The document discusses logistical performance measurement, including why it is important, how it is done, types of measures, and characteristics of an ideal measurement system. Specifically, logistical performance measurement assesses competency, improves performance, and identifies weak areas. It is done through ongoing assessment using mathematical ratios and percentages. Measures can be activity-based, process-based, internal, or external. The ideal system reconciles costs and service, reveals trends over time, and generates exception-based reporting at different management levels.
Craft Studio é um estúdio que oferece cursos artesanais para pessoas que buscam uma alternativa à vida rotineira. Os cursos incluem trabalhos manuais como cerâmica, tecelagem e arte com madeira para ajudar os alunos a relaxarem e desenvolverem novas habilidades criativas fora de sua zona de conforto.
Logistical costing aims to reduce costs and improve performance. Traditional costing focuses on functions while total cost analysis considers the entire system. Activity-based costing identifies all logistical activities involved in order delivery and assigns resource consumption costs to each activity. It considers direct, indirect, and overhead costs. Time is an important factor, as some activities occur far before an order is placed. Modern costing methods overcome obstacles by employing measurement techniques that reconcile costs and service levels, and through approaches like just-in-time procurement.
Sticky is a social and collaborative employee referral system that aims to make referrals more measurable and engaging. It provides details on how the company was formed and some of the challenges faced. Sticky also highlights ways that users can get involved to help grow the referral network.
El documento ofrece instrucciones detalladas sobre cómo realizar un comentario de texto. Explica que un buen comentario sigue 6 pasos: 1) lectura comprensiva, 2) resumen del contenido, 3) tema del texto, 4) estructura, 5) tipología y características lingüísticas, y 6) comentario crítico. Además, proporciona consejos para redactar un comentario crítico como analizar las ideas del autor, argumentar la propia tesis con razones originales y concluir reforzando la postura.
The document discusses logistical performance measurement, including why it is important, how it is done, types of measures, and characteristics of an ideal measurement system. Specifically, logistical performance measurement assesses competency, improves performance, and identifies weak areas. It is done through ongoing assessment using mathematical ratios and percentages. Measures can be activity-based, process-based, internal, or external. The ideal system reconciles costs and service, reveals trends over time, and generates exception-based reporting at different management levels.
Craft Studio é um estúdio que oferece cursos artesanais para pessoas que buscam uma alternativa à vida rotineira. Os cursos incluem trabalhos manuais como cerâmica, tecelagem e arte com madeira para ajudar os alunos a relaxarem e desenvolverem novas habilidades criativas fora de sua zona de conforto.
Logistical costing aims to reduce costs and improve performance. Traditional costing focuses on functions while total cost analysis considers the entire system. Activity-based costing identifies all logistical activities involved in order delivery and assigns resource consumption costs to each activity. It considers direct, indirect, and overhead costs. Time is an important factor, as some activities occur far before an order is placed. Modern costing methods overcome obstacles by employing measurement techniques that reconcile costs and service levels, and through approaches like just-in-time procurement.
Sticky is a social and collaborative employee referral system that aims to make referrals more measurable and engaging. It provides details on how the company was formed and some of the challenges faced. Sticky also highlights ways that users can get involved to help grow the referral network.
El documento ofrece instrucciones detalladas sobre cómo realizar un comentario de texto. Explica que un buen comentario sigue 6 pasos: 1) lectura comprensiva, 2) resumen del contenido, 3) tema del texto, 4) estructura, 5) tipología y características lingüísticas, y 6) comentario crítico. Además, proporciona consejos para redactar un comentario crítico como analizar las ideas del autor, argumentar la propia tesis con razones originales y concluir reforzando la postura.
Every HR manager around the world is on a mission to increase the amount of people hired within a business via an employee referral program. Our team of people are in the process of developing “Sticky HQ”.
StickyHQ is a social, collaborative employee referral eco-system that is both measurable and engaging. Our team has a very strong recruitment and business background and are excited to working with some great businesses to develop this awesome software.
www.stickyhq.com
Mortgage scammers on the rise in americakhadijahtgo
Mortgage scams are on the rise in America, with several high-profile cases emerging recently. Anvil Mortgage Bank collected over $7 million in application fees from 2001-2003 by falsely promising to provide mortgages without credit checks. In another case, Sean Zauser and others agreed to pay $18.8 million for scamming struggling homeowners seeking mortgage modifications. Mortgage fraud rings involving inflated loan applications and kickbacks have also been prosecuted. Experts warn that equity stripping, phantom help, and bait-and-switch schemes are becoming more common, targeting desperate homeowners.
- B-FAST is Belgium's federal rapid response team for international disaster relief.
- It was created in 2000 following lessons learned from disasters in Turkey and France to ensure a coordinated federal approach to emergency response.
- B-FAST is composed of modules that can be deployed independently or together depending on the needs of the disaster. Key modules include medical support, logistics, shelter, and search and rescue.
- Between 2001-2005 B-FAST provided assistance to over 15 countries affected by disasters like earthquakes, floods, industrial accidents and more.
Packaging serves three main functions: product protection, facilitation of handling and movement, and customer service. It is performed at production facilities using packaging materials, equipment, and human resources. There are two main types of packaging - consumer packaging which attracts customers and enables safe and effective product use, and industrial packaging which facilitates logistics activities like handling, storage, and movement to reduce costs and lead times.
Logistical coordination involves smooth flow of information, inventory, and realization through coordination of logistical plans that consider strategic customer service objectives and constraints. Network analysis studies locations and links between facilities to minimize costs and maximize customer service. Key decisions in network design include the number and locations of facilities, activities performed, size, and factors like storage type and order picking versus replenishment activities. The number, location, and operator of facilities influence costs and customer service by impacting transshipment, response times, and communication between locations. Models for facility location include gravity, analytical, and ton-mile center models.
1. The document discusses various inventory management concepts including economic order quantity, reorder level, safety stock, average inventory, and ABC analysis.
2. It also covers inventory classification methods like ABC analysis and different inventory management approaches including fixed order quantity, min-max, MRP, JIT, and DRP.
3. The key goals of inventory management are to increase profitability, minimize costs while meeting customer requirements, and effectively balance supply and demand.
The document discusses the evolution and modern concepts of warehouses. It describes warehouses transitioning from simply storing goods to adding value through functions like production support, inventory management and marketing. The key functions and benefits of warehouses are outlined, including economic benefits through consolidation and breaking bulk, and service benefits like spot stocking and production support. Factors to consider for warehouse location, design, and inventory management are also summarized.
The document discusses various statistical techniques used in marketing research, including univariate, bivariate, and multivariate analysis. It provides examples of using t-tests, chi-square tests, and ANOVA to analyze differences in groups for attributes like brand usage, purchase behavior based on demographics, and customer ratings. Hypothesis tests are conducted on single samples, independent samples, and paired samples to examine differences between groups.
Material handling involves the movement, storage, and control of materials and products throughout the manufacturing and distribution processes. Key concepts discussed include unitization, palletization, and containerization which aim to optimize material movement and reduce costs. The document also outlines various material handling equipment like conveyors, cranes, and forklifts and principles for effective material handling systems like planning, standardization, and automation. Signs of poor material handling mentioned are clutter, accidents, excess inventory and delays.
Logistical costing aims to reduce costs and improve performance. Traditional costing focuses on functions while total cost analysis considers the entire system. Activity based costing identifies all logistical activities involved in product delivery and assigns resource consumption costs to specific activities. It considers direct, indirect, and overhead costs. Time is an important factor, as some activities occur far before a specific order. Modern cost measurement methods can help overcome obstacles by reconciling costs and lead times.
Logistics involves planning and coordinating the efficient flow of goods and services from suppliers to customers. It integrates information, transportation, inventory, warehousing and packaging. The goal of logistics management is to deliver products to customers with the highest service levels at the lowest possible cost. Effective logistics can provide a competitive advantage by differentiating a company through lower costs or better customer service than competitors. Logistics management aims to strategically coordinate procurement, production and distribution to maximize profitability through fulfilling customer orders in a cost-effective manner.
The document discusses various modes of transportation in India including rail, road, air, and maritime transport. It provides details on:
- Indian Railways which carries over 14 million passengers daily and has over 65,000 km of track.
- Roads which carry 60% of passenger traffic and 40% of freight, with over 2 million km of roads.
- Airports and airlines in India, including 11 international airports.
- Maritime transport with over 12 major and 185 minor ports and 16,000 km of inland waterways.
It then examines the marketing mix approaches for different modes including products, pricing, promotion, place, and people strategies. Challenges in the transport sector are
Bizando - Presentazione istituzionale - Maggio 2011Edoardo Verduci
A short introduction to Bizando. Bizando is a new company, streamlined and efficient, active in the world of marketing and business development, technology and innovation. Bizando for us means ’doing business together’, with the pride of being Italian and the ability to move internationally. And our brand wants to enclose in a nutshell these values. Biz is the term used in the world of the new economy to indicate the Business in the world, and we’ve added the Italian gerund to express our active participation. Bizando was created to assist and help enterprises in developing their traditional business and / or to tackle new business, helping in the exploratory phase, freeing from the burden of the fixed costs and supporting in choosing the best optios. Bizando can help especially in Italy, Spain and Brazil. But not only. In Bizando we believe that ethics and respect for the individual are two key features. After all business is done by companies, and companies are made of men. Mai business areas of Bizando are: 1. Business Consultancy 2. Mobile Apps 3. Renewables
Operations - La Gestione del Prodotto nelle Aziende a CommessaMauro Giovanelli
Come Migliorare i Risultati nelle Aziende a Commessa attraverso la Gestione del Prodotto.
Governare i Processi del Prodotto - Sviluppo prodotto, Vendite, Gestione Commessa, Assistenza Clienti - applicando Soluzioni Integrate tra Commesse e Reparti.
Le Operations: vera leva per aumentare la Competitività e diminuire i Costi.
"15 steps to" è una soluzione per sviluppare il business della tua azienda a New York attraverso un unico referente per tutta la fase di avvio dell’attività: la consulenza ha durata di 6 mesi e permette di pianificare la fase di penetrazione e consolidamento
25 anni di Storia, trascorsi a stretto contatto con l’Alta Direzione dei nostri clienti, hanno consentito a Siseco di maturare una profonda conoscenza dei principali processi business, concretizzando le richieste pervenute in benefici tangibili e misurabili.
Capitalizzando l’esperienza maturata, Siseco propone attraverso la propria business unit “Consulting” un’attività rivolta alle Medie Imprese e focalizzata al miglioramento dei processi di gestione che consentono una centralità delle informazioni e le attività relazionali con i clienti.
Venture IT: Internazionalizzazione, Governance Risk & Compliance, Marketing &...Venture IT
Una breve presentazione dei servizi Venture IT, in italiano e inglese.
Internazionalizzazione, Governance Risk & Compliance, Marketing & Comunicazione.
***
A brief presentation of Venture IT services, in Italian and English.
Internationalization, Governance Risk & Compliance, Marketing & Communications.
Every HR manager around the world is on a mission to increase the amount of people hired within a business via an employee referral program. Our team of people are in the process of developing “Sticky HQ”.
StickyHQ is a social, collaborative employee referral eco-system that is both measurable and engaging. Our team has a very strong recruitment and business background and are excited to working with some great businesses to develop this awesome software.
www.stickyhq.com
Mortgage scammers on the rise in americakhadijahtgo
Mortgage scams are on the rise in America, with several high-profile cases emerging recently. Anvil Mortgage Bank collected over $7 million in application fees from 2001-2003 by falsely promising to provide mortgages without credit checks. In another case, Sean Zauser and others agreed to pay $18.8 million for scamming struggling homeowners seeking mortgage modifications. Mortgage fraud rings involving inflated loan applications and kickbacks have also been prosecuted. Experts warn that equity stripping, phantom help, and bait-and-switch schemes are becoming more common, targeting desperate homeowners.
- B-FAST is Belgium's federal rapid response team for international disaster relief.
- It was created in 2000 following lessons learned from disasters in Turkey and France to ensure a coordinated federal approach to emergency response.
- B-FAST is composed of modules that can be deployed independently or together depending on the needs of the disaster. Key modules include medical support, logistics, shelter, and search and rescue.
- Between 2001-2005 B-FAST provided assistance to over 15 countries affected by disasters like earthquakes, floods, industrial accidents and more.
Packaging serves three main functions: product protection, facilitation of handling and movement, and customer service. It is performed at production facilities using packaging materials, equipment, and human resources. There are two main types of packaging - consumer packaging which attracts customers and enables safe and effective product use, and industrial packaging which facilitates logistics activities like handling, storage, and movement to reduce costs and lead times.
Logistical coordination involves smooth flow of information, inventory, and realization through coordination of logistical plans that consider strategic customer service objectives and constraints. Network analysis studies locations and links between facilities to minimize costs and maximize customer service. Key decisions in network design include the number and locations of facilities, activities performed, size, and factors like storage type and order picking versus replenishment activities. The number, location, and operator of facilities influence costs and customer service by impacting transshipment, response times, and communication between locations. Models for facility location include gravity, analytical, and ton-mile center models.
1. The document discusses various inventory management concepts including economic order quantity, reorder level, safety stock, average inventory, and ABC analysis.
2. It also covers inventory classification methods like ABC analysis and different inventory management approaches including fixed order quantity, min-max, MRP, JIT, and DRP.
3. The key goals of inventory management are to increase profitability, minimize costs while meeting customer requirements, and effectively balance supply and demand.
The document discusses the evolution and modern concepts of warehouses. It describes warehouses transitioning from simply storing goods to adding value through functions like production support, inventory management and marketing. The key functions and benefits of warehouses are outlined, including economic benefits through consolidation and breaking bulk, and service benefits like spot stocking and production support. Factors to consider for warehouse location, design, and inventory management are also summarized.
The document discusses various statistical techniques used in marketing research, including univariate, bivariate, and multivariate analysis. It provides examples of using t-tests, chi-square tests, and ANOVA to analyze differences in groups for attributes like brand usage, purchase behavior based on demographics, and customer ratings. Hypothesis tests are conducted on single samples, independent samples, and paired samples to examine differences between groups.
Material handling involves the movement, storage, and control of materials and products throughout the manufacturing and distribution processes. Key concepts discussed include unitization, palletization, and containerization which aim to optimize material movement and reduce costs. The document also outlines various material handling equipment like conveyors, cranes, and forklifts and principles for effective material handling systems like planning, standardization, and automation. Signs of poor material handling mentioned are clutter, accidents, excess inventory and delays.
Logistical costing aims to reduce costs and improve performance. Traditional costing focuses on functions while total cost analysis considers the entire system. Activity based costing identifies all logistical activities involved in product delivery and assigns resource consumption costs to specific activities. It considers direct, indirect, and overhead costs. Time is an important factor, as some activities occur far before a specific order. Modern cost measurement methods can help overcome obstacles by reconciling costs and lead times.
Logistics involves planning and coordinating the efficient flow of goods and services from suppliers to customers. It integrates information, transportation, inventory, warehousing and packaging. The goal of logistics management is to deliver products to customers with the highest service levels at the lowest possible cost. Effective logistics can provide a competitive advantage by differentiating a company through lower costs or better customer service than competitors. Logistics management aims to strategically coordinate procurement, production and distribution to maximize profitability through fulfilling customer orders in a cost-effective manner.
The document discusses various modes of transportation in India including rail, road, air, and maritime transport. It provides details on:
- Indian Railways which carries over 14 million passengers daily and has over 65,000 km of track.
- Roads which carry 60% of passenger traffic and 40% of freight, with over 2 million km of roads.
- Airports and airlines in India, including 11 international airports.
- Maritime transport with over 12 major and 185 minor ports and 16,000 km of inland waterways.
It then examines the marketing mix approaches for different modes including products, pricing, promotion, place, and people strategies. Challenges in the transport sector are
Bizando - Presentazione istituzionale - Maggio 2011Edoardo Verduci
A short introduction to Bizando. Bizando is a new company, streamlined and efficient, active in the world of marketing and business development, technology and innovation. Bizando for us means ’doing business together’, with the pride of being Italian and the ability to move internationally. And our brand wants to enclose in a nutshell these values. Biz is the term used in the world of the new economy to indicate the Business in the world, and we’ve added the Italian gerund to express our active participation. Bizando was created to assist and help enterprises in developing their traditional business and / or to tackle new business, helping in the exploratory phase, freeing from the burden of the fixed costs and supporting in choosing the best optios. Bizando can help especially in Italy, Spain and Brazil. But not only. In Bizando we believe that ethics and respect for the individual are two key features. After all business is done by companies, and companies are made of men. Mai business areas of Bizando are: 1. Business Consultancy 2. Mobile Apps 3. Renewables
Operations - La Gestione del Prodotto nelle Aziende a CommessaMauro Giovanelli
Come Migliorare i Risultati nelle Aziende a Commessa attraverso la Gestione del Prodotto.
Governare i Processi del Prodotto - Sviluppo prodotto, Vendite, Gestione Commessa, Assistenza Clienti - applicando Soluzioni Integrate tra Commesse e Reparti.
Le Operations: vera leva per aumentare la Competitività e diminuire i Costi.
"15 steps to" è una soluzione per sviluppare il business della tua azienda a New York attraverso un unico referente per tutta la fase di avvio dell’attività: la consulenza ha durata di 6 mesi e permette di pianificare la fase di penetrazione e consolidamento
25 anni di Storia, trascorsi a stretto contatto con l’Alta Direzione dei nostri clienti, hanno consentito a Siseco di maturare una profonda conoscenza dei principali processi business, concretizzando le richieste pervenute in benefici tangibili e misurabili.
Capitalizzando l’esperienza maturata, Siseco propone attraverso la propria business unit “Consulting” un’attività rivolta alle Medie Imprese e focalizzata al miglioramento dei processi di gestione che consentono una centralità delle informazioni e le attività relazionali con i clienti.
Venture IT: Internazionalizzazione, Governance Risk & Compliance, Marketing &...Venture IT
Una breve presentazione dei servizi Venture IT, in italiano e inglese.
Internazionalizzazione, Governance Risk & Compliance, Marketing & Comunicazione.
***
A brief presentation of Venture IT services, in Italian and English.
Internationalization, Governance Risk & Compliance, Marketing & Communications.
Presentazione di Marketing Low Cost Smau Roma 2012 di Alessandro Martemucci. 100 semplici idee, strumenti e suggerimenti, anche non convenzionali di Marketing, Web Marketing e Comunicazione Low Cost per professionisti, piccole e medie imprese che devono fare i conti con budget sempre più ristretti e con consumatori sempre più esigenti ai quali vogliono offrire prodotti e servizi di qualità a prezzi più competitivi.
Come sfruttare al meglio l'innovazione per migliorare il marketing e la comunicazione all'interno delle Pmi.
Marketing Low Cost crede in un modello di business che mira a:
Recuperare e riutilizzare tutto quello che è già presente in azienda.
Economizzare sui costi sfruttando l’innovazione e l’open source.
Immaginare il business in modo diverso.
Eliminare tutti i costi superflui concentrandosi sull’obiettivo.
Credere nel multiruolo dei collaboratori e investire su di essi.
Incentivare le campagne con percentuali sulle vendite realizzate.
Cercare o creare nuove nicchie di mercato.
Essere moderni e innovativi.
Sedurre i clienti.
Migliorare l’efficienza dei flussi informativi.
Rendere efficiente la gestione aziendale.
Innovation Marketing® è un’agenzia fortemente specializzata in Social Media, Digital PR e formazione sulla comunicazione digitale.
Un partner per aziende e istituzioni che vogliono affrontare il Web con gli strumenti giusti per avere visibilità, reputazione e ritorno di immagine.
La nostra missione è aiutarvi a costruire le relazioni giuste in rete, insegnarvi ad ascoltare i vostri clienti e a dialogare con loro.
Un nuovo modo di fare marketing: vogliamo sviluppare una comunicazione diversa per rimanere sempre sul radar di chi compera, con l'obiettivo di farsi trovare nel web e stare in contatto con il cliente, il tutto a supporto dell'azione di vendita tradizionale.
Digital transformation Workshop - Pietro StopponiPietro Stopponi
DIGITAL TRANSFORMATION WORKSHOP
Following my previous articles on Digital Trasnformation (http://digitaltransformationpmi.it/?p=3031)
I curated a workshop to explain how DT radically changes a company, including vision and mission, allowing it to reach success.
Domino pizza transformed from a simple delivery pizza to a Digital Company that delivers pizza making it become the first pizza delivery company in the world.
The DT ha involved a total transformation that has involved the entire company, every single department, process and 50% of the staff, including its Vision and Mission.
For example: they developed a widget inside Slack that allow members of teams located in a different part of the world, but participating at the same project, to order all together pizza with delivering in each specific office. All of this without having to get out of Slack, create separate chat or stop working. A great team relationship tool.
L’insieme delle attività che attraverso l’uso di strumenti digitali
sviluppano campagne di marketing e comunicazione integrate,
targetizzate e capaci di generare risultati misurabili che aiutano
l’organizzazione a individuare e mappare costantemente i bisogni
della domanda, a facilitarne gli scambi in modo innovativo,
costruendo con la stessa una relazione interattiva che genererà
valore nel tempo.
Distribuire il design industriale: I vantaggi competitivi del Digital MarketingEugenia Benelli
- Come rispondere ai nuovi comportamenti d’acquisto del design industriale?
- Come ridisegnare la piattaforma relazionale con i clienti?
- Come offrire esperienze personalizzate ed emozionare i nostri interlocutori?
- Che tipi di contenuti produrre per coinvolgere gli stakeholder?
In questa presentazione l ARS - Architecture that Sounds Srl (web agency di Roma) metterà sul piatto delle proposte per rispondere a queste questioni aperte. Contenuti a cura della prof. arch. Eugenia Benelli
5. Chi siamo
Geocom è una società di servizi, specializzata nell’aiutare le aziende ad incrementare le
vendite, grazie ad analisi di Geomarketing mirate ed operazioni di Contact Management.
La nostra mission è supportare l’area sales di aziende che operano
in mercati b2b complessi, offrire supporto nelle attività e coordinare
con metodo e conoscenza.
Il nostro team è composto da professionisti con competenze specifiche nei principali settori
dell’economia ed un background operativo internazionale. Abbiamo aiutato i nostri clienti in
tutto il mondo e lavoriamo fianco a fianco a reti commerciali di qualsiasi tipo e
complessità, con lo stesso focus sul risultato.
Geocom – Via A. Benucci 45 Pesaro – T. 0721 202953 – info@geocomitalia.it www.geocomitalia.it
6. Cosa facciamo
Il nostro intervento copre tipicamente 3 aree di attività:
Contact Supporto Rete
Geomarketing Vendita
Management
Geocom – Via A. Benucci 45 Pesaro – T. 0721 202953 – info@geocomitalia.it www.geocomitalia.it
7. Geomarketing
• Misurare il potenziale di mercato
• Creare banche dati di clienti potenziali
• Individuare le aree di interesse
• Georeferenziare i clienti potenziali
Geomarketing
Partiamo dall’ analisi di:
Copertura e penetrazione di mercato
Ottimizzazione e bilanciamento della rete vendita
Efficacia della rete
per individuare eventuali criticità ed aree di intervento e in seguito
creiamo il marketing database.
Geocom – Via A. Benucci 45 Pesaro – T. 0721 202953 – info@geocomitalia.it www.geocomitalia.it
8. Geomarketing
Il Geomarketing consente di individuare i potenziali clienti sul territorio …
Geocom – Via A. Benucci 45 Pesaro – T. 0721 202953 – info@geocomitalia.it www.geocomitalia.it
9. Geomarketing
… e di rappresentarli su mappa
Geocom – Via A. Benucci 45 Pesaro – T. 0721 202953 – info@geocomitalia.it www.geocomitalia.it
10. Contact Management
• Individuare i clienti da contattare
• Comunicare messaggi chiave
• Generare interazione tra azienda e mercato
Contact
Management Il contatto telefonico permette di:
Fissare appuntamenti per i venditori
Raccogliere informazioni chiave e profilare i clienti
Fare indagini e sondaggi/informare i clienti/invitare ad eventi, etc.
Geocom – Via A. Benucci 45 Pesaro – T. 0721 202953 – info@geocomitalia.it www.geocomitalia.it
11. Supporto rete vendita
• Organizzare il lavoro dei venditori
• Visualizzare l’attività ed i risultati dei venditori
Grazie ai nostri servizi, la rete vendita:
• Sviluppa una maggiore conoscenza del mercato
Supporto
Rete • È supportata nelle prime fasi di scouting e contatto
Vendita • È facilitata nella presa appuntamento con prospect
• E’ coadiuvata nella reportistica post trattativa
• Può concentrarsi sulle attività reali quali gestioni trattative, vendita e
fidelizzazione clienti
Geocom – Via A. Benucci 45 Pesaro – T. 0721 202953 – info@geocomitalia.it www.geocomitalia.it
12. Fasi del progetto
I nostri servizi in Outsourcing sgravano le aziende dall’impegno di fare scouting e
contatto, consentendo di concentrarsi sulle attività generatrici di reddito.
Scouting Contatto Visite Vendita Ri-contatto
clienti clienti Trattative Post-vendita Fidelizzazione
Fasi gestite da Geocom
Fasi gestite dal Cliente
Geocom – Via A. Benucci 45 Pesaro – T. 0721 202953 – info@geocomitalia.it www.geocomitalia.it
13. Fasi del progetto
Il nostro intervento, studiato in stretta collaborazione con il
cliente, viene personalizzato di volta in volta, all’interno di una
architettura consolidata.
Le informazioni ed i risultati ottenuti rimangono patrimonio dell’azienda e sono la base per
successive analisi, decisioni ed attività.
Le operazioni sono condotte con taglio operativo ed estrema
snellezza, con l’obiettivo di incrementare il business aziendale.
Geocom – Via A. Benucci 45 Pesaro – T. 0721 202953 – info@geocomitalia.it www.geocomitalia.it
14. Fasi del progetto
Training • Documento guida del
• Definisce obiettivi e progetto, identifica categorie e
marketing database zone su cui agire con priorità
• Formazione del
Analisi team di progetto Geomarketing
preliminare plan
Visite
• Controllo risultati • Generare appuntamenti
Commerciali • Informare
• Reportistica
• Meeting con la direzione • Fase gestita dal • Interagire con clienti potenziali
Cliente
Contact
Feedback management
Geocom – Via A. Benucci 45 Pesaro – T. 0721 202953 – info@geocomitalia.it www.geocomitalia.it
15. Geocom – uno strumento utile per …
Attività su clienti Attivi
1. Indagine di soddisfazione
2. Invito ad eventi
3. Aggiornamenti commerciali, promozioni, etc.
4. Profilazione / indagini mirate
5. Ri-qualificazione ed aggiornamento DB o CRM aziendale
6. Gestione ri-ordini , customer support, supply planning
7. Courtesy, PR
Attività su clienti Prospect
1. Presa appuntamento
2. Profilazione / raccolta informazioni
3. Invito ad eventi
4. Indagine di notorietà di Brand
5. Sondaggio
6. Vendita
7. Altro …
Geocom – Via A. Benucci 45 Pesaro – T. 0721 202953 – info@geocomitalia.it www.geocomitalia.it
16. Conclusioni
1. Il DataBase profilato fa aumentare la conoscenza del mercato potenziale
2. La Georeferenziazione (mappatura) facilita le decisioni commerciali
3. Generare appuntamenti significa l’attività della rete commerciale (tempo e costi)
4. La reportistica continua consente di monitorare e guidare la rete vendita
5. L’interazione che si genera con il mercato è sistematica, organizzata e qualificata
Geocom – Via A. Benucci 45 Pesaro – T. 0721 202953 – info@geocomitalia.it www.geocomitalia.it
17. Sales & Geomarketing Services
Via Antonio Benucci 45
61100 Pesaro (PU)
Tel: +39 0721 202953
Fax: +39 02 91993110
www.geocomitalia.it
Lavoriamo con voi ogni giorno in tutto il mondo
dove i fatti sono le nostre risposte migliori