company of the year 2024.pdf | Business Connect Magazine

1 www.businessconnectindia.in | Vol. 6 | Special Edition May 2024 INDIA
PRODUCT
OF
THE
MONTH
ZEXTRAS
Paolo Storti
CEO of Zextras

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www.businessconnectindia.in | Vol. 6 | Special Edition May 2024 INDIA www.businessconnectindia.in | Vol. 6 | Special Edition May 2024 INDIA

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Kajal Dobhal
Kajal@businessconnectindia.in
No one can deny the fact that the era we are living in is dominated by transformative
business ventures. And, Business Connect never fails to serve as a vital conduit for
global engagement concerning the above assertion. How could we not talk about
the impact being generated by these innovative businesses? We are back with yet
another publication that embraces the spirit of business success and entrepreneurial
fervor, offering insights into their potential impact on today’s competitive business
environment.
This edition stands out for its reflection of unity amidst diversity, mirroring the
dynamisminherentintheentrepreneuriallandscape.Itunderscoresthecollaborative
efforts driving innovation and progress, resonating with businesses worldwide
striving to make their mark across various domains. The focus is on fostering unity
within the business community to pave the way for scalable growth opportunities in
the years ahead.
The insights shared in this edition delve into the realm of healthcare service
providers, essential pillars of global well-being. It showcases untold success stories,
igniting entrepreneurial spirit on a global scale, with a special spotlight on healthcare
institutions. The enticing content we have shared with you in this edition is enriched
with insightful trends and transformative ideas that we believe would promisingly
cater to the entrepreneurial aspirations of our readers.
Published at the forefront on the cover is GEOTECH GEOSPATIAL PVT LTD’s success
narrative. This story highlights its dedication to revolutionizing the software
development approach, under the thought leadership of founder & MD, Ravikumar
Veeramani. His innovative vision aims to revolutionize skincare practices while
driving institutional growth. Through the compelling story we narrated, you will get
to know how the institution is excelling in the field of software solutions space with
its exceptional IT portfolio. Do check out the whole coverage to get to know about
unexplored aspects of the venture.
This edition draws your attention and prompts reflection on avenues for innovation
and business landscape enhancement for a brighter future. This issue calls for
collective efforts to paint a canvas of greater business prospects and we promise to
bring you more triumph tales and informative articles in the forthcoming editions.
Stay tuned for more enticing content… Until next time…
Venture vistas impacting the modern
business world
Publisher & Editor : Abhishek Kumar Dubey
Vol - 6| Special Edition |May 2024
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Table of
Contents
Page-16 Page- 20 Page- 24
Success story
SOPHIA AMORUSO
Zextras
Beyond the Cloud – Zextras’
Contribution to India’s Telecom
Sector Compliance
Up2 Date
Slowdown in Auto-PLI Incen-
tives Highlight Challenges in
Localisation of EV Vision
Page- 26 Page- 30 Page- 32
Care Forever Marketing Pvt Ltd
A Choice For Better Life, A Choice For
Self-Empowering Career
D’light Life Sciences Pvt. Ltd.
Refining Health Through Tailored
Medicines
Design Horse
Rekha Shah: A Dynamic Business Leader
Crafting Unparalleled Marketing, Advertis-
ing, and Design Solutions at Design Horse
Health
10 Incredibly Heart-Healthy Foods
Mib Indias
Simplifying The Search For Your
Dream Home Mib Indias
Needle Bar Pvt Ltd
Weaving A Dying Art Back To Life
Page- 36 Page- 38
Flower Fashion India
Scaling Greater Heights with
Splendidly Finished Floral
Deliverables
Connects
Happy Connects Technologies
Page- 48 Page- 52
Science
Emerging Microarray Technology:
Driving Diagnostic Efficiency for
Miscarriage Diagnosis
Okie Ventures
Bringing About A Transformation In
The Digital Electronics & Gaming Industry
Page-10
CHEFsitry
Paving The Way For Healthy
And Homely Food Delivery
System
PROPTEAM MANAGEMENT LLP
Building Business Opportunities In
The Real Estate Arena
Financial
6 Ways To Bring Financial
Rigidity To Your Business
GEOTECH
GEOSPATIAL
PVT. LTD.

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Bringing Pet care Science to life
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Private Limited
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CONTACT US
www.susheela.in info@susheela.in
Also visit us in Linkedin for latest updates

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COVER
STORY
GEOTECH
GEOSPATIAL
PVT. LTD.
HARNESSINGTHE
POWEROFDIGITAL
REVOLUTIONIN
GEOSPATIALSOLUTIONS
e have come up with
another enticing
successstorywherethe
highlighted venture
is contributing to
the modern era by
harnessing advanced technologies
such as GIS and remote sensing to
provide comprehensive solutions
for data management, analysis,
and decision support. Their
specializations span various
domains including natural
resource exploration, urban
mapping, and environmental
applications, enabling them
to offer tailored solutions
that resonate with different
requirements of clients. They are
expert in leveraging AI, ML, and
cutting-edge mapping techniques
to not only enhance data accuracy
and efficiency but also contribute
significantly to environmental
management and sustainable
development efforts.
Ravikumar Veeramani is the Founder & Managing
Director of GEOTECH GEOSPATIAL PVT LTD and
guides the operations of the venture at the forefront
higher aloft. We wanted to elaborate on what the
company stands for. Hence, we explored the length
and breadth of the company in a virtual meeting and
curated this narrative to be shared with our global
aficionado. He opened the discourse by explaining
that the overall vision behind GEOTECH’s
functioning is to evolve as a market leader. They
have envisioned a future where they rely on the
latest concepts and approaches that could make
them the most sought-after solution provider in the
world of Geospatial technology.
The business model
GEOTECH GEOSPATIAL started as a software
solutions company to complete IT solutions related
to Geospatial concepts covering Business Analytics,
Application Development – Web & Mobile,
Location Data Services, GIS, Image processing,
Photogrammetry, etc. With time, they have been
instrumental in setting up GIS/Remote Sensing labs
in several central and state Government departments
across South India. They know how to cater to their
needs and ensure customized application-oriented
services. Also, they develop custom software/
apps with GIS and remote sensing-based solutions.
Such approaches stem from the core competency of
GEOTECH’s experts in providing solutions related
to data creation, data conversion, data analysis,
modelling, and management.
Key capabilites
Exhibiting their fortes across a whole spectrum of
GIS remote sensing data services, their competencies
extendtoensuringDataCollectionandManagement,
Spatial Analysis, Web Mapping, Geocoding, Data
Conversion and Migration, and Image Processing.
They also facilitate clients in acquiring geospatial
data products and provide specialized support in
Geospatial and Visual Data Analytics software.
GEOTECH specializes in IT solutions where the
main focus is on data conversion between various
GIS and CAD file formats. They are proficient in
converting raster data to vector data and employ
cutting-edge technologies like Artificial Intelligence
(AI) and Machine Learning (ML). The tech advances
are to automate the extraction of building footprints
from high-resolution satellite images, focusing on
Indian cities.
At the forefront, they empower clients with web
mapping solutions to access and interact with spatial
data seamlessly over the internet. It converged on
offering a user-friendly platform for efficient data
management and analysis that would be expanded
in the upcoming years.
RAVIKUMAR VEERAMANI
FOUNDER & MD
Offering quality
and security
GEOTECH has a
great fervor for
the certifications
in upholding
quality and security
standards in
Geospatial data and
solutions. They have
strategically utilized
such certifications
to enhance trust
and confidence
among clients,
emphasizing the
importance of third-
party validations.
GEOTECH’s
approach includes
acquiring industry-
leading certifications
relevant to the
Geospatial domain,
aligning with
international
standards, and
adopting best
practices.
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10 www.businessconnectindia.in | Vol. 6 | Special Edition May 2024 INDIA
Kajal | Business Connect

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The esteemed ISO 9001:2015, and ISO 27001:2022 certifications
attained by GEOTECH act as a framework for their internal
processes and practices. These certifications facilitate the
implementation of robust quality management systems and
stringent security measures, fostering a culture of continuous
improvement and accountability within GEOTECH.
Furthermore, GEOTECH has a sheer pledge to contribute to
ongoing learning and refinement in quality assurance and
security by investing in training and development initiatives.
This dedication reflects their proactive approach to ensuring
the highest standards of quality and security across their
Geospatial solutions.
Setting apart from the peers
Apart from Geospatial software support to their esteemed
clients (central and state government departments/institutions,
educational institutions and private firms), the company offers
unique Web/Mobile Application service support for public
requirements.
GEOTECH’s noteworthy efforts for the public welfare include
the development of a web application for the citizens of Chennai,
for monsoon preparedness, which contains zone/ward
boundaries, location of NDRF (National Disaster Response
Force) personnel, location of boats, relief centers and location
of pumps. Simultaneously, they have created a dashboard for
monitoring the incidents and the actions taken.
Another effort for the public was the development of a web
application and mobile application for Parliamentary and
State Assembly Elections, which facilitated better planning and
implementation of actions by the organizational users.
Enhancing scalability and
user experience
GEOTECH operates as per
the needs of the clients. All
the solutions are developed
after in-depth consultation
with the client. They
altogether design solutions
that are known for the
performance, efficiency, and
reliability that sync with
the client’s expectations.
“Our solution designs
always have a scope for
upgradation and are capable
of dealing with larger and
more complex data sets
in the future. A recent
example is the project on
“Geo-tagging of the micro-
forests in Industries”,
wherein scalability was
given prime importance,”
stated Ravikumar.
Claiming their client-centricity, they affirm that there is no room for complaints since the solutions are engineered with scalability
and growth trajectory in mind and are designed in consultation with the clients. They pay heed to the suggestions for improvements
do come in to suit their new needs, preferences, and pain points.
Contribution to the decision-making processes
Well, this is truly amazing to know that government departments have particularly found GEOTECH’s GIS solutions highly
beneficial in the decision-making process. For instance, the Forest Department has leveraged GEOTECH’s expertise to develop
Web Applications and Dashboards. These tools are used for visualizing crucial information related to Forest Assets, Plantations,
Human-Wildlife conflict, Forest fires, forest types and covers, and mortality for elephants in the forest corridors. These solutions have
significantly improved the decision-making process within the department.
Expertise in Image Processing
As explained by Ravikumar, Image processing is one of their key focus areas. This is mainly due to the expertise available to them
where the increasing needs of their clients to deal with hyperspectral and high spatial resolution image data play a crucial role.
They have honed their skills in the exploration and mapping of natural resources such as agriculture, forestry, minerals, soil, surface
and groundwater, and coastal and marine areas. In addition to this, they prove their competencies in urban mapping, including
road network and building footprint extraction, as well as environmental applications like soil and water pollution monitoring.
Their expertise extends to super-resolution mapping, artificial neural networks (ANN), support vector machines (SVM), AI and
machine learning (ML) based approaches, spectral matching techniques, and multi-sensor image fusion. Their image processing
methodology goes beyond mere enhancement; it involves extracting meaningful spectral and spatial information from multispectral
and hyperspectral imagery.
Here is an overview of all the key strategies that GEOTECH curates to cater to the needs of
the client:
Expertise and Teamwork: GEOTECH is proud of its team of specialized professionals with extensive experience and expertise in the
core areas of Geomatics. Further, they are a dedicated and committed team of professionals. They are passionate about Geospatial
Technology and its applications, ergo, they are capable of providing unparalleled services and tailor-made solutions that suit the
needs of their clients.
Paying attention to the clients: Most of their operations are focused on their
clients and their needs. They are always willing to lend their ears and prioritize
understanding the needs and goals of the clients.
Innovative Solutions: Be it “building-footprint extraction” or “development of a horticultural information system” or “Geotagging
of the micro-forests in the industrial areas”, GEOTECH introduces innovative solutions that use ML or the recent concepts of
DBMS. They are committed to innovation and seek to develop solutions that address the challenges in the Geospatial industry. At
present, they have become an undisputed choice of several government and private agencies primarily due to their track record of
implementing innovative strategies.
Quality is the Mantra: GEOTECH is keen on maintaining high standards in its products, outputs, and project reports. There is always
a rigorous QC component in place whenever a project is executed. Their long-term relationships with clients are based on trust and
reliability and primarily serve as an outcome of their concern about quality.
Continuous feedback loops: They also ensure that the clients receive prompt and
proactive assistance right from the initial consultations, which continues well after the
completion of a project.
Continuous updation: Being updated with the developments in the Geospatial industry is perhaps the key to the success of GEOTECH
and its team members.
The laurels
Since its inception, GEOTECH’s journey has been nothing short of extraordinary. We have enlisted the achievements and accolades
attained by the company as follows:
• Made strategic partnerships with the world’s number one Geospatial Software, Image Processing, and Remote Sensing OEMs.
• The company has been awarded: (i) ISO 9001:2015 and (iii) ISO 27001:2022 certification.
• The company has been awarded: (i) Partner of the Year 2019 by ESRI India; (ii) Partner of the Year - 2021 - Business Impact by ESRI
India (iii) Partner of the Year 2023 - Business Impact by ESRI India.
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• The company has signed strategic MoUs with Anna University & Tamil Nadu Agricultural
University for the exchange of domain expertise in the Geospatial Segment.
• It is ranked among the TOP TEN GIS service providers in India (Industry Outlook Magazine, Nov
2023).
• It is ranked amongst the TEN Most Promising Geospatial Service Providers in India (SiliconIndia
Magazine, April 2024).
Futuristic outlooks
The future endeavors of the company involve a lot of the targets that are still on their bucket list. Let’s
dive deep into what they are striving to achieve in the coming years:
• Talent Development: It is proposed to build a strong team that will possess core/domain expertise
for almost all the Geospatial segments. This will be achieved through talent acquisition, training
and development.
• Diversification of Services: GEOTECH proposes to expand the range of geospatial services offered
to a wider spectrum of industries and applications including drone mapping, hyperspectral
remote sensing, and AI and ML-based applications. It is also looking forward to diversifying
towards manufacturing/custom ERP solutions / medical equipment shortly.
• Focus on Verticals: GEOTECH has identified certain key vertical markets/applications
where geospatial solutions can provide significant inputs. Climate-change-induced disaster
management, emergency response, agriculture, transportation and logistics, and natural resource
management are included in this vertical. Of particular interest is the area of Risk Assessment and
Underwriting, to help insurers evaluate factors such as proximity to flood zones, earthquake risk
areas, and landslide-prone areas that influence the likelihood of claims.
• Global Expansion: GEOTECH has its foothold in Singapore and Mexico. They are currently
exploring opportunities in the Middle East and Africa to tap into emerging markets. They are
proposing to establish partnerships with the local agencies and further way into their market.
They believe that the credentials of the team and track record would prove powerful in this regard.
• MoUs, Partnerships, and Collaborations: The team has initiated a series of steps to sign MoUs
and forge strategic partnerships with Universities, domain experts, research institutions, and
government agencies. Such collaborative initiatives and knowledge exchange are aimed at
accelerating innovation, especially in the fields of AI, ML, drone image processing, applications
in the health sector, disaster management, etc.
The parting words by the luminary
Before signing off from the conversation, the founder said, “Our success story is
based on being client-centric, sheer focus on quality, and
willing to diversify. These apart, we wish to convey to
the readers and the esteemed members of the Geospatial
community that the domain of GEOSPATIAL technology
possesses a great potential to cut across several verticals.
The role of UAV, AI, ML, and Data Analytics in all such
verticals is yet to be fully explored by the Geospatial
community. Thus, there is a bright future and ample scope
for the growth of firms like GEOTECH GEOSPATIAL
Chennai. We wish a bright future for all our clients and
success to all the other players in the Geospatial industry.”

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SOPHIAAMORUSO
The Founder Of
Nasty Gel
HANDLING BANKRUPTCY:
What do you do when things go wrong as an entrepreneur who rose from being a dumpster diver to becoming a megastar?
You persist, in Sophia’s opinion. She posed the question to a Cannes audience, “How do you start over?” You simply stand up
and keep standing up. In fact, Sophia learned of her company’s bankruptcy just before she was scheduled to take the stage at
an event in Australia and talk about her successful life. How did she act? took the stage and told the story. Sophia recovered
within five months, despite losing the majority of her $280 million fortune when Nasty Gal failed. The fact that she refused to let
the criticisms of what happened at Nasty Gal affect her is perhaps the most significant. Later, she told reporters, “The company
sold for $20 million in bankruptcy.” So, yes, I’m proud of it in the big picture of what can happen in your early 30s”.
The only thing Sophia did to get over her Nasty Gal experience was to reframe the story. She also started working on Girlboss
Media, a brand-new concept. With the help of this new business, Sophia would have a platform from which to address other
female entrepreneurs.
GIRLBOSS MEDIA:
In some ways, creating a media company from the ashes of Nasty Girl was more of an obvious progression than a brave
decision. Sophia had a bestselling book under her belt, a listened-to podcast, a penchant for media fame, and a Netflix series
based on her life.
Sophia launched her new business in December 2017, providing her audience of female entrepreneurs with a wide variety
of editorial content, videos, and podcasts. The business also hosted Girlboss Rallies, well-liked all-female weekends designed
to motivate and unite intelligent, aspirational, and talented women. The Girlboss Rally attracted women to the Knockdown
Center in Queens, New York, in 2018 from 430 cities, 31 countries, and 40 states.
From a
School
Dropout Shoplifter to an
Inspiration
EARLY LIFE:
Sophia Amoruso was born to middle-
class parents in San Diego, California,
on April 20, 1984. Both of her parents
held conventional jobs to support
themselves and their daughters.
She has Italian, Portuguese, and
Greek ancestry. She was brought
up in an Orthodox Greek church.
She quit going to school and started
homeschooling as a coping mechanism
for her depression and attention deficit
hyperactivity disorder (ADHD), which
were diagnosed in her adolescence.
She worked in a Subway restaurant
as a teen, then held a number of odd
jobs like working in a record store and
a bookstore. Her parents got divorced
after she graduated from high school, so
she moved to Sacramento, California, to
live a more independent life.
Amoruso led a nomadic lifestyle as a young adult, hitchhiking along the West Coast, dumpster diving, and stealing. She
stopped stealing in 2003 while residing in Portland, Oregon, after being caught shoplifting.
Shortly after learning that she had a hernia in her groyne, she moved from Portland to San Francisco. She checked student
IDs in the Academy of Art University lobby in order to obtain the health insurance needed for surgery.
Sophia Christina Amoruso is a businesswoman from the United States who is known for her fashion brand named Nasty
Gal, a women’s clothing retailer. It was recognised by Inc. Magazine as one of “the fastest growing companies in 2012. She
was named as one of the wealthiest self-made women in the world by Forbes in 2016. But ironically, Nasty Gal submitted a
bankruptcy petition later on. Amoruso founded Girlboss Media- a company that produces content for millennial women to
advance in both their personal and professional lives in 2017. Also, her 2014 autobiography “GIRLBOSS” was turned into a
Netflix original series with the same name.
CAREER:
When she was 22, she opened a Nasty Gal Vintage eBay store, and it quickly
became successful. Her revenue increased from $250,000 to $1.1 million to
$6.5 million to $30 million in a short period of time. She had never even held
a job in an office, but she went with her gut and created a really successful
company. Nasty Gal was a community, and Girlboss has the same
throughput. This brand spoke to women in a way that went beyond fashion.
Selling a motorcycle jacket to a customer gave a boost to her confidence.
She made a promise to herself to be just a little bit bolder in her life. Her
being able to picture herself in the life she wants, being able to take baby
steps toward achieving that, and seeing others who are doing it, is very
much what she’d done throughout her career.
Another thing that achieved great success was the book- Girlboss. She
wrote a book called “Girlboss” five years ago, and since then, the hashtag
has been used 17 million times on Instagram, the book has sold half a
million copies, Netflix has aired a show called “Girlboss” in 100 million
homes, and it has become very
Founder
SOPHIA AMORUSO
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Beyond the Cloud – Zextras’ Contribution to India’s Telecom Sector Compliance
Indian Telecommunication Sector and New
Regulatory Paradigm
India’s telecommunication landscape is undergoing a significant
transformation, driven by technological advancements and
regulatory changes. Moving away from reliance on global giants
like Microsoft and Google, telecom companies are opting for
private solutions or partnerships for data management within
national borders.
This shift, fueled by evolving compliance needs, emphasizes
data privacy and sovereignty. Compliance with laws like the
Digital Personal Data Protection Act, 2023 (DPDPA), and the
Telecommunications Act 2023, like GDPR, is prompting telecom
firms to prioritize secure alternatives.
In the competitive landscape of India’s telecom sector, striking
a balance between data protection and seamless connectivity is
vital. Organizations like Zextras offer expertise to navigate this
promising yet complex era.
Current Industry Challenges in the Indian Telecom
Sector
India’s telecom industry, like its global counterparts, faces
significant challenges amid evolving regulatory landscapes:
Regulatory Compliance
Adherence to regulatory compliance poses a significant
challenge for Indian telecom companies, overseen primarily by
two major regulatory bodies:
• Department of Telecommunications (DoT) - DoT regulates
India’s telecom sector, covering service provision, customer
rights, data protection, and competition laws.
• Telecom Regulatory Authority of India (TRAI) - In 2020,
TRAI suggested taking charge of data protection regulation,
citing overlapping functions causing confusion. TRAI
highlighted its expertise in regulating data protection,
cybersecurity, and “converged” communications within
the data economy.
Meanwhile,theMinistryofElectronics&InformationTechnology
(MEIT) proposed a separate board for data protection oversight,
diverging from TRAI’s approach. This disparity complicates
regulatory compliance for telecom companies.
Non-compliance risks severe penalties, reputational harm,
and loss of trust.
Fast-Evolving Regulations
Telecom companies are now required to make significant
changes to their data management practices complying with the
provisions of the Personal Data Protection Bill (PDPB).
The recent paradigm shift in data protection regulation in India
is primarily influenced by two substantial legislations:
• Digital Personal Data Protection Act (DPDPA) of 2023 - The
Digital Personal Data Protection Act (DPDPA) of 2023 sets
rules for processing personal data in India, emphasizing
data principal rights and imposing penalties of up to
approximately INR 250 CR ($30 million) for violations,
excluding specific cases.
• Telecommunications Act of 2023 - The Telecommunications
Act of 2023, replacing the outdated Indian Telegraph
Act of 1885, introduces stringent consequences for non-
compliance, reflecting the growing significance of data
protection and cybersecurity in India’s telecom sector,
necessitating adherence from both domestic and foreign
entities.
Localization and Residency
Compliance complexities arise for firms using international
cloud services. Thus, telecom companies are reevaluating
strategies, considering alternatives like on-premises storage and
domestic partnerships.
Segment 2024 Growth (%) 2023 Growth (%)
Cloud Security 28.0 24.8
Application Security 15.1 9.3
Data Security 12.9 13.8
End-User Spending for Security and Risk Management for All Segments in India, 2023-2024 (Millions of U.S. Dollars)
Source: Gartner (February 2024)
Gartner predicts a 12% increase in
security spending by 2024, affirming
India’s telecom sector’s shift towards
private deployments amidst growing
cloud security concerns.
The telecom industry is in flux, with major shifts in strategies and regulations reshaping the landscape. Telcos, grappling with
data sovereignty and privacy challenges, are rethinking reliance on global tech giants like Microsoft and Google, turning to private
infrastructures or local partners for data management within national boundaries.
Data Privacy and
Security Worries on
the Rise
Recent high-
profile cloud
breaches, as noted
by Deloitte, have
intensified consumer
apprehensions
regarding data
privacy and security.
Cloud Repatriation – Cloud Exit
The telecom industry’s shift away from the cloud, known as “cloud repatriation” or “cloud exit,” is driven by concerns over
cost, privacy, and performance, with factors including unexpected costs, privacy regulations, and performance variability
influencing this trend.
The factors influencing the telecom industry’s move away from the cloud include:
• Unexpected Costs: As cloud usage grows, telecoms grapple with rising fees and unforeseen expenses associated with
managing cloud services.
• Privacy Concerns: Regulatory changes and heightened data sensitivity within the telecom industry necessitate greater
control over data location and access.
• Performance Variability: Public cloud performance can fluctuate depending on factors beyond telco control, potentially
impacting critical network operations.
A Close Look at Zextras’s Response to Public Cloud Concerns
Zextras Carbonio provides a robust private alternative to Microsoft 365 and Google Workspace, offering telecom companies
a comprehensive on-premises digital workplace solution. With features including email, instant messaging, video meetings,
contacts, calendars, tasks, file management, and collaborative editing, Carbonio empowers telecoms to offer secure
communication and collaboration within the country borders.
SPOTLIGHT

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Let’s explore how Carbonio tackles telecom challenges in the Indian market.
DoT & TRAI Compliance:
By keeping data within the private infrastructure, Carbonio helps Indian telecom companies adhere to data storage and sovereignty
regulations set by and TRAI.
PDPB Compliance:
Features like data access rights and data deletion empower users to manage their data in line with PDPB guidelines.
Localization and Residency:
Carbonio allows telecom companies to store data within India, addressing data residency requirements.
Cybersecurity Vulnerabilities:
Regular updates, secure coding practices, and built-in security features help protect against malware, phishing attacks, and other
threats.
Strategic Advantages for the
Telecom Industry
Telecom operators aim to achieve data
sovereignty and digital sovereignty while
managing regulatory compliance and
Total Cost of Ownership (TCO).
• Compliance and Data Sovereignty:
Using private deployment or private
cloud withing the country borders.
• Revenue Generation and Cost
Optimization: Using a unique
formula of digital workplace for
digital sovereignty. Efficient storage
solution and a pay-per-use model,
while exploring new upselling
opportunities.
• Unified Customer Experience and
Loyalty: Boosts customer loyalty
by offering tailored solutions and
custom branding and reducing churn
rates.
• Flexible Offers, Scalability, and
Multitenancy: Extreme scaling
capabilities and a multi-tenant
structure to expand service offerings
while also providing flexible
solutions for tailored services.
• Multilevel White-Label Solutions:
Unique brand identity, enhancing
brand recognition and customer
loyalty.
“ “
Zextras Carbonio and Digital Sovereignty
To effectively achieve digital sovereignty, organizations must grasp the fundamental pillars of digital sovereignty.
• Protection: Secures data, software, and infrastructure against unauthorized access.
• Data Privacy: Safeguards personal and sensitive data from external threats.
• Residency: Requires data to remain within specific geographic boundaries.
• Localization: Ensures data and infrastructure reside within the same jurisdiction.
• Authority: Controls access to information to safeguard sensitive data.
• Ownership: Establishes legal rights over data and resources.
About Zextras - A Trusted Partner to Empower the Indian
Telecom Industry
Zextras, renowned for pioneering advanced open-source software solutions, is the
ideal partner for telecom companies seeking to enhance digital communication
and collaboration services. Led by CEO Paolo Storti, Zextras has developed
Carbonio, an innovative e-mail and collaboration platform designed to enforce
data sovereignty, offering solid solutions to telecom industry challenges.
We’ve just launched an
innovative software,
Carbonio. It’s a
modern e-mail and
collaboration platform,
which respects data
sovereignty.
Telecom companies integrating Carbonio can
provide user-friendly platforms centralized for
communication needs, ensuring robust data
control and privacy, thus enhancing customer
satisfaction and market position.
Paolo Storti,
CEO of Zextras
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1. Slowdown in Auto-PLI Incentives Highlight
Challenges in Localisation of EV Vision
2. BJP’s Manifesto Promises New Bullet Trains, Free Ration
Scheme and much more
4. Calcutta High Court announced 24,000 Jobs invalid in
West Bengal’s SSC Recruitment Scam
3. Gukesh D: The Remarkable Rise of a Chess Prodigy
Electric mobility is of great priority to the automotive sector in our country.
However, it lacks a striking balance of supporting localization and offering a
nurturing environment for budding brands to innovate. The delay in PLI benefits
access implies a huge gap that needs to be filled as soon as possible.
We know the whole automotive industry shows a great push towards electric
vehicles (EVs). Lately, this push has faced a major hurdle regarding the slow
progress in localization efforts. The halt in accessing Production-Linked
Incentives (PLI) for electric cars has grabbed global attention to the challenges
ventures face in meeting localization requirements.
The crux
India’s Production-Linked Incentive (PLI) Scheme which aims to help the
automotive sector has undergone a one-year extension. The applicants are
Gukesh D is a 17-year-old Indian chess prodigy. Recently, he left his name in
the hall of fame in the Chess world as the youngest Indian chess player with an
astonishing expedition concluding in a Major win at the Candidates tournament.
His extraordinary journey to fame was forged by skill, perseverance, and ceaseless
pursuit of excellence.
Gukesh stood against seasoned chess player Hikaru Nakamura. In the 14th and final
round, Gukesh secured a straightforward draw against American player Hikaru
Nakamura, concluding the tournament with nine points out of a potential 14.
Result of years of devotion
This game was not just another win but a sheer recognition and culmination of
years of devoted efforts made by Gukesh. His voyage was commenced in the land
of Chennai. He showcased his talent by clinching victory at the Asian School Chess
Championships in the Under-9 category. In 2018, Gukesh secured the World Youth
Chess Championships title in the ‘Under-12 category’ and a remarkable haul of five
gold medals at the Asian Youth Chess Championships.
expected to fulfill criteria of eligibility adequately. But lately, the government announced that the initial round of incentives will
be disbursed in 2024-25 fiscal year. And, it would mark the resolution of significant delays in the process. Well needless to mention
that in terms of industry players, only Tata Motors, Ola Electric, and Mahindra & Mahindra were able to meet the set up criteria
concerning domestic value addition. This extension shows the complexities and challenges faced by companies in aligning with the
PLI requirements. For many companies, it is hard to stay put with the scheme’s implementation and adapt to these standards.
The government’s intervention
As per the sources, the major cause contributing to these delays is the shift in the government’s approach. This has been done in
view of moving from self-certification with a presumption of innocence to a more rigorous audit process. Well, this shift is to ensure
compliance in regards to avoiding any possibility of misuse of localization norms.
Many reports indicate that the industry might face the scenario of manufacturing only two electric cars within the next two years
owing to these implementations. Day by day, several ventures find themselves unable to navigate the complexities of localization
requirements that directly hinders their ability to access and leverage PLI benefits. The journey is filled with considerate challenges.
Indeed, the government is in constant efforts to support the in-house manufacturing along with decreasing the import reliance.
BJP’s election manifesto is out, and the honorable Prime Minister announced many upcoming assurances for the country. Here, he is
anticipated to launch new bullet train projects to enhance the nation’s connectivity in the event of regaining power. The anticipated
projects are in view of revolutionizing our country’s transportation facilities. PM Modi added the plans to categorize Vande Bharat
trains into three types: Sleeper, Chair Car, and Metro. The plan is to expand the accessibility across various corners of India. The
target of the bullet train projects are Northern, Southern, and Eastern India as explained by him. Survey work for these ambitious
ventures will commence soon. This move is in the government’s vision of promoting rapid and efficient transportation across the
nation.
In the latest wake of events, the Calcutta High Court has nullified the entire panel
of School Service Commission (SSC) recruitment done in 2016. It was declared that
all appointments from 9th to 12th and groups C and D were null and void due to
disparities in the recruitment process found in investigations. A major scandal was
exposed when the court’s decision showed the alleged corruption and malpractice
in the overall hiring process.
Impact on the jobs
As per the sources, the court’s verdict is expected to impact around 24,000 jobs.
This poses alarming concerns about the integrity of the recruitment system. The
division bench that drew this conclusion involved justices Debangsu Basak and
Md Shabbar Rashidi. Altogether, they issued the ruling that speaks of the need
for a deep investigation referring to the appointment process. After the court’s
order, the CBI is directed to take the matter into their hands. Within the next three
months, the report is expected to be proposed from CBI’s end. Additionally, the
‘One Nation, One Election’
The manifesto also includes proposals for the implementation of a Uniform Civil
Code and ‘One Nation, One Election’. This code has been said to ensure equal rights
for all citizens and harmonize diverse legal practices across the country. Well, it
poses a good step towards gender equality and modernizing legal frameworks.
For sure, major changes are on the way to be witnessed in the coming times.
The ration scheme
In the series of adding more commitment to the manifesto, PM Modi announced
the extension of the free ration scheme for the next five years. Millions of people
would be greatly benefitted by this scheme. It is expected to bring better access to
essential food supplies to all, especially to those in intense need of food articles.
Way more to come in continuation to this initiative that reflects the current
government’s pledge to social welfare while catering to the basic needs of our
country’s population.
In simpler terms, the BJP’s manifesto subtly implies a holistic vision for the
country’s development. It has encircled several development prospects focusing
on infrastructure, legal reforms, and social welfare.
Scaling the ladder of success
In January 2019, Gukesh was the second youngest Grandmaster in the history of the Chess world. Everyone was amazed by his progressive
talent and steady perseverance in this game. Creating each milestone, he persisted in redefining expectations, surpassing the 2700 rating
mark in September 2022, and joining the ranks of chess prodigies before him.
Today, he has become the youngest player to defeat Magnus Carlsen since the Norwegian ascended to the World Championship throne. In
2023, his upgrade earned him new heights as he crossed the 2750 rating mark. This helped him claim the title of India’s top-ranked player.
He has even surpassed the legendary Viswanathan Anand’s place so far.
The expected showdown
It was in April 2024 that Gukesh solidified his position as the victorious candidate in the tournament held in Toronto, Canada. He navigated
through tough competition to secure his place as the youngest challenger for the World Chess Championship. Now, he has to face the
reigning champion Ding Liren from China. This ultimate showdown would test his skills on the grandest stage of them all.
bench has instructed the SSC department to reschedule the fresh appointments within the next 15 days. This is a good omen for those
candidates who have been waiting for this remarkable verdict. rectify the situation.
Exposed malpractices
This scam titled ‘Cash For Jobs Scam’ created shockwaves across West Bengal. It was alleged that from fake OMR sheets to the
destruction of original documents, the process was full of malpractices. The bench pointed out 17 types of scams and corruption
within the SSC exam. It included the yield of supernumerary posts and the involvement of SSC officials in false recruiting practices.
Upcoming challenges
The court even mentioned that recruited employees who obtained jobs through illegal means are convened to return their salaries
to the Government/Board within a specified timeframe. Also, four weeks’ notice has been given to district magistrates to identify
individuals who secured jobs unlawfully. In the process of legal operations, SSC Chairman Siddharth Mazumdar communicated his
discontent with the verdict. Moreover, he intends to challenge this decision in the Supreme Court in the upcoming times.

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CARE FOREVER MARKETING PVT LTD
A CHOICE FOR BETTER LIFE, A CHOICE FOR
SELF-EMPOWERING CAREER
Health and wealth are assets, that makes our life worth living. Investing in them opens windows of opportunities, giving chance
to a better lifestyle. Direct Selling Market (MLM), is one of the most prospective career choices. Not only does it offer an unlimited
amount of wealth, but it also allows you to become your own master and build a network of like-minded people as well. Cosmetic
and personal care products, household items and wellness are the strongest sectors direct selling market.
With time, there has been a paradigm shift in customer preferences. Synthetic products are becoming more approachable due to
competitive prices and people are widely neglecting its side effects. But amid this situation, there are people still willing to work for
the betterment of mankind. In the last few years, the direct selling industry witnessed the arrival of many brands, whose products
carry the essence of nature. Amongst these players,
Care Forever Marketing is a rising star bringing
naturally composed healthcare products at a cost-
effective price.
THE COMPANY WORKS WITH A CORE
MOTIVATION THAT SAYS,
We are not the best company in the world, But the
Best Company for the world
‘A STEP TOWARDS HEALTH AND WELLNESS’
Care Forever marketing was introduced, in the
market to augment healthcare practices of people.
The Company has a series of customer-centric
products categorized under health care, personal
care, home care, beauty care and agro care. Direct
Selling Industry has great potential and has become
the forefront of product marketing. Care Forever
marketing is a part of this industry and floats its
entire business on an online platform. Care Forever
marketing is a product of 15 years of research and
experience, which is a major upper hand in this
competitive market. Founded in 2020, the Company
leverages on a motivated management, tailored
products and a right cause to justify its forte.
Being on the digital platform also helps in creating
independent entrepreneurs across the world; hence
providing everyone with the opportunity to aug-
ment health, wealth along with exciting compen-
sations.
KESTO DAS
FOUNDER & CEO
Mr Kesto Das (Founder & CEO) is direct selling enthusiast,
working in this industry since 2009. He has worked, with several
national and international companies where his efforts have
created many entrepreneurs. He is very much aggressive and
passionate about his work and Care forever. He is very much
knowledgeable about Products, compensation and marketing
management. He is more than 11 yrs practical experience about
direct selling industries.
Mr Subha Kundu (COO) carries 8 years of astounding
experience in the direct selling space and is a great team player.
Prior to Care Forever Marketing, he has worked in many
companies as a COO. His efforts towards team building is a
major forte to the Company.
MR Suman Dey (CTO) is an exceptional talent having
substantial experience in the direct selling space. Along with
this, he has nurtured his technical expertise, by working in
various national and International IT Firms for the last 7 years.
These four leaders are four pillars, upholding the Company’s
mission, vision and goals. Their expertise and knowledge
keep the Company durable and sustainable to unprecedented
challenges.
CUSTOMIZED SET OF PRODUCTS
The direct selling market, especially for herbal products is an
extremely volatile space having a significant number of players.
So how does Care Forever Marketing builds its presence? By
providing quality at cost-effective prices. Their products are
moulded, with the goodness of nature and the efficiency of
science and comes at affordable rates. These factors place their
products in the trending zone and showcase the Company’s
competitive capabilities. Despite having only a few months
of experience, their healthcare, personal care and home care
products are already winning the hearts of their customers.
The ‘healthcare’ products include:
• Curcumin Tablets
• Noni
• Panch Tulshi Drops
• Sanjivani Drops
• Spirulina Tablets
Their ‘personal care’ products include:
• Acenite Herbal Face Wash
• Charcoal Soap
• Charcoal Toothpaste
• Neem Total Care Toothpaste
• Papaya Foaming Face Wash
• Rosia Herbal Soap
Their homecare products include:
• Lemon Herbal Hand Wash
• Bathroom Cleaner
• Toilet Cleaner
All of these products, are FSSAI, GMP, AYUSH and HALAL,
Certified, which makes them very trustworthy and further
builds a prolific image of the Company in the market.
A PROFICIENT WORK CULTURE
Employees are the true reflection of a Company’s overall
standards. Direct Selling is an arduous task and requires
dexterous people. Like the leadership panel, the entire
operational and execution team includes enthusiastic people
experienced in direct selling. This head-to-toe integration
of expertise and experience helps the Company maintain a
competitive image. The leaders being highly experienced, plays
an integral role in maintaining an engaging ambience in the
Company.
A GLANCE AT THE PROSPECTS
The direct selling industry is one of the radically growing
industries in India. A study at ASSOCHAM shows that Since
2011, the direct selling space has shown spellbinding growth,
reaching ₹12,620 Crore in 2016 and is expected to reach ₹15,930
Crore in 2021. Care Forever marketing aims to be a part of
this growth. Within a few months of inception, it has already
built several diligent entrepreneurs in India and has brought
many new products as well. With this pace of development,
the Company is foreseeing to be one of the Top 10 direct selling
Company within 2025.
THE COMPANY NAMES ITS BUSINESS AS A FIVE STAR OPPORTUNITY THAT INCLUDES,
‘The right Company’, ‘The right management’, ‘The right products’,’ The right compensation’ and ‘The right cause’.
SEASONED LEADERS AT THE HELM
Care Forever marketing is a product of extensive research and experience of 4 like-minded leaders are Mr. Samrat Adhikary, Mr
Kesto Das, Mr Subha Kundu and Mr Suman Dey.
Mr Samrat Adhikary (Founder & Managing Director) is the visionary behind this foundation. Mr Adikary is a young and energetic
leader with 9 years of extensive exposure in the direct selling market. Samrat’s motivation behind this venture was born during his time
in the agriculture sector. He was baffled, by the extensive use of chemical fertilizers and pesticides and the effect it can have on a person.
He realized that the remedy, for better health, can only be found in nature and this laid the foundation of Care Forever Marketing.
Samrat Adhikary
Founder & CMD
Sugandh Bahl | Business Connect

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siliconindia | |August 2019
19

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30
A COMPETITIVE FIRM
D’Light is a modern pharmaceutical firm, incepted with
a focus to provide nutraceutical products/supplements.
The efficacy of the products lies on its holistic benefits –
fulfilling the daily needs of a body while driving a major
shift towards prevention aspect. To be specific, D’Light’s
products cater to genital problems like PCOS, Menstrual
irregularity and infertility. Their products are armed with
the ability to boost the body’s immunity to avert major
bacterial and viral infections. Not just this, D’Light has a
collection of derma products and the blend of both has
showcased a huge potential for them in the market.
D’Light was introduced in the market by Mr. Rajesh
Bhumidhar Pal, in the financial state of our Country -
Mumbai. Over, the last decade, the pharma industry has
witnessed a radical shift with respect to products and
methodologies. D’Light is focused, to contribute in this shift,
from treatment to prevention and, to gain 1% market share
in D’Light represented market.
Mr.Rajesh Bhumidhar Pal has a vast experience of
15-16 years in pharmaceutical brand management. He
started his career at Blue Cross as Management Trainee.
He has climbed the ladder of hierarchy of product
management team in various pharmaceutical firms like
Maneesh(Svizera), IPCA, Indchemie naming a few. He has
a great amount of exposure in various health segments
like Cardio-diabeto, Ortho, Paedia, Gyanec, Dermatology.
He has a great entrepreneurship skills. He is a people
oriented person and believes in having empathy for his
follow team members.
THE FACTORS MAKING THEM PREFERABLE
The pharma industry is already a volatile space due to
the significant number of players. So, how is D’Light a
gamechanger in this competitive space? Modern healthcare
is considerably influenced, by pharmaceutical formulations
and when it comes to women’s healthcare, the influence
and concern go up by a notch. This is the opportunity that
lays D’Light’s foundation. Besides a prevalent collection
of health augmenting formulations, it has a number of
medicines focused on improving women’s health, especially
new mothers. Their popular formulations include C Z
MUST (Immunity Boosters), DVB12 (Chronic tiredness and
muscular weakness), PAN HD (Heartburn, difficulty in
swallowing).
Along with this, their formulations for women’s health
include B Myo (Menstrual Irregularity, Infertility), D
CORCAL (Pregnancy and Lactation, Post Menopausal,
Chronic Illness, Osteoporosis), D-DOX (Nausea and
vomiting during pregnancy), I4 Max (Iron deficiency
Anaemia in new mothers) and D-Argi (Promotes
intrauterine growth of the fetus). Their series of tailored
formulations are based on holistic research of molecule,
the combination of molecules and acceptability by doctors
throughout the market. Another USP of D’Light is their
presence in the digital space. They are showing a lucrative
growth across the state and are aiming to grow across the
country, venturing on the digital market.
ROBUST QUALITY STANDARDS
The pharmaceutical industry is overrun by leading players,
having a series of qualified products. To create its own
niche expertise, D’Light has adhered to every National and
International Standard, and regulations. Their commitment
to quality was recently honoured, with a “Certificate
of Quality in Business”, by International Trade council.
Their quality is appreciated and approached by many
healthcare experts from Nutraceuticals, Gynecology, Clinical
Dermatology.
On the other hand, their quality is highly approached by a
wide number of customers, chemists and stockists.
Furthermore, their products are widely approached, by
several NGOs and Self Help Groups in need of health-
augmenting supplements for geriatrics and paediatrics.
A CONSTRUCTIVE WORK CULTURE
“Our organization lives and breathes for the people and by
the people”
asserts Rajesh.
Whether it’s a fully ledged enterprise, SME or MSME, a
collaboration of proficient resources gives the Company
a significant growth. D’Light follows a very harmonious
work culture, powered by opportunities and humility. This
ensures a nurturing environment, where every individual
gets to grow on ideas, skillsets and much more.
The same level of ingenuity, is found in the upper echelons
as well. D’Light has a short yet ardent workforce; practising
humility and building transparent communication channels
on all levels, help in bringing out the best from everyone.
They work with a mantra that says,
“It’s not about you, it’s about the people you serve and
what they need”.
This ingrained thought builds the determination in every
member to work on the Mission, Vision & Goal and grow
the Company to scalable heights. D’Light also has an
Employment welfare committee for the betterment of its
internal customers as well.
GROWING THROUGH CHALLENGES
D’Light is introduced in the touchest period Mankind
is facing in a Century. However, identical to several
indomitable firms, D’Light has shown the sheer will and
strength to overcome the challenges of COVID-19. They
have an uninterrupted communication channel between
their field office and head office. The field office follows the
strategies designed by the product management team and
gives relative feedbacks to the marketing team on weekly
basis. This freewheeling approach is helping to stay abreast
of transitions grow in the market.
Looking at the coming years, D’Light is aiming to increase
its engagement with, various digital marketing platforms.
The Company, is also foreseeing to expand its HQ, which
will enhance the visibility of products among chemists,
stockists, etc.
Over the years, a series of novel diseases have come forth and to battle against them, innovative molecules and formulations
have arrived the market. However, women have unique health issues. Several ailments that can spread into both the sexes
often have unusual effects on a woman’s health; pharma can address this.
D’light Life Sciences Pvt. Ltd. is a revolutionary name in the pharma space, having a series of gender-neutral formulations
and tailored medicines for improving women health. Incepted in, June 2020, D’Light is an ISO 9001:2015 certified company,
showcasing a steady growth and a potential to be at the forefront of its arena.
D’LIGHTLIFESCIENCESPVT.LTD.
REFINING HEALTH THROUGH TAILORED MEDICINES
RAJESH BHUMIDHAR PAL
Director
VIRENDRA BHUMIDHAR PAL
Chairman & Founder
Avishek Singh | Business Connect

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Rekha Shah: A Dynamic Business Leader Crafting Unparalleled Marketing,
Advertising, and Design Solutions at Design Horse
The leader’s position is unique in an organisation because it influences
the culture and overarching philosophy of the group, which is reflected
in the organisation’s beliefs, and actions.
Rekha Shah, who is a leading, respected and highly accomplished
professional with two decades of experience in advertising, design, and
branding, is the epitome of an ideal business leader, which is evidenced
by Design Horse’s growth trajectory since its founding as well as the
commitment displayed by his team to their organisation. She is the
Business Head and Founder of Design Horse Branding Agency. Five
years ago, the inspiring lady co-founded this cutting-edge company
with two of her industry peers as a full-fledged Branding and Strategy
agency that adheres to exacting standards, best practices and processes
to offer brand solutions.
Rekha further shares, “The magic of creation has fascinated me
since before I can recall. Creating something new has always
given me great satisfaction. Additionally, being acknowledged
for great creative outputs and being recognised in the field for
our innovative solutions keeps me inspired every day. I get a
sense of accomplishment forming a creative company that
provides cutting-edge solutions. If I want to say it in a few
words, that would be ‘being a creative solution lab.”
A Glimpse of Design Horse
Design Horse is a vertically integrated branding solution lab
that was founded in 2017 in Mumbai. With its complete in-
house skills, Design Horse has been able to produce exceptional
results and ensure quality control in the areas of brand strategy
and design, packaging strategy and design, packaging structure
solutions, and innovation strategy solutions.
Being an agile company, Design House is willing to take on large
projects from both local businesses and worldwide corporations.
Additionally, they are aware of the value of “Design thinking”
and how a holistic approach may result in solutions for lively
brands. These distinctive features give the squad an ad on stage
over its contemporaries.
Rekha Shah- Constructive Years & Background
Rekha has successfully managed a diverse clientele, from
L’Oréal to Nestle and Colgate to Unilever, thanks primarily
to her experience and exposure. In order to offer complete
solutions for brands, she founded Verve Graphics in 2003 with
the support of her love for creative solutions. Later, she became
interested in developing ways to enable transformation after
knowing the client’s needs. She was interested in learning more
about offering complete brand solutions. This gave her even
more motivation to start Design Horse.
While sharing the key motivating factor behind this wonderful
journey so far, the leading lady said, – “Being born into a
business family has become a blessing for me. It has been the
primary motivator behind this fantastic journey thus far. It has,
first and foremost, helped me cultivate a business perspective.
Years later, my husband encouraged me to start a creative
business. This assisted in my starting Verve Graphics, where I
dealt with solutions for marketing collaterals needed for brand
communication. My early years of client awareness also pushed
me to become aware of the need for various brand-building
techniques. This inspired me to start a company where I could
provide customers with brand design solutions. Furthermore,
I discovered that the designing and branding industry was
heavily controlled by men, with a minuscule proportion of
women entrepreneurs. In a way, I can say that the lack of female
entrepreneurs in the sector further motivated me to work in this
field and serve as a role model for aspiring women business
owners in the creative industries in the Indian market. I also
wanted to stretch myself and improve my business skills, so
I made it my aim to enter this sector, which is dominated by
men.”
Innovation at Design Horse
Innovation is the need of the day!
• Continuous expansion and growth are only possible with
innovation. It’s essential to continue researching new and
developing trends in a dynamic market like branding in
order to come up with workable solutions for businesses
and brands.
• Consumers are beginning to gravitate toward diverse
emerging segments. In this situation, trends analysis is vital
and aids in the development of novel tactics and solutions
for these burgeoning new clients.
• Applying the ‘Human-centric Design thinking’ tool to
enhance the feasibility, viability, and desirability of a
product/service is the winning stroke.
Rekha’s Inclusive Leadership Style
Rekha has embraced a welcoming leadership stance. She
believes that to be a good leader, one must be a good listener.
She practices this belief religiously. Further, according to her,
“A leader with transformative leadership abilities is vital as it
allows them to influence employees’ perspectives and bring
about positive organisational improvements. Lastly, supporting
Design Horse
healthy internal competition to maximise work efficiencies and
educate my employees to develop entrepreneurial skills become a
part of my additional leadership style at Design Horse.”
The Collaborative Work Culture
There is a culture of applying Human Centric Design thinking by
following collaborative and co-creation methodology. Further,
working as teams of varied talents and points of view helps
them bring robust creative solutions. Additionally, keeping the
organisation’s core values, the corporation entrenched the
following culture, -
• Employees have an experimentative attitude, where in-
depth research is carried out to provide solutions.
• To experiment and understand varied segments,
employees must regularly research upcoming trends
and market segments to build knowledge.
• To undertake continuing research and get insights into
many product categories, they collaborate with young
brains from various business management and design
colleges.
• They can refine their ideas and include more original
design elements thanks to the relationships they have
with numerous industry professionals.
• Another prominent aspect of the culture is encouraging
employees to inculcate an ‘ Innovative mindset.’
Furthermore, helping them to develop their unique
creative tools and techniques.
Design Horse – The Future Outlook
Design Horse is offering a range of services in India.
In the immediate future, they are looking to expand
their service-providing capabilities in Middle
Eastern and Asian countries. The long-term goal is
to take up global projects and clientele eventually.
Words of Wisdom from the Industry Leader
First and foremost, being a good listener and
listening with an open mind can help you as a
leader make wise judgements.
Secondly, no matter how many years you may
have spent in your respective field, it is always
essential to be curious to know more; this can
keep their learning curve.
Thirdly, being a responsible leader
is essential! Managing teams
and upholding positive public
relations with internal and
external stakeholders are among
the responsibilities. It might
include clients or staff.
Fourths, leaders must learn how to
handle stress. Effective time management aids
in prioritisation and increases productivity.
Finally, thank Dharam Mentor for being here; I
appreciate his presence. He has accompanied me
during the past few years. He has been a mentor
for Design Horse and has a good understanding
of the dynamism of our sector. He educates us
on many methods and procedures for branding
and creativity. His knowledge of and use of
design thinking methodologies is assisting us in
improving and innovating.
Puja Bhardwaj | Business Connect
33
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35
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37
36
T
he floral industry is ascending the graph of growth in the Indian markets, owing to the extensively growing demand for fresh
floral products. Any special day is incomplete without the freshness dispensed by the alluring flowers as they are the integral
part of any occasion. Be it a wedding ceremony or birthday parties, flowers add a touch of auspiciousness to every special
day with their purity and beauty. It has been famously said that flowers convey faster than the voice. The arrangement of flowers
in decoration reveals the kind of event that is being celebrated. Likewise, the type of flowers chosen to express the love and care to
those who are the elemental part of our lives unveils a lot about our sentiments without even uttering a word. In terms of occasions
like weddings, bridal floral accessories are quite imperative for making the moments remarkably unforgettable.
FLOWER FASHION INDIA
Scaling Greater Heights with Splendidly
Finished Floral Deliverables
Partners of Flower Fashion India
SYED ARIF
SYED KASHIF
SYED TOUSIF
SYED ATIF
Sneha Chaudhary | Business Connect
But, the floral industry is quite an unorganized sector, where
the vendors don’t pay much heed to customer satisfaction that
develops a sense of resentfulness among the customer base. It
is a toiling task to search for credible floral-vendors who can
render desirable deliverables with best-in-class quality, yet in
the economical price range.
With the motive to fill the gap in this sector, Flower Fashion
India pioneered in this domain, promising credibility and
exclusive customer experience to the masses. Up surging
the heights of success by harmonizing with the customer
requirements, this blooming enterprise has carved a niche for
itself in a short span of time.
THE COMPANY AT A GLANCE
A budding business venture, Flower Fashion India is an Online
Platform to order Designer Wedding Garlands & Flower
Jewellery that are formed out of fresh and unique flowers.
They offer door-to-door fast delivery to their customers
with customized products. Acknowledging the need of the
customers in regard to finding the best-in-class Designer
Flower Garlands at affordable prices, Flower Fashion India
pioneered the domain of Floristry by offering delivery at the
doorstep. With the exclusive offerings, they are adding to the
auspiciousness of the important days of the lives of their valued
customers to make their moments of joy truly unforgettable
ones. They recognize the need for making doorstep deliveries
to offer ease in the management of big ceremonies such as
weddings. Ensuring utmost pride in the quality while catering
to targeted customers, they intend to create a lasting impact
with their deliverables. Each delivery offers the patrons with
‘Flower care Manual’ that allows the users to maintain the
freshness of the Garland for a prolonged period of time.
DEALING WITH THE COVID-19 CRISIS
The Coronavirus pandemic left no business untouched of
its rage. Be it a mega-brand or a budding business, every
venture is suffering adversely. And this scenario was even
worse amidst the Nationwide Lockdown when the whole
business community was dumbstruck, due to the immediate
implementations of the new norms of ‘staying at home’.
Flower Fashion was also numbed by this crisis as markets
were forced to be closed with the strict implication of rules.
Customers in need of the fresh floral products were helpless in
finding the desired products at that sensitive time. Recognizing
the customers’ need, the team commenced a home delivery
initiative of their offerings, alongside ensuring all the crucial
precautions that needed to be considered to prevent the spread
of the virus. Be it the making of the floral deliverables or the
deliveries of the same as per the requirement of the customers,
they ensured to take all the precautionary measures to combat
the virus.
WHAT MAKES THEIR BUSINESS MODEL SO UNIQUE?
Flower Fashion India is the brainchild of Melting flowers
(Leading wedding desingers in South India) the four
exclusionary entrepreneurs i.e Father & 3 Sons who are
conducting the business operations for this venture in equal
partnership. Syed Arif, Syed Atif, Syed Kashif and Syed
Tousif, altogether commenced this venture after recognizing
the low customer satisfaction level in the Floristry Industry.
Their endeavours are focussed on offering the highest level of
customer satisfaction with their latest designs at the most cost-
efficient prices and on-time delivery module.
Setting new trends in the relevant domain with its out-of-the-
box designs, the company is forging ahead with absolute
enthusiasm. Their finest garland and jewellery artisans are
skilled in customizing the deliverables as per the latest trends
and aspirations of the customers. The artisans are capable
of creating the replicas of the trendy pieces of jewellery that
allows in cost-cutting and rendering affordable deliverables.
Their uniqueness has bestowed them with excellent reviews,
several referrals and word-of-mouth publicity. Furthermore,
the insightful approach of the key officials has allowed them to
contribute in reducing the carbon footprint by enhancing the
usage of natural flowers in place of artificial ones, alongside
improving the labour policies by ensuring fare wages and
regular recreational activities to their employees. Their service-
quality has allowed them to earn noteworthy accolades in
their favour.
SYNERGY WITH THE TECHNOLOGY
Syncing with the technical advancements, the company has
framed an online e-commerce website for delivering Garlands
& Floral Jewellery. The team has eased the Flower jewellery
customization process for the brides-to-be with a single
click only. The technicality of their offerings has extended to
‘Trial Room Feature’ on their online portal where a wedding
couple can try different designer garlands by uploading their
pictures in the wedding attire. This functionality has allowed
them to satisfy their customers effectively. Their efforts are
constantly striving towards infusing the technology with their
outstandingly finished products to emerge out as a significant
player in the domain.
With the future outlooks to expand their reach at the PAN
India level, they aspire to render the most out of their
offerings to their customers at affordable prices. At last, the
key officials would like to share some words of wisdom with
the budding entrepreneurs. They elucidate that the route to
entrepreneurship is not a cakewalk, but one must not lose
heart while dodging the obstacles or overcoming pitfalls in
the nascent stage. One must pursue one’s goals with utmost
dedication, perseverance and passion, till one reaches the
aspired destination.

39
38
NETWORKING THROUGH AND THROUGHOUT THE LOCKDOWN
Happy Connects is a social networking service that helps people join forces for seeking and giving employment opportunities.
More often than not, people at HCT come across the fact that open positions in a company are filled by referrals rather than by
searching for suitable resumes on a job portal. This is true due to the effectiveness of a referral program which makes use of personal
connections among people to source the right candidate. HCT is aware that referral programs are usually limited to an initiative
within a company. Happy Connects is a result of their yearning to make this model of referrals available on a large scale in a social
backdrop. The social networking aspect was important to ensure people benefit from the services at a human level. Happy Connects
wants to help people connect professionally and personally and promote each other. HCT provides people with a platform to
• Refer friends, colleagues, candidates for job opportunities.
• Be referred by friends, colleagues, and social circles to job opportunities.
• Post job opportunities against a pool of suitable candidates vetted by like-minded professionals.
• Directly apply for jobs of interest.
• Nurture and build valuable professional circles that become a source of knowledge and professional growth.
• Socially interact with your professional network.
HAPPY CONNECTS TECHNOLOGIES
Connecting Careers
Focus is at the center of achieving
goals and vision of Happy Connects
without any compromise. “The
main ingredient in being focused
consistently is to have a balance
between work and personal life,”
says the Founder of Happy Connects
Technologies, Manmeet Singh. He
enjoys cycling for an hour every
day, it is a very refreshing activity.
Mr. Singh also plays indoor sports,
keeping him active and agile.
According to the founder of HCT,
there is no better substitute for
motivation than watching sports on
TV. As evident, Manmeet Singh is an
avid sports fanatic.
“
”
MANMEET SINGH
Founder
Sandhya Agrawal | Business Connect
The company is focused on enhancing the basic and important
features required for a platform like HCT. Happy Connects is
regularly building and testing features that are relevant and
attractive for a best in class end-user experience. The company
is also developing an analytics tool that will enhance end user
experience.
ELATED NETWORKING
At its core, Happy Connects as a team is completely dedicated
to their mission and cause. Every team member is completely
aligned with their vision and is working relentlessly to achieve
the same. This inherent passion brings out the best in each
and every employee of Happy Connects naturally. They are
a start-up and it is quite natural that there is overwhelming
enthusiasm and creativity which is necessary. However,
HCT also follows all processes and protocols established as
standards in the industry to channel this energy appropriately
without losing sight of the mission. Daily discussions, standup
meetings, impromptu creative sessions, feedback loops keep
the team active.
Happy Connect Technology is a startup with a slightly
informal culture that allows for fun and focus at the same time.
This culture has helped HCT beat the troublesome effects of
a pandemic that has touched every individual and business
in one way or the other. Their passion for the fruition of their
vision has helped HCT adopt the environment of digital
communications. Video conferences, phone calls and emails
are the primary means. These communications sometimes
turn into harmless gossip and laughing sessions. The nature
of how employees get to work at HCT keeps them refreshed
and ready for the next milestone.
The idea of the platform was started during this lockdown
and they were able to translate this idea to a working product
within just a few months. That was a huge milestone achieved
by the entire team. The company plans to go global by 2021,
reaching out to millions of professionals and becoming a
leading Professional/Job platform in the industry.
The mission of HCT is simply to help people join forces and
yield positive professional outcomes for themselves as well
as others. A twelve-month plan is to build social circles of
professionals as big as possible and list a plethora of jobs that
meet and exceed the demands of these social circles.
In the current scenario where work from home is the norm,
making professional connections is the need of the hour. The
pandemic took away many jobs and Happy Connects took this
as a challenge to create a platform for bringing people together
who can make meaningful connections, refer each other for jobs
and share ideas during these tough times.
Happy Connects is a social networking platform specifically
designed to bring professionals together for a mutually beneficial
engagement. The business model of HCT supports consultants
and corporates in their employment requirements, thereby
providing them value for services of HCT. It is in the interest of
both the recruiters and the recruited that Happy Connects is not
only an effective model but also a viable business.
MAKING THE MOST OF THE PANDEMIC: A VISION
Happy Connects is using the latest development methods to
build a robust system engaging cloud solutions available in
the market. Security in general and data security in specific is
an especially important aspect in creating trust and nurturing
a long-lasting relationship for users of HCT services. This
compliance is a testament of the heightened sense that we
as a company possess towards the protection of the Happy
Connects users. Happy Connects is also the product of an idea
that generates out of the need of their users. HCT constantly
aims to build, provide, and maintain services that enable their
users completely without infringing upon their privacy.
As a social/professional platform Happy Connects direct
clients are the end users themselves. However, Happy Connects
has tied up with various Consultants and Corporates allowing
them to meet their recruitment deliverables. For both the end
users and the consultants/corporates, the incentive HCT has is
to provide a mutually beneficial platform that meets individual
and business objectives.
The success of any business depends on the differentiating
value it provides to consumers or customers as compared to
its competitors in the market. The R&D team at HCT performs
regular research on the needs of users already exposed to
platforms like Happy Connects and of new user expectations.
The results of such research helps Happy Connects bring in
exciting features on the platform every month which meets and
exceeds user’s expectations.
Happy Connects is built on an idea of making a social
networking platform more inclined towards mutually
benefitting professional networks. HCT not only imbibes the
favorite features and functionalities of social media platforms
but also enables their users to promote career aspirations of
self and others whether they know them closely or are just in
common social circles and share professional likeness. Happy
Connects urges their users to influence the professional outlook
of a deserving individual and there by also build a social
network for themselves. It is different and carries a sense of
social responsibility. Happy Connects’ profile page is attractive,
simple to use and comprehensive. The users can display
their accolades, achievements, skills, and abilities (socially or
professionally) to people from all walks of life irrespective of
whether they are of the same industry or outside.

41
40
10 Incredibly
Heart-Healthy
Foods
N
utritious foods are our heart’s desire. But that desire is being ignored by us in this hectic life. This is the reason
why heart disease account for nearly one-third of all death worldwide. Welcome to BCM, a place where you can
find important pieces of information about Business and lifestyle. Diet plays a major role in heart health and can
impact your risk of heart disease. In fact, certain heart-healthy foods can improve blood pressure, triglyceride
(a type of fat), cholesterol levels and inflammation, all of which can lead to heart disease. According to American Heart
Association, we should include fruit & vegetables, whole grains, low-fat dairy products, fish and Nuts in our daily diets. It
does sound like any other diet. Well, here we are going to be more specific for heart-healthy foods. We will be talking about
10 incredibly heart-heathy foods that maximize your heart health.
Leafy green vegetable
Leafy greens like Kale, parsley, broccoli, and spinach are
well researched heart-healthy foods that contains Vitamins,
minerals and antioxidant. In particular, they are rich source
of Vitamin K, which may help to protect your arteries and
promote proper blood clotting. Many research shows link
between increasing your intake of leafy green vegetables
and a lower the risk of heart disease. One study from NCBI,
A good amount of leafy green intake was associated with
up to a 16% lower incidence of heart disease. And another
study in 29,689 women showed that increasing leafy green
vegetable consumption was linked to a significantly lower
risk of coronary heart disease. It shows that we must add
this incredible heart healthy food.
Whole grains
Many studies have happened around this heart-healthy
foods. It shows that eating who grain is linked with lower
cholesterol and systolic blood pressure, as well as reduces
the risk of heart problems. So, what should we eat in whole
grain.
All three nutrient-rich part of the grain include:
• Germ
• Endosperm
• Bran
Most common type of whole grain include:
• Whole wheat
• Brown rice
• Oats
• Rye
• Barley
• Buckwheat
• Quinoa
Refined carbohydrate can lead to risk of coronary heart
disease. Conversely, whole grains are protective. An extra
1 or 2 serving daily of these foods increase or decrease risk
by around % to 20%.
Note: - when you are buying whole grain, read the ingre-
dients on packet carefully. Phrase like “whole grain” or
“whole wheat” describe whole grain. Definitely, this is one
of the incredible heart-healthy food.
Walnuts
A small handful of walnuts a day can be beneficial for
your lowering cholesterol. It may also protect against
inflammation in your heart’s arteries. Walnuts contains
omega3s, a healthy fat called monounsaturated fats,
plant sterol, and fiber. Studies for cardiovascular diseases
prevention is solid for some verities of tree nuts, especially
walnuts. In 2009 study in around 360 candidates showed
that including walnuts on diet led to greater decrease
in LDL and total cholesterol.
Berries
Berries like strawberry, blueberries, blackberries,
and raspberries are packed with powerful nutri-
ents that play an important role in heart health.
Berries are well known for rich antioxidant
source like anthocyanins, which help to re-
duce the oxidative stress and inflammation
that contributes to the development
of heart disease. An analysis
of 22 studies showed that
adding berries in
diet was associated
with reduction in
LDL (bad choles-
terol), systolic blood
pressure, body mass
index, and certain
Health
40
protective role in the risk of developing heart diseases and
slightly reduce the risk of CVD event and arrhythmias.
A study shows that including fatty fish over long term
was linked to lower levels of total cholesterol, blood tri-
glycerides, fasting blood sugar, and more. If you don’t eat
much seafood, Olive oil or fish oil can an alternative food
for your healthy heart.
Yogurt
As far as nutrients go, yogurt have a lot to offer. It is packed
with Protein, Calcium, and probiotic. Those nutrients are
good for heat-to-toe health. But there’s also many studies
suggest that Yogurt is specifically good for heart health.
Yogurt has been linked to healthy blood pressure and cho-
lesterol levels. There are some research shows that eating
yogurt as part of healthy heart diet, which can help to stop
long term weight gain. Keep in mind that not all yogurt is a
healthy choice. A research show that Greek Yogurt has been
linked to lower cholesterol and triglyceride levels, which
can prevent the risk of developing heart disease.
.
Other food for healthy heart.
• Red wine
• Green Tea
• Garlic
• Tomatoes
• Pectin
• Pomegranate.
Note: - Healthy eating habits and avoiding certain foods
are necessary to keep our important organ-heart healthy. In
your daily life, Do not forget for exercise and medication, it
keep your health issues away from your body.
inflammation. Its common question occur
that which berries should we eat more. We
suggest you to eat blueberries, because
a study found that blueberries con-
sumption on daily basis improved the
function of cells that line the blood
vessels. Berries can be a satisfying
snack or delicious low calories des-
sert; we recommend you to include
this incredible heart-health food in
different types of diet.
Avocados
Another incredibly heart-healthy food
is Avocados, this fruit is an excellent
source of heart-healthy monounsaturat-
ed fats, which is associated with lower
the cholesterol level and heart-disease. One
study looked at the effects of three choles-
terol-lowering diet in 45 people with over-
weight and obesity, with one of the test groups
consuming one avocado daily. An avocado intake
on daily basis experienced reduction in LDL, includ-
ing lower the level, and impactful of LDL, which is lead to
significantly raise the risk of heart disease. So, if you want
to have healthy-heart, then add Avocados in your daily diet
to make a heart healthy diet plan. Do you know? Avocados
are more popular among the women, because study shows
that 12 weeks was linked with a redistribution of belly fat
for women, not because Kim Kardashians use it.
Almond
Almonds are incredibly heart-healthy foods, contains a
long list of Vitamins and minerals that are crucial to heart
health. They are also considered to be a good source of
heart-healthy monosaturated fat and fiber, more that helps
your heart to function properly. Many research shows that
almonds intake is linked with higher level of HDL (Good
level cholesterol), which can lower plaque buildups and
keep your arteries clear.
Dark Chocolate
Dark chocolate is excellent source of antioxidants like
flavonoids, adding in your daily diet can be heart-healthy
diet. Interestingly, many research have associated consum-
ing chocolate with a lower risk of heart disease. Keep in
mind that these research shows association but necessarily
account for other factors that may be involved. Addition-
ally, chocolate contains big amount of sugar and calories,
which can negate many of its health-promoting properties.
Make sure it has 60% to 70% coca and moderate your intake
to make the most of it heart-healthy benefit.
Beans
Beans is also incredibly heart healthy food contains
resistant starch, which resist digestion and is fermented
by the beneficial bacteria in your gut. Resistant starch
has a healthy effect on the gut and certain members of its
resident’s microbiota. Many research has also shown that
eating beans can lower the risk factor of heart problem.
One study from NCBI of 16 people, eating pinto beans re-
duced levels of blood triglycerides and LDL. What’s more,
eating beans has been associated with lower blood pressure
and inflammation, both of which are not good for a healthy-
heart.
Fatty fish and fish oil
Fatty fish and fish include: salmon, mackerel, sardines, and
tuna are packed with omega-3 fatty acids, which may have
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43
42

45
44
Metro Investors Buddy aims to bring delight to the process of acquiring real-estate by providing transparent and hassle-
free transactions. Their aim is to make it less of a transaction and more of an experience. As it is, people think finding the
right property is hard, MIB aims to take that stress away from them.
The company’s mission is to modernize and progress the experience of buying and selling real estate by cultivating a spirit
of collaboration, innovation and integrity. The company fosters a culture of partnership in which all clients and listings are
represented in a cooperative environment by all its agents, thereby ensuring its clients and listings have the competitive
edge.
Metro Investors Buddy is adapting to the new normal, that is the digital world. Leveraging the most emergent technologies
and social media strategies, the company envisions itself as more than just a real estate brokerage; it is a lifestyle the
company is committed to--informing and connecting global communities. Portraying projects to the clients through video
conferencing and making them aware about the pricing, quality of the projects and legal clarity etc.
Company Overview
Metro Investors Buddy
Pvt Ltd (mibindias.com) is
India’s first technology based
end to end property buying
Platform specializing in
providing customer-centric
real estate solutions based on
thorough market research.
Their expertise is focused on
construction performances and
projects happening in Noida
and the NCR region. They
conduct advanced research
and rate construction projects
on the basis of Construction
Quality, Legal Clarity and
Future Sustainability. The
importance of understanding
the business through
exhaustive research in the field
instead of learning as they
grow is what sets MIB apart
from its competitors. This is
the reason they have a more
thorough understanding and
an effective understanding of
their venture.
SIMPLIFYING THE SEARCH FOR YOUR DREAM HOME
MIB Indias
metro investor’s buddy
Metro Investors Buddy Pvt. Ltd.
Real Estate Solutions
MRIGANK KUMAR
Founder & CEO
Kriti Anand | Business Connect
The Entrepreneur Behind
MIBIndias.com
The Founder of Metro Investors
Buddy Pvt Ltd. (mibindias.com),
Mrigank Kumar is an entrepreneur
at heart & an educationalist
by demeanor. Also having Co-
founded another successful startup
like Splitskills Professionals
Pvt Ltd, he has been a serial
entrepreneur & on the board of
various companies, an experience
that has given him significant
insights into the best global
practices on corporate strategy,
governance, asset management,
and value creation.
He is known in the Real Estate
Industry as a RERA Expert for
his in-depth knowledge of the
sector. Infused with passion, this
Engineering Graduate and IIM -
Lucknow Alumni, leads by action.
He is passionate about sharing
his learnings and is often found
speaking at corporates, colleges,
schools, and conferences - largely
on sales, negotiation, motivation,
leadership, and entrepreneurial
mindset.
Mrigank is also the author of the
famous motivational non fiction
book, “Being Productive”.Under
his leadership, the company has
created its own successes, and
a stellar reputation within its
clientele.
Client-First Approach
MIB believes in personalisation of
the project as much as possible.
The company assigns a dedicated
account manager to understand
the client’s requirement and for
suggesting the best option available.
MIB ensures that their customers
don’t have to settle with what they
get but strives to deliver what their
customers want. The dedicated
account manager is assigned to
schedule the client’s site visit as
well as help the clients to shortlist
on the basis of the pros and cons by
developing a chart which helps the
clients to compare their shortlisted
properties.
MIB has developed a unique model
of bulk booking which ensures that
the clients get the best home for
themselves at the lowest market
price. Apart from delivering best
homes at best prices, MIB also goes
the extra mile and delivers some
extra perks to their customers so
that at the end of transaction the
clients are satisfied and content
with their decision to use the
services of MIB.
Legal Experts at MIB do their due
diligence and ensure that there are
no ambiguous or hidden clauses in
the BBA of the deals that they are
about to make. This puts the client
at an ease of doing business while
simultaneously keeping the moral
compass of the business upright.
In order to establish a healthy
relationship with the customer and
make the purchase of their desired
property even easier, MIB provides
‘At your Door’ services which help
the customers follow up and do their
part from the comfort of their home.
This goes on to show how much
dedicated MIB is to their clients
and how much they value each and
every customer. Once the booking is
done, MIB gets all the post booking
documentation to the doorstep, like
Home Loans etc.
Apart from just booking the desired
flat of the customer, MIB provides
a dedicated Quality Engineers team
who ensure that each and everything
about the purchased home is as
ordered. If there is any discrepancy
in what was ordered and what was
delivered, Quality Engineers put
that in priority and get any and all
issues fixed as soon as possible. It
is only when the team of Quality
Engineers give a ‘Go Ahead’ that the
keys are handed over to the client.
This two step verification leads up
to customer satisfaction, as MIB only
gives the keys to the client when all
the client has to do is move in and
live, not move in and fix things.
Work Culture
MIB does not put any kind
of unwanted pressure on the
employees. They ensure that their
employees are able to balance
their professional and personal
lives. The company believes that
recognition is of utmost importance
in an organization. MIB ensures
that their creativity does not die by
allowing them to express their ideas
and after discussing those ideas in
team meetings we implement them
if they are thoughtful. Incentives
play a vital role, and earning more
than salaries keeps them more
enthusiastic.
Making the process of MIB digital
didn’t really hinder their business
much in the lockdown because
MIB was able to connect with more
people digitally and that allowed
them to convert them into sales and
led to getting better leads for the
future.
The first thing important for any
business is R&D. Without proper
research it’s very hard to identify or
develop the right product. Once the
proper R&D is done then the first
four basic modules of any startup
are Content or product, Marketing,
Sales and Operations. If MIB misses
on any of these modules then they
are not going anywhere. Missing on
any of the four pillars is the reason
why 90% of the startups fail in India.
Work on all these aspects, believe in
the idea, and avoid the naysayers:
and the idea will see positive growth
in its intended business direction.
Most of the realty firms still follow
the orthodox methods of running
the business where they are more
offline and if they are online
then depending only on certain
realty platforms to just advertise
themselves. MIBindias uses all the
digital marketing tools so that they
don’t have to reach the customer,
instead the customer can reach them
easily. The business grows even
when MIB is not actively playing.
Also, MIBIndias allows the clients
to share their feedback about the
projects online so it helps them get
the correct picture of the projects
and it helps them choose the right
projects more precisely, and the
motto of maintaining the quality is
fulfilled. That is the USP of MIB.

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