The document discusses the importance of having a mobile-friendly website. It notes that mobile internet usage is growing significantly and will account for 65% of internet access by 2015. Businesses with only desktop-optimized websites risk losing potential customers who search on their mobile devices. The document shows examples of websites that are easy to use on mobile versus desktop, and provides tips for businesses on adapting their websites to be responsive for mobile users in order to gain more leads and sales. It encourages businesses not to wait but to take action now to improve their online presence across all devices.

2. Kevin Barnett
Hi5 Creative | Business Development

3. Why Mobile Matters…
Why should I care about having a
mobile friendly website?
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4. Why Mobile Matters…
Fun Facts
• 80% + of smartphone users access
applications
• 65% of all internet access will be
from mobile devices by 2015
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5. Why Mobile Matters…
• 1/2 of all searches for local businesses are
made from cell phones
• Without a responsive website your
content and call to actions are lost
• Mobile websites are easier to navigate
and help the user find the information
they are looking for quickly
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6. Why Mobile Matters…
Which website looks easier to use?
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7. Why Mobile Matters…
Acceptance & use of mobile websites
is key to your success at obtaining
more leads via the internet
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8. Why Mobile Matters…
Adapting to this new method of
online searching and buying will be
the difference between more closed
business & new patients rather than
lost opportunities.
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9. Why Mobile Matters…
Why do I need a different web site?
Mobile
PC/Laptop
Small Screen
Large Screen
Slower Processor
Faster Processor
Less Memory
More Memory
Slower Access Speeds
Fast Access Speeds
Mobile specific interactive features
Interactive features
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10. Why Mobile Matters…
Mobile device users expect clarity,
consistency and speed. They have a
very low tolerance for poor quality
mobile online experiences
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11. Why Mobile Matters…
Just because you can see your
desktop site on a mobile phone
doesn’t mean it’s mobile-friendly
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12. Why Mobile Matters…
Mobile sites are designed for the
small screen, with the needs of
mobile users in mind
A mobile-friendly site can help your
business connect with customers
and increase new business
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13. Why Mobile Matters…
Lets see how companies are adapting…
Amazon.com
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14. Why Mobile Matters…
And…
ebay.com
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15. Why Mobile Matters…
You don’t need to be a “huge
company” to need a mobile friendly
website
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16. Why Mobile Matters…
What should I do next?
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17. Why Mobile Matters…
Do nothing...
• Wait & see what happens...
• Wait & see what your competitors do...
• Wait until your customers mention it...
• Lose sales & miss new opportunities...
• You won’t spend anything...
• You won’t gain anything...
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18. Why Mobile Matters…
Take action...
• Get ahead of your competition, now...
• Improve your Google ranking, now...
• Generate new business, now...
• Be a proactive market leader, now...
• DON’T WAIT UNTIL IT’S TO LATE…
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19. Why Mobile Matters…
Questions
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20. Why Mobile Matters…
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21. Copyright© 2014 Hi5 Creative
Copyright© 2014 Hi5 Creative

22. Kevin Barnett
Hi5Creative.co
Reputation | Brand Management |Design