During Hurricane Sandy in 2012, social media usage spiked with millions of tweets and photos shared. Community managers at universities, businesses, and local media used social media to provide credible updates, resources, and help inform their communities. However, some fake images and rumors also spread rapidly online. The Red Cross saw large engagement increases by sharing verified information and resources on social media. A Northeastern Pennsylvania hurricane watch page gained over 50,000 likes by helping inform the local area with real-time weather data. Lessons included verifying information before sharing and avoiding disaster marketing.