Garuda Mart India Pvt Ltd.pdf | Business Connect

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www.businessconnectindia.in | Vol. 6 | Special Edition April 2024 INDIA www.businessconnectindia.in | Vol. 6 | Special Edition April 2024 INDIA
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Kajal Dobhal
Kajal@businessconnectindia.in
Business Connect is back with another monthly edition but with a festive twist
this time… The Most Promising Company to Watchout - 2024 has something
that would definitely enliven your business spirits. As we embark on a journey
that intertwines the vibrancy of Navratri festivities, leaders are celebrating this
season with the spirit of business prosperity. With the Navratri painting our
surroundings with joy and celebration, it’s time to make a good sync between
the traditional festivities and the dynamic world of business.
We know Navratri is a festival celebrated with fervor across India. This time
symbolizes the triumph of good over evil and light over darkness. From this,
we could learn how to prevail knowledge over ignorance. It’s a time when
communities come together, embellished in traditional vibes, to dance, sing,
and revel in the festivities.
It’s time for businesses to acknowledge the opportunity for businesses to
connect with their audience on a deeper level. We see ventures promoting their
offerings through special promotions, crafting culturally relevant marketing
campaigns, or facilitating community engagement. Preparing a fertile ground
for Navratri, the ventures we bring you here know how to cultivate stronger
relationships with their customers.
Well, you may ask what we wanted to bring with this issue. We invite you to
dive into the strategies employed by businesses to leverage the festive spirit
of Navratri. This edition has innovative business marketing tactics to insightful
interviews with industry leaders. We have shed the light on how businesses
are tapping into the essence of Navratri and enhancing their brand presence to
bring goodwill within their communities.
At the forefront of this edition, we bring you an intriguing success story of
Garuda Mart India Pvt. Ltd. that has grabbed our attention for bringing immense
value in the home appliances industry. Mr. Venkataramana Revuru who is the
Chairman & MD is guiding the venture higher aloft with his years of experience
in this space. As we navigate through the pages of this story, we hope you get
to know what and how the venture is creating a difference to the business
fraternity.
At last, before signing off, may the festivities of Navratri inspire us to not only
achieve success in our endeavors but also spread joy and positivity across our
community.
Evoking the business prosperity
amidst the festivities
Publisher & Editor : Abhishek Kumar Dubey
Vol - 6| Special Edition |April 2024
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PAGE
Table Of
CONTENTS
GROWTH
The upsurge of Remote and Hybrid Work
Model stimulating changes in the business landscape
OFFSET GLOBAL TECHNOLOGIES PVT. LTD.
Enabling Businesses to Manage their Entire Carbon Journey
Efficiently and Transparently on a Single Platform
PROCURPAL PRIVATE LIMITED
Redefining Procurement with Innovation and Efficiency
HUT MIND WORKS
A One-of-a-kind Advisory Firm, Empowering Brands Flourish through
Innovative Communication Strategies
SUCCESS STORY
REED HASTINGS THE INNOVATOR WHO REVOLUTIONIZED THE ENTERTAINMENT
SPACE FOREVER
LOGISTICS
Innovation Revolutionizes Last-Mile Delivery
Amid Supply Chain Challenges
SYNDICATE LIFE SCIENCES
Exclusive Healthcare Solutions At A
Reasonable Price
INNOVATIONS
A Glance Into The Empowering Innovations Of Genai Tools
ENVIRONMENT
How are global ventures focused on sustainable
outlook for conducting business?
IRASHA PRIVATE LIMITED
YANCHA POSITIVE PARENTING
An Excellent Innovative Platform To Make Parenting A
Rewarding Experience
TECHNOLOGIES
Venturing Into The Role Of The Immersive Technologies
In The Modern Business Realm
KION INDIA PVT. LTD.
Unleashing Innovation: KION India Shaping the Future of
Intralogistics
TOURISM
Winter Wonders in India Discover the Best Places to Visit
EXTENDED DISC
REVOLUTIONIZING BEHAVIORAL ANALYSIS FOR ORGANIZATIONAL SUCCESS
36
40
46
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16
48
52
22
54
26
58
28
30 60
34
42 TECHNOLOGY
How The Launch Of 5G Improves Data Collection And Ai Prowess
Navigating Global Success Through Tailored Solutions
GARUDA MART
INDIA PVT. LTD.
A pioneering brand revolutionizing
the Home Appliances domain A
pioneering brand revolutionizing the
Home Appliances domain

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GARUDA MART
INDIA PVT. LTD.
A pioneering brand revolutionizing the
Home Appliances domain
T
he role of essential household items cannot be overstated, as they
play integral roles in daily life, contributing to comfort, convenience,
and overall well-being. Among these items, Washing machines,
Refrigerators, and Dishwashers stand out as essential appliances that
help a lot household chores and ensure hygiene and cleanliness. Washing
machines alleviate the burden of manual laundry washing, while refrigerators
preserve perishable food items and maintain their freshness for extended periods.
Dishwashers simplify kitchen cleanup, saving time and effort. A lot more can
be talked about how home appliances make a difference in our life. Well, in this
segment Garuda Mart India Pvt. Ltd. is creating ripples and turning heads at the
PAN Indian level. Venkataramana Revuru is the leading force behind the company
and is scaling it to greater heights with his inspiring leadership. In an exclusive
conversation with our team, we touched upon various aspects of the company’s
overall business portfolio and its vision and mission.
The Company profile
Garuda Mart Indian encompasses a wide array of essential household items, ranging from Washing
machines, Refrigerators, and Dishwashers to LED TVs, Coolers, Fans, Rice cookers, Mixer grinders, Wet
grinders, and Cook tops. By offering such a comprehensive range of products, the company aims to fulfill
the diverse lifestyle needs of its consumers where it is generating value that is unique and worth considering.
Today, the organization is operating with a robust network comprising over 1200 dealers across the Southern
region of India, Garuda Mart India Pvt., Ltd. has effectively penetrated the market, establishing a strong
presence and gaining the trust of consumers and partners alike.
Over the span of just seven years, the company’s steadfast dedication to delivering high-quality, reliable,
and technologically advanced products has garnered widespread acclaim. Notably, these products are not
only technologically superior but also environmentally sustainable, reflecting the company’s commitment
to corporate responsibility.
COVER STORY
CHAIRMAN & MD
VENKATARAMANA
REVURU
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Kajal Dobhal | Business Connect

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The positive response from more
than 100,000 satisfied customers and
partners underscores the company’s
success in meeting and exceeding
expectations. This achievement has
translated into tangible benefits for
the organization, including increased
revenue, market share, and enhanced
brand recognition.
But what lies behind this resounding
success story is the sheer dedication
and expertise of Garuda Mart India
Pvt Ltd’s workforce which is driven
by devoted employees. As per
Venkataramana, their hard work and
commitment have been instrumental
in driving the company’s growth
and success. In the span of 6 years
of business operations the brand has
supplied more than 1200 dealers in the
Southern part of India and catered to
200000 satisfied customers so far.
Changing with the evolving
market needs
As the founding head of
Garuda Mart India Pvt.,
Ltd., Venkataramana is
intensely focused to meeting
the evolving home needs of
consumers. The products
offered by Garuda Mart
India Pvt., Ltd. cater
to essential household
requirements, ensuring that
customers can rely on high-
quality solutions for their
daily lives.
Revuru Venkataramana understands
the importance of staying abreast
of technology. To ensure that
Garuda Mart India Pvt Ltd. remains
at the forefront of innovation, a
dedicated technical team is tasked
with researching and studying new
technologies that can enhance the
company’s product offerings. This
team closely monitors emerging
trends and advancements in the
industry, constantly seeking ways to
integrate them into the development
process.
The company diligently examines and analyzes the techniques
employed by competitors. By studying competitive products
and market trends, the company aims to identify areas for
improvementandinnovation.ThisapproachenablesGarudaMart
India Pvt., Ltd. to continuously refine its offerings and provide
customers with superior products that exceed expectations.
Quality control
Garuda Mart maintains stringent quality
control measures to ensure the excellence of its
products.Theseparametersserveasbenchmarks
for assessing the quality of goods supplied by
the company. Currently, Garuda Mart India
Pvt Ltd boasts an impressive complaint ratio
of 0.25 percent. However, the company is
not content with resting on its laurels and
is actively striving to further improve this
figure to an even more impressive 0.1 percent.
By continuously refining its quality control
processes and addressing any issues that may
arise, Garuda Mart India Pvt Ltd. is dedicated
to delivering products of the highest caliber to
its customers. When it comes to talking about
the competitor edge, the luminary states, “A
new entrant in the market, I have diligently
evaluated the offerings of competitors and
compared them with my own products. While
I believe that my products possess superior
qualities, I acknowledge that establishing a
brand presence and gaining recognition takes
time. Despite this, I remain confident in the
value and potential of my products and am
committed to continually refining them to
eventually emerge as a formidable competitor
in the industry.”
Paving the way forward
We know how competitive the business realm is in the present
day. The company has achieved significant milestones within a
mere six years of operation. Boasting a network of 1200 dealers
and a customer base exceeding 200,000 satisfied individuals, their
dedication to quality is evident in their remarkably low complaint
ratio of 0.25 percent.
With a robust foothold established in India, the company is now
setting its sights on global expansion. They are actively pursuing
opportunities to enter the export market as part of their strategic
growth initiatives. By venturing into international markets, they
seek to enhance their brand presence and capitalize on new
avenues for sustained growth and success.
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www.businessconnectindia.in | Vol. 6 | Special Edition April 2024 INDIA

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REED
HASTINGS
THE INNOVATOR WHO
REVOLUTIONIZED THE
ENTERTAINMENT SPACE
FOREVER
The beginnings
Reed Hastings owns the title of a visionary entrepreneur and
the co-founder of Netflix. Indeed, the inception of Netflix left
an indelible mark on the entertainment space. But, before
Netflix, his journey as a business owner was commenced by
founding Pure Software. This venture he later sold to Ratio-
nal Software before venturing into the world of streaming. In
1995, Hastings and Marc Randolph together laid the founda-
tion of Netflix. Initially, the platform worked as a DVD sub-
scription service but later on transitioned into streaming con-
tent in 2007. And the rest is history.
Meteoric rise
Hastings’ leadership made Netflix experience howling success
and matchless growth. It attracted over 222 million members
across the globe owing to its vast library of TV shows, films,
and original content. The innovative approach of streaming
service made it to the headlines and changed the way of con-
tent delivery. Netflix has truly made a huge difference to tra-
ditional media channels and cemented its position as a dom-
inating force. The entertainment landscape under Hasting’s
strategic approach to revamp the entertainment experience.
Philanthropic alignment
A business leader’s mindfulness always gives him an edge
over others. Same goes for what Reed Hastings has been do-
ing by giving back to society. He has a global reputation of
being a hard-core philanthropic personality. In 2020, he and
his spouse Patty donated $120 million to fund scholarships at
historically Black colleges and universities. This move show-
cases their commitment to education and social equity. Hast-
ings’ philanthropic pursuits align with his vision of creating
positive social impact alongside business achievements.
A billion dollars offerings
In the very first month of 2024, Reed Hastings came into lime-
light again when Hastings gifted two million shares of his
Netflix holdings worth over $1.1 billion to an undisclosed en-
tity. Everyone wanted to know the root of this contribution
that comprises over 40% of his direct holdings. Well, everyone
knew that it indeed was a philanthropic initiative based on his
altruistic nature.
Creating a legacy of leadership
Known as a pioneering leader in the entertainment space, Reed
Hastings’ leadership style and strategic decisions became the
key differentiators to Netflix’s triumphs. He has become a role
model to many based on his ability to foresee industry trends
and prioritize innovation. At current, Hasting stands firm on a
net worth of $6.6 billion that is predominantly in Netflix stock.
Creating ripples in continuation
Hastings retains a substantial stake in Netflix. And along with
this, he ceaselessly pursues his humanitarian vision. Needless
to say, his influence on the entertainment industry and society
remains profound and speaks volumes of his leadership style.
In his inspiring journey, he has become a business tycoon ac-
claimed for his vision, perseverance, and social responsibility
in hitting the prolonged success.
T
V shows, movies, documentaries, and in-houses content with vast genres and languages. Netflix knows what people
crave for… As a prominent leader as a streaming platform, Netflix has become a name that needs no introduction at
all. Especially for the tech-savvy Gen Z, Netflix has become the primary source of binge watching and preferred en-
tertainment. At present, thriving on a subscription-based model, it facilitates users to access commercial free content
on-demand. And the stellar mind behind this revolutionary platform is Reed Hastings who founded Netflix to ensure
entertainment becomes more accessible anytime and anywhere. The goal behind the establishment of this platform was to reduce
the need for physical media like DVDs and Blu-rays. Apart from this, this extends the accessibility of the content across vari-
ous devices. His success story is an inspiration to millions of people who strive to embark on their entrepreneurial voyage. We
should dive into Reed’s triumph tale and life story to bag insights into his success trajectory.
REED HASTINGS
CO-FOUNDER
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HUT MIND WORKS, A
One-of-a-kind Advisory
Firm, Empowering Brands
Flourish through Innovative
Communication Strategies Unique Portfolio of Services
for All-Inclusive Growth
In Coimbatore, a company called HUT
MIND WORKS PRIVATE LIMITED is
making a big name for itself.
Ameen Azharudeen Kaleel (Left)
Co-Founder & Art-Director
Vimal Viswambharan (Right)
Co-Founder & Lead Strategist
S
ince starting in 2012, it’s become
known for coming up with smart
and appealing branding and
promotional campaigns for businesses.
Led by Vimal Viswambharan and
Ameen Azharudeen Kaleel, the company
has a team of 25 talented people.
HUT MIND WORKS has earned a
special place in the industry thanks to its
ability to develop strong brand identities
through smart communication strategies.
The firm houses a team of highly skilled
professionals who specialize in crafting
customized campaigns. These campaigns
are designed to overcome specific
challenges and leverage opportunities,
providing a wide array of branding and
promotional solutions tailored to each
brand’s needs.
The company has worked on successful
projects with prominent brands across
different industries. Esteemed names
such as ELGi Equipments Ltd., Shima
Seiki Mfg., Ltd., Lakshmi Machine
Works Limited, C.R.I. Pumps Private
Limited, Lakshmi Card Clothing Mfg.
Co. Pvt. Ltd., S&T Group, Amirthaa
Dairy Pvt. Ltd, Elgi Ultra Pvt. Ltd,
Premium Jewellers, Technocart.com,
VXL Group, Salzer Electronics Limited,
Viswa & Devji Diamonds Pvt. Ltd., and
many others adorn its portfolio.
BRAND CONSULTANCY:
It’s all about getting your brand’s
message across in the best way possible.
HUT MIND WORKS zeroes in on who
your customers are, what your brand
aims to achieve, and how to talk to your
audience effectively. Their plan? A mix
of thorough research, sharp strategy,
and clear communication, all aimed at
making your brand stand out.
RESEARCH:
Want to know what makes your
customers tick? HUT MIND WORKS
dives deep into market insights and
customer feedback to bring you the
full picture. They look into how your
customers make decisions and what your
competitors are up to, giving you the
knowledge to make smart moves.
CREATIVE SERVICES:
Every brand has its own personality,
and HUT MIND WORKS makes sure
yours shines through in every piece of
communication. Their creative team
is dedicated to crafting messages that
capture your brand’s unique voice and
style, ensuring you make an impact.
Back in 2012, Vimal Viswambharan and
Ameen Azharudeen Kaleel spotted a big
opportunity in Coimbatore, a key city
for India’s manufacturing and industrial
scene. They noticed that the existing
marketing and promotional modules
weren’t quite cutting it for the local
companies. These existing services, while
valuable, often missed the mark when
it came to addressing the core needs of
their clients.
The mainstay of the market were media
agencies that specialized in buying and
selling ad space and time. This model,
heavily reliant on securing slots for
ads across various media, meant that
the deeper marketing needs of clients
often took a backseat. These agencies
were adept at placing ads but lacked the
strategic depth to ensure that those ads
effectively communicated the client’s
unique message or met their specific
marketing objectives. The result? A
mismatch between the client’s core
requirements and the services provided,
leading to strategies that may increase
visibility but not necessarily engagement
or conversion.
On the other hand, the design-centric
advertising agencies and boutiques took
a different approach, prioritizing the
visual aesthetics of communication above
all else. Their focus was on creating
visually appealing designs, which,
while undoubtedly important, did not
fully encompass the strategic marketing
needs of their clients. This emphasis on
form over function meant that, although
communications were attractive, they
often lacked a cohesive strategy that
aligned with the brand’s overall goals
and messaging. This gap left businesses
with beautifully designed campaigns
that were not necessarily effective in
reaching and resonating with their target
audience.
Seeing this gap, Vimal and Azhar set up
HUT MIND WORKS PVT LTD. Their
mission was clear: to offer solutions
that were not only creative and visually
appealing but also logically sound and
strategically focused, directly addressing
the fundamental marketing challenges
their clients faced.
HUT MIND WORKS is all about blending smart strategy
with creative flair to help brands shine. They offer a trio of
core services designed to cover every aspect of your brand’s
journey to the top.
The Genesis of HUT MIND WORKS
Research
Strategy
Design
SERVICES
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Puja | Business Connect

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AN EDGE OVER
THE PEERS After years of success, HUT MIND
WORKS is not resting on its laurels.
Instead, it’s charting a course for the
future with strategic moves designed
to deepen its influence in the brand
advisory world.
Here’s what lies ahead for them:
DEEPENING BRAND-CENTRIC
RESEARCH:
At the heart of their future strategy is
an intensified focus on brand-centric
research. Recognizing the invaluable
role of data-driven insights, HUT MIND
WORKS is set to boost its research
capabilities, ensuring that strategies
are always informed, relevant, and
impactful.
EXPANDING GEOGRAPHICAL
REACH:
HUT MIND WORKS is looking beyond
Coimbatore, aiming to bring its services
to more brands across India. This
geographic expansion is a testament
to their growth ambition, targeting to
collaborate with aspirational brands in
other major cities.
STRENGTHENING THE TEAM:
To accommodate this growth and
broadened service offering, there’s a
keen focus on team expansion. HUT
MIND WORKS plans to build and
structure its team further, creating
multiple autonomous divisions within
the organization to streamline operations
and enhance service delivery.
ROAD AHEAD
DEEP INDUSTRY KNOWLEDGE
With several years of experience, the
team at HUT MIND WORKS has a deep
understanding of how brand strategy
and design change over time. This allows
them to stay ahead of trends and craft
forward-thinking strategies that work.
DIVERSE TEAM
Their team is their superpower. With
people from all sorts of professional
backgrounds and interests, they bring
a wide array of ideas to the table. This
diversity leads to innovative solutions
and a creative culture that can tackle any
challenge.
TRUE PARTNERSHIP
HUT MIND WORKS dives deep into
the company it works with, becoming
an essential part of their clients’ teams.
This close relationship lets them see
opportunities and insights that others
might miss, making their advice and
strategies invaluable.
CREATIVE AND STRATEGIC
Unlike some firms that focus only on
design or advertising, HUT MIND
WORKS blends creativity with smart
strategy. They’re a one-stop shop for
brands looking for comprehensive
solutions that are both imaginative and
logically sound.
EMBRACING TECHNOLOGY
Keeping up with technology has
been vital for the company’s success,
particularly concerning the incorporation
of AI. The marketing and the creative
team leverages OpenAI to speed up and
improve the quality of their work on a
variety of projects, such as fact-checking,
research, presentation creation, and
brainstorming.
Vimal Viswambharan, a dynamic and
versatile professional, has over two
decades of experience in advertising and
branding. Throughout his career, he has
worked with some of the leading brands
in South India, showcasing his prowess
in the industry.
Vimal is the lead strategist at HUT
MIND WORKS, where his prowess as
a photographer, graphic designer, and
storyteller is invaluable. Academically,
he completed an MBA in marketing from
the esteemed Alagappa University and a
B.Sc. in visual communication from Dr.
G. R. Damodharan College of Arts.
With a master’s in advertising and
design, Ameen Azharudeen Kaleel is a
specialist in promotional design with
over 17 years of experience. Azhar,
positioned as the art director at HUT
MIND WORKS, has a strong background
in design and communication, along with
a lifetime interest in sports and blogging.
These skills have helped him create
remarkable ads that effectively connect
with audiences. He holds a bachelor’s
degree in visual communication from
Dr. G. R. Damodharan College of
Arts, a PG diploma in advertising and
communication from PSG Institute
of Management, and a master’s in
advertising and design from the
University of Leeds, United Kingdom.
•Strike a balance between market
demands and your passion as an
entrepreneur.
•Spend time learning every facet of the
industry you’re entering. A practical
way to achieve this is by working in the
field under a specialist for a minimum
of five years.
•Your business exists for your customers
and because of your staff. Treating both
with respect, fairness, and kindness is
fundamental.
•“Don’t be afraid to be different. Be afraid of
being the same as everyone else.”
Since the work in the branding industry
is custom, ensuring the quality of their
services is essential to HUT MIND
WORKS’s operations. From the first
customer contact to the project’s ultimate
delivery, a complete strategy is taken to
uphold high levels of quality.
Several crucial steps are involved in the
process of developing strategies:
Their core team begins by collecting a
wealth of information from the client,
supplemented by secondary data and
primary research when necessary.
They then proceed to evaluate and
segregate the gathered information
based on its necessity, priority, and
relevance. They create customized plans
that precisely address the unique issues
faced by the business, having an in-
depth understanding of the company’s
environment.
They put in place several strict quality
checks during the project lifecycle in the
following phase. These checks include:
• Factual Verification
• Creative Assessment
• Compliance with Mandatory
Information
A standout feature of their quality
assurance is the assignment of specific
team members to specific clients.
This ensures that the team deeply
understands the client’s brand, needs,
and objectives, allowing for a highly
personalized and consistent service
level.
HUT MIND WORKS stands out in the crowded branding and marketing industry
for several reasons, each contributing to its success and reputation.
They create customized plans that precisely address the unique
issues faced by the business, having an in-depth understanding of the
company’s environment.
INSPIRATIONAL
LEADERSHIP
ADVICE
FOR YOUNG
ENTREPRENEURS
Vimal Viswambharan
Ameen Azharudeen Kaleel
HUT MIND
WORKS’
FOCAL POINT:
QUALITY
“We firmly believe that
adapting to AI is not
just about enhancing our
current services but also
about positioning ourselves
to lead in the future,”
- Mr Vimal Viswambharan.
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Generating images, texts and videos, just to a set of prompts. Generative AI is taking over the world at a rapid pace. To those
who are not aware of the concept of Gen AI: it is a tool that typically refers to the next generation of artificial intelligence (AI)
systems expected to possess more advanced capabilities and characteristics than current AI technologies. Indeed, there is no
agreed upon definition of “Gen AI” but it usually encompasses AI systems that comprises matchless adaptability, learning
capabilities, and comprehension of the subject matter when compared to the predecessors. For the future of business, AI
systems would become more versatile to process and execute tasks and scenarios. It has been leading to more human-like in-
teractions and decision-making processes day by day. Gen AI encapsulates upgrades in machine learning, natural language
processing, computer vision, and other AI-related fields which would shape the future of the business world.
A GLANCE INTO THE
EMPOWERING INNOVATIONS OF
GenAI tools
Innovations The incessant implementation of GenAI tools by C-suites executives within
their teams and businesses is a sheer result of enthusiasm, flowing with
the trend and an immense FOMO. The drive to include GenAI is in the air.
And as per the Gartner 2023 Hype Cycle for Emerging Technologies, the
surge of GenAI has peaked due to inflated expectations, signifying a peri-
od where excitement and anticipation for its potential have reached their
zenith. Therefore, this exclusive report puts forth the potential benefits of
GenAI that is poised to revolutionize the “trough of disillusionment” phase
in the upcoming future. Well, as per our conviction, this phase typically
spans two to five years and showcases a period where the technology fails
to meet the lofty expectations. With time the nascent excitement may fall
off as reality sets in, GenAI is set to face challenges that disrupt the zeal
of the enthusiasts.
But this does not infer that GenAI is not fit to provide imperative benefits or solve business challenges. What is worth mentioning
is that ventures will need a strategic way to manage expectations, alongside the risks mitigation referring to the implementation.
Delving more into the topic, GenAI tools are all set to be deployed with the focus on incomparable work efficiency that could be
utilized by the organizations by applying them to their internal data and documents. Also, some of the most neglected aspects,
access and file classification policies have long been minimally observed at most organizations.
In addition to governance, the results we’ve
been getting from GenAI are not infallible. It’s
about developing a strong foothold for quality
control and good employee judgment. But in
contrast to this, the risks can’t veil the poten-
tial benefits of GenAI. The only catch is that
businesses need to ceaselessly train employees
to evoke judgment around information validi-
ty. Also, the discerning capabilities of how and
when to use this new technology would create a
difference too.
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IRASHA PRIVATE LIMITED
Navigating Global Success Through Tailored Solutions
In a world marked by fierce competition and ever-evolving global markets, businesses grapple with an array of challenges, from
strategic expansion to navigating complex international regulations. Irasha Private Limited emerges as a beacon of hope, offering a
comprehensive suite of services designed to empower businesses for growth and success in the global marketplace.
Our Mission: Empowering Businesses for Transformative Growth
At Irasha Private Limited, our mission is clear – to empower businesses for transformative growth in the global marketplace.
We believe in a customer-centric approach, data-driven decision-making, and delivering tailored solutions to address the unique
challenges faced by our partners. With a commitment to excellence, innovation, and ethical practices, Irasha strives to be the driving
force behind its clients’ success stories.
Uday Doiphode
Founder & Director
Director
Director
Sandeep Daniel
Praful Waze
Shailendra Singh
Nietin Singla
Amitt Joshi
Engr. Kiran Parab
Director
Executive Director
Executive Director
Executive Director
Meet the Visionaries: Key Players at Irasha
1. Uday Doiphode - Founder & Director
Uday Doiphode, the seasoned Founder & Director, brings over 25 years of experience in International
Sales & Business Development. With a track record of breaking new avenues and driving revenue
growth, Uday’s expertise spans across diverse sectors, including his stints at Mahindra & Mahindra
Ltd., Larsen & Toubro, FIAT Chrysler, and BOSCH Chassis Systems. His extensive international
exposure, spanning 42+ countries, adds a unique perspective to Irasha’s global approach.
He has also Authored a book called “Monday Blues to T.G.I.F” Easing Life in between…For Growth,
Success & Happiness.
2. Praful Waze - Director
Praful Waze, a Director with 20+ years of experience in Sales & Business Development in Africa,
South-East Asia & the Middle East, is a true expert in Marketing, Channel Development, Training,
and Customer Care for Diesel Generators and other equipments. Having worked with prominent
organizations like Greaves Cotton Ltd., Mahindra & Mahindra Ltd., Kirloskar Oil Engines
Limited, GTL Tanzania, and SIEMENS India, Praful’s proficiency matrix includes International
Business Development, Retail Business Development, Channel Management, and Client
Relationship Management.
3. Sandeep Daniel - Director
Sandeep Daniel, a seasoned business leader with over 32 years of multifaceted experience across
various industries including Agri Tractors, Engines, Power Generation, and Pharmaceutical
sectors, brings invaluable insight to Irasha Private Limited. With a rich background in After Sales,
Product Management, Marketing, Global Sales & Business Development, Sandeep’s international
exposure spanning 34 countries equips Irasha with a strategic advantage in navigating global
markets.
4. Shailendra Singh- Director
Shailendra Singh, a senior leader with over 30 years of extensive experience in Agri Tractors,
Implements, Engines, and Complete Agri Mechanization, adds a wealth of expertise to Irasha’s
leadership team. With a proven track record in Product Management, Sales & Marketing, and
Channel Development & Management, Shailendra’s tenure at prominent organizations like
Mahindra and Mahindra, Greaves Cotton, and as Vice President at DeHaat underscores his ability
to drive growth and innovation in the agricultural sector.
5. Nietin Singla - Executive Director
Nietin Singla, an Executive Director, brings 26+ years of expertise in developing and executing
International Construction & Procurement projects, particularly in the Agri Equipment domain.
His vast experience in electrical utility construction and transmission & distribution, gained from
his roles at Olam International Ltd and Angelique International, reflects his deep understanding
of the intricacies of international projects.
6. Engr. Kiran Parab - Executive Director
Engr. Kiran Parab, an accomplished Automobile engineer, boasts 25+ years of experience in
various leadership roles. His expertise spans Managing Director, Sales & Marketing Director, and
Technical Head in the Automobile & Construction Equipment business. Kiran’s technical and
commercial acumen, honed during his tenure at Hyundai Nigeria and WOW Motors, positions
him as a valuable asset to Irasha’s leadership.
Irasha’s Expertise: Tailored Solutions for Global Triumph
Irasha Private Limited is at the forefront of delivering tailored
solutions designed to propel businesses to global triumph. The
company’s expertise encompasses a diverse range of services,
each strategically crafted to foster international business
growth. From facilitating Strategic Channel Development
with substantial savings to orchestrating International
Business Expansion, Irasha offers a comprehensive suite of
services. The company serves as a Key Account Manager
for Focused & Targeted Initiatives, providing support to
optimize processes, reduce costs, and elevate profitability.
Irasha goes beyond conventional consulting by emphasizing
the importance of building long-term Strategic Partnerships
for clients. The company is adept at brand building in
international markets, ensuring its clients gain a competitive
edge. Irasha’s commitment to “Bridging the Gap” signifies its
dedication to overcoming challenges and ensuring seamless
global expansion for its partners.
Irasha’s Global Footprint: Focus on Key Markets
Irasha focuses on key markets, including the African
Continent, Middle East Region, South-East Asia, and the
SAARC Region. With a strong network of partners and a
commitment to comprehensive international support, Irasha
positions itself as the go-to solution for businesses aiming to
navigate global expansion seamlessly.
Strategic Partnerships: A Collaborative Approach
Irasha collaborates with renowned entities like Ashitech
Equipments Pvt. Limited, Shrachi Agrimech, KLR Industries
Limited, Jagatjit Group, SIMA Labs, Aquamarine Liqua
Chem Private Limited, Swami Samarth Electronics Private
Limited, U-Protec Earthing Private Limited, Shaligram
Packaging, Standard Skkytop Rise Private Limited and Alom
Poly Extrusions Limited. These partnerships ensure a holistic
approach to addressing the diverse needs of clients, ranging
from road construction equipment to water well drilling rigs
and turnkey projects for water treatment etc
Irasha’s Philosophy: Mission-Critical Elements
Irasha’s philosophy revolves around mission-critical elements
that distinguish the company from others in the industry:
• Customer-Centric Approach
Irasha prioritizes understanding and exceeding customer
expectations by creating bespoke business solutions
tailored to their unique needs and preferences.
• Data-Driven Decision Making
Leveraging advanced data analytics and extensive
research, Irasha empowers its business decisions,
ensuring they are informed, strategic, and aligned with
the objectives and the evolving market landscape.
• Tailored Solutions
Irasha’s commitment lies in delivering customized
business solutions that address specific challenges and
opportunities faced by its partners, fostering growth and
success in their ventures.
Sustainable Practices: Irasha’s Commitment to Ethical
Global Business
Irasha Private Limited goes beyond conventional business
strategies by placing a strong emphasis on sustainability
and ethical practices. The company acknowledges its
responsibility to contribute positively to the global community
and the environment. Irasha integrates eco-friendly solutions,
ensuring that its clients not only benefit from strategic growth
but also participate in creating a sustainable future.
Comprehensive International Support
Serving as a one-stop solution for all international business
requirements, Irasha offers a comprehensive suite of services
and expertise to facilitate seamless expansion, operations, and
compliance on a global scale.
Conclusion: Paving the Way for Global Triumph with Irasha
Private Limited
In a world where the global marketplace is rife with
challenges, Irasha Private Limited stands as a symbol
of resilience and expertise. With a leadership team
comprising industry veterans, a customer-centric
approach, and a commitment to tailored solutions,
Irasha is poised to play a pivotal role in shaping the
success stories of businesses on the global stage.
As businesses seek to navigate the complexities of
international expansion, Irasha remains a steadfast
partner, empowering them to overcome challenges and
achieve unprecedented success. Irasha Private Limited
is not just a consulting firm; it’s a catalyst for global
triumph, ensuring that businesses not only survive
but thrive in the dynamic landscape of international
commerce.
7. Amitt Joshi - Executive Director
Amitt Joshi, an Executive Director, brings 22+ years of experience in Key Account Management,
Strategic and Channel Management alongwith Team Supervision. His background includes roles
at CAMPOTECH LDA, Angola, Mahindra & Mahindra Ltd., and Kewalram Chanrai Group in
Nigeria. Amitt’s international exposure of 11+ years in Africa and 15 countries worldwide adds
a strategic edge to Irasha’s leadership team.
Rajan Das | Business Connect

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VENTURING INTO THE ROLE OF THE IMMERSIVE
TECHNOLOGIES
IN THE MODERN BUSINESS REALM
At first, Meta is driving changes with its colossal workforce of 10,000
talented people focused on mixed reality. Whereas Apple, with its 2,000
personnel aimed at extended reality, showcases a sheer commitment of
big tech to immersive technologies. No denial that the market echoes
this enthusiasm and with the immersive technology sector, it is valued
at nearly $28 billion in 2021. And by the end of 2028, it is poised to
skyrocket to over $252 billion.
In the current scenario, customer experiences are palpable. Pointing to
the budding demand, sales of AR/VR-related equipment and software
surged by 50% during the period of 2019 and 2020. In addition to this,
more than half of consumers are willing to rely on AR/VR for product
assessments. This highlights a paradigm shift concerning interactive
retail experiences.
As per the compelling case study in the retail sector, the tangible outcomes of
immersive technologies are at the core. Such as, a make-up retailer using AR for
virtual lipstick trials happened to see customers aligning with the product nearly
twice as many lipsticks compared to traditional in-store trials. Furthermore, AR
users demonstrated long-term browsing and enhanced product engagement. It
allows them to translate into a notable 20% higher likelihood of purchase.
With the launch of ceaseless tech innovations
spread across the business world, numerous
immersive technologies redefine customer
engagement. Be it AR, VR or MR, the tech advances
are at the forefront of this transformative
journey. At present, these are setting new
benchmarks for enhanced interaction and
experience. Driven by heavy investments from
bigwigs like Meta and Apple, the whole business
stage is up for global adoption across several
industries.
Technologies
Now digital platforms are also not left untouched from immersive
technologies that further amplifies consumer engagement. One of the
most popular visual discovery engines, Pinterest has recently forayed in
AR with its “Try On for Home Decor” feature which empowers users
to virtually visualize furnishings within their respective living spaces.
And now, consumers utilizing this feature led to a 5x increase in sales
compared to conventional pins. This example portrays the crucial role
of immersive experiences in the escalation of conversion rates from the
sales perspective.
The holistic concept of the metaverse comes out as the next frontier in
immersive engagement. Gartner’s projections foresee the metaverse
evolving into a virtual nexus for employee interaction, supplanting
traditional video conferencing with avatar-based collaboration. With
estimates suggesting a tenfold increase in metaverse adoption among
workers by 2025, businesses are poised to leverage this transformative
paradigm shift for enhanced connectivity and productivity.
What is worth mentioning is the fact that the metaverse’s potential goes
beyond corporate space. It is now permeating across diverse realms
with innovative applications. Moreover, Duolingo’s mascot, Duo,
spearheaded the company’s metaverse debut. It is epitomizing the
concoction of education and immersive technology within the Duolingo
Game Hub. These initiatives echo a neoteric era where immersive
learning experiences would be prominent. It is expected to transcend
conventional frontiers and support high quality engagement.
Hence, several businesses are turning to adopt
immersive technologies as their growth drivers
relevant innovation and customer-centricity.
Whether it is AR-implemented retail experiences or
metaverse-enabled partnerships, the evolution and
implementation of immersive technologies poses
a great deal of promise to reshape almost every
industry.
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KION India PVT. ltd.
Unleashing Innovation:
KION India Shaping the Future of Intralogistics
In an era defined by rapid technological advancements and evolving
customer demands, the landscape of the Material Handling
Equipment (MHE) industry stands at a pivotal juncture. The need for
seamless supply chain solutions, enhanced efficiency, and sustainable
practices has never been more pressing. Enter KION India Private
Ltd, a trailblazer in the realm of intralogistics, spearheading
transformative innovations and setting new standards of excellence.
Let’s delve into the captivating profile of this dynamic company, led
by the visionary Mr. Sunil K Gupta, President of KION India.
A Glimpse into KION India’s Journey
The tale of KION India is intricately woven with a commitment
to innovation, customer-centricity, and operational excellence.
As a wholly-owned subsidiary of the esteemed KION Group
AG, a global leader in forklifts, warehouse equipment, and
automation technology, KION India has emerged as one of the
market leaders in the Indian MHE industry.
Pioneering Products and Services
KION India’s extensive portfolio boasts renowned brands such
as OM, Linde, Baoli, and Dematic, offering a diverse range
of tailored and automated solutions. With over 125 customer
touchpoints strategically positioned across the nation, KION
India ensures close engagement with customers, providing
optimal solutions and services.
From hand pallet trucks to automated guided vehicles (AGVs)
and autonomous mobile robots (AMRs), KION India’s
product lineup of more than 400 MHE solutions caters to
diverse applications, from small storage hubs to large-capacity
automated warehouses. This versatility, coupled with a deep
understanding of market dynamics, positions KION India for
sustained growth and market leadership.
Embracing Technological Advancements
In a fast evolving technological landscape, KION India remains
at the forefront of innovation. Embracing industry 4.0 principles,
the company integrates advanced technologies such as IoT,
telematics, wireless communications, and artificial intelligence
into its solutions.
Under Mr. Gupta’s leadership, KION Group has established
a global engineering and technology center, underscoring
its proactive approach to meet evolving customer needs. The
integration of automated MHEs and real-time IoT solutions
under the Linde brand exemplifies KION India’s commitment
to driving efficiency, productivity, and energy management
across supply chains.
Ensuring Excellence through Quality
Quality is the cornerstone of KION India’s operations. As an
ISO-certified company, rigorous quality control measures are
implemented at every stage of production, ensuring that each
MHE unit meets stringent industry standards for performance,
durability, and safety. This unwavering commitment to
quality is a testament to KION India’s dedication to customer
satisfaction and operational excellence.
Celebrating Achievements and Sustainability
The accolades and achievements garnered by KION India
underscore its stellar performance and commitment to
sustainability. From achieving “Gold” accreditation in the
EcoVadis sustainability rating to being recognized as the
“Outstanding Company in MHE 2023,” KION India’s accolades
reflect its holistic approach to business, encompassing
environmental responsibility, workplace culture, and industry
excellence.
WithinKIONGroup,wehavealwaysbeenappreciatedforliving
our shared values — Integrity, Collaboration, Courage, and
Excellence, and have been recognized for value championship.
These accolades reaffirm that our efforts are not only yielding
tangible business results but also enriching our brand value and
solidifying our position as leaders in the industry.
Driving Customer-Centric Innovation
KION India’s success is deeply rooted in its customer-centric
approach to innovation. The company’s field force, comprising
highly skilled professionals, engages closely with customers,
understanding their unique requirements and challenges. This
intimate customer interaction enables KION India to develop
customized solutions that not only meet but exceed expectations.
Whether it’s optimizing warehouse layouts, implementing
automation for streamlined operations, or enhancing safety
protocols, KION India’s relentless focus on innovation driven
by customer feedback ensures that businesses stay ahead in a
competitive market landscape.
Fostering Collaborative Partnerships
Collaboration is a cornerstone of KION India’s success story. The company actively
fosters partnerships with industry leaders and technology innovators to stay at the
forefront of technological advancements and market trends. By leveraging synergies
and sharing expertise, KION India accelerates innovation cycles, brings cutting-
edge solutions to market faster, and expands its reach to new customer segments.
These collaborative efforts not only benefit KION India but also contribute to the
overall growth and advancement of the intralogistics industry.
Global Reach, Local Impact
While KION India operates on a global scale as part of the KION Group, it remains
deeply rooted in its commitment to local communities and economies. Through
initiatives focused on skill development, job creation, and community outreach
programs, KION India strives to make a positive impact beyond business operations.
By empowering technical talent, supporting small and medium enterprises, and
fostering sustainable business practices, KION India exemplifies responsible corporate
citizenship. This local impact, combined with global expertise, positions KION India
as a catalyst for economic growth and social progress in the regions it operates.
Future Endeavors and Vision
Looking ahead, KION India is poised to expand horizons and set new benchmarks
in intralogistics. With a relentless focus on customer satisfaction, innovation,
and operational excellence, the company aims to be the preferred partner for
comprehensive MHE solutions. Mr. Gupta’s vision for KION India extends beyond
industry leadership, aiming to empower businesses and shape the future of
intralogistics through innovation and customer-centricity.
In conclusion, KION India Private Ltd stands as a beacon of innovation, excellence,
and sustainability in the dynamic landscape of intralogistics. Under the stewardship
of President Mr. Sunil K Gupta, the company continues to unleash groundbreaking
solutions, revolutionizing the way businesses approach material handling and
supply chain optimization. Trust KION India to navigate your journey toward
operational excellence and a sustainable future in intralogistics.
Sunil K Gupta
President – KION India Embracing Sustainable
Practices
Sustainability lies at the heart of KION
India’s operations. The company is
committed to minimizing its environmental
footprint through energy-efficient
solutions, waste reduction initiatives, and
eco-friendly manufacturing processes. By
investing in research and development
aimed at sustainable technologies, such as
lithium-ion battery-powered equipment
and energy-efficient material handling
solutions, KION India is not just meeting
regulatory requirements but setting new
standards for environmental stewardship
in the industry. This commitment to
sustainability resonates throughout
the organization, fostering a culture
of responsible business practices and
driving positive impact beyond business
boundaries.
Empowering Workforce
Excellence
Central to KION India’s success is its
highly skilled and motivated workforce.
The company prioritizes employee well-
being, professional development, and a
conducive work environment. Through
continuous training programs, skill
enhancement initiatives, and opportunities
for career growth, KION India empowers
its employees to unleash their full potential.
This focus on workforce excellence
translates into superior customer service,
product innovation, and operational
efficiency, positioning KION India as an
employer of choice in the industry. As the
company continues to grow and evolve,
nurturing talent and fostering a culture
of collaboration and innovation remain
integral to its long-term success.
Rajan Das | Business Connect

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UNVEILING
EXTENDED DISC
REVOLUTIONIZING BEHAVIORAL ANALYSIS
FOR ORGANIZATIONAL SUCCESS
I
n today’s fast-paced and dynamic business
landscape, understanding human behavior is
more crucial than ever. The ability to decipher
personalities, emotions, and communication
styles can make or break organizational success. This
is where Extended DISC International, headquartered
in Helsinki, Finland, emerges as a game-changer.
Spearheaded by the visionary Global CEO Jukka
Sappinen, Extended DISC has pioneered cutting-
edge Behavioral Analysis Assessments that have
revolutionized how organizations assess, manage and
perceive human behavior.
A Journey of Innov
ation: From
Concept to Global Acceptance
The genesis of Extended DISC traces back to the early
1990s when the Behavioral Analysis Assessment tool
was meticulously developed and refined between
1991 and 1994. Unlike traditional assessments,
Extended DISC’s Behavioral Analysis delves deep
into natural behavioral styles, avoiding the pitfalls of
categorizing individuals into binary labels of ‘better’
or ‘worse.’ This nuanced approach has garnered
widespread acceptance across 100+ countries and
territories, making Extended DISC a trusted name in
behavioral analysis.
Empowering Organizational Growth: The
Extended DISC Adv
antage
At the core of Extended DISC’s success lies its
unparalleled ability to empower organizational growth
through deep insights into human behavior. As
Maanveer Singh highlights, Extended DISC stands out
as the only assessment tool in the world that delves deep
into the unconscious mind of individuals, assessing
the expression of emotions and feelings through its
Behavioral Analysis Assessment. This unique advantage
enables organizations to not only understand their
employees’ natural behavioral styles but also decipher
the underlying motivations and emotional cues driving
their actions. By leveraging Extended DISC’s in-depth
analysis, businesses can foster a more empathetic
and cohesive work environment, leading to enhanced
communication, improved team dynamics, and
ultimately, greater organizational success.
A Strategic Partnership: Pioneering
Extended DISC’s Presence in India
Maanveer Singh’s journey with Extended DISC began as a
freelance trainer certified in another Disc tool. Recognizing
the immense potential of Extended DISC’s assessments
in the Indian market, Maanveer initiated discussions
with the company. This fortuitous collaboration led to
the establishment of Extended DISC India, catering to the
diverse needs of Indian organizations.
Na
vigating Challenges with Precision:
Insights from the Pandemic Era
The COVID-19 pandemic posed unprecedented challenges
for businesses worldwide. Extended DISC, with its robust
Behavioral Analysis assessments, played a pivotal role in
helping organizations navigate the complexities of remote
work and employee well-being. By delving into employees’
states of mind, Extended DISC facilitated tailored solutions
for emotional health and mental wellness
Innov
ation at the Core: Adv
anced
Technologies and Rigorous V
alidation
Extended DISC’s commitment to innovation is
exemplified by its advanced production platforms
hosting a range of assessment tools, from Behavioral
Analysis to Sales Capacity Assessments and specialized
tools for sports performance evaluation. What sets
Extended DISC apart is its rigorous validation studies
conducted biennially, ensuring accuracy and relevance
across diverse demographics and cultures.
Empowering Diverse Industries: From
Boutique Firms to Global Corporations
Extended DISC’s impact spans industries, collaborating
with boutique consulting firms, management
associations, and renowned corporations like Deloitte,
KPMG, L&T, and more. The company’s business
consultants excel in understanding client needs and
delivering tailored solutions that optimize both profits
and people’s potential.
A Vision for the Future: Continuous
Innov
ation and Client-Centric Growth
Looking ahead, Extended DISC remains committed
to continuous innovation, leveraging its robust
R&D capabilities to meet evolving market demands.
Maanveer Singh emphasizes the company’s dual
approach, catering to both B2B and B2C segments
with a focus on strategic partnerships and direct client
engagement.
The Extended DISC Adv
antage: Product
and Platform Excellence
Extended DISC’s competitive edge lies in its
unparalleled product offerings, ranging from deep
Behavioral Assessments to sophisticated Sales and
Reasoning assessments. The platform, FinxS, stands out
for its intuitive interface and seamless integration of
multiple assessment tools, making it a preferred choice
for organizations worldwide.
R&D Excellence: Driving Innov
ation and
Future Growth
At the heart of Extended DISC’s success lies a relentless
focus on research and development (R&D). The
company’s R&D initiatives are exclusively conducted at
the headquarters, ensuring a centralized and rigorous
approach to innovation. Through extensive business
and technical discussions, market-driven suggestions
are evaluated for viability and implementation time
frames. This strategic approach not only fosters
continuous improvement but also enables Extended
DISC to stay ahead of industry trends and anticipate
evolving client needs. By harnessing the power of R&D,
Extended DISC remains at the forefront of behavioral
analysis solutions, driving innovation and future
growth.
A Journey of Expertise and Passion:
Maanveer Singh
Maanveer Singh’s career spans diverse industries, from
Consumer Durables to Chemical Exports and Training
& Development. As the franchise partner for Extended
DISC in India, he’s certified over 500 professionals in
Psychometric Assessments, impacting leading brands
across sectors. His research on behavioral styles and
emotional expression in the Extended DISC Framework
reflects his commitment to advancing knowledge.
Beyond work, Maanveer’s passion for Indian Classical
Music and wellness initiatives, including Music Therapy
andSoundHealing,showcasesaholisticapproachtolife.
With credentials from global institutions, Maanveer’s
expertise and passion continue to drive positive change
in both professional and personal realms.
A Multi-Faceted Business Model:
Bridging B2B and B2C Initiatives
Extended DISC’s business model is characterized by
its versatility and adaptability. The company operates
on two primary fronts: Business-to-Business (B2B)
and Business-to-Consumer (B2C). In the B2B realm,
Extended DISC adopts a Hub and Spoke structure,
collaborating with regional partners to serve diverse
markets with tailored solutions. This strategic approach
not only expands the company’s reach but also leverages
local expertise and market insights. Additionally,
Maanveer Singh’s direct engagement with clients from
the Mumbai office adds a personalized touch, ensuring
that Extended DISC’s solutions resonate effectively
with end-users. By bridging B2B partnerships and
direct client interactions, Extended DISC navigates the
business landscape with agility and precision, driving
sustainable growth and customer satisfaction.
A Message from Maanveer Singh:
Embracing Challenges, Scaling New
Heights, and Cherishing the Journey
Maanveer Singh’s message encapsulates the essence
of entrepreneurial success. He emphasizes the three
essential phases for any entrepreneur or solopreneur:
The Dream, The Struggle, The Prize. Maanveer advises
against short-cutting the struggle, recognizing that the
true prize lies within the challenges faced and overcome.
While reaching the summit is fulfilling, Maanveer
reminds us that it’s not a place to linger. Instead, he
urges individuals to savor the view, acknowledge the
journey’s hardships, and remain focused on scaling
new heights. The path to the next peak invariably leads
through valleys, reinforcing the importance of resilience,
perseverance, and continuous growth. Maanveer’s
message is a testament to the entrepreneurial spirit—
celebrating achievements while remaining committed
to the ongoing pursuit of excellence..
Conclusion
In conclusion, the story of Extended Disc and
Maanveer Singh’s pivotal role within it is a testament
to the transformative power of understanding human
behavior. From its inception in Helsinki to its global
acceptance in over 100 countries, Extended Disc has
redefined how organizations approach behavioral
analysis and management. Under Maanveer Singh’s
leadership andthe visionary guidance of Jukka
Sappinen, Extended Disc India has become a beacon of
innovation, empowering businesses to unlock their full
potential through insightful analysis and client-centric
solutions.
Maanveer Singh
CEO
www.businessconnectindia.in | Vol. 6 | Special Edition April 2024 INDIA

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The upsurge of
Remote
and Hybrid
Work
Model stimulating changes
in the business landscape
We know about all the disruptions spurred by
COVID-19 across the business world. But, one
outcome of this is the increased prominence of
remote work that revolutionized the business
operations forever. Since then, the global workforce
has been experiencing substantial revolution.
More and more employees are now seeking out
remote and hybrid work arrangements from their
employers. A number of factors come into play that
resonate with the above premise:
• The increasing usage of technology: With the
launch of high-speed internet and effective
apps and tools, remote work is easier than ever
for employees who wish to work from home.
• The developing demand for flexibility:
Employees are gradually valuing flexibility in
their work arrangements, as it allows them to
better balance their work and personal lives.
And, especially for Millennial as well as Gen Z
employees its top tier workplace offering.
• The increasing cost of living: In major metro
cities like Mumbai and Delhi, the cost of living
has been rising steadily in recent years. These
work arrangements definitely help employees
to save money on commuting.
• In reference to the Indian ecosystem, a recent
survey conducted by Adecco India, 72%
of Indian employees have become fond of
working remotely. And, 83% would definitely
prefer a job offer that promises remote work
options. This survey emphasized individuals
with work from home options are more
content and happy as they enjoy better work-
life balance.
But what about the benefits of remote and hybrid
work arrangements? From the employer as well
as employee perspective, let’s share some insights
into this debatable topic: When it comes to the
employees, remote work greatly aids in reducing
stress and maintaining work-life balance. It is
accompanied with decreased commuting time
and costs, escalated productivity, greater job
satisfaction. And last but not least, it allows access
to a wider range of job opportunities.
Growth
On the other side, for employers, it allows them to cut costs in terms of office spaces
which will lower some operational cost. It enhances employee retention and better
performance due to the better mental states of the employees.
Though there are advantages that are quite enticing,
a handful of challenges are associated with remote
and hybrid work arrangements create resistance in
its adoption:
• Communication and collaboration: Many times,
it is quite challenging to communicate and
collaborate with colleagues when one is not
working in the nearby physical setting. In a certain
way it might also lead to thoughts of proximity
biases which could affect one’s job security.
• Isolation: Those with prolonged remote work
options can sometimes feel isolated from their
colleagues and managers. This can lead to feelings
of isolation and disengagement from the team.
• Distractions: It has been observed that work
from home settings are more disrupting when
compared to office premises. This hinders the
focus and may take a toll on productivity.
• Security: In the past three years, remote work
settings witnessed an increase in security risks
causing data breaches and cyberattacks. To combat
this, employers need to take a set of actions to
moderate these threats.
Hybrid and remote work
arrangements: The future
For the upcoming years, we can
expect a blend of remote and
in-office work that are tailored
to individual requirements
and organization culture.
While office arrangement and
regulations might need some
modifications, the Indian
workforce is ready to grip
the flex. Remember, a happy,
empowered workforce is a
productive one, and India’s
future looks bright, one flexible
work arrangement at a time.
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Offset Global Technologies
Private Limited
OffsetGo:
Enabling Businesses to Manage their
Entire Carbon Journey Efficiently and
Transparently on a Single Platform
“We harness the willpower to
overcome challenges, inspire
change, and pave the way towards
a more sustainable future.”
Viresh Keshri
Blockchain is a revolutionary breakthrough in
the rapidly evolving realm of technology, with
the potential to completely transform industries.
Offset Global, the first domestic blockchain-enabled
carbon trading platform in India, stands out among
the multitude of blockchain-based platforms as a
forerunner of innovation in the carbon credit space.
OffsetGocreatestheidealenvironmentforcompanies
to identify innovative market-based solutions that
help them accomplish the ultimate objective of zero
carbon.
Their mission is to create a tech-based, nature-based,
and market-based infrastructure of the highest
integrity to promote and inspire global climate action
in line with global climate goals. The company’s
experience across various industries translates into a
differentiated value proposition and stimulates time-
to-market for clients.
With a robust online presence and testimonials from
delighted customers, OffsetGo has solidified its
market reputation. Through these endeavours, they
not only distinguish themselves but also build a path
toward success.
The ManoftheHour
Theleadingmanbehindtheidea“VireshKeshri”isan
entrepreneur by profession and an environmentalist
by heart. He is a seasoned professional with a
track record of success across several industries.
He is widely renowned for his process-oriented
approach and has spent most of his career in waste
management and sustainability. With his strategic
acumen and 16 years of expertise, the inspiring man
is successfully spearheading OffsetGo’s direction,
ensuring alignment with the core values and goals.
Comprehensive Service Portfolio
OffsetGo offers a comprehensive range of services for accounting, auditing
and mitigating all scope 1, 2, and 3 emissions by creating decarbonization
strategy. Furthermore, as a marketplace, Offsetgo offers a range of additional
services to buyers and sellers of credits.
management due to its comprehensive strategy and
emphasis on innovation, transparency, and accuracy.
TheGenesis ofOffsetGo
One effective method to incentivize the waste
management industry is the EPR that the government
imposes on producers. In 2020, the founding team began
their research in the Ye Prayas Innovation Lab with
about ten participants from India’s top universities. Due
to the concept and their noble cause for the environment,
they didn’t face any difficulty in adding new members
to their team.
Within six months of research, they came up with a
workable product in the field of carbon credits. It was
during the ideation period that they presented the idea to
the Harvard Projects of Asian and International Relations
(HPAIR). Their confidence in OffsetGo as a blockchain
marketplace was bolstered by their unexpected victory
at the conference, where the team presented the idea
to several investment and incubator companies and
received positive feedback. This led to numerous
opportunities for both incubation and expansion. At
present, the company entails a team of professionals
from all domains, including technology, design, research,
execution, and others.
The strength of OffsetGo’s team lies not only in their
technicalskillsbutalsointheirunwaveringdetermination
and passion for the mission. Each member is deeply
committed to the cause of sustainability and is driven
by a strong sense of purpose. This shared dedication
fuels their collective efforts to push the boundaries of
innovation in carbon management and environmental
stewardship.
OffsetGo’s FocalArea:Quality
“At OffsetGo, quality isn’t just a goal; it’s a mantra. Like
artists creating a work of art, they painstakingly hone
their processes, fusing knowledge with creativity and an
unwavering drive for achievement. The OffsetGo team
ensures each service is a masterpiece of precision and
excellence. They work hard to not only meet but also
exceed client expectations with each interaction, painting
a portrait of reliability and trust. At OffsetGo, quality is
not only what they do; it is who they are.
Clienteleand CorporateEthos -Ata Glance
Offset Go has been serving a wide range of clients,
from big Navratan companies like Steel Authority of
India (SAIL), NTPC, Royal Enfield, Bokaro Steel Plant,
Thomson Digital, Nitto Denko, and Brillio Technologies
to universities like Shiv Nadar University, IILM
University, and a lot more, like IKEA, among others.
They have established their brand loyalty by offering
tailored and creative solutions, knowledge, and honest
dialogue. They customize their services for each
customer, ensuring that their sustainability goals are met,
much like a conductor leads an orchestra. At OffsetGo,
building trust is what drives the team forward.
R&D:Taking theCompanytoHigher
Latitude
R&D is an essential part of OffsetGo’s operation. They
are striving to create something that has never been built
An Edge Over the Peers
OffsetGo stands out from its competitors owing to its end-to-end technological
integration. Their marketplace leverages blockchain technology to generate
non-fungible tokens (NFTs), convertible to ITMO tokens for international
trading, ensuring transparency and security in transactions. Furthermore,
the formulation of science-based targets (SBTs) and accurate carbon footprint
assessments are made possible by their extensive emission database and
AI-ML tools. The company stands out as a pioneer in the field of carbon
in the world before, like the way they are building. It requires continuous
research. The domain they are into is very nascent, and it requires
complete attention in the R&D department. This becomes the driving
force, propelling the company forward into the future. Through R&D, they
constantly innovate and improve, ensuring that they stay at the forefront
of the industry. It’s the key to unlocking new opportunities, expanding
their offerings, and delivering even greater value to their clients. With
R&D serving as the cornerstone, the possibilities for OffsetGo are endless.
Awards and Accomplishments
Since its inception, OffsetGo has been at the forefront of providing
remarkable offerings. For its revolutionary solutions and creative
approach, the company has been honoured with numerous awards. A
few of them are listed below –
1. 1st prize in HPAIR (Harvard Project for Asian and International
Relations) for the idea of a carbon trade platform using blockchain
technology in 2020.
2. Mission Award from CELO International for product development
on the CELO platform for the buying and selling of carbon credits.
3. Featured in the UNDP Asia Youth Conference (Thailand).
4. A special mention in the C-40 city survey for the calculation of carbon
footprints for the Bhalsava landfill in Delhi.
5. The SIDBI Young Environmental Champions Challenge launched on
Rashtriya Swachhta Diwas 2024.
In addition, the company successfully established “Ye Prayas Innovation
Lab” to provide fellowships to students from prestigious universities and
train them as future thought leaders in the market for technology-based
environmental solutions.
TheFutureOutlookofOffsetGo
As the blockchain landscape continues to evolve, OffsetGo remains at
the forefront of innovation, constantly pushing boundaries to meet ever-
growing demands. The company’s roadmap includes launching all the
ESG reporting frameworks on technology, which will make all of your
international and national ESG standards format reports available to you
with the click of a button. Further, the company and the other industry
giants are also in the process of initiating the discussion on having an
indigenous registry so that farmers and credit sellers won’t have to travel
to other countries to register their projects. This initiative aims to boost
India’s economy in addition to improving the quality of life for its citizens.
Pearls ofWisdom
Success isn’t just about reaching your goals; it’s about
the journey you take to get there. Embrace challenges as
opportunities to learn, stay resilient in the face of adversity,
and never lose sight of your vision. Trust in your ideas,
follow your instincts, and don’t shy away from hard work.
For buyers of credit, Offsetgo provides a tool (Carburn) that
helps in:
1. Accounting
2. Auditing
3. Decarbonization
4. The setting up of SBTi
5. The setting up of the Internal Carbon Pricing Policy (ICPP)
6. ESG reporting in the prescribed formats like GRI, CDP, BRSR,
SASB, and others.
7. ESG reporting in Offsetgo format
8. Creation of an offsetting portfolio
For sellers of credit,
1. Identification of a potential project
2. Project development
3. Protocol development
4. Registration
5. Validation
6. Verification
7. Continuous monitoring
8. Issuance and Sales
Viresh Keshri
Founder

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How the launch of
5G
improves Data Collection
And AI prowess
You know the whole world is talking about the launch of 5G technology that is poised to bring
a considerably huge change in the landscape of business operations. It is expected to offer
unprecedented opportunities for innovation and transformation to expand its wings.What
to expect from 5G technology? Well, blistering pace of performance, low latency, and high
capacity and a lot more. Experts claim that 5G shines light on an array of possibilities and it
has great potential to facilitate a major wave of changes across diverse industries.
It has been anticipated that the 5G market would grow at a rapid pace. It would reach and apparently cross the value
of $797.8 billion by 2030. The 5G technology is crucial for businesses aiming to offer new services and gain insights to
stay competitive. If you wish to take into consideration, the upgradation of 5G mobile networks allows enhanced data
collection and analysis that are the crucial aspect for the business success. What could be implied from this is that ventures
will have better access to diverse data sources at great speed. Of course, it would facilitate real-time decision-making for
leaders. This new-age technology bolsters the functioning of intelligent data analysis, remote medical monitoring, traffic
light control, and virtual reality machinery monitoring.
Not only small businesses but bigwigs like BMW are leveraging 5G and AI for tracking various assets real-time at their
Leipzig factory. And the level of precision is absolutely remarkable. In addition to this, T-Mobile came forward with
implementing 5G networks in hospitals, such as the Miami Veterans Affairs Healthcare System. How is it helping the
operations? It is enhancing access to data-intensive patient records. It is envisioned to bring a revolution across telemedicine
with high-speed connectivity.
Moreover, 5G would be spearheading the widespread adoption of emerging technologies such as artificial intelligence
(AI), augmented reality (AR), and the Internet of Things (IoT). As all of these technologies work best with high-speed
connectivity and real-time data processing capabilities, 5G networks are the best possible choice. As the businesses could
be benefitted from AI algorithms in view of properly analyzing vast datasets, AR applications known for their immersive
experiences, and IoT devices for well-improved connectivity and automation would be the best way to create a mark.
Also, the biggest application of 5G is its competencies to new possibilities for remote communication. For remote
connectivity, the high-definition video conferencing, virtual meetings, and augmented reality presentations, ventures are
allowed to extend collaboration among remote teams. Also, it has created a difference across streamlining decision-making
processes, and reducing the requirements for physical travel.
Technology
We can’t deny the role of 5G in view of business transformation. It has become a beacon to empower
organizations in reference to innovation, adaptation and thriving in this highly competitive and digital
realm. Now, businesses can unleash new parameters of competencies by embracing the capabilities of 5G
technology that would pose as a reviver for productivity and competitiveness across different industries.
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TM

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ProcUrPal Private Limited
Redefining Procurement with
Innovation and Efficiency
operations and drive efficiency for its clients. The company’s mission is clear: to
revolutionize procurement worldwide with innovative, AI-powered solutions that
streamline processes, optimize supplier relationships, and drive tangible value.
The platform is structured into distinct modules, including RFP and eAuction
Modules, designed to enhance sourcing processes. Phase 1 of our product
development is Source to Contract (S2C), focuses on these modules, enabling
seamless request for proposal processes and advanced eAuctions. Phase 2, Procure
to Pay (P2P), further enhances the platform’s capabilities, facilitating end-to-end
procurement processes for maximum efficiency and effectiveness.
Leadership Inspiration
The journey of ProcUrPal’s founders, Vikas Chadda and Subramanya Nagraj, into
entrepreneurship and business leadership is rooted in a wealth of experience and a
deep understanding of the procurement and IT infrastructure/SaaS domain. With
over 55 years of combined experience, including stints at renowned companies like
Lenovo, Xerox, Adobe, and Wipro, Vikas and Subramanya bring a unique blend
of expertise and vision to ProcUrPal. Their inspiration to become
business leaders stemmed from a desire to drive change, create
value, and bring innovation to the procurement SaaS industry.
Key Innovations and Differentiators
WhatsetsProcUrPalapartasaninnovatorinitsfieldisitsrelentless
pursuit of technological advancements and commitment to
pushing the boundaries of traditional procurement practices.
The company’s innovative approach is characterized by cutting-
edge AI technology, data analytics, and a user-friendly interface
that redefines efficiency, real-time collaboration, data-driven
decision-making, supplier relationship management, compliance
assurance, scalability, and flexibility. In an era where procurement
is not just about cost containment but strategic value creation,
ProcUrPal stands as a pivotal tool that redefines how businesses
approach procurement in the digital age.
Integration of Emerging Technologies
Over their years of experience, Vikas and Subramanya have
witnessed the transformative impact of emerging technologies
like blockchain, AI, and cybersecurity in revolutionizing the
procurement industry. ProcUrPal leverages these technologies
to enhance transparency, security, and efficiency in procurement
processes. Through AI-driven features, ProcUrPal simplifies
data analytics, guides sourcing processes, and empowers
procurement professionals to make informed decisions based on
AI recommendations, ultimately driving greater value for clients.
Prioritizing User Experience and Satisfaction
At the core of ProcUrPal’s business processes is a commitment
to prioritizing user experience and customer satisfaction. The
company achieves this by understanding customer needs,
delivering innovative solutions, and providing exceptional
support at every touchpoint. By eliminating time-consuming
manual tasks, reducing errors, and offering comprehensive
analytics and actionable insights, ProcUrPal empowers
procurement teams to focus on strategic initiatives, drive cost
savings, and enhance supplier relationships.
Additionally, ProcUrPal offers seamless integration with Request
for Proposal (RFP) processes, streamlining vendor selection, and
enhancing transparency. Moreover, the platform incorporates
cutting-edge eAuction capabilities, including forward and reverse
auctions, allowing users to conduct efficient and transparent
electronic auctions, optimizing procurement processes further.
Rigorous Quality Control Measures
Ensuring high-quality solutions and services is paramount at
ProcUrPal. The company implements rigorous quality control
measures, including comprehensive testing and adherence to
industry standards, to deliver exceptional procurement solutions
and uphold its commitment to excellence.
Definition of Leadership
Leadership at ProcUrPal is defined by vision, integrity,
empowerment, and accountability. The leadership panel
believes in inspiring the team, fostering a culture of innovation,
and leading by example with integrity and transparency. This
approach contributes to a culture of collaboration, trust, and
respect within the organization.
Cultural Principles
ProcUrPal’s cultural principles revolve around collaboration,
trust, diversity celebration, and empowerment. The company
strives to create a supportive working environment where ideas
are valued, individuals thrive, and innovation flourishes.
Strategic Partnerships and Market Expansion
ProcUrPal’s strategy for growth extends beyond technological
innovation to encompass strategic partnerships and market
expansion. The company is actively forging alliances with Value
Added Distributors, Major IT OEMs, and System Integrators to
enhance its reach and offer comprehensive procurement solutions
to a wider client base. These partnerships not only expand
ProcUrPal’s market presence but also bring synergies that drive
innovation and create added value for clients. By collaborating
with industry leaders and leveraging their expertise, ProcUrPal
aims to stay at the forefront of procurement innovation and
deliver unparalleled value to its customers.
Sustainable Impact and Corporate Responsibility
In addition to its focus on technological innovation and business
growth, ProcUrPal is committed to making a sustainable impact
and fulfilling its corporate responsibility. The company believes
in using its talent, resources, and technology to create meaningful
change in communities and contribute to environmental
sustainability. Through initiatives focused on diversity, equal
opportunity, family-friendly policies, and environmental
stewardship, ProcUrPal aims to not only drive business success
but also create a positive socio-economic impact. By aligning
its business practices with values of inclusivity, environmental
responsibility, and community support, ProcUrPal sets a standard
for responsible corporate citizenship in the procurement industry.
Noteworthy Achievements
In a relatively short span of its inception, ProcUrPal has achieved
significant milestones and engaged with large global enterprises
and mid-market customers. The company’s innovative solutions
havehelpedclientsbringefficiencytotheirprocurementprocesses
and garnered recognition for excellence and value creation.
Future Endeavors and Growth Plans
Looking ahead, ProcUrPal is committed to advancing its SaaS
offerings and procurement services, expanding its reach across
major metro cities, and forging strategic partnerships with Value
Added Distributors, Major IT OEMs, and System Integrators.
The company remains dedicated to driving innovation, fostering
collaboration, and creating sustainable value for its clients.
Message to Readers
TothereadersofBusinessConnectandbeyond,ProcUrPalextends
its gratitude for support and trust. The company invites readers
to join its journey of innovation and growth, revolutionizing the
procurement industry and creating lasting impact together.
Conclusion
In conclusion, ProcUrPal Private Limited stands as a beacon
of innovation and efficiency in the procurement landscape,
redefining traditional practices with cutting-edge technology
and a customer-centric approach. Led by industry veterans
Vikas Chadda and Subramanya Nagraj, ProcUrPal’s journey is
marked by a commitment to excellence, strategic partnerships,
and a vision for sustainable impact. The company’s innovative
solutions, integration of emerging technologies, and rigorous
quality control measures set it apart as a leader in the procurement
SaaS market.
With a focus on user experience, customer satisfaction, and
continuous improvement, ProcUrPal paves the way for a future
where procurement processes are streamlined, efficient, and
driven by technological innovation.
In today’s fast-paced business environment,
the procurement landscape is undergoing
a significant transformation. Companies
are increasingly turning to technology-
driven solutions to streamline processes,
enhance efficiency, and drive strategic
value. ProcUrPal Private Limited stands
at the forefront of this evolution, offering
cutting-edge procurement solutions that
redefine efficiency and drive transformative
change. Founded by industry veterans
Vikas Chadda and Subramanya Nagaraj
ProcUrPal is on a mission to revolutionize
procurement processes worldwide through
innovative AI-powered solutions and a
customer-centric approach.
The Artificial Intelligence built into
the product assists the users in supplier
discovery, collation of RFP responses
from suppliers side by side and scoring
and evaluation of suppliers. ProcUrPal
offers two powerful modules to streamline
your procurement process. With our RFx
Module, effortlessly conduct RFIs, RFPs,
RFQs, Reverse, and Forward Auctions.
Our platform’s customizable features and
automated workflows simplify sourcing,
enabling informed decisions and significant
cost savings. Additionally, our eAuction
Module empowers real-time negotiation
with cutting-edge tools like Reverse and
Forward Auctions. Automated alerts,
bid comparison, and supplier response
gathering ensure maximum value from
every event. Elevate your procurement
performance with ProcUrPal today.
Business Portfolio and Mission
ProcUrPal’s business portfolio revolves
around revolutionizing procurement
processes through AI-powered technology
solutions. From procurement software to
procurement services as a consolidated
supplier, ProcUrPal aims to streamline
Vikas Chadda
Founder & CEO
Vikas
Chadda
Subramanya Nagaraj
Principal and Chief
Procurement Officer
Subramanya
Nagaraj

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Putting in extra efforts for faster delivery
The world is quite hyperconnected in this era. We are witnessing that consumer expectations are growing and changing at breakneck
speed. And with the growing pressure to deliver the goods efficiently but at a faster pace, it has never been better. Everyday consumers
are inspired to opt online shopping which causes the demand for expedited shipping options skyrocketing everyday. In the month of
May 2022, approx one-third of consumers opted for ‘online retail therapy’. And, the expectations of their purchases were to receive
the package to their doorsteps the very same day.
And in this direction, the statistics have put forth a clear picture. It states that speed does matter. An impressive figure of 80% of
consumers admitted they are more inclined to make a purchase if they can enjoy delivery within a two-day window. Moreover,
consumer willingness to pay a premium for expedited shipping portrays the emphasis of last-mile delivery in performing the
purchasing decisions. And over 30% of the consumership is definitely resolute to dig deeper into their pockets for same-day delivery.
And an astounding 65% are willing to spend extra money for a swifter 1-2 day shipping option.
INNOVATION
REVOLUTIONIZES
LAST-MILEDELIVERY
AMIDSUPPLY
CHAINCHALLENGES
The disorderly waves of the pandemic took a heavy toll on businesses. Especially the
disruption with supply chains across various industries was heavily affected. As
per the recent studies, over 97% of businesses underwent some degree of disruption.
Over 63% are still in the process of recovering from the loss with significant
impacts. As businesses are in the constant process of navigating these challenges,
the last-mile delivery poses a crucial focal point that is innovation and adaptation.
Drone delivery to make a difference
And an innovative solution, drone delivery is poised to revolutionize the last-mile delivery landscape. The concept of drone delivery
has long lingered on the horizon. As drones can surpass traffic and various geographical obstacles efficiently when compared
to traditional delivery methods, it has been associated with faster delivery times. And it has been seen to be highly beneficial in
congested urban areas with really slow ground transportation. With new-age developments to this kind of delivery, it’s time to
spotlight its imminence at the forefront. The underlying inferences based on the Research and Markets display that the global drone
delivery market could be witnessing a remarkable growth of $5.56 billion by 2030.
With the regulatory realm thawing in view of accommodating the ascent of drone delivery, a handful of companies received the
green light from the Federal Aviation Administration (FAA) to begin drone delivery operations. Among these trailblazers are tech
titans like Amazon, Wing (an Alphabet subsidiary), and Flytrex, that are all set to change and revamp the last-mile delivery paradigm
via drone delivery. When it comes to measuring the potential of drone delivery to contribute to economic growth, it is underscored
by international statistics from various impact reports.
The key takeaway
Many businesses tussle with the aftermath of supply chain disruptions in the present scenario. The leaders are in constant search for
more effective and novel solutions that have never been more pressing. The time has come when industry titans would be redefining
the last-mile delivery landscape. The businesses are all set to get benefitted from its transformative potential as we all ushered in an
era of incredible speed, efficiency, and economic growth.
logistics
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