Mobile Matters (Dr. Ronald S Wright Jr.)

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The document discusses the importance of having a mobile-friendly website. It notes that mobile internet usage is growing significantly and will account for 65% of internet access by 2015. Businesses with only desktop-optimized websites risk losing potential customers who search on their mobile devices. The document shows examples of websites that are easy to use on mobile versus desktop, and provides tips for businesses on adapting their websites to be responsive for mobile users in order to gain more leads and sales. It encourages businesses not to wait but to take action now to improve their online presence across all devices.

Marketing

Kevin Barnett
Hi5 Creative | Business Development

Why Mobile Matters…

Why should I care about having a
mobile friendly website?

Copyright© 2014 Hi5 Creative

Why Mobile Matters…

Fun Facts
• 80% + of smartphone users access
applications
• 65% of all internet access will be
from mobile devices by 2015

Copyright© 2014 Hi5 Creative

Why Mobile Matters…
• 1/2 of all searches for local businesses are
made from cell phones
• Without a responsive website your
content and call to actions are lost
• Mobile websites are easier to navigate
and help the user find the information
they are looking for quickly

Copyright© 2014 Hi5 Creative

Why Mobile Matters…
Which website looks easier to use?

Copyright© 2014 Hi5 Creative

Why Mobile Matters…

Acceptance & use of mobile websites
is key to your success at obtaining
more leads via the internet

Copyright© 2014 Hi5 Creative

Why Mobile Matters…
Adapting to this new method of
online searching and buying will be
the difference between more closed
business & new patients rather than
lost opportunities.

Copyright© 2014 Hi5 Creative

Why Mobile Matters…
Why do I need a different web site?
Mobile

PC/Laptop

Small Screen

Large Screen

Slower Processor

Faster Processor

Less Memory

More Memory

Slower Access Speeds

Fast Access Speeds

Mobile specific interactive features

Interactive features

Copyright© 2014 Hi5 Creative

Why Mobile Matters…
Mobile device users expect clarity,
consistency and speed. They have a
very low tolerance for poor quality
mobile online experiences

Copyright© 2014 Hi5 Creative

Why Mobile Matters…
Just because you can see your
desktop site on a mobile phone
doesn’t mean it’s mobile-friendly

Copyright© 2014 Hi5 Creative

Why Mobile Matters…
Mobile sites are designed for the
small screen, with the needs of
mobile users in mind
A mobile-friendly site can help your
business connect with customers
and increase new business
Copyright© 2014 Hi5 Creative

Why Mobile Matters…
Lets see how companies are adapting…

Amazon.com
Copyright© 2014 Hi5 Creative

Why Mobile Matters…
And…

ebay.com
Copyright© 2014 Hi5 Creative

Why Mobile Matters…

You don’t need to be a “huge
company” to need a mobile friendly
website

Copyright© 2014 Hi5 Creative

Why Mobile Matters…

What should I do next?

Copyright© 2014 Hi5 Creative

Why Mobile Matters…
Do nothing...
• Wait & see what happens...
• Wait & see what your competitors do...
• Wait until your customers mention it...
• Lose sales & miss new opportunities...
• You won’t spend anything...
• You won’t gain anything...
Copyright© 2014 Hi5 Creative

Why Mobile Matters…
Take action...
• Get ahead of your competition, now...
• Improve your Google ranking, now...
• Generate new business, now...
• Be a proactive market leader, now...
• DON’T WAIT UNTIL IT’S TO LATE…
Copyright© 2014 Hi5 Creative

Why Mobile Matters…

Questions

Copyright© 2014 Hi5 Creative

Why Mobile Matters…

Copyright© 2014 Hi5 Creative

Copyright© 2014 Hi5 Creative
Copyright© 2014 Hi5 Creative

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As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth. Key Takeaways: Primary Learning Objective 1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective 2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective 3: Grow revenue at lower costs with more efficient marketing and business operations.

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This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.

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From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge. In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you: 1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared. 2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort. 3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience. 4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic. 5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues: Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content. On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure. Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability. Backlinks: Not understanding the value of high-quality backlinks from reputable sources. Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively. 6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success. #SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO

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2. Kevin Barnett Hi5 Creative | Business Development

5. Why Mobile Matters… • 1/2 of all searches for local businesses are made from cell phones • Without a responsive website your content and call to actions are lost • Mobile websites are easier to navigate and help the user find the information they are looking for quickly Copyright© 2014 Hi5 Creative

8. Why Mobile Matters… Adapting to this new method of online searching and buying will be the difference between more closed business & new patients rather than lost opportunities. Copyright© 2014 Hi5 Creative

9. Why Mobile Matters… Why do I need a different web site? Mobile PC/Laptop Small Screen Large Screen Slower Processor Faster Processor Less Memory More Memory Slower Access Speeds Fast Access Speeds Mobile specific interactive features Interactive features Copyright© 2014 Hi5 Creative

12. Why Mobile Matters… Mobile sites are designed for the small screen, with the needs of mobile users in mind A mobile-friendly site can help your business connect with customers and increase new business Copyright© 2014 Hi5 Creative

17. Why Mobile Matters… Do nothing... • Wait & see what happens... • Wait & see what your competitors do... • Wait until your customers mention it... • Lose sales & miss new opportunities... • You won’t spend anything... • You won’t gain anything... Copyright© 2014 Hi5 Creative

18. Why Mobile Matters… Take action... • Get ahead of your competition, now... • Improve your Google ranking, now... • Generate new business, now... • Be a proactive market leader, now... • DON’T WAIT UNTIL IT’S TO LATE… Copyright© 2014 Hi5 Creative

22. Kevin Barnett Hi5Creative.co Reputation | Brand Management |Design

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