SlideShare a Scribd company logo
aa ABHISHEK MITTAL. .M100700001.
PROFILE………. Type- Public (NYSE: CLX) Industry -Food, Chemicals  Founded -1913  Headquarters- Oakland, California, U.S. Products -Food, cleaners RevenueUS$-5.45 Billion (FY 2009)[1] Employees -7,600
HEADQUATER…AND  CEO (DON KNAUSS)…………..
ECO STRUCTURE………….. Clorox has a very robust eco governance structure that includes eco goals embedded into our corporate business strategy, having an explicit corporate-wide eco strategy in place, and activating that eco strategy with a fully dedicated Eco Office team.
Clorox Eco Strategy
PORTFOLIO…….
PRODUCT BY TYPES…….. ,[object Object]
KITCHEN
BATHROOOM
AROUND THE HOUSE,[object Object]
LAUNDRY
KITCHEN  Clean and disinfecting wipes Clorox clean up cleaner Clorox disinfecting kitchen cleaner Clorox daily sanitizing spray
BATHROOM PRODUCTS………………. ,[object Object]
Clorox automatic toilet bowl cleaner
Clorox toilet wand system
Clorox disinfecting bathroom cleaner,[object Object]
BRANDS… Brita water filtration systems (only North and South America) Burt's Bees natural cosmetics and Personal Care products  Ever Clean, Fresh Step and Scoop Away  Formula 409 hard surface cleaners Glad storage bags, trash bags, Press'n Seal, and GladWare containers (joint venture with P&G as 20% minority shareholder) Green Works natural cleaners KingsfordcharcoalLiquid-Plumr drain cleaner
BURTS BEES…. Burt's Bees is an American personal care products company that describes itself as an "Earth friendly, Natural Personal Care Company" making products for personal care, health, beauty, and personal hygiene.  In late 2007, the Clorox Company purchased Burt's Bees onalhygiene
PROFILE….. Type- Part of Clorox Industry- consumer products  Founded 1984 [2]Founder(s) -Roxanne QuimbyBurt Shavitz  Headquarters- Durham, North Carolina [3], USA Area served- US, UK, Ireland, Canada, Hong Kong, Taiwan  Key people -John Replogle - President, CEO
CEO AND HAEDQUATERS….
Formula 409 is a Clorox Company brand of home cleaning products that includes Formula 409 All-Purpose Cleaner, Formula 409 Glass and Surface Cleaner, Formula 409 Carpet Cleaner, and many others. The original Formula 409 has been discontinued, and has been replaced with "Formula 409 Antibacterial All-Purpose Cleaner," .
PROMOTION ………
Clorox Brands are Market Leaders #1 or #2 in Nearly Every Category! ,[object Object]
 Laundry Additives
 Salad Dressing/Barbecue Sauce
 Insecticides
 Home Water Filtration System
 Automotive Care Products
 Charcoal/Grill Products,[object Object]
Revenue Growth(Sales:  $Millions)
Profit Growth1992-1998 Net Earnings ($MM)
Revenue Growth % Average Annual Growth Rate 1992-1998
5-Year Total Shareholder Return
5-Year Total Shareholder Return
5-Year Total Shareholder Return
Clorox Introduced a Record 41 New Products Worldwide in 1998
International Growth Clorox International business has increased four times since 1992 5% 18% 1992 1998
COMPETITORS…….
Top The Clorox Company Competitors Companies Location Colgate-Palmolive Company-New York, NY The Procter & Gamble Company-Cincinnati, OH  S.C. Johnson & Son, Inc.-Racine, WI
S.C. Johnson & Son, Inc. (commonly referred to as S. C. Johnson), previously known as S. C. Johnson Wax (and earlier, Johnson Wax), is a privately-held, global manufacturer of household cleaning supplies and other consumer chemicals based in Racine, Wisconsin. It has operations in 72 countries and its brands are sold in over 110.
PROFILE.. Type- Private Industry- Consumer products  Founded -1886  Headquarters- Racine, Wisconsin, U.S. Key people- Dr. Herbert Fisk Johnson III,( Chairman & CEO) Products Shout, Windex, Mr. Muscle, Ziploc, Edge, Glade, Brise, Vanish, Raid, OFF!, Kabikiller, Pledge, Scrubbing Bubbles Revenue US$ 8.75 billion Employees 12,000
BRANDS… Household cleaning and scent products  Bayfresh Drāno Fantastik Glade Grab-it Mr. Muscle Nature's Source Oust Pledge Scrubbing Bubbles (formerly known as Dow Bathroom Cleaner before the sale to S. C. Johnson & Son) Shout
BRANDS…….. Household food storage  Saran Wrap Ziploc Household pest control  OFF! Autan Raid Baygon ALL OUT Car care  Floors-  Johnsons Brite Glo-Coat Taski
Colgate-Palmolive Company (NYSE: CL) is an American diversified multinational corporation focused on the production, distribution and provision of household, health care and personal products, such as soaps, detergents, and oral hygiene products (including toothpaste and toothbrushes). Under its "Hill's" brand, it is also a manufacturer of veterinary products. The company's corporate offices are on Park Avenue in Midtown Manhattan, New York City.
PROFILE… Type- Public (NYSE: CL) Industry -Personal products  Founded- 1806  Headquarters- New York City, New York, U.S. Key people -Ian M. Cook, CEO Revenue -US$15.3 billion (FY 2009)
PRODUCTS……

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Clorox

  • 1. aa ABHISHEK MITTAL. .M100700001.
  • 2. PROFILE………. Type- Public (NYSE: CLX) Industry -Food, Chemicals Founded -1913 Headquarters- Oakland, California, U.S. Products -Food, cleaners RevenueUS$-5.45 Billion (FY 2009)[1] Employees -7,600
  • 3. HEADQUATER…AND CEO (DON KNAUSS)…………..
  • 4. ECO STRUCTURE………….. Clorox has a very robust eco governance structure that includes eco goals embedded into our corporate business strategy, having an explicit corporate-wide eco strategy in place, and activating that eco strategy with a fully dedicated Eco Office team.
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  • 15. KITCHEN Clean and disinfecting wipes Clorox clean up cleaner Clorox disinfecting kitchen cleaner Clorox daily sanitizing spray
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  • 18. Clorox automatic toilet bowl cleaner
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  • 21. BRANDS… Brita water filtration systems (only North and South America) Burt's Bees natural cosmetics and Personal Care products Ever Clean, Fresh Step and Scoop Away Formula 409 hard surface cleaners Glad storage bags, trash bags, Press'n Seal, and GladWare containers (joint venture with P&G as 20% minority shareholder) Green Works natural cleaners KingsfordcharcoalLiquid-Plumr drain cleaner
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  • 23. BURTS BEES…. Burt's Bees is an American personal care products company that describes itself as an "Earth friendly, Natural Personal Care Company" making products for personal care, health, beauty, and personal hygiene. In late 2007, the Clorox Company purchased Burt's Bees onalhygiene
  • 24. PROFILE….. Type- Part of Clorox Industry- consumer products Founded 1984 [2]Founder(s) -Roxanne QuimbyBurt Shavitz Headquarters- Durham, North Carolina [3], USA Area served- US, UK, Ireland, Canada, Hong Kong, Taiwan Key people -John Replogle - President, CEO
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  • 28. Formula 409 is a Clorox Company brand of home cleaning products that includes Formula 409 All-Purpose Cleaner, Formula 409 Glass and Surface Cleaner, Formula 409 Carpet Cleaner, and many others. The original Formula 409 has been discontinued, and has been replaced with "Formula 409 Antibacterial All-Purpose Cleaner," .
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  • 37. Home Water Filtration System
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  • 40. Revenue Growth(Sales: $Millions)
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  • 42. Profit Growth1992-1998 Net Earnings ($MM)
  • 43. Revenue Growth % Average Annual Growth Rate 1992-1998
  • 47. Clorox Introduced a Record 41 New Products Worldwide in 1998
  • 48. International Growth Clorox International business has increased four times since 1992 5% 18% 1992 1998
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  • 52. Top The Clorox Company Competitors Companies Location Colgate-Palmolive Company-New York, NY The Procter & Gamble Company-Cincinnati, OH S.C. Johnson & Son, Inc.-Racine, WI
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  • 54. S.C. Johnson & Son, Inc. (commonly referred to as S. C. Johnson), previously known as S. C. Johnson Wax (and earlier, Johnson Wax), is a privately-held, global manufacturer of household cleaning supplies and other consumer chemicals based in Racine, Wisconsin. It has operations in 72 countries and its brands are sold in over 110.
  • 55. PROFILE.. Type- Private Industry- Consumer products Founded -1886 Headquarters- Racine, Wisconsin, U.S. Key people- Dr. Herbert Fisk Johnson III,( Chairman & CEO) Products Shout, Windex, Mr. Muscle, Ziploc, Edge, Glade, Brise, Vanish, Raid, OFF!, Kabikiller, Pledge, Scrubbing Bubbles Revenue US$ 8.75 billion Employees 12,000
  • 56. BRANDS… Household cleaning and scent products Bayfresh Drāno Fantastik Glade Grab-it Mr. Muscle Nature's Source Oust Pledge Scrubbing Bubbles (formerly known as Dow Bathroom Cleaner before the sale to S. C. Johnson & Son) Shout
  • 57. BRANDS…….. Household food storage Saran Wrap Ziploc Household pest control OFF! Autan Raid Baygon ALL OUT Car care Floors- Johnsons Brite Glo-Coat Taski
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  • 60. Colgate-Palmolive Company (NYSE: CL) is an American diversified multinational corporation focused on the production, distribution and provision of household, health care and personal products, such as soaps, detergents, and oral hygiene products (including toothpaste and toothbrushes). Under its "Hill's" brand, it is also a manufacturer of veterinary products. The company's corporate offices are on Park Avenue in Midtown Manhattan, New York City.
  • 61. PROFILE… Type- Public (NYSE: CL) Industry -Personal products Founded- 1806 Headquarters- New York City, New York, U.S. Key people -Ian M. Cook, CEO Revenue -US$15.3 billion (FY 2009)
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  • 65. Procter & Gamble Co. (P&G, NYSE: PG) is a Fortune 500 American multinational corporation headquartered in DowntownCincinnati, Ohio[3] that manufactures a wide range of consumer goods. It is 6th in Fortune's Most Admired Companies 2010 list.
  • 66. PROFILE… Type -Public (NYSE: PG) Industry- Consumer goods Founded -1837 Headquarters- Cincinnati, Ohio, U.S . Area served Worldwide Key people- Bob McDonald(President) & (CEO) RevenueUS$78.9 billion (2010)[1]
  • 68. PRODUCTS… Ariel is a brand of laundry detergent/liquid available in numerous forms and scents. Bounty is a brand of paper towel sold in the United States and Canada. Braun is a small-appliances manufacturer specializing in electric shavers, epilators, hair care appliances and blenders. . Crest/Oral B is a brand of toothpaste and teeth whitening products. Dawn/Fairy is a brand of dishwashing detergent. Downy/Lenor is a brand of fabric softener.
  • 69. CONT…. Gain is a brand of laundry detergent, fabric softrners and liquid dish shop. Flash/Mister Clean is a brand of multi-purpose cleaner, and spray sold in the United States and Great Britain.