- Apple Inc. designs, manufactures and markets consumer electronics and software. Its major products include the iPhone, iPad, Mac computers and the iOS and MacOS operating systems. The company is focused on delivering easy to use technology and providing customers with products they want. Tim Cook is the current CEO. - British American Tobacco is a multinational tobacco company headquartered in London. It manufactures cigarettes and other tobacco products that it sells in over 200 countries worldwide. The company's mission is to provide consumer choice while delivering on its commitments to society. Nicandro Durante is the current CEO. - Amazon is an e-commerce giant that also offers cloud computing, artificial intelligence, and media content. In addition

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Company Overview
Apple Inc. incorporated on January 3, 1977, is a Multinational Corporation headquartered in
Cupertino, California that designs, manufactures and markets consumer electronics,
computer software, and personal computers. The company's best-known hardware products
include Macintosh computers, the iPod, the iPhone and the iPad. Apple software includes the
Mac OS X operating system; the iTunes media browser; the iLife suite of multimedia and
creativity software; the iWork suite of productivity software; Aperture, a professional
photography package; Final Cut Studio, a suite of professional audio and film-industry
software products; and Logic Studio, a suite of audio tools. Apple was founded by Steve
Jobs, Steve Wozniak, and Ronald Wayne in April 1976 to develop and sell Wozniak's “Apple
I” personal computer. Steve Jobs had unique and effective insights about how people want to
interact with technology. So Jobs and colleagues thought about the customer experience
more deeply than the customer could. Jobs once said, “One of the keys to Apple is that we
build products that really turn us on.” However, at the core, Apple has figured out how to
attract and retain customers, to generate an enormous amount of word of mouth and brand
appeal, and to build a business model, channel structure, and moat that give it a powerful
competitive advantage. Lucky for customers, this often means products are exactlywhat they
want becauseApple employees are so deeply entrenched in and committed to the customer’s
experience. The Current CEO of Apple Inc. is Tim Cook. Today it is considered one of the Big
Four of technology based companies along with Amazon, Google and Facebook.
In November 1, 2018 AppleInc.announcedfinancialresultsforitsfiscal2018fourthquarterended
September 29, 2018. The Company posted quarterly revenue of $62.9 billion,an increase of 20
percent from the year-ago quarter, and quarterly earnings per diluted share of $2.91, up 41
percent. Internationalsales accounted for 61 percent of the quarter’s revenue. Services revenue
reached an all-time high of $10 billion.Excluding a one-time favorableadjustment of $640 million
recognizedinthefourthquarteroffiscal2017,Servicesrevenuegrewfrom$7.9billion inthefourth
quarter of fiscal 2017 to $10 billion in the fourth quarter of fiscal2018,an increaseof 27 percent.
OnAugust2,2018AppleInc.reachedanetworthof $1,000,000,000,000 (1TrillionDollars) making
it the leading multinational company on the globe.
The core of Apple Inc.’s Vision is to provide customers with
user-friendly, non-intimidating technology at low prices. It
understands the fact that not all users are computer experts
and makes the user comfortable with their interface. The
Mission of the company is to bring the best personal
computing experience to all walks of people from students to
teachers and professionals.

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Company Overview
British American Tobacco plc A.K.A BAT is the second largest tobacco company in the world.
It is a British multinational cigarette and tobacco manufacturing company. Its headquarters is
situated in London, United Kingdom. BAT was founded in 1902 when the UK’s Imperial
Tobacco Company and the American Tobacco Company of the United States formed a joint
venture, the British American Tobacco Company. James ‘Buck’ Duke became the company’s
first chairman. His strategy was to devise a superior product, hire the best people to make it,
price it as low as possible, and mechanize production. Today, BAT occupies the leading
tobacco market in over 55 countries and handles operations in over 200 countries. Its native
brand “Dunhill” along with three US brands “Lucky Strike”, “Kent” and “Pall Mall” are its four
largest-selling brands.Other major brands include “Rothmans”, “Benson & Hedges”,“Vogue”,
“Viceroy” and “Gold Leaf”. The Company has even shown enormous success in marketing its
low tier brands such as “Star” and “Derby” in third world countries like
ours. Beside Cigarettes BAT manufactures vapor and tobacco heating
products; oral tobacco and nicotine products, such as snus and moist
snuff; cigars; and e-cigarettes. It has a genuine global reach in three
regions – Europe and North Africa; Asia-Pacific and Middle East; and
Americas and Sub-Saharan Africa covering total six continents.
Nicandro Durante is the Current CEO of BAT. In July 2017 under his
leadership BAT acquired the remaining 57.8% of Reynolds American
Inc. (RAI) that they did not already own, creating a stronger, global
tobacco and Next Generation Products company, with direct access to
the U.S. market. As a result of this acquisition, Reynolds American Inc.
has blended into the BATstructure as adirect-reporting market, alongside their three regions.
British American Tobacco runs with more than 55,000 talented people across the globe
working in factories and offices or out on the road, supporting farmers and retailers
worldwide. Today BAT is committed to meeting the preferences of adult smokers while
transforming tobacco with a choice of potentially reduced-risk products.
The most recent statistics of BAT as at December 31, 2017 shows- Revenue: £20,292 million,
Profit from operations: £6,476 million, Group cigarette and tobacco heating products
volume: 686 billion, Market share growth in 2017: +40 basis points, Global Drive Brands
volume: 357 billion, Markets where brands sold: 200+, Factories: 45 in 42 countries and Net
income: £37.704 billion.
The Company’s mission is delivering its commitments to society, while championing informed
consumer choice. Its vision is to be the world’s best at satisfying consumer moments in
tobacco and beyond. British American Tobacco net worth as of January 18, 2019 is $70.11
Billion.

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Company Overview
Amazon.com, Inc., incorporated on May 28, 1996, offers a range of products and services
through its Websites.It is amultinational technology company focusing in e-commerce, cloud
computing, and artificial intelligence in Seattle, Washington. It is one of the “Four Horsemen”
of technology along with Google, Facebook and Apple. The Company
operates through three segments: North America, International and
Amazon Web Services (AWS). The Company's products include
merchandise and content that it purchases for resale from vendors
and those offered by third-party sellers. It also manufactures and
sells electronic devices.
The Company, through its subsidiary, Whole Foods Market, offers healthy and organic food
and staples across its stores. The Company also offers a range of products like whole trade
bananas,organic avocados, organic largebrown eggs,organicresponsibly-farmed salmon and
tilapia, organic baby kale and baby lettuce, animal-welfare-rated 85% lean ground beef,
creamy and crunchy almond butter, organic gala and Fuji apples, organic rotisserie chicken.
The Company's Whole Foods Market healthy and private label products include 365 Everyday
Value. Customers can have products shipped from www.Amazon.com to their local Whole
Foods Market store for pick up or send returns back.
The Company also offers other services, such as database offerings, fulfillment, publishing,
certain digital content subscriptions, advertising and co-branded credit cards. The Company
serves consumers through its retailWebsites and focuses on selection, price and convenience.
It designs its Websites to enable hundreds of millions of products to be sold by them and by
third parties across dozens of product categories. The Company allows customers to access
its Websites directly and through its mobile Websites and applications. It also manufactures
and sells electronic devices, including Kindle e-readers, Fire tablets, Fire televisions and Echo.
It develops and produces media content. In addition, the Company offers Amazon Prime, an
annual membership program that includes access tounlimited instant streaming of thousands
of movies and television episodes and other benefits. It offers programs that enable sellers to
grow their businesses, sell their products on its Websites
and their own branded Websites. The Company serves
authors and independent publishers with Kindle Direct
Publishing with its own publishing arm, Amazon
Publishing.
CEO of amazon.com Jeff Bezos’s estimated net worth is
$148,438,111,264.03 as of 4:00 pm January 18, 2019 EST.
Bezos is the richest man in the world and also in recent history. As of 2018, the net worth of
Amazon is over $1 trillion. It is а retail site, and that is how it makes money. On the other
hand, it earns money by deducting a small percentage of each item sold via Amazon. Its total
assets are over $131 billion. The revenue can be about $200 billion annually. The operating
income is $4 billion while the net income is $3 billion a year.

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Company Overview
Unilever is one of the oldest multinational corporations selling transnational consumer goods
including foods, beverages, cleaning agents and personal care products. The Company's
segments include Personal Care, which primarily includes sales of skin care and hair care
products, deodorants and oral care products, Foods, Home Care and a range of cleaning
products, and Refreshment. Unilever is a dual-listed company consisting of Unilever NV in
Rotterdam, Netherlands and Unilever PLC in London, England; incorporated on June 21, 1894.
Unilever owns more than 400 brands including 11 billion-dollar brands, which each achieve
annual sales in excess of €1 billion. Its products are available in around 190 countries. It has
research and development facilities in the United Kingdom (two), the Netherlands, China,
India and the United States.
The Company's personal brands include Axe, Dove, Lux,
Rexona and Sunsilk. And Axe, known as Lynx in the
United Kingdom, Ireland and Australia includes shower
gels and shampoos with the same seductive scents. It
offers daily fragrances, hair styling, body washes and
antiperspirants. In its deodorants business, the
Company offers Rexona Antibacterial Defense, which is
available in more than 40 countries. Dove offers a range of products, including Body Washes,
Hand and Body Lotions, Facial Cleansers, Deodorants, Shampoos, Conditioners and Hair
Styling products. In addition to Dove, Personal Care includes Lifebuoy and Signal. Its brands
also include TRESemme and Zendium. Its skin care brands include Dermalogica; Murad and
Kate Somerville. The Company's Foods brands include Knorr and Hellmann's.Alongside global
brands, the Company also has local brands, such as Bango in Indonesia, Robertson's in South
Africa and Kissan in India. Its Home Care brands include Dirt is Good and Surf, as well as other
household names, including Comfort, Sunlight and Domestos, and its water purification
brand, Pureit. Its Refreshment brands include Lipton, Ben & Jerry's, and Breyer. Lipton offers
an array of tea-based drinks, from leaf tea to tea bags, Lipton Ice Tea soft drinks, zero calorie
infusions and healthy green tea.
Over 163,000 dedicated employees work in Unilever. By the
end of 2017, amongst a wide range of other achievements,
Unilever helped more than 601 million people improve their
health and hygiene they had enabled 1.6 million small-scale
retailers and 716,000 farmers to access initiatives aiming to
increase their incomes or improve their agricultural
practices. The company’s actions on the USLP continue to drive value for Unilever generating
more growth, lower costs, less risk and more trust in the business and support the delivery of
the United Nations Sustainable Development Goals.

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Company Overview
Mercedes-Benz is a German global automobile marque and a division of Daimler AG. Daimler
AG is a multinational automotive engineering company. The company’s founders, Gottlieb
Daimler and Carl Benz, made history with the
invention of the automobile in the year 1886. 125
years later, in anniversary year 2011, Daimler AG is
one of the world’s most successful automotive
companies. With its divisions Mercedes-Benz Cars,
Daimler Trucks, Mercedes-Benz Vans, Daimler Buses
and Daimler Financial Services, the Daimler Group is
one of the biggestproducers of premium cars and the
world’s biggest manufacturer of commercial vehicles with a global reach. Daimler Financial
Services provides its customers with a full range of automotive financial services including
financing, leasing, insurance and fleet management.
The company applies innovative and green technologies to produce safeand superior vehicles
which fascinateand delight its customers. With the development of alternative drive systems,
Daimler is the only vehicle producer investing in allthree technologies of hybrid drive, electric
motors and fuel cells, with the goal of achieving emission-free mobility in the long term.
Daimler sells its vehicles and services in nearly all the countries of the world and has
production facilities in Europe, North and South America, Asia, and Africa. Its current brand
portfolio includes, in addition to the world’s most valuable premium automotive brand,
Mercedes-Benz, as well as Mercedes-AMG and Mercedes-Maybach, the brands smart,
Freightliner, Western Star, Bharat-Benz, Fuso, Setra and Thomas Built Buses, and Daimler
Financial Services’ brands: Mercedes-Benz Bank, Mercedes-Benz Financial, Daimler Truck
Financial and car2go.
The company’s balance sheet total increased compared with December 31, 2016 from
€243.0 billion to €255.6 billion; adjusted for the effects of currency translation, the increase
amounted to €25.3 billion. Daimler Financial Services accounted for €150.0 billion of the
balance sheet total (2016: €141.8 billion), equivalent to 59 % of the Daimler Group’s total
assets (2016: 58 %). The increase in total assets was primarily due to the growth of the
financial services business and higher trade receivables. In addition, the higher volume of
capitalexpenditure led to an increasein intangible assets and property, plant and equipment.
On the liabilities side, the increased refinancing requirement resulting from the portfolio
growth led to increased financing liabilities. Furthermore, there was an increase in
shareholders’ equity. Current assets accounted for 42 % of the balance sheet total, which was
at the prior-year level.Current liabilities amounted to 34 % of total equity and liabilities,which
was slightly below the prior-year level (2016: 35 %).