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Company in Focus - 2023 (White Globe Group).pdf
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WHITE
GLOBE GROUP
Breaking Language Barriers, Uniting the World
The White Globe Success Story
5.
6. Cover Story
WHITE
GLOBE
GROUP
BreakingLanguage
Barriers,UnitingtheWorld:
TheWhiteGlobe
SuccessStory
I
n the ever-evolving landscape of global business, communication
has become the linchpin of success. The ability to transcend
linguistic borders and connect with diverse audiences is no
longer a luxury but a necessity. Enter White Globe, a trailblazing
Language Service Provider that has not only embraced this
challenge but has conquered it with flair and finesse.
In this captivating cover story, we delve into the remarkable journey of White Globe, a company that has shattered the
language barrier, bridging the gap between cultures and unlocking the potential of global communication. We will take
you through their rise to prominence, the exceptional individuals behind this success, their unique offerings, and their
unwavering commitment to customer satisfaction.
A Journey from Fragmentation to Excellence
It all began in 2015, when the founders of White Globe commissioned a Market Research Agency to delve into the potential
of Language Services Support in the Asia Pacific Region. The revelation was startling—the market was fragmented, with
few organized players. This insight set the stage for White Globe’s inception in the summer of 2016.
Aashit Kumar, one of the key figures behind White Globe, shared their journey with us. “We finalized our first office in
August 2016 and recruited a dynamic team. Within a month, we had signed up our first customer, an MNC in Pune,” he
reminisced. By the end of their inaugural financial year, they had acquired over 25 customers and delivered more than
a million translated words.
Foundational Years: Rising to Prominence
The year 2017 was pivotal for White Globe as they solidified their position among the top 10 LSPs in the region. Offices
sprouted across major metros, and their clientele swelled to over 150 customers, translating over 100 million words. This
was also the year they unveiled their AI and ML-based technology platform, “Lang Tech,” which laid the foundation for
their future endeavors.
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Rajan Das | Business Connect
7. Sudeip Kummar, the visionary founder of White Globe,
elaborated on their early journey. “2018 marked another
milestone with our first owned office in Pune. We continued
to grow, serving more than 400 customers, including a major
MNC automotive giant for whom we translated a staggering
60 million words in just six months,” he said with pride.
Weathering the Storm: The Pandemic Pivot
Then came the unforeseen challenge of the pandemic in 2020.
Many businesses faced uncertainty, and White Globe was
no exception. Puspita Chowdhury, Chief Operating Officer,
reflected on their response, “We quickly adapted to the new
normal, thanks to our operating model that leveraged remote
work and our robust technology platform. Our projects
continued at scale and speed, despite the global disruptions.”
A Trail of Accolades
White Globe’s exceptional journey has been paved with
numerousaccoladesthatunderscoretheirindustryleadership.
In 2020 alone, they clinched the “Best in Translation and
Localisation-India” award from a prestigious UK agency and
secured a coveted spot in Slator’s List of Global Language
Service Providers. Their accolades continued to pour in with
titles such as “CEO of the Year” and “Influential Women
Business Leader.” White Globe’s unwavering commitment to
quality, innovation, and customer satisfaction has not only
earned them recognition but also solidified their position as a
trailblazing force in the language services industry.
The Present: A Global Force
Fast forward to 2023, and White Globe’s impact is undeniable.
They now serve more than 2500 Enterprise customers across
40 industry verticals in more than 350 languages, having
translated over a billion words. Recognized as one of the
top Language Service Providers in the Asia Pacific and
Middle East by Nimdzi ( a leading Global Agency tracking
the Language Service Provider), they have integrated
their Language Technology Platform with Generative AI,
harnessing the power of Large Language Models.
Aachit Kumar, Director at White Globe, emphasized the role
of technology in their success. “Our Language AI Platform,
Lang Tech, is the backbone of our operations, connecting our
vast network of language experts, content writers, and voice-
over artists across the globe.”
The People Behind the Success
Behind every great company, there are exceptional
individuals. White Globe boasts a team of leaders who have
played instrumental roles in its journey.
• Sudeip Kummar, the Founder, brings more than 25
years of experience, including a decade as CEO of BFSI/
Payments and a Tata Group company. His leadership
saw these startups grow into revenue giants, earning
INR 750 Crores.
• Aachit Kumar and Aashit Kumar, Directors at White
Globe, manage International Business, Technology, and
subsidiary divisions, bringing fresh perspectives and
innovative ideas to the table.
• Puspita Chowdhury, the COO, with over 15 years
of experience, is responsible for Service Delivery,
Operations, and Pre Sales. Her commitment to quality
has been a cornerstone of White Globe’s success.
• Swati Khatri and Mrinalikaa Sharma, Regional Business
Heads, have diverse backgrounds and extensive
experience, managing Enterprise Customers and Sales,
Marketing, and Multimedia Services, respectively.
• Kanika Rai, Head of Partner Management, adds her
expertise in HR and Vendor/Partner Management to
ensure seamless operations.
Customized Solutions
White Globe identifies market gaps and offers specialized solutions under various brand names:
• Pi Square Alpha: Multilingual Marketing solutions.
• Yellow Hat Global: eLearning Solutions.
• Lang Tal: Recruitment Solutions.
• Lang Train: Language Training Solutions.
• Alpha Hat Global Studio Solutions: Multilingual Multimedia Services.
• Lang Writer: Content Creation Solutions.
Localization and API Integration
White Globe excels in the art of localization, making content accessible and relatable in multiple languages. Their expertise
extends to localizing websites, corporate documents, and multimedia content, ensuring seamless communication with diverse
audiences.
But their commitment to convenience doesn’t stop there. White Globe offers an Application Programming Interface (API) that
seamlessly integrates with Learning Management Systems (LMS) and Content Management Systems (CMS). This integration
facilitates efficient content translation and management, streamlining the localization process for businesses seeking a global reach.
With these capabilities, White Globe empowers enterprises to break language barriers and connect with the world effortlessly.
Multimedia Services
WhiteGlobeisaleadingMultilingualMultimediaservice
provider, offering a wide range of services, including
Corporate Videos, Subtitling, Dubbing/Voice-over, Pre-
Production, Production, and Post-production Services.
Transcreation Services
For Publication Houses and Marketing teams, White
Globe offers Transcreation Services, preserving the
intent, style, tone, and context while translating books
and content in multiple languages.
Language Training and Talent Acquisition
Their Customized Language Training program equips
corporate managers with language skills in various
languages. Additionally, they assist corporations
in selecting suitable language experts through their
comprehensive assessment model.
A Vision for the Future
White Globe’s vision is clear and ambitious: to be among the top three global Language Service Providers, offering the highest
quality Translation, Interpretation, and Localization services. Their goal is not just to provide these services but to partner with
their customers, helping them break down language and cultural barriers and expand globally.
Aashit Kumar, one of the company’s directors, emphasized their vision, saying,
Our aspiration is to empower businesses to communicate
seamlessly across languages, helping them reach new markets and
unlock new opportunities.
A Mission Rooted in Excellence
The mission of White Globe is equally compelling. Their aim is to provide the highest quality Translation, Interpretation, and
Localization services, ensuring their customers receive superior value. Removing language and cultural barriers is at the core of
their mission, allowing businesses to grow globally. At the same time, they strive to create an environment where their employees
and business partners take pride in sharing their success.
Challenges: The Fuel for Growth
As with any successful journey, White Globe has encountered its fair share of challenges, both during its establishment and in the
years that followed. Sudeip Kummar, the founder, shared some insights into these hurdles.
“In the early years,” he recounted, “nurturing and acquiring talent was a significant challenge. As a bootstrapped
company, we faced occasional delays in payments from large customers, which posed financial challenges.”
One remarkable aspect of their early days was taking on assignments that established players in Europe or the
Americas had refused, often accompanied by the challenge to “Prove Yourself.” And prove themselves they did.
Beyond Translation: White Globe’s Exclusive Services
White Globe offers a comprehensive suite of services that go beyond mere translation, catering to the diverse needs of their
clients. Their core services include Translation, Interpretation, and Localization, with a specialization in technical, patent, legal,
and business documents. They offer various interpretation services, including Simultaneous, Consecutive, Over-the-Phone,
Video-Remote, and Call Centre services.
Our
Bouquet
Of
Services
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8. As the company evolved, new challenges arose. Convincing customers in competitive markets like Europe, Asia, and the
Americas to outsource to India became a focus. Competition remained fierce in these established markets, but White Globe’s
commitment to quality and innovation kept them ahead.
Embracing Innovation: The Tech-Driven Advantage
Innovation and technology have been pivotal to White Globe’s growth and success.
They recognize that staying at the forefront of technological advancements is key to
being a leader in the Language Service Provider industry.
Aachit Kumar, Director at White Globe, emphasized their tech-savvy approach. “We
firmly believe that AI and ML will play a crucial role in the future of Language Service
Providers,” he explained. “We’ve already embarked on a journey to leverage AI and
ML across our service portfolio, including our Translation Management System,
Translation Memory, and Analytics Platform.”
Their proprietary Lang Tech Platform, equipped with connectors to leading Learning Management Systems, Content
Management Systems, Authoring tools, Machine Translation Engines, and Large Language Models, positions them as
innovators in the field.
Furthermore, they continuously review and automate their workflows, keeping the user and customer experience at the
forefront of their efforts.
A Vibrant Work Environment
White Globe isn’t just about business; it’s about fostering a vibrant and dynamic work environment. Their culture is driven by
challenge-seeking individuals who thrive on collaboration and continuous learning.
Kanika Rai, Head of Partner
Management, said, “We
celebrate every festival with our
team members, creating a cross-
cultural, festive atmosphere
that’s unique to White Globe.
We have an excellent rewards
and recognition program that
nurtures talent and builds
future leaders within the
organization.”
The White Globe Odyssey Continues
White Globe’s journey from a fragmented market to global recognition is a testament to their
unwavering commitment to excellence and innovation. With a vision set on becoming one of the top
Language Service Providers globally and a mission to empower businesses through language, they are
poised for a future where language is no longer a barrier but a bridge to endless possibilities.
Their Management Trainee Program, which recruits talent from top engineering and business schools, has already seen cohorts
transition into responsible managerial roles, underscoring their commitment to nurturing talent.
The Customer-Centric Approach
For White Globe, customer satisfaction isn’t just a goal; it’s the foundation of their business. Their Customer Engagement model
revolves around five pillars:
1. Customer Satisfaction: Quality is paramount, with a keen focus on tracking First Time Not Right (FTNR) for all deliveries.
2. Customer Delight: Exceeding customer expectations in quality and response time is a continuous goal.
3. Speed & Agility: They’re known for delivering projects under tight deadlines, driven by their team’s dedication.
4. Delivery at Scale: From the very beginning, they’ve thrived on delivering large-scale projects, earning the trust of global
partners.
5. Innovation & Value Creation: Every service, technology platform, and process automation is designed to create value for
all stakeholders.
Swati Khatri, Regional Business Head, stressed the importance of the customer in their approach. “Customers are at the center
of our engagement model,” she said. “Every interaction, from prospecting to feedback, prioritizes customer calls over internal
ones.”
Sudeip Kummar | Founder Swati Khatri | RBH
Puspita Chowdhury | COO Mrinalika Sharma | RBH
The Road Ahead: Growth
and Expansion
White Globe’s future is
brimming with possibilities.
Their international expansion
plans are already in motion,
with representative offices
across Europe, the Americas,
Middle East, Africa, and Asia.
They’ve set up a studio for post-
production services in Mumbai
and plan to expand further in
southern India.
Mrinalikaa Sharma, Regional
Business Head, discussed
their expanding portfolio.
“We’re launching new
services like Multilingual
Technical Writing, SEO-
ready content creation
in multiple languages,
and language support for
conversational AI. We’re
committed to being a one-
stop solution for language-
related needs.”
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9. HusbandQuitsRs84LakhJob
Wife Joins the Journey
The Road to a Rs 100 Crore Company
I
n the world of entrepreneurship, success often arises
from recognizing untapped markets and seizing the
opportunity to innovate. Anurabh Sinha, hailing from
Bhagalpur in Bihar, along with his wife Gunjan Sinha,
embarked on a remarkable journey that would lead them to
build a Rs 100 crore company. This is the story of a power
couple who dared to dream big and transform the laundry
industry.
IDENTIFYING THE PROBLEM
Arunabh Sinha’s career trajectory was already impressive
as he oversaw operations for a chain of low-cost hotels
in North India. However, it was during this time that he
stumbled upon a critical issue plaguing the entire nation -
laundry services. The laundry problem was widespread
and consistently hampered the growth of businesses in the
hospitality sector.
A VISION TAKES SHAPE
Recognizing the need for change, the entrepreneurial duo
made a bold decision. In August 2016, Arunabh took a leap
of faith and left his lucrative job with an annual income
of Rs 84 lakh to pursue a vision. The goal was simple yet
profound - to revolutionize the laundry sector by providing
high-quality and reliable services. With a capital investment
of Rs 20 lakh, they set out on their entrepreneurial journey.
THE BIRTH OF UCLEAN
In January 2017, their vision materialized as they launched
UClean, a laundromat service that aimed to redefine
cleanliness and convenience. Arunabh and Gunjan
embarked on this journey with determination, and their
hard work would soon pay off.
FROM MODEST BEGINNINGS TO
MONUMENTAL SUCCESS
Anurabh Sinha’s journey to success wasn’t without its share
of challenges. Born and raised in modest circumstances, his
dedication to education was evident from a young age.
He began preparing for the IIT entrance exam in Class 8,
supplementing his income with tutoring. After rigorous
preparation, he secured admission to IIT.
A TRAILBLAZING ENTREPRENEUR
Arunabh’s entrepreneurial spirit didn’t stop at UClean.
Prior to his laundry venture, he had already founded a
company named Franglobal. He joined Tribo Hotels and
launched his current business in 2015. UClean’s first store
opened its doors in Vasant Kunj, and while his family may
not have been initially supportive, Arunabh remained
undeterred.
INSPIRED BY SOUTHEAST ASIA
The inspiration for their laundry business came from the
vibrant laundromat culture in Southeast Asian nations.
Early in the 2010s, there were attempts to “uberize” the
laundry business in India, but logistics remained a major stumbling block.
Despite the concept’s potential, Arunabh and Gunjan faced numerous personal
and professional obstacles.
OVERCOMING FAMILY OBJECTIONS
Arunabh’s decision to leave his high-paying career to work in the laundry
business initially upset his family. The path he had chosen seemed
unconventional, but he remained steadfast in his belief in the venture’s
potential.
NAVIGATING INVESTOR CHALLENGES
Securing investors for their laundry venture proved to be another hurdle. Even
though Arunabh had previously successfully run Franglobal, finding investors
for UClean was no easy task. It took 100 days of persistence and persuasion
to convince a dry cleaner to invest and launch the first two UClean locations.
THE PATH TO RS 100 CRORE
Despite the early challenges, Arunabh and Gunjan never looked back. What began with a seed investment of Rs 20 lakh has
now evolved into a company with a turnover of Rs 100 crore. Their relentless dedication, unwavering belief in their vision, and
entrepreneurial spirit have driven them to incredible heights.
In the end, the story of Arunabh and Gunjan Sinha is a testament to the power of determination, innovation, and a willingness
to take risks. Their journey from a small town in Bihar to building a Rs 100 crore company serves as an inspiration to aspiring
entrepreneurs everywhere. It proves that with a clear vision and relentless perseverance, one can overcome obstacles and achieve
monumental success in the business world.
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11. Ritesh Group
Building a Legacy of Excellence through
innovation and integrity…
Striking up the conversation at the virtual meet, Ritesh states,
“Becoming a leader not only offered the opportunity to make
an impact but also presented countless avenues for continuous
development – both professionally and personally. There is nothing
more fulfilling than being able to guide others towards success,
fostering an environment of trust, collaboration, and growth along
the way.” Let’s dive into the detailed view of his venture’s unexplored
aspects based on the excerpts of conversation held with him:
THE BUSINESS PORTFOLIO AT A GLANCE
Ritesh Group operates as a conglomerate encompassing various
sectors,includingconsultancy,manufacturing,construction,interiors,
and trading, with an expanding global reach. Their comprehensive
range of tailored infrastructural solutions caters to diverse sectors
such as Industrial, Commercial, Institutional, and Residential. They
maintain a client-centric approach throughout each project phase,
supporting clients of all scales from concept to commercialization.
This process-driven company stands out due to its unwavering
commitment to customer service, innovative problem-solving, a
diverse team bringing fresh perspectives, and a strong focus on
sustainability and ethical practices, positioning them as a distinctive
and environmentally conscious business venture.
Ritesh explains that a clear definition of the vision and mission is
essential to make any venture successful providing a roadmap for
setting precise goals and directions. Effective communication is
then paramount, sharing these guiding principles with the team in
an inspiring manner. Encouraging open dialogues, feedback, and
employee involvement in decision-making fosters ownership and
commitment to the shared purpose. Aligning both short-term and
long-term objectives with the vision and mission through SMART
goals ensures everyone works toward the organization’s overall
direction. Regular evaluations and monitoring are vital to maintaining
alignment over time. These steps enable the establishment of
harmonious alignment between the organization’s operations and its
greater purpose.
LEADERSHIP TRAITS EMPOWERING THE
COMPANY
In the realm of leadership, Ritesh distinguishes himself through
a set of defining qualities. Central to his leadership approach is
the skill of effective communication, enabling him to convey ideas
clearly and foster deeper connections within his team. His strong
sense of empathy allows him to comprehend the needs and concerns
of others, promoting compassionate leadership and a supportive
work environment. Ritesh’s openness to new ideas and adaptability
Ritesh Nayak
Managing Director
H
ere comes a leader who firmly believes
in the motivating power of passion and
personal purpose. As a leader, he values
recognizing and rewarding team efforts, even in the
face of challenges or setbacks, fostering a culture of
learning and experimentation. Yes, we are referring
to Ritesh Nayak who is the MD of Ritesh Group.
He sees leadership as elevating individuals’ visions,
enhancing their performance, and expanding their
personalities beyond limits. His motivation to lead
stems from the desire to inspire and motivate others
to reach their full potential, coupled with a deep
commitment to personal growth and continuous
learning. Guiding others toward success while
nurturing trust, collaboration, and growth is what
drives him.
empowers him to confront challenges with agility and continuous
learning. Furthermore, he exhibits a proactive nature, consistently seeking
opportunitiesforteamandorganizationalgrowth.Thisuniquecombination
of qualities equips Ritesh with the tools necessary to lead with effectiveness,
inspire his team, and attain success in his leadership endeavors.
RELYING ON R&D AND UTILIZING NEW
TECHNOLOGIES
In the context of Ritesh Group, Research & Development (R&D)
assumes a pivotal role in contributing to the company’s success and
long-term sustainability. It has been a driving force behind innovative
breakthroughs, a testament to the relentless dedication of the R&D
function. Ritesh elucidated that in the current fiercely competitive
landscape which is marked by a demand for novel products and
technologies, R&D provides a competitive advantage, catalyzing the
organization’s growth through the introduction of groundbreaking
products. Additionally, the R&D function possesses the capability to
anticipate future technology trends, a valuable asset in an environment
characterized by resource limitations. When questioned about the
company’s approach to staying abreast of technological advancements,
Ritesh Group demonstrates a proactive stance. The company readily
embraces technology as an essential component of maintaining a
competitive edge. Through investments in research and development,
Ritesh Group ensures alignment with the latest technological trends.
This includes leveraging artificial intelligence and machine learning to
enhance operational efficiency and adopting advanced communication
tools that facilitate collaboration among dispersed teams. Furthermore,
the organization places a strong emphasis on employee development,
conducting regular training programs to equip its workforce with the
skills required to navigate the evolving digital landscape. In essence,
Ritesh Group remains at the forefront of technological advancements,
emphasizing its commitment to staying technologically relevant.
CROSSING THE MILESTONES
Throughout their journey, they have achieved significant milestones
and garnered recognition across various facets of their life. In the
professional sphere, they have steered high-value projects to success,
resulting in amplified revenue and heightened customer satisfaction
within their organization. Their prowess as an exceptional team player
and adept problem solver has not only earned them accolades but also
propelled their career through promotions and growth opportunities.
Furthermore, their commitment to continuous learning shines through
multiple industry certifications, solidifying their expertise. Beyond
professional achievements, they take pride in their physical endurance
and their dedication to community service, exemplifying their well-
rounded commitment. These milestones and accolades stand as a
testament to their unwavering diligence, dedication, and a consistent
track record of surpassing expectations, both in their professional and
personal pursuits.
CSR ACTIVITIES
As per Ritesh, they engage in a variety of CSR activities aimed
at making positive contributions to both the community and the
environment. Notably, they take pride in their collaboration with local
nonprofits dedicated to education and child welfare. This partnership
leads to the regular organization of volunteering programs, providing
opportunities for their employees to engage in skill-sharing sessions
and mentorship programs designed for underprivileged children.
Moreover, they proactively champion sustainable business practices,
emphasizing waste reduction, the promotion of recycling initiatives,
and the responsible sourcing of materials. Their commitment extends
to the local economy as well, as they actively collaborate with nearby
suppliers and advocate for fair trade practices. Their dedication to CSR
activities reflects their overarching goal of creating a meaningful and
enduring impact on society, all while safeguarding the well-being of
every stakeholder involved.
THE FUTURE ROADMAP
In the company’s future endeavors, it envisions
establishing itself as a prominent and influential
brand, not only within the national landscape
but also on a global scale. With a commitment to
exponential growth and an unwavering focus on
digital transformation, the company aims to deliver
unparalleled benefits to its valued customers. Over
the next five years, the company’s leadership plans
to continue evolving and expanding their skills and
knowledge, positioning themselves as respected and
influential figures capable of inspiring and motivating
others through their exemplary leadership. The vision
includes taking on more substantial roles within the
organization, leading major projects, and making
impactful decisions that drive the company’s success.
To stay at the forefront of industry developments,
active engagement in networking and professional
development activities is a top priority.
FROM THE DESK OF THE MD
“Hey there, budding entrepreneurs and all our
amazing readers! We know that embarking on the
journey of entrepreneurship can be both thrilling and
dauntingatthesametime.Buthere’ssomemotivation
to keep you going: remember that the most successful
entrepreneurs encountered numerous setbacks before
achieving their dreams. These challenges are not
roadblocks but stepping stones towards your ultimate
success. Embrace failures as opportunities to learn,
adapt, and grow. Cultivate resilience, determination,
and an unwavering belief in your purpose. Surround
yourself with supportive individuals who will
lift you up during tough times and celebrate your
victories with you. Never be afraid to take risks or
think outside the box – innovation often arises from
daring endeavors. Stay true to your vision, work
hard, be open to feedback, and seek continuous self-
improvement. And always remember that every big
achievement starts with a small step forward. You’ve
got this!”
Puja | Business Connect
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21
12. A
s the way we work has changed, employee engagement has become a challenge and much more important. Employees
working remotely and generally need to feel belonged to the working group and the company in order to give their best
and stay longer in the company. As they are away from direct supervision, trust becomes absolutely paramount. An
engaged employee can be trusted, and perform their job consistently and go the extra mile to deliver high-quality results.
The below mentioned employee engagement strategies certainly solve the problem.
1. Exercise Transparency:
The founder of WikiJob, Chris Muktar, asserts that “your workers can’t really dedicate themselves to anything if they don’t know
what’s going on behind the scenes and for what they are working on.” Because doing so will encourage your staff to get invested in
the company, it is crucial to be open and honest with them. How do you interact with something you can’t see or understand? Chris
raised this important issue. Employee disengagement is inevitable when management appears to be a mystery.
2. WWith employee engagement initiatives, work may be more enjoyable:
Giving workers the opportunity to leave their workstations and develop a sense of community with co-workers will keep them
committed and motivated. Although there are endless activities you may arrange, here are a few suggestions: Office competitions:
Hold a yearly Office Olympics competition or a weekly afternoon trivia contest. Lunch-and-learn sessions: Give staff members the
chance to present a TED-style talk on a subject they are enthusiastic about. Theme days: Schedule times when staff members can wear
costumes, bring food for a potluck, or engage in themed activities. Celebrate milestones like birthdays and new births: Recognizing
significant occasions in your workers’ life will show them that you care about them outside the workplace. It’s crucial to organise job
engagement events during the working day rather than after hours. Employees could otherwise feel as though work-related activities
are interfering with their personal lives.
EMPLOYEE ENGAGEMENT
STRATEGIES THAT ACTUALLY WORK
3. Constitute an Employee Engagement Committee:
Thereshouldn’tbemorethaneighttotenpeopleonanemployeeengagement
committee. Asking for volunteers is a smart idea before deciding who
will serve since those that are ready to participate are typically your most
engaged employees. Do some targeted outreach if the initial wave of
volunteers is insufficient. You need workers who are dedicated, energetic,
and well-liked by their co-workers. By talking with each other and their
co-workers about what is required to establish a workplace where everyone
feels appreciated, the committee’s goal is to come up with solutions for the
problems identified in the employee engagement survey. The committee
then informs management of these options and sees to it that the necessary
adjustments are made.
4. Conduct a poll on employee satisfaction:
Prior to attempting to increase employee engagement, you must first
establish a baseline. An employee engagement survey can help with that.
The survey can be organised in a variety of ways, including:
Putting things on a scale-
For instance: How would you grade this statement on a scale of 1 to 5?
“When I do my work successfully, I get the proper recognition.”
Closed-ended questions-
(For instance, what is the hardest thing about working at this firm every
day?)
Questions with multiple options-
For instance: Which area do you believe requires the most development for
the company? A. Employee growth, B. Communication, and C. Work-life
balance.
5. Make Them Feel Respected:
The focus of this strategy is on the unique contribution that each individual
makes to the business. You want your staff to feel valued for both their
contributions and opinions. An engaged employee is one that is willing to
voice their opinions to their leadership team, even if they are unfavourable
ones, since they are certain that they will be taken seriously. This is the
fastest approach for firms to identify problem areas, but it will only take
place if workers are certain that speaking out would not have any bad
effects.
6. Enable Managers to Coach:
When it comes to motivating and engaging their staff, your managers are at
the forefront. They are the face of the company for your employees. Their
behaviour is perceived as company’s behaviour. Empower your managers
to coach, to mentor the employees if need be. The managers should not
only manage their employees, they must also be coaching, counselling, and
supporting their development. Engaged managers will foster the culture of
engagement and will bring more job satisfaction level at individual level
which will gradually impact the company positively.
7. Engage dispersed teams and remote workers:
Employee engagement is significantly impacted by the size and spread of
your business. You will have to work harder to make workers who work
from home or in satellite offices feel like they are a part of the company
culture. Using technologies like videoconferencing rather than phone
conferencing may make remote workers feel like a part of the team. It
also aids in preventing remote teams from feeling excluded or inferior by
guaranteeing that all workstations have the same facilities and benefits,
wherever they may be.
Final Words:
A dedicated employee becomes an asset for the company while a disengaged
and not committed employee becomes a liability. Following mentioned
strategies improve workers engagement that results in better performance.
Here are some more points to take care of.
1. Start with trust,
2. give people freedom to use their creativity.
3. Get to Know Your People and Truly Care About Them
4. Implement a Peer-to-Peer Recognition Program to Celebrate Daily Wins
5. Provide Learning Opportunities and Continued
Education
6. Promote Transparency at Work
7. Create a psychologically safe workplace for
your team to thrive by being adaptable, nimble,
and open with employee feedback.
8. Think Carefully About Your Company’s Culture
9. Encourage a sense of neighbourhood and team-
building with a virtual happy hour. Create an
online “Water Cooler”
10. Identify and Apply Your Core Values
11. Offer frequent criticism
12. Prioritize employee well-being
13. Offer more benefits and privileges to employees
14. Assist Workers in Achieving Financial Wellness
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LIFESTYLE
13.
14. Shizen Energy India
Innovative Smart Energy Storage Solutions
A
s the world’s population is projected to reach 9 billion people
by the year 2050, it is now vital to plan and prepare for a safe
energy future. The best course of action seems to be to move
to technology-driven, sustainable energy solutions. Shizen
Energy India Private Limited, with a vision of accelerating the
worldwide transition to sustainable energy, has already positioned itself
strongly among the market leaders as a prominent player in the production
of lithium battery packs in India.
The man behind creating this Pioneering India’s lithium battery solutions
is none other than Indra Kumar Bagri, an influential leader with a visionary
approach who brought Shizen Energy into the spotlight as a valuable
opportunity to set expectations and make a mark in providing innovative
products, catering especially to electric vehicles (EVs), energy storage
systems (ESS), and material handling equipment (MHE). Shizen Energy’s
leadership has been consistently innovating and evolving owing to a strong
client base, strategic alliances, and expansion into significant locations like
Chennai, Kolkata, Delhi, and Chandigarh.
Shizen employs a client-focused model, supported by a thorough
comprehension of their needs and committed R&D to go above and beyond
client expectations. A cornerstone of their business is their manufacturing
facility, which combines development, design, and production to ensure
optimal product quality and innovation while maintaining stringent
standards such as ICAT, BIS, ISO certifications, and CE marking.
EDGE OVER THE PEERS
Shizen’s relentless commitment to quality and performance has always
been at the heart of their solutions in India’s price-competitive market,
and this is what sets the organization apart. Indra Kumar has a unique
strategy, as opposed to many manufacturers who try to meet demand
by switching suppliers frequently in order to offer the lowest price. They
place a high priority on providing OEMs with specialized solutions that
address specific problems in India’s battery ecosystem. Their adherence
to careful product development as well as dedicated customer service
has greatly contributed to the expansion of their clientele. This includes
esteemed companies like Reliance, Taj, and ITC. Their objective is to give
value that goes beyond price competition by delivering solutions that
have an impact on the sector.
THE MAN WITH THE VISION
The man behind the idea, Indra Kumar Bagri, comes up with an impeccable
track record of professional accomplishment in the domain and actively
draws on decades of experience in guiding the company toward success.
Despite his humble upbringing in both Chennai and Kolkata, he excelled in
school and received the top honours in B-Com from Chennai’s D.G. Vaishnav
College. He used the strength of Chinese manufacturing throughout his more
than 20 years in China to quickly develop new items and export them around
the world. He was able to foresee the potential in the Indian lithium battery
KEEPING TECHNOLOGIES
AND INNOVATIONS AT THE
CORE
Shizen Energy places a high priority on
implementing cutting-edge innovations and
technologies in every aspect of its business. By
keeping technology at the core of its solutions,
ShizenEnergymakessurethatclientscaneasily
access battery analytics to get a comprehensive
picture of the battery’s performance. Shizen is
committed to being a leader in technological
innovation, consistently providing solutions
that can address the needs of the client.
Additionally, they adopt new technologies in
their internal business processes, automating
manufacturing lines and leveraging SaaS apps
to streamline departmental interactions.
NOTEWORTHY
ACHIEVEMENTS AND
ACCOLADES ON THE WAY
Shizen has advanced significantly in
India since its launch in 2019. The team
is celebrating its fourth anniversary
with a committed group of more than
60 highly qualified professionals,
truly operating as a close-knit family.
They persevered despite experiencing
a setback because of the difficulties
caused by the COVID-19 pandemic.
The operations were disrupted for two
years by the epidemic as the world
struggled to cope with the virus’ effects.
Despite these difficulties, their efforts
have been appreciated. Shizen received
recognition as one of India’s top 10
battery manufacturers in 2022. Overall,
Shizen Energy has grown quickly,
maintaining steady revenue growth
and steadily expanding its clientele,
highlighting their strong presence in
the sector.
PLANNING FOR FUTURE
GROWTH
Shizen Energy strives to expand its
footprint in the lithium battery solutions
market on a global scale. Their approach
entails extensive attempts to seize markets,
boost sales, expand their operations in
a strategic manner, and continuously
improve their technology. To fulfill
the soaring global demand for lithium
batteries, they are in the final phases of
planning a new production facility with
a capacity of 2 GWH. In order to build a
strong global presence for Shizen Energy
India, the firm is also actively involved in
discussions with potential clients for the
export of their battery.
Indra Kumar Bagri
CEO
business much before most others in the field
because of his nimble and intuitive personality.
His innovative, client-centered, and strategic
management has played a critical role in
directing Shizen’s expansion and success.
THE GENESIS OF SHIZEN
ENERGY
Shizen came into existence in 2019 in response
to the growing demand for effective lithium
battery technology in the midst of the
hegemonic lead-acid battery market. Shizen
aimed to offer dependable, long-lasting, and
high-performing lithium batteries to aid India
in its move toward cleaner and renewable
energy sources after observing the rising use
of EVs and ESSs and realizing the superior
efficiency of lithium technology. They were
among the first to establish a facility with a
100 Mwh capacity to serve the market after
seeing the potential for domestic production
of lithium battery packs.
Shizen is still steadfast in its objective to lead the world’s transition to
sustainable energy, with a focus on providing excellent, cutting-edge lithium
battery packs and collaborating with renowned battery manufacturers
throughout the world.
INSIGHTS INTO INDUSTRY TRENDS
Due to its numerous advantages over traditional lead-acid batteries, the
battery industry has witnessed an evident movement towards lithium
technology over the years. The acceptance and demand for lithium batteries
have been directly boosted by the growth of the EV and ESS businesses. Shizen
anticipated this shift and positioned itself in an advantageous spot to meet the
increased demand, securing its position within the sector.
BATTLING THE OBSTACLES
Shizen must always strike a balance between innovation and dependability
as it navigates through obstacles, including technological improvements,
preserving product quality, and ensuring safety compliance. The leadership
places a strong emphasis on a client-centric strategy while making sure that
this process benefits all parties involved. Shizen Energy strongly encourages
openness and honesty about their issues, which enables people to collaborate
to overcome any obstacles that may arise.
LEADING AS A PIONEER
Shizen Energy’s distinctive strategy is focused on collaborating with and
learning from some of the world’s leading lithium battery companies. They
continually enhance and adapt their products to fulfill the specific demands
of the Indian market by utilizing the expertise they have gained from these
relationships. They are now acknowledged as industry innovators in India’s
lithium battery sector as a result of their actions. Shizen’s management is not
only commended by its competitors in the battery manufacturing industry,
but it also work hard to position India as a global market leader.
INCLUSION OF R&D TO ELECTRIFY INDIA
Every inventive project always has the realm of research and development as
its main focus. Shizen Energy’s R&D division reached new heights under the
capableleadershipofthecompany’sCEO,IndraKumarBagri.Shizen’sresearch
and development (R&D) department is essential to making sure that its goods
reliably meet both consumer needs and modern technical breakthroughs.
Products like the Tow Truck Lithium Battery Packs (TT-80V500AH) and
3-Phase UPS Lithium Battery Packs (ESS-384V230AH) demonstrate their
commitment to offering cutting-edge solutions without sacrificing quality or
safety. They are consistently integrating their batteries and striving to electrify
India with some of the biggest OEMs and EPC businesses in India!
Lithium Battery Packs for EV, ESS & MHE
Puja | Business Connect
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15. Winter Wonders in India
Discover the Best Places to Visit
Winter is a wonderful time to explore
different parts of India, as the weather
is pleasant and the scenery is stunning.
Whether you are looking for snow-capped
mountains, sunny beaches, vibrant festivals,
or serene backwaters, India has something
for everyone. Here are some of the best
places to visit in winters in India.
Auli: If you love skiing, then Auli in Uttarakhand is the place for you. Auli is one of the highest ski resorts
in India, offering spectacular views of the Himalayas. You can enjoy skiing on the slopes of Auli, or take
a cable car ride to see the panoramic vistas of the snow-covered peaks. Auli is also a base for trekking to
nearby places like Kuari Pass, Gorson Bugyal, and Chattrakund.
Kutch: The white desert of Kutch in Gujarat is a sight to behold in winters. The Rann of Kutch is a vast salt
marsh that turns into a shimmering landscape under the moonlight. You can also witness the colourful
culture and heritage of Kutch during the Rann Utsav, a festival that showcases the art, music, dance, and
cuisine of the region. You can also visit the Kutch Desert Wildlife Sanctuary, which is home to many
endangered species like the Indian wild ass, flamingos, and pelicans.
Nainital: Nainital is a charming hill station in Uttarakhand, famous for its lake and surrounding mountains.
You can enjoy boating on the Naini Lake, or take a walk along the Mall Road. You can also visit the Snow
View Point, which offers a breathtaking view of the Himalayas. Nainital is also a good place to enjoy some
adventure activities like paragliding, rock climbing, and rappelling.
Kerala: Kerala is known as God’s own country for its natural beauty and rich culture. Kerala has something
for everyone, from beaches to backwaters, from tea plantations to spice gardens, from wildlife sanctuaries
to temples. You can relax on the beaches of Kovalam and Varkala, or cruise on the houseboats in Alleppey
and Kumarakom. You can also explore the hill stations of Munnar and Wayanad, or indulge in some
Ayurvedic treatments and massages.
These are just some of the best places to visit in winters in India. There are many more
destinations that you can explore and enjoy during this season. So, pack your bags and
get ready for an unforgettable winter vacation in India.
Nainital Kerala
Kutch:
Auli
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29
TOURISM
16.
17. O
ver the years, BPOs have emerged as a popular vertical for diverse solutions at cost-effective rates. Despite the ongoing
challenges, the vertical has the potential to touch skies even in remote working. The world has entered a new work
ecosystem, where the majority of the employees are stationed remotely. Not to mention, the process has its benefits.
The remote framework helps BPOs acquire clients from anywhere worldwide without any hassle and operate with reduced
expenses.
Despite the ongoing chaos, India has one of the largest markets for BPOs. The country has some of the acclaimed outsourcing
vendors serving Companies of all sizes and shapes. Amongst the various services provided by individual vendors, Data-
oriented services have emerged as a popular and cost-effective project. And the country lines a vast number of BPOs in this
category, including MNCs with multi-dimensional projects to SMEs. Login Services is an emerging name in the coup working
on a wide variety of data-oriented projects. Headquartered in Coimbatore, Tamil Nadu, the Company envisages being a
leader of its arena and help businesses reach their pinnacle.
LOGIN SERVICES
PROMPT AND ASSORTED OUTSOURCING SOLUTIONS THAT
GUARANTEE SUCCESS
M Suresh - Founder & Partner
M. Murthy Rao - Founder & Partner
A ONE-STOP OUTSOURCING PARTNER
Login Services is one of the fastest-growing BPO in India, providing an array of outsourcing solutions
worldwide. Founded in 2007, the Company is favoured for its punctuality and result-oriented solutions at
cost-effective rates. Its sustainable quality and growth are propelled by seasoned leaders and a guild of
efficient people trained in technology and requisite areas. Login Services has scaled the industrial tides,
merging itself with innovation and trends. Its services foster verticals like Administration, IT, Marketing,
Agriculture, Arts, Healthcare, Finance, Education, etc. Its forte is built on the proper execution of projects
backed with professionalism, tight deadlines, and strong communication skills.
MATURING INTO ALL-INCLUSIVE
Login Services is the brainchild of
Murthy Rao M and Suresh M. The
brothers are seasoned entrepreneurs
and have an extensive background in
professional aspects. However, it was
the family that inspired the duo to start
their entrepreneurial journey. They saw
their aunt work in computers, and while
they were teenagers, the machine’s
functioning excited them. Growing up,
Suresh accomplished an M.Sc. in IT and
laid the inception of Login Services in
2007. On the other hand, Murthy Rao
has a B.Sc. in Computer Science and was
a helping hand to his brother. Initially, it
was just a data centre, but the duo began
building a progressive client base with
foresight. After few successful projects,
the brothers became partners and
recruited people to move ahead with
full potential.
From there, the journey took a new
turn. As of now, Login Services has
an extensive dossier of solutions,
including Data Entry, Online Research,
Order Processing, Project Management,
Transcription, Virtual/Administrative
Assistance, Bookkeeping, Customer
Service, Tech Support, Data Analytics,
Data Extraction, Data Mining, Data
Processing, Paralegal, Email Marketing,
Lead Generation, and Market Research
and so on. The Company serves more
than 1000 clients, including individuals
and companies in United States,
Canada, Australia, and the United
Kingdom.
Despite coming from an impoverished
family, their collaboration and self-
inspiration are running the engine.
Murthy Rao is also an avid fan of
Swami Vivekananda and his teachings.
According to him, quotes such as
“All power is within you; you can do
anything and everything”; “You can
do anything and everything without
even the guidance of anyone. Stand
up and express the divinity within
you”, fuels his inspiration and keeps
him strong in the face of challenges.
After years of success in outsourcing,
the brothers found another Company,
Rainbow Softech, a single umbrella offering Data Entry, Web Scraping,
Web Research, and Data Mining.
A DEDICATED ENVIRONMENT
Hard work, specialized skills, and an around-the-clock working
environment are some of the shared values of a BPO’s work culture. BPOs
are a fast working industry and always require an energetic environment to
be at optimal levels. Employees here are acclaimed for their communication
skills, ability to multi-task and work under pressure. Adapting to these
aspects, Login Services has formed an engaging culture that propels
growth and progress. It has a team of 50+ personnel having proficiency
in English communication with excellent professional knowledge. To keep
employees contended, the Company offers attractive salary packages and
other benefits, like maternity leave of more than six months with pay.
Furthermore, it has flexible working hours to maintain a work-life balance.
Despite the current situation, the Company has established flexible work-
from-home hours to preserve business continuity and keep employees
satisfied.
AN UNBREAKABLE ALLIANCE WITH PROGRESS
In the last 13 years, the dynamic duo faced several obstacles, but their
collaboration kept the wheels moving and engines running. Over the
years, Login Services has served many global foundations, such as Valid8
Financial, Sweet Dreams Nurse Anesthesia, Inc., Allegiant Anesthesia
LLC., Airbnb, Indeed.com, PayScale, and many more. Many of its clients
term them as one of the best BPOs in India, having befitting knowledge and
a solid commitment to succeed.
Coagulated with expertise, a classic clientele, and experience, Login
Services lays down prospects in innovation and solutions. It plans to enter
in Software Development, Designing & SEO, expanding its area of expertise
shortly.
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33
18. 1. Give you expertise in a Niche
There is probably a magazine covering a related topic in al-
most every field of knowledge that exists. When it comes to
magazines that cater to specific interests, readers have a wide
range of options, including women’s magazines, science and
technology magazines, sports magazines, Reader’s Digest,
fashion and lifestyle magazines, photography magazines,
and health magazines. Consider purchasing a subscription
to Vogue or Harper’s Bazaar if you enjoy fashion. Regularly
read Time or Forbes magazines if you want to stay informed
on all things business-related. By reading publications, you
can broaden your knowledge about a certain pastime, mar-
ket, or interest.
2. Pass the time while Learning
While flipping through the pages of a magazine might seem
like a fun way to pass a dull afternoon, you might actually
learn a lot from it. You never know what news you keep up
with, which is one of the best things about reading maga-
zines as a hobby. While you peruse a magazine in the wait-
ing area while you wait for your turn, you might not consid-
er this. However, you might credit that publication if you
later recall a fact during a conversation.
3. Great Stress Buster
Your mind will certainly relax and your stress levels will
decrease if you read periodicals about your field of inter-
est. Just picture yourself feeling energised and active after
reading your favourite magazine. A lot of random ideas and
inspiration can be found by flipping through magazines. Al-
ternatively, if you come across anything intriguing that you
wish to read later in the day, it can lift your spirits.
4. Keep an eye on the changing trends
Information is gathered in magazines in a glitzy, appealing
style for the reader. Whether it is a general lifestyle magazine
or one on a specific topic, they all include relevant informa-
tion about the most recent trends. Watch for shifting trends,
whether they relate to regional news, a fresh accessory, the
newest Justin Bieber tattoo, or viewpoints on a proposed law
in your province. It’s enjoyable and simple to read through
magazines. This makes them perfect for readers who prefer
light reading or who cannot concentrate on a book for more
than fifteen minutes at a time.
Benefits of Reading Newspapers
The life of a newspaper is one day but if you read it regu-
larly, it enriches your life by giving all rounded information
regarding the life. From politics to sports, from health to ed-
ucation, everything they cover. Probably, the solution you
were looking for of a problem, you find it in the newspaper.
Here are the benefits.
1. Detailed information about global happenings
Newspapers are published with the primary goal of giving
their readers the most recent information on events taking
place both domestically and overseas. You must be aware of
the level of political stability in your own and other nations if
you regularly read the newspaper. What’s happening in the
world of sports, which team is winning and which is losing,
which new style is popular, information about finances and
the stock market, travel, catering, health, and related infor-
mation, the most recent scientific discovery, and information
about new products, mobile laptops, etc. that are being intro-
duced to the market?
2. Information about regional advertising
Another significant benefit of reading newspapers is that
you can read advertisements for a variety of products and
services, such as jobs, marriages, education, coaching, shops,
discount coupons, trading, and real estate, that have been
published nearby.
3. Improve your language proficiency and vocabulary
Reading the news not only increases one’s knowledge but
also benefits growth in other ways. Reading the news vo-
raciously and consistently helps improve one’s language
and vocabulary. Additionally, it can aid in the formation of
a bigger picture and an understanding of how everything—
including the economics, politics, and the environment—is
interconnected.
Our life seems to be too packed to read newspapers or magazines these days. This is why the majority of us skip this
practice which used to be quite common in previous generations. Our parents read the news more frequently than we do
now, and that practise appears to be fading
It is evident that traditional methods of reading newspapers and magazines are being replaced by new ones as a result of
the development and spread of technology. News is manually crafted to grab the reader’s attention and is even offered
in a condensed style. Numerous news applications offer their customers notifications/updates in the form of electronic
newspapers and news tidbits.
On our smartphones, tablets, and other devices, we can now access any print media online. Newspapers and magazines
are accessible everywhere, from the most rural regions of the country to the largest cities. Technology has provided a
solution to the accessibility issue.
There have been proven benefits of reading a magazine or newspaper. They not only update you on the happenings of the
world, but also make you an expert of your field, brush up on your language and enhance your writing skills. You find
yourself up to date with the latest development occurring across the globe. They make you a lady or a gentleman.
Let’s explore some of the great “Advantages of Reading Newspapers and Magazines” in more detail.
Benefits of Reading a Magazine
The USP of a magazine is that it comes with lots of pictures. Visuals are more appealing to the human mind and stay
longer in our memory naturally. The pages are glossy and durable. They present information in a very sophisticated way
which attracts their readers. Here are some benefits of reading a magazine.
Benefits of reading
Magazines and Newspaper
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35
LEARNING
19. 4. Know About the Most Recent Innovations and Discoveries
You may build your knowledge of a variety of topics, in-
cluding politics, sports, entertainment, science, and more,
by reading the news. In the event that Science discovers a
treatment for diabetes, for instance, you can stay up to date
on the most recent advancements achieved in that disci-
pline. Reading the news keeps you informed and involved
all the time. Let’s recognise that news reading can have a
number of connected advantages that can lead to knowl-
edge expansion, a decline in illiteracy, and ultimately a
more informed and responsible society.
5. Ideas for Researches and Projects
Students must complete numerous research projects and
cope with their schoolwork in both high school and college.
And in order to do this, they must look for new concepts,
innovations, and better designs. Because practically recent
searches are covered in newspapers, they are a convenient
way to find information on a variety of topics. Newspapers
not only broadcast ideas, but also news on numerous dis-
coveries, debuts, and establishments, which is really im-
portant for taking initiatives.
6. Best Way to Improve General Knowledge
Any exam or competition in life can be won with knowl-
edge and a persuasive speaking style. Newspapers are a
simple way for students to learn about current inventions
and discoveries that are relevant to their courses. When
preparing for competitions, contests, and quiz shows, these
are a gold mine of knowledge for pupils. With these, kids
can acquire original insights into what is happening right
now and what is fashionable right now.
7. Enhances reading and writing abilities
As they encourage readers to become active learners, these
are the ideal sources for fostering high reading ability. For
everyone, but especially for students, reading newspapers
is a beneficial hobby. They develop a strong command of
reading the language over time.
A person’s writing and reading skills are also improved by
reading the newspaper because it contains many challeng-
ing terms that could be confusing to a layman. To find out
more information on this subject, visit this specific URL.
The likelihood of having improved reading skills and a
strong vocabulary increases if daily newspaper reading be-
comes a habit.
8. Set off more positive habits
As previously mentioned, reading the news-
paper first thing in the morning as part of your
routine is an excellent habit to form. In reality, it
encourages more frequent reading of non-electron-
ic books. Anything that isn’t online or coming from
the television, whether it be books, magazines, or any-
thing else. These non-electric sources also make us feel
more at ease.
They are also excellent for honing our ability to concentrate.
It’s true that reading a text on paper makes it much simpler
for us to read it cover to cover. Critical thinking and a de-
sire to learn more are two more positive habits that result
from reading the paper. People are inspired to learn more
about a topic by reading a fascinating newspaper article.
Additionally, it encourages critical thinking by refuting the
reader’s preconceptions about the subject and forcing them
to consider what the article is actually saying.
Conclusion
Reading newspapers and magazines is a habit which starts
from the very first day. It makes your life easier and makes
you a well-informed person. If you think that you don’t
have time to read, then probably you are saying that you
don’t have time to develop yourself. Don’t wait, and start
the subscription of your favourite magazine or newspaper
right away.
FAQs
Q.1- What are the “Benefits of Reading Magazines”?
Magazines produce a highly sensual reading experience
that enhances memory because they prioritise visual aes-
thetics across their pages, not only on the covers.
Q.2- How is reading newspapers useful to students?
• Detailed information about global happenings
• Information about regional advertising
• Improve your language proficiency and vocabulary
• Know About the Most Recent Innovations and Discov-
eries
• Ideas for Researches and Projects
• Best Way to Improve General Knowledge
• enhances reading and writing abilities
• enhances reading and writing abilities
Q.3- What is the importance of reading?
Your intellect is stimulated in many different ways by
reading. Comprehending what you read is the first step
in processing it. Additionally, reading aloud can jog your
memory, enhance your analytical thinking, and even ex-
pand your creative thinking.
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20.
21. W
hat makes engineers a notch
above other entrepreneurs?
Every entrepreneur is
motivated by a dream and
a purpose, but having intrinsic technical
talent, cross-functional experience, and the
ability to handle complex projects gives
an edge. Engineers also bring a variety of
intrapreneurial skills to the table, including
teamwork, analytics, adaptability, resiliency,
creativity, empathy, and the ability to spot
and seize prospects. Wintech Polysol, a
premier supplier of polymer solutions, is the
brainchild of one such dedicated engineer,
Mr. Senthil Kumar Sambandam (MD). The
following excerpt focuses on his mission to
make Wintech the leading solution provider
for engineering polymers.
GERMINATING THE SEEDS OF ENTRE-
PRENEURSHIP
Like many aspiring engineers, Mr. Senthil
found his knack for entrepreneurship
during his days in Mechanical Engineering.
Eventually, he grew an interest in possibilities
in plastic while he was doing his post-
graduation in plastic engineering following
an MBA in marketing. His core interest
led him to work with the world’s leading
plastic raw material manufacturers, like
DuPont, Royal DSM, Cincinnati Milacron,
and Engel Austria, spending over a decade
in leadership positions. The tenure built
multiple intrapreneurial skills, allowing him
to experiment and course-correct based on
experience. In simple words, it helped him
understand the industry and identify gaps that
needed to be filled. In 2015, Mr. Senthil took
his first step as an entrepreneur and started
manufacturing sophisticated polymeric
bushes using unique polymer compounds.
In 2017, he began polymer distribution and
importing polyacetals and nylons from leading
manufacturers and selling them locally, which
marked the start of Wintech.
SENTHIL KUMAR SAMBANDAM
Popularizing Customized Indian-Made Polymer Solutions
To Meet Global Demands
In 2018, he induced new product distribution verticals and never looked
back. The firm found a prevailing gap between customer expectations and
the technology available to meet them, and they began compounding activity
in full swing, undertaking batches as low as 250 kg. With time and realizing
further needs of the industry, they started building polymer stock shapes and
machined parts, primarily used in aerospace, defense, medical, textiles, and
other applications that require large wall thickness and small lot sizes where
conventional molding techniques are not feasible. Last but not least, there are
Wintech Specialty Parts, sold under the Lubripol® trademark. This consists of
Senthil Kumar Sambandam
Managing Director
Indranil Roy | Business Connect
high-performance bushes and bearings capable of replacing traditional bearing materials like copper, brass, bronze, gunmetal, and
carbon, among others. Till now, the firm has partnered with 10 leading polymer manufacturers and has developed over 25 exotic
and customized recipes, which were originallyimported in large MOQs, blocking their working capital with long and inconsistent
lead times.
WHAT KEEPS THEM UNDER SPOTLIGHT?
Wintech Polysol, which stands for “winning technologies + polymer solutions,” focuses on unique customer demands rather than
generic products. It has a team of proficient mechanical engineers, chemical engineers, and polymer engineers with 100+ years
of combined expertise. They are further trained to develop applications and compounds, capture sales, and serve customers in a
unique manner. Its management also comprises adept individuals from different domains, and their symbiotic working methods
differentiate the firm from its peers. In addition, the expertise in offering products with shorter lead times, smaller MOQs, and
custom colored and functional products help in carving a niche.
The firm is more than just a trader of raw materials, and strives to be a complete solution provider. While they partner across every
aspect of a business, from application development to commercialization, their objective is to bridge the gap between customer and
end-user needs and cost-effective solutions. “Our endeavor is that any customer who walks in with a polymer problem should
go back with a solution,” affirms Mr. Senthil. They partner closely with customers, connecting standard offers and developing
unique polymeric compounds and performance-centric parts to provide solutions that provide techno-commercial benefits to the
end-user.
THE UNDERLYING STIMULANT
Being an innovation-driven firm, it’s no epiphany that R&D has
an underlying significance in Wintech. According to Mr. Senthil,
it helped them identify the existing gaps in the industry and set
the premise of their firm. R&D also fuelled many flagships like:
• Polymers from Modified PP to PEEK (Distribution
Products)
• Tailor-made compounds for better tribological properties,
UV, Impact modified, Anti-shrink, FR, NyloRel, Lubripol
Compounds, and many other pre-colored solutions
(custom compounds)
• High-temperature stock shapes such as PEEK, PEI, PPS,
PTFE, etc., along with standard stocks and engineering
polymers (shaped and machined parts)
• Polymeric composite bushes made primarily out of
their proprietary compounds to address wear & friction
(Lubripol®)
The customized products make the firm a one-stop-shop for tool
design solutions, raw materials, and state-of-the-art testing for
polymer identification for reverse engineering of parts, which
includes part validation. The endeavors in R&D also bolster
their technological forte. Their cost-effective, sophisticated
technology solutions are winning global markets, thus creating
a ‘Win-Win’ scenario. Mr. Senthil asserts that technology is their
driving force and that every aspect of business sustainability lies
in innovation.
GENIUS PEOPLE – INGENIOUS CULTURE
Wintech runs like a well-oiled machine thanks to the harmonious
interplay between technology and people. As mentioned earlier,
the team consists of diverse talent from across the polymer
industry and manufacturing space, with a track record of taking
businesses to the next level. The firm has a distinct relationship
model that stimulates inspiration and coaching, with everyone
deliberating openly to create long-term solutions. “We are
a highly driven team with extensive experience in complex
scenarios and are constantly open to ideas,” asserts Mr. Senthil.
They also focus on learning from mistakes, which keeps them
on a learning curve and prevents them from repeating the
same mistakes. The team is categorized into manufacturing,
sales, marketing, finance, and logistics, backed up by a solid
backend. The workforce has thrived, and they expect to increase
functionalities this year.
FIXATED TO REACH NEW HEIGHTS
“We at Wintech believe that success is defined by more than just
the bottom line. We take a holistic approach, seeing a win-win-
win situation develop between us, the customer, and the end-
user. That is when real success is achieved,” explains Mr. Senthil.
In 4.5 years, they have measured 100% client retention. They are
growing at a 40% YOY and will continue by introducing new
products into the portfolio. Mr. Senthil is proud of these feats
that were attained with locally developed products that met
global demands.
Alongside, the firm is working on path-breaking applications
that’ll empower the ‘Atmanirbhar Bharat’ initiative by localizing
the expensive imported wear and friction parts. Moreover,
they are developing exotic compounds under the specialty
compounds vertical, enabling customers to source them locally.
“Making a simple transaction with customer is the
traditional way of doing business. Understanding
their needs by connecting with them based
on emotional disclosure and demonstration of
character, values, philosophy & Humanity that they
respect & identify with is the other way. Wintech
chooses the later thereby making a permanent
bond and creating an equity with customers by
relationship,”
asserts Mr. Senthil.
They have the necessary technical and business knowledge to
meet a wide range of customer challenges. They also have global
partnerships in all four verticals to help customers break into the
global market.
A NOTE FROM THE FOUNDER
“We link our business with a noble ideal, and as
a part of that, we are committed to helping the
recycling industry upgrade its materials through the
proper use of technology so that the industry will
get better contributions and inspire entrepreneurs to
take up this business and succeed.”
- Senthil Kumar Sambandam,
Managing Director
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22. WITH M3 CHIP IN INDIA
APPLE UNVEILS
24-INCH IMAC
Apple, a tech giant known for its innovative products, has introduced an exciting upgrade to its popular 24-inch iMac
line. This new offering, featuring the advanced M3 chip, was unveiled during Apple’s much-anticipated Scary Fast event.
What’s more, this revamped 24-inch iMac boasts a sleek design reminiscent of the original 24-inch iMac with an M1 chip,
which made its debut over three years ago. With the inclusion of the M3 chip, this model comes equipped with an 8-core
CPU and offers an impressive 10-core GPU, promising up to twice the performance of its M1-based predecessor, all while
maintaining exceptional energy efficiency.
24-INCH IMAC M3 PRICE AND AVAILABILITY IN INDIA
The new 24-inch iMac with the cutting-edge M3 chip is set to make a splash in the Indian market. It starts at an attractive
price point of Rs. 1,34,900 for the standard version, with special education pricing available at Rs. 1,29,900. The base
model includes an 8-core CPU, 8-core GPU, 8GB of memory, 256GB SSD storage, and two Thunderbolt ports. Apple
sweetens the deal by bundling the Magic Keyboard and Magic Mouse with the 24-inch iMac. Moreover, consumers can
choose from a palette of vibrant colors, including green, pink, blue, and silver.
For those seeking even more power and performance, the 24-inch iMac with the M3 variant, featuring a 10-core GPU,
starts at Rs. 1,54,900 (or Rs. 1,44,900 for education). This model retains the 8-core CPU, 8GB of RAM, 256GB SSD, and the
essential two Thunderbolt ports, but adds Gigabit Ethernet and two USB 3 ports to the mix. The package also includes
a Magic Keyboard with Touch ID and a Magic Mouse, and it’s available in an array of striking colors, including green,
yellow, orange, pink, blue, purple, and silver.
As for eager consumers, the new 24-inch iMac with M3 is now available for pre-order on the official Apple website.
Starting November 7, it will be available for purchase through the Apple website, Apple Store, and Apple authorized
resellers.
24-INCH IMAC M3 SPECIFICATIONS AND FEATURES
While the outward appearance of the new 24-inch iMac with the M3 chip remains consistent with the previous model,
the internals have been given a significant boost. The M3 chip, featuring an 8-core CPU and a powerful 10-core GPU,
supports up to 24GB of unified RAM and is expected to deliver a performance that is twice as fast as the M1 chip. This
formidable chip is based on the Apple iPhone 15 Pro’s A17 Pro chip and is manufactured using a cutting-edge 3nm
process, making it even more energy-efficient. On the graphics front, the chip offers hardware-accelerating mesh shading
and supports ray tracing, opening up exciting possibilities for the iMac. Additionally, it is equipped with a 16-core
Neural Engine for accelerated machine learning tasks.
The 24-inch iMac with M3 features a stunning 24-inch Retina Display that boasts an impressive 4.5K resolution and
a brightness of 500 nits. Connectivity options have also been enhanced, with the inclusion of Wi-Fi 6E and Bluetooth
5.3. It offers up to four USB Type-C ports, two Thunderbolt ports, and Gigabit Ethernet support. The integrated 1080p
FaceTime camera ensures crystal-clear video calls, and the six-speaker setup provides support for Spatial Audio and
Dolby Atmos. Running on the latest macOS Sonoma, this all-in-one iMac promises an exceptional computing experience.
Apple’s commitment to innovation and performance continues to shine with the introduction of the 24-inch iMac with
the M3 chip, setting new standards for design, power, and efficiency in the world of personal computing.
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23.
24. 2023 will see a significant increase in the importance of pets and
animal-related companies in India due to the growing trend of pet
ownership. These companies work to promote an ethical mindset
toward animal care and conservation in an effort to improve the lives
of future generations.
On that note, Taiyo Group has been identified as one of the most
promising players – in producing, supplying, and exporting high-
quality feeds for pets. Incepted in 1994, Taiyo has been on a clear
mission—to produce nutritious and healthy pet food sourced
domestically for over 29 years worldwide.
RS Prabakar (founder and CEO) is the key figure who is driving the
business operations of Taiyo Group at the forefront. After initially
concentrating on fish feed, the Taiyo Group rapidly expanded their
product line to accommodate the demands of a wide variety of pets,
including dogs, cats, birds, turtles, and more. A significant turning
point in their journey was the establishment of India’s first fish feed
manufacturing and export facility, which served as a testament to
their commitment.
To get some deeper insights into the company’s profile, how it meets
the specific dietary needs of different animals, its future outlook, and
more, we sat down with Mr. Prabakar to converse thoroughly about
these aspects.
THE INSIDE STORY
As an ISO-certified company with a manufacturing capacity of 5,000
tons per year, Taiyo Group maintains an unwavering commitment to
delivering high-quality pet food products.
Taiyo Feeds, the flagship brand, offers a wide selection of more than
250 pet food products that meet an array of animal needs. They
provide healthy fish meals, tasty bird food, and healthy feed for
turtles, dogs, cats, and other animals.
Beyond pet feed, Taiyo Group produces an extensive selection
of pet toys and accessories, enhancing the lives of your cherished
companions. In addition, Taiyo Group broadens its scope of
competence by providing multinational companies with contract
manufacturing services that exceed the 1000-ton threshold.
Additionally, PetsnPets.com, a fully owned subsidiary of Taiyo
Group, demonstrates its dedication to efficiency and ease. With the
help of this e-commerce platform, their products can be rapidly and
easily delivered to over 50,000 zip codes in India, giving pet owners
peace of mind.
KEY DISTINCTIVE FEATURES OF TAIYO GROUP
The Taiyo Group is renowned for using local ingredients in its
products and for using proprietary formulas that put each pet’s
A Pioneer in Crafting Premium-Quality
Pet Supplies in India
TAIYO GROUP
health and well-being first. They truly believe that
giving pets the best nourishment possible will keep
them happy, healthy, and active all day long.
Thecompany’sprimarydistinguishingcharacteristics
include consistency, high-quality products, and
satisfied customers. Their key priorities are upholding
strict standards and providing dependable, superior
products that constantly fulfil and exceed customers’
expectations, ensuring their satisfaction and trust in
their products.
Moreover, each product is crafted here with
meticulous attention to detail, ensuring it satisfies the
various animals’ specific nutritional requirements.
They uphold the customers’ trust by keeping track
of product performance on a frequent basis and
being aware of their evolving needs. This proactive
approach helps the team adapt and enhance the
services, ensuring continued satisfaction and trust in
the service portfolio.
A UNIQUE MISSION SERVING A MAGNIFICENT
VISION
The main mission of the Taiyo Group is to supply pet owners
worldwide with reasonably priced, nutrient-rich pet food.
Furthermore, their commitment lies in providing pet owners
withguidanceandeducation,enablingthemtomakeinformed
choices for their cherished animals. They place a high value
on customer happiness and trust in order to provide the best
pet goods. Relentlessly striving for perfection, Taiyo’s goal is
to make India the centre of pet-related activities. They also
want to strengthen the relationship that exists between pets
and their owners around the world and improve the general
well-being of pets. The team works tirelessly to establish
Taiyo as the pet food industry’s go-to brand for exceptional
quality and dependability.
DETERMINED TOWARDS: ENHANCING THE LIVES
OF PETS AND PET OWNERS
Creating more satisfied clients and giving pets high-quality
food has been the most fulfilling part of the incorporation of
Taiyo Group.
“Knowing that our products improve pets’ health
and happiness—and subsequently their owners’
satisfaction and trust—brings us immense joy and
fulfilment. Our dedication is demonstrated by the
healthy lifestyles that our pets lead. Each happy
client reinforces our belief in providing the best
nutrition available and strengthens our commitment
to continuously improve the lives of pets and their
families”,
Mr Prabakar apprised.
SURVIVING THE PANDEMIC
From a different angle, considering the years of intensive
and extreme problems that organizations have faced, Taiyo
Group’s primary objective has been to provide hassle-free
pet food buying to every pet owner. They have strategically
increased the number of their business outlets to ensure that
all necessary pet supplies are easily accessible. Furthermore,
by creating jobs, this expansion has contributed to economic
stability. They value community outreach highly because
they want to genuinely impact people’s lives in these trying
times. The team provides support to local shelters and pet
owners in need, offering discounted products and educational
resources. Additionally, they highlight mental health
activities on social media, promoting pet companionship as
a means of enhancing emotional well-being and providing
solace and purpose amidst chaos.
ADDRESSING INNOVATION AND
TECHNOLOGICAL ADVANCEMENTS
Innovation is the lifeblood of Taiyo. It’s the driving force
that enables the team to evolve, meet the ever-changing
needs of the customers, and maintain a competitive edge in
the pet food market. Through the integration of creativity
and pragmatism, they ensure their sustained expansion and
significance within the sector.
Taiyo’s state-of-the-art R&D division aligns with the most
recent technological developments and breakthroughs in
the entrepreneurial ecosystem. In this fast-paced world,
a company’s success is directly tied to its technological
advancements, especially in product development and
quality enhancement.
FOSTERING A FLOURISHING AND FLEXIBLE
WORK CULTURE
At Taiyo, there is an open-door work culture that encourages
transparency and lets all team members openly share
concerns and exchange ideas. Paired with the emphasis on
single-threaded ownership, this ensures that every endeavor
has a committed leader with a clear vision. This balance
between transparency and unambiguous accountability has
been essential in fostering an atmosphere that encourages
creativity and clearly defined roles, which has led to Taiyo’s
achievements and steady growth.
WORTH A GLANCE AT MILESTONES
Taiyo Group’s quality products have been nourishing health
across more than 25 countries worldwide, demonstrating
their widespread global reach and trusted brand value.
• Taiyo received the “CII Emerging Entrepreneur Award”
in 2012. This esteemed award highlighted their vision,
early commitment, and dedication to the pet sector.
• In 2019, their outstanding performance in the field was
acknowledged on a global platform in Vienna, Austria,
where they were awarded the ‘WORLD BRANDING
AWARD FISH FEED EDITION.’
• Their streak of innovation and dedication continued,
and in 2022, the ‘INDIAN PET INDUSTRY FORUM’
honored the company with the ‘MOST INNOVATIVE
ENTREPRENEUR AWARD.’
• Taiyo’s dedication to quality and creativity was most
recently reaffirmed in 2023, when they were honored
with the ‘WORLD BRANDING AWARD ANIMAL
EDITION.
’
These honors encourage the team to keep breaking ground
in the pet care sector while also acknowledging Taiyo’s
prior accomplishments.
PLANNING FOR A BRIGHTER FUTURE
The Taiyo Group has had tremendous success over the
years, and it is now recognized as a symbol of creativity
and dedication in the pet market. The company is dedicated
to supplying food that not only enriches lives for pets but
also strengthens the valuable connection between pets and
their caregivers.
The future plan of the company is focused on establishing
Taiyo Group as the world’s most trusted pet food brand over
the next decade. They further aim to set the standard for
excellence and lead the way in industry innovation, all the
while promoting a lasting bond between dogs and caregivers
across the globe.
PARTING WORDS BY THE VISIONARY
Before putting an end to the conversation, Girish Mr. Prabakar
shared a piece of advice with aspiring entrepreneurs: “Believe
in what you do. Focus on one task at a time until you
succeed. Spread responsibility among employees.”
These principles—believe in your vision, concentrate on
execution, and empower your team—are the cornerstones of
success and are essential for aspiring business owners.
RS Prabakar
Founder
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Puja | Business Connect
25.
26. EXPECTATIONS FULFILLED THIS TIME; HERE’S KEY POINTS
BUDGET 2023 WILL
SMALL BUSINESSES
The finance minister met with top economists and industry titans in November 2022 to talk about how India can maintain robust
growth in the impending policy-induced global recession. India endured the last two years of the recession and kept up a solid
growth rate by offering tax breaks and incentives to individuals and, to some extent, enterprises.
As a result, many business executives are curious about what the Union Budget’23 has to offer this year. The following are a few of
the expectations and viewpoints that businessmen have towards the budget.
1 ExpectWments to Improve Logistics’ Organization
“Logistics is one of the most competitive industries in the world, to the point where it is recognised as the basis upon which all other
businesses are constructed,” stated Zaiba Sarang, Co-Founder of iThink Logistics. Because of this, while discussing budget allocation,
we must recognise how important it is to invest in this sector and to ensure that our investments are concentrated on matters that
are truly important. Since logistics is an unorganised industry, we should plan investments in initiatives that will organise it. For
example, PM Gati Shakti has prioritised seamless multimodal connectivity to support efficient operations.
STARTUP
The Union Budget 2023 is finally approaching. It’s that time of year again when businesses and regular peo-
ple pay close attention to every word the finance minister says on how the government will distribute funds
and change regulations across numerous industries.
The finance minister will keep the slow budgetary growth over the previous two years brought on by the pan-
demic and the problems associated with the Russo-Ukrainian war in mind.
We can look forward to the National Logistics Policy’s
execution, which will bring down the GDP cost from
14% to single digits. As one of the industries with the
highest carbon emissions, logistics has been targeted for
investment in order to become carbon-neutral through
the use of electric scooters, low-carbon fuels, and other
comparable technology. Additionally, we can anticipate
investments in port infrastructure of Rs 2 lakh crore to
reduce logistical inefficiencies. In general, we may say
that 2023 will mark the year when the logistics sector
realises its full potential.
2. Increasing PLI Program
To support the slogan “Make in India,” the PLI (Product-
Linked Incentive) scheme attempts to decrease imports
while increasing exports. To achieve the objective, a
portion of the industry continues to concentrate on
producing the items locally. Therefore, the government
of India offers incentives to the company that uses
domestic products (lower expenditure) that are available
at lower prices and displays incremental sales (more
profits than assured).
In light of this, the Indian government may increase
PLI exposure in the budget for 2023 by growing the
manufacturing sector. However, only certain corporate
and larger companies have access to this service. In
order to increase exports, the new plan may also include
other MSMEs that are expanding quickly.
3 To address the Form 26AS issue of partial TDS credit not being granted
Small firms and professionals are not given the full TDS credit shown in Form 26AS when the income offered in the ITR form (as per
books) is less than that shown in Form 26AS under the current income tax return (ITR) processing procedure.
Because the deductor and the taxpayer use different accounting methods, receipts reported on Form 26AS may relate to income that
was already subject to tax in prior fiscal years or they may be receipts of advance income reported on Form 26AS for the current fiscal
year.
The end result is that the taxpayer will not receive the TDS credit, either in the financial year prior to the one in which the income was
offered (because the TDS credit does not appear in Form 26AS for that financial year) or in the year after (because the income reported
in the books is less than the gross receipts reported in Form 26AS), resulting in the taxpayer losing the TDS credit.
The ITR processing mechanism procedure should be changed in certain situations to ensure that TDS Credit is permitted in the year
in which it is appearing in Form 26AS, even if gross receipts as per Form 26AS are larger than income as offered in the ITR.
4.Reduced income tax rates for LLPs and partnership firms that operate small businesses
In contrast to corporations, professionals and small businesses are frequently incorporated as partnership firms or LLPs due to the
simplicity of incorporation, cheap operating costs, lighter compliance requirements, and other advantages. Partnership firms and
LLPs are subject to a flat 30% tax under the current rules (plus applicable surcharge and cess). Under certain conditions, enterprises
that are set up and run as private limited companies, however, can benefit from lower effective tax rates like 25.17% or 17.16%.
In addition to paying tax at a significantly
higher rate and being unable to choose to
pay it at a concessional rate, a sizable class of
small and medium-sized businesses operate
as partnerships or LLPs. Accordingly,
it is necessary to lower the tax rates for
partnership firms and LLPs or introduce
a concessional regime for partnership
firms and LLPs having turnover up to a
certain limit in order to bring them on par
with the corporates in order to encourage
entrepreneurship, encourage more business
entities in India, and reach the milestone of a
USD 5 trillion economy by 2025.
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