The document outlines a plan to engage urban millennials in the 2016 presidential election through a voter registration, education, and get-out-the-vote effort. It will target key battleground states and utilize concerts, rallies, community events, and social media to register new voters and encourage voting. The plan focuses on voter registration initially, then pivots to emphasizing voting through influencers and fundraising. The goal is to unite urban millennials and the Democratic party through the #MyVoteMattersNow movement.

1. byvisiting
the
15to 25
keycitiesinthe
will
utilize
effort
register
In addition to print materials provided on-site, we will also
direct new voters and participants to our micro site, which
will be chock-full of information for them to absorb. These
same messages will be delivered by artists while on stage, at
community events, and in the media.
On the back-end, we will pivot our voter registration drive to
a get-out-the-vote effort (GOTV). The format will remain the
same as far as events go but will include fund raising efforts
as well. However, our push will be solely on the importance
of exercising ones right to vote. Influencers will push the
message via social media and at the events.
On the front-end of the effort, our operation’s core focus will
be voter registration. As a result, our concerts/rallies will
be staffed by an army of volunteers and staff prepared to
register voters, provide them with issue-based materials, and
let them know where they can go to vote on Election Day
or how they can participate in early voting (depending on
which state they reside in).
TheVision
Battleground
States
socialmedia
Presidential Election
2016
local
activism
e
n
t
e
r
t
a
i
n
m
e
n
t
to turn the dial-up &
Ignite Urban Millenials
Ages 18-34
in the
1.
educate
activate
2.
3.
# NOWMY VOTE
MATTERS
Paid for by My Vote Matters Now, www.myvotemattersnow.com,
and not authorized by any candidate or candidate’s committee.
urban millennials represent
11.427%of the
total black
population
million
people
90%today of young
adults
6% of african
americans
7% of white
americans
10% of hispanic
americans
In2005
56%
65%
Today
65%
use
social
media
75%point
increase
73%
27%
the place where urban millennials,
politicos and entertainers connect
UrbanMillennialsbythe#’s OurPlan
urban millennials
now represent the
largest generation
in the
united states
roughly
1/3
in 2013
SocialMedia&YoungAdults
www.MyVoteMattersNOW.com
#MyVoteMattersNow
#MVMnow
#MyVoteMattersNOW is a movement designed to support
and unify the Democratic National Committee and urban
millennials in partnership with the entertainment community.
The program targets young Americans 18 - 34 years of age and
focuses on voter education, registration and turnout.
in african-
american youth
http://blavity.com/why-the-black-millennial-vote-is-not-guaranteed/
http://store.mintel.com/black-millennials-us-february-2015
https://www.whitehouse.gov/sites/default/files/docs/millennials_report.pdf
PO Box 15010
Washington, DC 20003