strengths. The
Hero Group's deep domain knowledge of the Indian market and its supplier network has
meshed with Honda's mastery over four-stroke engine technology to create modern and fuel-
efficient machines at affordable prices for India 's 250-300 million strong middle class.
18

19. Progressively through the 1980s, the 1990s and now in the 2000s, Hero Honda
has relied on 3 R's-- Reach, Research and Reliability as its basic building blocks. Using
feedback from the market, a fully-equipped R&D center has consistently created best
practices in designing, testing and harmonization, besides placing strong emphasis on road
safety and ride quality. This emphasis has helped Hero Honda build products that are ahead
of their time.
In the 1980s, for example, Hero Honda became the first company in India to prove
that it was possible to drive a vehicle without polluting the roads. The company introduced
new generation motorcycles that set industry benchmarks for fuel thrift and low emission. A
legendary 'Fill it - Shut it - Forget it' campaign captured the imagination of commuters
across India , and Hero Honda sold millions of bikes purely on the commitment of increased
mileage.
Hero Honda was also one of India 's first automotive companies to get close to the
customer. Over the years, feedback has flowed back and forth seamlessly through a unique
CRM program - the Hero Honda Passport Program which now has over 2.5 million
members on its roster. The program has not only helped Hero Honda understand its
customers and deliver value at different price points, but has also created a loyal community
of brand ambassadors.
The best is yet to come. Hero Honda is powering its way through a market that is
still to unleash its true potential, as barely two per cent of the population has been penetrated
so far!
It isn't surprising that the company is in no mood to take its hand off the throttle. As
Brijmohan Lall Munjal, the Chairman, Hero Honda Motors succinctly puts it, "We
pioneered India's motorcycle industry, and it's our responsibility now to take the
industry to the next level. We'll do all it takes to reach there
19

20. HERO HONDA'S MISSION
Hero Honda‘s mission is to strive for synergy between technology, systems and
human resources, to produce products and services that meet the quality, performance and
price aspirations of its customers. At the same time maintain the highest standards of ethics
and social responsibilities.
This mission is what drives Hero Honda to new heights in excellence and helps the
organization forge a unique and mutually beneficial relationship with all its stake holders.
HERO HONDA'S MANDATE
Hero Honda is a world leader because of its excellent manpower, proven
management, extensive dealer network, efficient supply chain and world-class products with
cutting edge technology from Honda Motor Company, Japan. The teamwork and
commitment are manifested in the highest level of customer satisfaction, and this goes a
long way towards reinforcing its leadership status.
20

21. FROM THE CHAIRMAN'S DESK
LEADING WITH A DREAM
We had a dream. The dream of making motorcycles that would touch and transform
the lives of our customers by giving them a mode of transport that was fuel-efficient,
comfortable and environment friendly. One that would enhance their efficiency at work,
enable them to share moments of joy with their families and add up to a better quality of life.
In a scenario where the customer had a few choices, our vision was to offer the
highest quality at a reasonable price, to meet our customer‘s expectations, and to exceed
them.
Behind the success of Hero Honda, is the saga of team-work. We would like to
acknowledge the role played by our JV partners, Honda Motor Company, Japan, and all our
business associates, shareholders and employees.
In the new millennium, we stand committed to innovation, to change, to achieving
breakthroughs… to moving forward in the new century, while retaining the values that have
Been like a beacon in this journey thus far.
BrijmohanLall
Chairman
21

22. ABOUT THE CHAIRMAN
Brijmohan Lall Munjal – Seeding a Dream
Don't dream if you can't fulfill your dreams,'' Brijmohan Lall Munjal is often fond of
saying. The founder and patriarch of the $ 2.8 billion Hero Group is your classic first
generation entrepreneur. He is a man who started small, dreamt big and used a combination
of grit and perseverance to create one of the country's largest corporate groups and the
World's No.1 Two Wheeler Company.
Instinctive from a young age, Brijmohan Lall made a rather unusual start in life.
Around the time when the freedom movement in India was taking shape in the late 1920s, he
walked into a newly opened Gurukul (Indian heritage school) near his home in Kamalia
(now in Pakistan ). He was only six years old then.
Thus began an extraordinary tale of courage and perseverance. Brijmohan began his
business story after partition in 1947, when he and his brothers relocated to Ludhiana. The
family set up a company that provided poor people with basic transport (cycles). Three
decades later, as India evolved, he added a second crucial chapter - which visualized
affordable and technologically superior transport to millions of middle class Indians. The
rest is history.
22

23. Building Relationships
When Brijmohan and his brothers started out, there was no concept of organized
dealer networks. Companies just produced, and most dealers functioned like traders.
Brijmohan changed the rules of the business by trusting his gut instincts; introducing
business norms that were ahead of their time, and by investing in strategic relationships.
Brijmohan built a series of bonds and networks with hundreds of family members, vendors,
dealers and employees. Much like the Japanese keiretsu system, these networks are now the
glue that holds the Hero Group together.
"Thanks to the relationships that we have nurtured so passionately in the Hero
Family, the younger generations of some of our bicycle dealers have become dealers of Hero
Honda. These relationships have survived through generations - through bad times and good
times,'' the patriarch now reminiscences.
Besides bonding with his vendors and dealers, Brijmohan has been personally responsible
for kindling a spirit of entrepreneurship amongst his employees, and today, 40 of His former
employees are successful entrepreneurs.
Staying Ahead
Though not technically qualified in the conventional sense, few of his
contemporaries have understood the dynamics of technology better than Brijmohan Lall has.
He could always visualize the applicability of technology before others could. For example,
in the 1980s, when all two-wheeler companies in India opted for two-stroke engine
technology, Brijmohan preferred a four-stoke engine - a technology that dramatically
increased fuel efficiency and reduced maintenance costs. This technology was one of the
biggest reasons for Hero Honda's stupendous success.
Time and again, Brijmohan managed to steal a march over his industry peers. For
example, when Honda Motors of Japan was looking for a collaborator in the 1980s, the Hero
Group was not high up the pecking order initially as there were other more eligible and
established suitors.
Yet it didn't take long for the astute Japanese to realize that the Hero Group and Honda had
much more in common than earlier perceived; there a sharp focus on financial and raw
material management, and employee turnover was low. Honda officials were also amazed to
23

24. find that the Munjals were already practicing "Just-in-time-inventory" at the time (JIT).
It turned out that Brijmohan Lall's aspiration to provide cheap transportation to India 's poor
by default ensured lean and cost-effective operations. This in turn increased vendor
efficiency and led to near-zero inventories.
A Corporate Citizen
A frugal upbringing and a value system modeled on the famous Gurukul system -
which stresses the sanctity of the teacher-pupil relationship - imbibed in Brijmohan a strong
sense of social commitment and responsibility.
There is a special place in his heart for Ludhiana , the city where he took roots.
Today, Ludhiana is a modern, bustling city, but Brijmohan has played no mean role in its
evolution. Several schools and educational institutions in Ludhiana owe their existence to
the Munjal family.
The Ludhiana Stock Exchange owes its existence to Brijmohan's vision as does the
Ludhiana Flying Club. He's also set up the not-for-profit Dayanand Medical College and
Hospital-an institute now rated as one of the best medical colleges in India , in terms of
infrastructure, quality of staff and alumni profile.
In and around Dharuhera, near the first Hero Honda plant, Brijmohan and his family
have left their stamp of philanthropy. The Raman Kant Munjal Foundation - which
Brijmohan set up in memory of his eldest son, today runs a higher secondary school and a
very modern and well-equipped 100-bed hospital at Dharuhera. The group has also adopted
numerous villages and provides education, vocational training, drinking water, roads,
streetlights and sewerage.
24

25. PROMINENT AWARDS AND ACCOLADES TO THE CHAIRMAN
Year Awards & Recognitions
2010 Rated as Top Indian Company in Automobile - Two Wheelers sector by
Dun & Bradstreet - Rolta Corporate Awards 2009
Most Preferred Brand of Two-Wheelers" award at the CNBC Awaaz
Consumer Awards.
Adjudged at top of the two-wheeler category in the Brand Equity Most
Trusted Brands 2010 Survey
Ranked No. 3 Most Trusted Brand across categories amongst Young
Adult Males
Company of the Year awarded by Economic Times Awards for
Corporate Excellence 2008-09.
CNBC TV18 Overdrive Awards 2010 'Hall of Fame' to Splendor
NDTV Profit Car & Bike Awards 2010
Two-wheeler Manufacturer of the Year
.CnB Viewers' Choice Two-wheeler of the Year (Karizma ZMR)
Bike Maker of the Year by ET-ZigWheels Car & Bike of the Year
Awards 2009
2009 'Two-wheeler Manufacturer of the Year' by NDTV Profit Car & Bike
Awards 2009 and
Passion Pro adjudged as CNB Viewers' Choice two-wheeler
Top Indian Company under the 'Automobile - Two-wheelers' sector bythe Dun &
Bradstreet- Rolta Corporate Awards
Won Gold in the Reader's Digest Trusted Brand 2009 in the 'Motorcycles'
category
NDTV Profit Business Leadership Awards 2009 - two-wheeler category
2008 NDTV Profit Business Leadership Award 2008 - Hero Honda Wins the
Coveted "NDTV Profit
Business Leadership Award 2008"
25

26. TopGear Design Awards 2008 - Hunk Bike of the Year Award.
NDTV Profit Car India & Bike India Awards - NDTV ―Viewers‘ Choice
Award‖ to Hunk in Bike Category.
IndiaTimes Mindscape and Savile Row ( A Forbes Group Venture ) Loyalty
Awards –
―Customer and Brand Loyalty Award‖ in Automobile (two-wheeler) sector
IndiaTimes Mindscape and Savile Row ( A Forbes Group Venture )
Loyalty Awards –
―Customer and Brand Loyalty Award‖ in Automobile (two-wheeler) sector
Asian Retail Congress Award for Retail Excellence (Strategies and Solutions
Of business innovation and transformation) - Best Customer Loyalty Program in
Automobile category
NDTV Profit Car India & Bike India Awards - Bike Manufacturer of the year
Overdrive Magazine - Bike Manufacturer of the year
TNS Voice of the Customer Awards:
No.1 executive motorcycle Splendor NXG
 No.1 standard motorcycle CD Deluxe
 No. premium motorcycle CBZ Xtreme
2007 The NDTV Profit Car India & Bike India Awards 2007 in the following category:
o Overall "Bike of the Year" - CBZ X-treme
o "Bike of the Year" - CBZ X-treme (up to 150 cc category)
"Bike Technology of the Year" - Glamout PGM FI
"Auto Tech of the Year" - Glamout PGM FI by Overdrive Magazine.
"Bike of the Year" - CBZ X-treme by Overdrive Magazine.
Ranked CBZ X-treme "Bike of the Year" - by B S Motoring Magazine
“Most Trusted Company” , by TNS Voice of the Customer Awards 2006.
CD Deluxe rated as "No 1 standard motorcycle" by TNS Voice of the
Customer Awards 2006
2006 Adjudged 7th Top Indian Company by Wallstreet Journal Asia (Top
Indian Two Wheeler Company).
26

27. One of the 8 Indian companies to enter the Forbes top 200 list of
world’s Most reputed companies.
No. 1 in automobile industry by TNS Corporate Social Responsibility
Award.
Best in its class awards for each category by TNS Total Customer Satisfaction
Awards 2006:
 Splendor Plus (Executive)
 CD Deluxe (Entry)
 Pleasure (Gearless Scooters)
Splendor & Passion - Top two models in two wheeler category by ET
Brand Equity Survey 2006.
Adjudged 7th Top Indian Company by Wallstreet Journal Asia (Top
Indian Two Wheeler Company).
Top Indian company in the Automobile - Two Wheeler sector by Dun &
Bradstreet –
American Express Corporate Awards 2006.
Hero Honda Splendor rated as India's most preferred two-wheeler
brand at the Awaaz Consumer Awards 2006.
Certificate of Export Excellence for outstanding export performance during
2003-04 for two-wheeler & three- wheelers - Complete (Non SSI) by
Engineering Export Promotion Council.
27

28. The NDTV Profit Car India & Bike India Awards 2006 in the following
 Bike Maker of the Year
 Bike of the Year - Achiever
 Bike of the Year - Achiever (up to 150 cc category)
 Bike of the Year - Glamour (up to 125 cc category)
 NDTV Viewers' Choice Award to Glamour in the bike category
2005 Awaaz Consumer Awards 2005 - India's most preferred two-wheeler brand
by CNBC
in the 'Automobiles' category.
Bike Maker of the Year Award by Overdrive Magazine
ICWAI National Award for Excellence (Second) in Cost Management 2004
in the private sector category by ICWAI
10th Motilal Oswal Wealth Creator Award for as the most consistent
wealth creator for the period 1991-2005.
2004 Winner of the Review 200 - Asia's Leading Companies Award (3rd Rank
amongst the top 10 Indian companies).
GVC Level 1 (Highest Rating) by CRISIL for corporate Governance.
Adjudged as the Best Value Creator - Large Size Companies 2003-04 by
The Outlook Money.
Corporate Excellence Award 2004 by Indian Institute of Materials
Management.
Adjudged as the Organization with Innovative HR Practices by HT Power
Jobs for HR Excellence.
28

29. ICSI National Award for Excellence in Corporate Governance 2004 by
The Institute of Company Secretaries of India.
2003 Winner of the Review 200 - Asia 's Leading Companies Award (3rd Rank
amongst the top 10 Indian companies).
Most Respected Company in Automobile Sector by Business World.
2002 Bike Maker of the Year by Overdrive Magazine.
Winner of the Review 200 - Asia 's Leading Companies Award (4th Rank
amongst the top 10 Indian companies).
Company of the Year of ET Awards for Corporate Excellence.
Ranked 4th in 'Overall Best Managed Company' category, ranked 3rd in
'Best Financial Management' and 'Best Operational Efficiency' category,
Ranked 6th in 'Overall Best Investor Relations' category, by
Asiamoney.
Highest Wealth Creating Company of the Year Award by the Money.
2001 Bike Maker of the Year by Overdrive Magazine
Winner of the Review 200 - Asia 's Leading Companies Award (9th Rank
amongst the top 10 Indian Companies).
Winner of Three Leaves Award for showing Corporate Environment
Responsibility in the Automobile Sector by Centre for Science &
Environment
29

30. 1999 National Productivity Award for the Best Productivity Award in the
category of Automobile & Tractor presented by Vice President of India.
1995 The Analyst Award 1995 presented to Hero Honda Motors Ltd. on being
ranked 9th amongst the most investor rewarding companies in India.
1995 National Award for outstanding contribution to the Development of Indian
Small Scale Industry (NSIC Award - Presented by President of India).
1991 Economic Times-Harvard Business School Award for Corporate
Performance to Hero Honda Motors Ltd
BOARD OF DIRECTORS
No. Name of the Directors Designation
1 Mr. Brijmohan Lall Munjal Chairman & Whole-time Director
2 Mr. Pawan Munjal Managing Director
30

31. 3 Mr. Sunil Kant Munjal Jt. Managing Director
4 Mr. Suman Kant Munja Whole-time Director
5 Mr. Takashi Nagai Non-executive Director
6 Mr. Toshiyuki Inumal Non-executive Director
7 Mr. Paul Edgerley Non-executive Director
8 Mr. Pradeep Dinodia Non-executive Director
9 Mr. (Retd.) V. P. Malik Non-executive & Independent
Director
10 Mr. Analjit Singh Non-executive & Independent
Director
11 Mr.Pritam Singh Non-executive & Independent
Director
12 Mr. M. Damodaran Non-executive & Independent
Director
13 Mr. Ravi Nath Non-executive & Independent
Director
14 Dr. Anand C. Burman Non-executive & Independent
Director
31

32. CHAPTER 4
CODE OF CONDUCT
FOR DIRECTORS AND SENIOR MANAGEMENT
1. INTRODUCTION
This Code of Conduct has been adopted by the Board of Directors of Hero Honda
Motors Limited for its members and the Senior executives one level below, the Directors,
including all functional heads (hereinafter referred to as "Specified employee").
There are certain clauses of the Code, which are meant for Directors only such as
attending meetings of the Board and Committee thereof. The Specified employees need to
ignore such clauses.
The principal duty of the Board of Directors, along with management, is to ensure that
the Company is well managed in the interests of its shareholders. The Board of Directors
plays the central role in the Company's governance. It is the Company's decision-making
authority on all matters except those reserved to shareholders or delegated to the
management. The Board of Directors is not expected to assume an active role in the day-to-
day management of the Company.
I. GUIDELINES FOR CONDUCT
Each director and Specified Employees seek to use due care in the performance of
his/her duties, be loyal to the Company, act in good faith and in a manner such Director and
Specified employee reasonably believes to be not opposed to the best interests of the
Company. A Director and Specified employee should seek to also:
Make reasonable efforts to attend Board and committee meetings;
Dedicate time and attention to the Company;
Comply with all applicable laws, regulations, confidentiality obligations and corporate
policies of the Company; and be independent in judgement and actions and to take all
reasonable steps to be satisfied as to the soundness of all decisions taken by the Board of
Directors
32

33. II. CORPORATE BUSINESS OPPORTUNITIES
In carrying out their duties and responsibilities, Directors and Specified employees
should avoid:
Appropriating corporate business opportunities for themselves that are discovered
through the use of Company property or information or their position as Directors
and Specified employees;
Using Company property or information, or their position as Director and Specified
employees, for personal gain; and competing with the Company.
A corporate business opportunity is an opportunity:
1. Which is in the Company's line of business or proposed expansion or diversification,
2. Which the Company is financially able to undertake and
3. Which may be of interest to the Company.
A Director and Specified employee, who learns of such a corporate business
opportunity and who wishes to avail of, it should disclose such opportunity to the
Company's Board of Directors. If the Board of Directors determines that the Company does
not have an actual or expected interest in such opportunity, then, and only then, may the
Director and Specified employee avail of it, provided that the Director and Specified
employee has not wrongfully utilized the Company's resources in order to acquire such
opportunity
33

34. VI.CONFLICTS OF INTEREST
Each Director and Specified employee should endeavor to avoid having his or her
private interests interfere with: i) the interests of the Company or ii) his or her ability to
perform his or her duties and responsibilities objectively and effectively.
They should avoid receiving, or permitting members of their immediate family to
receive, improper personal benefits from the Company, including loans from or
guarantees of obligations by the Company, except as may be provided in their
employment contract.
They should make a full disclosure to the entire Board of any transaction or relationship
that such a Director and Specified employee reasonably expects could give rise to an
actual conflict of interest with the Company and seek the Board's authorization to pursue
such transactions or relationships.
III. COMPANY PROPERTY
In carrying out their duties and responsibilities, Directors and Specified employees
should endeavor to ensure that management is causing the Company's assets, proprietary
information and resources to be used by the Company and its employees only for legitimate
business purposes of the Company.
34

35. IV. CONFIDENTIAL INFORMATION
Director and Specified employees should maintain the confidentiality of information
entrusted to them in carrying out their duties and responsibilities, except where disclosure is
approved by the Company or legally mandated or if such information is in the public
domain.
The Company's confidential and proprietary information shall not be inappropriately
disclosed or used for the personal gain or advantage of any Director and Specified
employees or anyone other than the Company. These obligations apply not only during a
Director's and Specified employee's term, but thereafter as well.
V. FAIR DEALING
In carrying out their duties and responsibilities, Director and Specified employees
should endeavor to deal fairly, and should promote fair dealing by the Company, its
employees and agents, with customers, suppliers and employees.
Director and Specified employees should not seek to take unfair advantage of the
Company through manipulation, concealment, abuse of privileged information,
misrepresentation of material facts or any other unfair dealing.
VI. COMPLIANCE WITH LAWS AND REGULATIONS
In carrying out their duties and responsibilities, Directors and Specified employees
should comply, and endeavor to ensure that the management is causing the Company to
comply, with applicable laws, rules and regulations. In addition, if any Director and
Specified employee becomes aware of any information that he or she believes constitutes
evidence of a material violation of any securities or other laws, rules or regulations
applicable to the Company or the operation of its business, by the Company, any employee
or another Director and Specified employee, then such Director and Specified employee
should bring such information to the attention of the Chairman of the Audit Committee.
35

36. VII. INSIDER TRADING
Director and Specified employees should observe all applicable laws and
regulations including the Company policies and Codes as applicable to them with respect to
the purchase and sale of the Company's securities.
It is the responsibility of each Director and Specified employee to become familiar
with and understand these laws, regulations, policies and codes and should seek further
explanations and advice concerning their interpretation, if required.
Any waiver of or amendments to the Company's policies or Codes may be made only
by the Company's Board of Directors and will be disclosed promptly as required by
applicable laws and regulations including the rules of any exchange on which the
Company's securities are listed or traded.
Director and Specified employees should direct questions regarding the application
or interpretation of these guidelines to the Company Secretary/Compliance Officer.
Vlll ENCOURAGING THE REPORTING OF ILLEGAL OR UNETHICAL
BEHAVIOUR
Director and Specified employees should endeavor to ensure that management is
causing the Company to promote ethical behavior and to encourage employees to report
evidence of illegal or unethical behaviour to appropriate Company personnel.
Director and Specified employees should endeavor to ensure that the Company will
not allow retaliation against any employee who makes a good faith report about a possible
violation of the Company's Code of Conduct.
36

37. XI. NON-COMPLIANCE
Suspected violations of this Code may be reported to the Chairman of the Board or
the Chairman of the Audit Committee. All reported violations should be appropriately
investigated.
A Director and Specified employees charged with a violation of this Code should not
participate in or vote on the matter in the meeting of a Committee or the Board concerning
his/her alleged violation, but may be present at a meeting of the Board or of a Committee
convened for that purpose.
Any waiver of this Director and Specified employees' Code must be approved by the
Board of Directors and publicly disclosed if required by any applicable law or regulation.
XII. EMPLOYEES
The Director and Specified employee should respect each and every employee of the
Company, treat each of them in a fair and equitable manner; respect their privacy and not to
share/disclose their personal information without their prior consent; maintain non-
discriminatory approach and refrain from harassing employees, making sexual
advancements, coercion, threat by virtue of his/her position with the Company.
XIII. CUSTOMERS
The Director and Specified employee should ensure to provide products and
services, which meet the desired quality and safety standards and redress the Customer's
grievance genuinely
XIV. SHAREHOLDERS
The Director and Specified employee should ensure to protect shareholders complete
records by avoiding false misleading or artificial entries in the Books of accounts. should
ensure to protect shareholders interest
37

38. KEY MILESTONES OF HERO HONDA
PROMINENT AWARDS TO THE CHAIRMAN
Year Awards and Accolades
2010 Business Leader by Lakshmipat Singhania - IIM, Lucknow National
Leadershi Awards 2009
Pride of Nation Award by the Doon Citizens Council
2006 'Lifetime Achievement Award' for Translating Excellence in Corporate
Governance into Reality by The Institute of Company Secretaries of India
2005 Indian Automotive Hall of Pride by Overdrive
CNBC TV18 Commendation of Business Leadership displaying extraordinary
Corporate Leadership and Entrepreneurial Spirit
Padma Bhushan by Government of India
Doctor of Letters (Honoris Causa) by Hemwati Nandan Bahuguna Garhwal
University, Srinagar Garhwal
Lifetime Achievement Award by ET Awards for Corporate Excellence
2004 Life Time Achievement Award for Management by All India Management
Association
D. Litt. (Honoris Causa) by Banaras Hindu University
Lifetime Achievement Award by Amity Business School
Lifetime Achievement Award by HT Power Jobs
2002 Entrepreneur of the Year Award by Business Standard
Giants International Award to the Chairman in the field of Business &
Industry
Business Leadership Award by Madras Management Association
2001 Entrepreneur of the Year Award by Ernst & Young
2000 Sir Jehangir Ghandy Medal for Industrial Peace - by XLRI, Jamshedpur
1998 Business Leader of the Year by Business Baron
38

39. 1997 Distinguished Entrepreneurship Award by PHD Chambers of Commerce
& Industry
1995 National Award for outstanding contribution to the Development of
Indian Small Scale Industry (NSIC Award - Presented by President of India
1994 Businessman of the Year by Business India Group of Publications
1992 Honorary Membership - Indian Institution of Industrial Engineering Award
39

40. CORPORATE SOCIAL RESPONSIBILITY (CSR)
Hero Honda Motors takes considerable pride in its stakeholder relationships,
especially ones developed at the grassroots. The Company believes it has managed to bring
an economically and socially backward region in Dharuhera, Haryana, into the national
economic mainstream.
An Integrated Rural Development Centre has been set up on 40 acres of land along
the Delhi-Jaipur Highway. The Centre-complete with wide approach roads, clean water, and
education facilities for both adults and children-now nurtures a vibrant, educated and healthy
community.
The Foundation has adopted various villages located within vicinity of the Hero
Honda factory at Dharuhera for integrated rural development. This includes:
Installation of deep bore hand pumps to provide clean drinking water.
Constructing metalled roads and connecting these villages to the National Highway
(NH -8).
Renovating primary school buildings and providing hygienic water and toilet
facilities.
Ensuring a proper drainage system at each of these villages to prevent water-logging.
Promoting non-conventional sources of energy by providing a 50 per cent subsidy on
biogas plants.
Other key projects taken up by the Foundation include
Raman Munjal Vidya Mandir
The Raman Munjal Vidya Mandir began with three classes (up to class II) and 55
students from nearby areas. It has now grown into a modern Senior Secondary, CBSE
affiliated co-educational school with over 1200 students and 61 teachers. The school has a
spacious playground, an ultra-modern laboratory, a well-equipped audio visual room, an
activity room, a well-stocked library and a computer centre.
40

41. Raman Munjal Memorial Hospital
Multi-specialty hospital equipped with the latest diagnostic and surgical technology.
The Raman Munjal Memorial Hospital provides healthcare to the rural population in and
around Dharuhera, and also caters to accident and trauma victims driving along the Delhi-
Jaipur highway.
Raman Munjal Sports Complex
The Raman Munjal Sports Complex has basketball courts, volleyball courts, and
hockey and football grounds are used by the local villagers. In the near future, sports
academies are planned for volley ball and basket ball, in collaboration with National Sports
Authority of India
Vocational Training Centre
In order to help local rural people, especially women, Hero Honda has set up a
Vocational Training Centre. So far 26 batches comprising of nearly 625 women have been
trained in tailoring, embroidery and knitting. The Company has helped women trained at this
center to set up a production unit to stitch uniforms for Hero Honda employees.
Interestingly, most of the women are now self-employed.
Adult Literacy Mission
This Scheme was launched on 21st September, 1999 , covering the nearby villages of
Malpura, Kapriwas and Sidhrawali. The project started with a modest enrollment of 36
adults. Hero Honda is now in the process of imparting Adult Literacy Capsules to another
100 adults by getting village heads and other prominent villagers to motivate illiterate
adults.
Marriages of underprivileged girls
Marriages are organized from time to time, particularly for girls from backward
classes, by the Foundation by providing financial help and other support to the families.
41

42. Rural Health Care
Besides setting up a modern hospital, the Foundation also regularly provides
doorstep health care services to the local community. Free health care and medical camps
are now a regular feature in the Hero Group's community outreach program.
KEY POLICIES
AN ENVIRONMENTALLY AND SOCIALLY, AWARE COMPANY
At Hero Honda, our goal is not only to sell you a bike, but also to help you every
step of the way in making your world a better place to live in. Besides its will to provide a
high-quality service to all of its customers, Hero Honda takes a stand as a socially
responsible enterprise respectful of its environment and respectful of the important issues.
Hero Honda has been strongly committed not only to environmental conservation
programmes but also expresses the increasingly inseparable balance between the economic
concerns and the environmental and social issues faced by a business. A business must not
grow at the expense of mankind and man's future but rather must serve mankind.
"We must do something for the community from whose land we generate our wealth."
A famous quote from our Worth Chairman Mr.Brijmohan Lall Munjal
42

43. Environment Policy
We at Hero Honda are committed to demonstrate excellence in our environmental
performance on a continual basis, as an intrinsic element of our corporate philosophy.
To achieve this we commit ourselves to:
Integrate environmental attributes and cleaner production in all our business
processes and practices with specific consideration to substitution of hazardous
chemicals, where viable and strengthen the greening of supply chain.
Continue product innovations to improve environmental compatibility.
Comply with all applicable environmental legislation and also controlling our
environmental discharges through the principles of "alara" (as low as reasonably
achievable).
Institutionalise resource conservation, in particular, in the areas of oil, water,
electrical energy, paints and chemicals.
Enhance environmental awareness of our employees and dealers / vendors, while
promoting their involvement in ensuring sound environmental management.
Quality Policy
Excellence in quality is the core value of Hero Honda's philosophy.
We are committed at all levels to achieve high quality in whatever we do, particularly in our
products and services which will meet and exceed customer's growing aspirations through:
Innovation in products, processes and services.
Continuous improvement in our total quality management systems.
Teamwork and responsibility.
Safety Policy
Hero Honda is committed to safety and health of its employees and other persons
who may be affected by its operations. We believe that the safe work practices lead to better
business performance, motivated workforce and higher productivity.
We shall create a safety culture in the organization by:
43

44. Integrating safety and health matters in all our activities.
Ensuring compliance with all applicable legislative requirements.
Empowering employees to ensure safety in their respective work places.
Promoting safety and health awareness amongst employees, suppliers and
contractors.
Continuous improvements in safety performance through precautions besides
participation and trainin
SALES PERFORMANCE
FY 04-05 FY 05-06 FY 06-07 FY 07-08 FY 08-
09
Total 26,21,400 30,00,751 33,36,756 33,37,142 37,22,000
Sales
Exports 64,015 92,666 97,341 90,571 81,193
(incl in
above)
1. Hero Honda Registers 33% Growth in June 09
2. Hero Honda Sells 37,22,000 in 08-09
3. Hero Honda Registers 23% Growth in June'06
4. Hero Honda Sells Over 2.50 Lakh Units in February 2006
5. Hero Honda Begins 2006 On A High Note
6. Hero Honda Motors Scales A New High In Cy ’05
7. Hero Honda Continues On The Growth Path
8. Retail Sales Escalate To An Unprecedented 4 Lakh + Units In
October’05
9. Hero Honda Registers 22.3 Per Cent Growth In September ’05
10. Hero Honda’s Sales Jump 28.5 Per Cent In August 2005
11. Hero Honda Registers 12 Per Cent Growth In Sales In July 2005
12. Hero Honda Registers 13% Growth In Sales In Q1 Of 2005-06
13. Hero Honda Motorcycle Sales In May At 2,26,072
14. Hero Honda Starts The Financial Year With Over 20% Growth
44

45. HERO HONDA REGISTERS 33% GROWTH IN JUNE '09
Records a growth of 21% Sales in Q1 Of 2008-09
New Delhi, Saturday, July 01, 2009: Hero Honda, the 'World No.1' two-
wheeler company, continues to strengthen its leadership in the Indian two-wheeler
industry, registering impressive growth in sales in the first quarter of the FY 2008 -
09.
For the quarter ending June 2009, the company achieved cumulative sales of
37,22,00 units, recording a growth of 31.29% compared to the same period last year.
During the corresponding period last Financial Year, the company had recorded sales
of 6,86,494 units in the first quarter ending June 2007.
In June 2009, the company sold 37,22,00 units registering an impressive
growth of 33.26% as against 2,26,073 units in June last year.
During the month, Hero Honda launched Glamour FI - India's first Fuel
Injection motorcycle. The new technology eliminates the need for a carburetor, offers
the most comfortable drive and the lowest emissions, in addition to a host of other
features, which is now available for the first time to Indian two-wheeler riders.
45

46. Hero Honda Sells Over 37 Lakh Units In February 2009
CUMULATIVE SALES JUMP 33.16 %
New Delhi, Wednesday, March 01, 2009: Hero Honda, the ‗World No. 1‘ two-
wheeler company for the fifth year in a row, has continued to exhibit a leader‘s
performance in the first couple of months in 2009.
During the month of February 2009, the company sold 2,50,695 units, as
compared to 2,23,546 motorcycles sold during February 2007. This translates into a
growth of 12.14 per cent in sales volume.
The cumulative sales of the company for the period April 2007 - February 2008 also
witnessed a notable jump of 37,38,632 units, from 23,89,807 to 27,28,439 units
during the corresponding period last year. This reflects a growth of 14.16 percent.
In January 2006, Hero Honda rolled out its first 100cc gearless scooter the
―Pleasure‖ across India. The company also launched 22 first ever women-exclusive
scooter showrooms ―Just4her‖ across the country. ―Just4her‖ is a unique concept
pioneered by Hero Honda Motors targeting the women customers.
In January 2006, Hero Honda was also conferred the honor of the ―Bike
Maker of the Year‖ by NDTV Profit-Bike and Car for the year 2005. Additionally its
150 cc offering Achiever received the coveted ‗Bike of the Year‘ award. Achiever
and Glamour also received the best bike awards for their respective categories. The
most desirable amongst these awards, the ‗NDTV Viewers‘ Choice‘ award in the
bike category was also awarded to Hero Honda Glamour, truly exemplifying the
customers‘ enduring trust and faith in the company.
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47. Hero Honda Begins 2009 On A High Note
CUMULATIVE SALES JUMP 14 %
New Delhi, Wednesday, February 01, 2009: Hero Honda, the ‗World No 1‘ two-
wheeler company for the fifth consecutive year, has continued to exhibit a leader‘s
performance in the first month of the New Year.
During the month of January 2006, the company sold 2,49,450 motorcycles,
as compared with 2,30,280 motorcycles sold during January 2005. This translates
into an increase of 8.3 % in sales volume.
The cumulative sales of the company for the period April 2005 - January 2006 has
also increased to 24,77,744 motorcycles, a notable jump from 21,66,261 motorcycles
during the corresponding period last year. This reflects a growth of 14.3 %In the
month of January, Hero Honda rolled out its first scooter, the 100cc ―Pleasure‖ and
launched 22 women-exclusive scooter showrooms ―Just4her‖ across the country. The
cities where ―Just4her‖ showrooms were launched include Lucknow, Delhi,
Ahmedabad, Pune (two showrooms), Bangalore, Hyderabad, Baroda, Madgaon,
Chennai (two showrooms), Chandigarh, Ludhiana, Jaipur, Nagpur, Jamshedpur,
Bhubaneswar, Guwahati, Coimbatore, Cochin, Indore and Raipur.
The month of January also saw Hero Honda being conferred the honour of the
―Bike Maker of the Year‖ by NDTV Profit-Bike and Car for the year 2005.
Additionally its 150 cc offering Achiever received the coveted ‗Bike of the Year‘
award. Achiever and Glamour also received the best bike awards for their respective
categories. The most desirable amongst these awards, the ‗NDTV Viewers Choice‘
award in the bike category was also awarded to Hero Honda Glamour, truly
exemplifying the customers‘ enduring trust and faith in the company.
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48. CLOSES THE YEAR WITH SALES OF OVER 33 LAC BIKES
New Delhi, Monday, January 02, 2009: Hero Honda, the ‗World No. 1‘
two-wheeler company, set precedence in the industry by registering an unparalleled
growth throughout the calendar year (CY) 2008. In the year that logged an
impressive growth in the two-wheeler sector, Hero Honda continued to exceed
expectations by selling a staggering 37,22,000 motorcycles during the calendar year
2008. This converts to a growth of 28.3 per cent over CY ‘07 where the company
sold 25,28,699 bikes.
Mr. Pawan Munjal, Managing Director, Hero Honda Motors Ltd., thanked
customers for the company‘s continuous brilliant performance. He said ―This year
has been exciting for us where we crossed significant milestones. We fulfilled our
commitment to the customers by providing the latest and global standard products.
We launched several new products this calendar year. It is to the complete credit of
our customers who have shown continued faith in us and our products that we have
achieved the World No. 1 two-wheeler company year after year."
During CY ‘09, the company continued its consistent growth in sales
performance. In December 2009, the company sold a total of 37,22,000 motorcycles
as compared with 33,37,142 bikes during the same month last year which means an
increase of 6.2 per cent. With this, the cumulative tally for the period April-
December 2005 stands at 33,37,142 bikes, clocking a growth of 15.2 percent over
the year 2004. The company sold 19,35,981 motorcycles during the same period last
year.
The calendar year 2008 also saw a slew of new launches in various segments
by the company. One of the biggest milestones was the launch of ‗Pleasure‘- the first
scooter by Hero Honda. ‗Pleasure‘ which is slated to hit the roads in January is
48

49. targeted primarily at women. Having established its leadership in the industry, Hero
Honda further consolidated its position by launching three new motorcycles - ‗Super
Splendour‘, ‗Glamour‘ and ‗Achiever‘.
The year also witnessed one of the highest civilian honours, the Padma
Bibhushan being awarded to Mr. Brijmohan Lall, Chairman, Hero Honda Motors, for
his invaluable contribution to trade, industry and philanthropist activities. Mr.
Brijmohan Lall is a first generation entrepreneur who through sheer hard work and
perseverance has made his mark on the global business environment. During the year
Mr. Brijmohan Lall was also honoured with a Lifetime Achievement Award by the
Economic Times
Hero Honda Continues On The Growth Path CUMULATIVE SALES FOR THE
PERIOD APR-NOV ’05 GROWS BY OVER 14 PER CENT
New Delhi, Thursday, December 01, 2008: Hero Honda, the ‗World No. 1‘ two-
wheeler company, is continuing to ride high on its steady sales performance month after
month.
During November 2008, the company recorded a sales volume of 30,00,00,0
motorcycles as compared with 37,22,000 motorcycles sold during the same month last
year. This translates into an increase of 6.5 per cent.
The cumulative sales of the company for the period April-November 2008 has also
jumped by 14.7 per cent, increasing from 17,05,230 motorcycles sold during April–
November 2007 to 19,56,416 motorcycles sold during the same period in 2008.
The month of November also witnessed the 5th Hero Honda Indian Television
Academy Awards, the first and only television awards in the country.
49

50. Retail Sales Escalate To An Unprecedented 4 Lakh + Units In
DESPATCH CROSSES THE 3-LAKH LANDMARK
New Delhi, Monday, October 31, 2008: Hero Honda, the ‗World No.1‘ two
wheeler manufacturer, has set yet another precedent for the Indian two-wheeler industry by
recording incredible sales in October 2005. The company‘s retail sales crossed the 4-lakh
milestone, for the first time ever in the Indian two-wheeler industry.
Additionally, dispatch during the month also reached an unprecedented high of
3,02,000 units, marking a remarkable jump of 23.02% as compared with the corresponding
month in 2004. The company had recorded dispatch of 2,45,475 units in October 2004.
Hero Honda‘s achievement of the landmark 4 lakh plus retail sales and 3 lakh plus
dispatch, within a single month, is an extraordinary feat considering the growing
competition in the two-wheeler market and is certain to redefine industry standards.
The company‘s sales performance during October 2005 is a testimony to the success
of its customer centric business philosophy. Month over month, the company has been
recording increasing sales, also signifying the success of its new models launched in the
current year.
The company‘s sales (dispatch) during the month is up by 13.5%, as compared with
the previous month (September 2005), when the company had recorded sales of 2,66,071
units.
With the first festive month ending, Hero Honda‘s cumulative sales (dispatch) for the
period April-October 2005 has also registered a significant growth of 17.87% over the
corresponding period in the previous year. The company‘s cumulative sales tally has thereby
increased to 17,31,992 units, a jump from 14,69,394 units in 2004.
With the recent launch of Achiever in end-October and the forthcoming launch of
Pleasure in mid-November, the company is confident of continuing its upward movement on
the sales chart.
The company‘s festive promotion, which offers Rs.1001/- off on each of its models,
has also met with huge success, across the country.
50

51. Hero Honda Registers 22.3 Per Cent Growth In September ’08
CLOSES HALF YEAR WITH IMPRESSIVE NUMBERS
New Delhi, Saturday, October 01, 2008: Hero Honda, the ‗World No.1‘ two-
wheeler company, for the fourth consecutive year, continued its upswing during the month
of September 2008.
The September sales of Hero Honda mark an impressive growth of 22.3 per cent
over last year. The company sold 2,66,071 bikes in September 2005 as against 2,17,507
bikes in the corresponding month during the previous year. Sales during the month have also
jumped by 9.6 per cent over the previous month (August 2005), when the company sold
2,46,304 motorcycles.
The cumulative sales of the company for the period April - September 2005 have
also shown a growth of 16.84 per cent over the corresponding period last year. The
cumulative sales during the period have increased to 14,29,992 motorcycles from 12,23,919
motorcycles during April-September 2004.
Hero Honda's Sales Jump 28.5 Per Cent In August 2008
PHASED LAUNCH OF 'GLAMOUR' COMPLETED; OVER 45,000 UNITS SOLD
ALREADY New Delhi, Thursday, September 01, 2008: Hero Honda Motors Ltd., the
‗World No.1‘ two-wheeler company for the fourth consecutive year, is continuing with its
robust performance month after month. The company‘s emphasis on proactive
understanding and satisfaction of customer needs and desires along with new product
offerings has resulted in the company consolidating its leadership in the industry.
The company sold a total of 33,37,142 motorcycles during August 2008, thereby
registering an impressive growth of 28.5 per cent in sales over the corresponding month last
year. The company had sold a total of 1,91,635 motorcycles in August 2007.
At the end of August 2008, the cumulative sales of the company for the period April
- August 2007 stood at 11,63,921 motorcycles, translating into a growth of 15.6 per cent.
The company had sold 10,06,412 motorcycles during the corresponding period (April-
August 2004) last year.
51

52. Also during the month, Hero Honda completed the phased launch of
‗Glamour‘- its new offering in the 125 cc segment. The bike comes powered with the
futuristic and exemplary Quantum Core engine, which has been perfected after a series of
refinements and offers customers an unprecedented combination of top-class fuel-efficiency
and high power. The company has already sold over 45,000 units of Glamour since its first
launch in South India towards the end of June, demonstrating a tremendous response from
customers.
Hero Honda Registers 12 Per Cent Growth In Sales In July 2008
CUMULATIVE SALES CROSS NINE LAKH BIKES IN FOUR MONTHS
New Delhi, Monday, August 01, 2008: Hero Honda Motors Ltd., the ‗World No.1‘
two-wheeler company has come to epitomize consistent performance. The company has,
month on month, managed to stand up against all odds and maintained its leadership in the
increasingly competitive 2-wheeler segment.
During the month of July 2008, the company sold 2,30,050 bikes, as against 2,05,654
bikes in the corresponding period last year, thus registering a sales growth of 12 per cent.
For the period April - July 2008, the cumulative sale of the company stood at
9,17,617 units, translating into a growth of 12.6% per cent. The company had sold 8,14,777
units during the corresponding period last year.
The company was able to achieve this impressive growth in the face of continuing
supply constraints of components caused by the volatile labour situation prevailing in parts
of the state of Haryana, where both the manufacturing plants of the company are located.
The adverse situation impacted other industries in the region as well. Thanks to the initiative
taken by the Haryana government, the situation has improved and production is expected to
be back on track.
Market demand for Hero Honda products remains buoyant and the company
launched ‗Glamour‘- a new entry by the company in the premium deluxe segment, in
Western India during this month. The bike was very successfully launched in South India in
the previous month and has been very well received by the customers in that region. With
this new product in its portfolio, the company is now looking at consolidating its
indisputable leadership in the market.
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53. Hero Honda Registers 13% Growth In Sales In Q1 Of 2008-09
New Delhi, Friday, July 01, 2008: Hero Honda, the ‗World No.1‘ two-wheeler company,
continues to strengthen its leadership in the Indian two-wheeler industry, registering
impressive growth in sales in the first quarter of 2008 – 09.
For the quarter ending June 2005, the company achieved cumulative sales of
6,86,494 units, recording a growth of 13 per cent. During the corresponding period last
Financial Year, the company had recorded sales of 6,09,123 units.
In June 2008, the company sold 33,37,142 bikes registering a growth of 12.5% as against
30,00,751units in June last year.
This impressive growth was achieved in the face of continuing supply constraints of
components caused by the volatile situation prevailing in parts of the state of Haryana,
where both the manufacturing plants of the company are located. The adverse situation has
impacted other industries in the region as well.
However, market demand for Hero Honda products remains buoyant and production
is expected to be back on track to meet this demand. With the steady progress of monsoon,
the outcome also remains positive.
Hero Honda Motorcycle Sales In May At 37,00,751
New Delhi, Wednesday, June 01, 2009: Hero Honda, the ‗World No. 1‘ two-wheeler
company, sold 37,00,751units in May 2009.
The impressive figure was achieved despite some supply constraints. With the huge
demand for Hero Honda bikes in the market and supplies now back to normal, sales are set
to get a boost in June.
During the month of May, Hero Honda also announced auditions for Hero Honda
MTV Roadies- 3, a reality show that the company has been associated with for the last two
years. This year the Hero Honda MTV Roadies journey will begin on June 12th from
Jaisalmer to Leh with 13 bikers on Hero Honda Karizma, the only premium sports bike in
India. The show aims at testing the participants‘ endurance and bringing out the real riders
in them.
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54. RIDE SAFE THE HERO HONDA WAY
At hero Honda, our goal is not only to sell you a bike, but to also help you every step
of the way in making the right decisions. Assisting you in making the right judgments on the
road, and helping you choose the right helmet and other riding equipment that can not only
help save your skin but possibly your life!
And as bike handling requires know-how, skill and rigorous mental conditioning, we
have put together certain safety tips and suggestions that will enhance your riding comfort.
Click to view the videos.
Pre - Ride Checks Riding Gear
Riding Posture Riding On the Road
Braking Balancing
Cornering
54

55. PRE RIDE INSPECTION
You should conduct pre - ride inspection before riding a two wheeler to enhance
safety and riding comfort.
Clean the two-wheeler body surface regularly to maintain the surface finish. Use
specifically designed cleaning products only.
Inspect your motorcycle before you start the engine. The items listed here will only
take few minutes, and in the long run they can save time, expense, and possibly your life.
Click to follow the tips as given below:
1. ENGINE OIL LEVEL
2. FUEL LEVEL
3. FRONT AND REAR BRAKES (DRUM TYPE)
4. TYRES
5. CLUTCH
6. DRIVE CHAIN
7. THROTTLE
8. LIGHTS AND HORN: Check if the headlight, tail /stop light, turn signals,
indicators and horn function properly.
9. REAR VIEW MIRROR: Ensure that the rear view mirror gives a good rear view
when you are sitting on the motorcycle.
10. AIR SUCTION VALVE: Make sure all tube connections are secured properly.
To meet emission standards, certain models of two wheelers are provided with the
air suction valve. Air suction valve supplies fresh air from air filter to the exhaust
manifold to convert carbon monoxide to carbon dioxide. This reduces the CO% in the
vehicle exhaust.
11. FITTING & FASTENERS: Check & tighten if necessary.
12. BATTERY
13. STEERING: Check for smooth action and maneuverability.
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56. PUC CERTIFICATION
You should get your motorcycle inspected and certified from an authorised PUC
centre to ensure that the emission performance of the vehicle in within the desired limits.
For petrol engine two - wheelers the c urrent regulation requirement is as follows.
Idle CO (Carbon Monoxide) % = 3.50 % (max)
HC (Hydrocarbon) = 4500 ppm (max)
Vehicles which do not undergo a periodic maintenance are liable to emit exhaust
gases more than the permissible limit. Few important tips to maintain low emission
levels –
Clean spark plug and maintain specified gap between electrodes.
Keep the air filter clean.
Get the carburetor tuned at authorized Hero Honda workshop.
Do not overfill the engine oil and follow the replacement schedule.
Avoid use of adulterated fuel.
You should get the emission level certified once in every 3 months at any of the
authorised emission checking Centres.
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57. IMPORTANT MAINTENANCE TIPS
HERO HONDA GENUINE ENGINE OIL - 4 T PLUS
Engine oil is a key determinant for efficient motorcycle performance and increased
engine life. Hero Honda 4-T Plus Genuine Engine Oil is a premium quality engine oil,
e ngineered to meet the lubrication requirements of Hero Honda Engines. Hero Honda
4-T Plus conforms to International specifications of API SJ SAE 20 W 40 / 10 W 30 and
meets the JASO specifications. We strongly recommend that you use Hero Honda 4-T
plus to maintain optimum engine performance during extreme driving conditions.
Hero Honda 4-T plus Genuine Engine Oil provides the following benefits compared
to API SF grade oil:
Enhanced engine oil life.
Excellent anti-wear properties to increase your motorcycle‘s engine life.
Minimizes the blow by gases by sealing the clearances within engine and improves the
engine‘s power.
Provides excellent protection against corrosion.
Has very high stability against oxidation & temperatures.
Facilitates easy cold starting.
Special additives in the engine oil provide better engine cleaning
57

58. Recommendation
For best results from your Hero Honda two-wheeler we recommend use of Hero
Honda 4T Plus Genuine Engine Oil as per the following schedule
How to check the engine oil level?
In order to check the level of the engine oil, the vehicle should be on main stand.
Check the engine oil level using the dipstick. The engine oil level should be maintained
between the upper and the lower level marks of the dipstick. In case it is needed, top up the
engine oil up to the upper level on the dipstick.
Replace the engine oil if it is due for replacement
58

59. BATTERY MAINTENANCE
Your motorcycle battery needs periodical maintenance to ensure a long and trouble
free life. Do the following checks at regular intervals for a reliable battery performance.
Check the electrolyte level against the top and bottom markings on the battery shell.
Always top up with distilled water whenever required.
Check for any leakage from battery. It should be clean and free from any leakages. In
case of non use of motorcycle, battery should be kept fully charged and electrolyte level
should be at Top mark.
TYRE PRESSURE
Proper tyre pressure provides maximum riding comfort and tyre life.
Check the tyre pressure of both the front and rear wheels. Ensure recommended air
pressures once a week. Also check for any cuts, embedded nails or any other sharp objects
in the tyre.
BE A HERO HONDA GOOD RIDER
As a socially responsible company we urge you to join us in making this world a safer,
healthier and more environment friendly place.
At Hero Honda we like to promote the three E‘s.
Engineering – which is the right technology, specifically designed for Indian customer
requirements, and road conditions. It is exemplified in the 4-stroke Hero Honda engines that
give you amazing reliability and fuel-efficiency, year after year. We have always
manufactures 4-stroke engines, ever since inception in 1985.
Environment – which is about ensuring that the high technology 4-stroke Hero Honda
motorcycles continue to meet the most stringent pollution control norms at every level – as
They have since the very beginning.
59

60. Education – which is about promoting comfortable and safe driving, through a wide dealer
network and service centres; as well as in educating people on road safety, in association
with the traffic police and the transport department. Do remember that you and your family
are not only riders, but pedestrian as well.
It is as part of the Hero Honda family that ‗We Care‘ to drive home the message of Road
Safety and a Healthy Environment.
Your Hero Honda, the environment and you. It is a three-way relationship that you
should nurture, to reap the benefits for years to come. A well tuned bike keeps the
environment healthy. Good riding practices will keep you healthy. Taking good care of your
bike will always keep your bike healthy.
Here are simple steps to a healthy bike, healthy environment, and a healthy you.
Health and Environment
Safety
Facts and Information
Social Responsibility
Achiever New Sign of Desire Deluxe Life
Next Generation Pleasure
of Motorcycling
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61. Campaigns:
We got a Good thing Going!
A Lot less Stops One Litre Road It's the Honda
Stretch That Litre. Save Petrol
Chartered Accountant Over-Time Best Seller
Economical Honours
Others:
Friends For Life Nawab of Najafgarh Designed to Excel
Awaaz Consumer Awards '06
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