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PROFILE……….Type- Public (NYSE: CLX)Industry -Food, Chemicals Founded -1913 Headquarters- Oakland, California, U.S.Products -Food, cleanersRevenueUS$-5.45 Billion (FY 2009)[1]Employees -7,600
HEADQUATER…AND  CEO (DON KNAUSS)…………..
ECO STRUCTURE…………..Clorox has a very robust eco governance structure that includes eco goals embedded into our corporate business strategy, having an explicit corporate-wide eco strategy in place, and activating that eco strategy with a fully dedicated Eco Office team.
Clorox Eco Strategy
PORTFOLIO…….
PRODUCT BY TYPES……..LAUNDRY
KITCHEN
BATHROOOM
AROUND THE HOUSELAUNDRY PRODUCTSClorox stain fighter bleachClorox regular bleachClorox splashless liquid gel bleachClorox ultimate care bleachClorox oxi magicClorox washing machine cleanerClorox bleach pen gel
LAUNDRY
KITCHEN Clean and disinfecting wipesClorox clean up cleanerClorox disinfecting kitchen cleanerClorox daily sanitizing spray
BATHROOM PRODUCTS……………….Clorox toilet bowl cleaner
Clorox automatic toilet bowl cleaner
Clorox toilet wand system
Clorox disinfecting bathroom cleaner
BRANDS…Brita water filtration systems (only North and South America)Burt's Bees natural cosmetics and Personal Care products Ever Clean, Fresh Step and Scoop Away Formula 409 hard surface cleanersGlad storage bags, trash bags, Press'n Seal, and GladWare containers (joint venture with P&G as 20% minority shareholder)Green Works natural cleanersKingsfordcharcoalLiquid-Plumr drain cleaner
BURTS BEES….Burt's Bees is an American personal care products company that describes itself as an "Earth friendly, Natural Personal Care Company" making products for personal care, health, beauty, and personal hygiene. In late 2007, the Clorox Company purchased Burt's Bees onalhygiene
PROFILE…..Type- Part of CloroxIndustry- consumer products Founded 1984[2]Founder(s) -Roxanne QuimbyBurt Shavitz Headquarters- Durham, North Carolina[3], USAArea served- US, UK, Ireland, Canada, Hong Kong, Taiwan Key people -John Replogle - President, CEO
CEO AND HAEDQUATERS….
Formula 409 is a Clorox Company brand of home cleaning products that includes Formula 409 All-Purpose Cleaner, Formula 409 Glass and Surface Cleaner, Formula 409 Carpet Cleaner, and many others.The original Formula 409 has been discontinued, and has been replaced with "Formula 409 Antibacterial All-Purpose Cleaner," .
PROMOTION ………
Clorox Brands are Market Leaders#1 or #2 in Nearly Every Category! Home Cleaning
 Laundry Additives
 Salad Dressing/Barbecue Sauce
 Insecticides
 Home Water Filtration System
 Automotive Care Products
 Charcoal/Grill Products
Revenue Growth(Sales:  $Millions)
Profit Growth1992-1998 Net Earnings ($MM)
Revenue Growth% Average Annual Growth Rate1992-1998
5-Year Total Shareholder Return
5-Year Total Shareholder Return
5-Year Total Shareholder Return
Clorox Introduced a Record 41 New Products Worldwide in 1998
International GrowthClorox International business has increased four times since 19925%18%19921998
COMPETITORS…….
Top The Clorox Company CompetitorsCompanies LocationColgate-Palmolive Company-New York, NYThe Procter & Gamble Company-Cincinnati, OH S.C. Johnson & Son, Inc.-Racine, WI
S.C. Johnson & Son, Inc. (commonly referred to as S. C. Johnson), previously known as S. C. Johnson Wax (and earlier, Johnson Wax), is a privately-held, global manufacturer of household cleaning supplies and other consumer chemicals based in Racine, Wisconsin. It has operations in 72 countries and its brands are sold in over 110.
PROFILE..Type- PrivateIndustry- Consumer products Founded -1886 Headquarters- Racine, Wisconsin, U.S.Key people- Dr. Herbert Fisk Johnson III,( Chairman & CEO)Products Shout, Windex, Mr. Muscle, Ziploc, Edge, Glade, Brise, Vanish, Raid, OFF!, Kabikiller, Pledge, Scrubbing BubblesRevenue US$ 8.75 billionEmployees 12,000
BRANDS…Household cleaning and scent products BayfreshDrānoFantastikGladeGrab-itMr. MuscleNature's SourceOustPledgeScrubbing Bubbles (formerly known as Dow Bathroom Cleaner before the sale to S. C. Johnson & Son)Shout
BRANDS……..Household food storage Saran WrapZiplocHousehold pest control OFF!AutanRaidBaygonALL OUTCar care Floors- Johnsons BriteGlo-CoatTaski
Colgate-Palmolive Company (NYSE: CL) is an American diversified multinational corporation focused on the production, distribution and provision of household, health care and personal products, such as soaps, detergents, and oral hygiene products (including toothpaste and toothbrushes). Under its "Hill's" brand, it is also a manufacturer of veterinary products. The company's corporate offices are on Park Avenue in Midtown Manhattan, New York City.
PROFILE…Type- Public (NYSE: CL)Industry -Personal products Founded- 1806 Headquarters- New York City, New York, U.S. Key people -Ian M. Cook, CEORevenue -US$15.3 billion (FY 2009)
PRODUCTS……

Clorox