Start-up Stage - E-Commerce - Presentation by Claudia Lang, Managing Director of Community Life at the NOAH 2015 Conference in London, Old Billingsgate on the 12th of November 2015.

3. Life insurance online:
It’s not rocket science
NOAH
London, 12.11.2015
2

4. 3
A neglected customer
Source: Pinterest
No real online offers
and little trust

5. What is blocking the life insurance industry?
4
Wave of regulation
since financial crisis
Old
World
Offline sales culture

6. Re-invented for the digital customer
5

7. 6
Verständliche
Produkte
Online convenience end to end
No advisor on
my couch

8. 7
Customer in the driver‘s seat
I manage my own file

9. A new online insurance community
8
Co-operative purchasing power

10. Focus to optimise the customer outcome
9
Capital
Capital and
risk
management
Regulatory
reporting
Products
Product risk
manage-
ment
Product
development
CustomerService
Self-service
Personal
assistance
Support
beyond claims
payment
NewBusiness
Dividing up the value chain in a new way
Community Life:
Customer Relationship
User-friendly
Internet
purchase
Right
products
through
customer
participation
Insurer:
Risk Management

11. 10
First on the digital stage
Soft launch in February

12. 11
Top ratings in the first months
Disability insurance awards
Term life awards
Coming soon
Onsite price
comparison for
customers

13. 12
„Gelingt ihnen das Experiment, könnte das die ganze Versicherungsbranche
aufmischen.“ (04.11.2014)
„Hier hat das Start-up Community Life aus Kelkheim gezeigt, dass künftig
ganz neue Wege denkbar sind.“ (13.07.2015)
„[…] 37 der untersuchten und bewerteten 328 Tarife erreichten den ersten
Rang. Absoluter Testsieger ist die Community Life.“ (Nr. 08/ August 2015)
„Bald ist 2015 und die Versicherungsbranche hat das Internet immer noch
nicht verstanden. Das Ehepaar Claudia Lang und Stefan Keck will mit seinem
Startup Community Life zeigen, dass man Versicherungen auch komplett
online verkaufen kann – ganz ohne Papierkrieg, ganz ohne Medienbruch.“
(09.12.2014)
… zwei Handvoll Menschen mit Büros im Taunus und einer Webseite, die
potenzielle Kunden in Ikea-Manier anhaut („Wie viele Kinder hast du?“;
„Wohnst du zur Miete?“) (04/2015)
A few of our press clippings

14. 13
„Digital Natives gehen viele Dinge anders an als noch vor wenigen Jahren
üblich. Ihnen werden sogar schon eigene Zipperlein und Wehwehchen
zugeschrieben. Das Start-up Community Life bietet Versicherungen für
diese Generation – allerdings nicht gegen Handy-Daumen und
Smartphone-Buckel, sondern gegen ganz reale Probleme.“ (26.05.2015)
„Topmanager eines internationalen Versicherungskonzerns verlassen ihre
alte Welt und gründen eine neue. Mit einem kommunistischen
Marketingmodell, das die Branche auf den Kopf stellt.“ (Nr. 13,
23.03.2015)
„Langs neuer Weg zum Kunden zwingt Großkonzerne wie die Allianz, die
klassischen Methoden des Vertretervertriebs zu überdenken.“
„Langs Firma steht für einen Trend: Internetfirmen wagen sich zunehmend
in das Finanz- und Versicherungsgeschäft.“

15. German target group of 7 million consumers
14
A model with
stable returns
An EU
opportunity

17. Focus on Leading European Internet companies
Covering over 400 companies across 25
online verticals, a broad range of over 500
investors as well as 100+ online-focused
corporates
Deep understanding of industry dynamics
Ability to add value beyond banking advice
Facilitates overall process and minimizes
management distraction
NOAH Advisors is globally well connected
and has direct access to virtually all key
players in the industry
Knowledge of and strong relationships
with potential buyers’ key decision makers
Proactively finds and unlocks attractive
investment opportunities for leading
investors
Annual NOAH Conference in its 8th year
Over 40 years of combined relevant M&A
experience
Routine execution of M&A and financing
transactions with sizes of several billion
euros
22 successfully completed NOAH Advisors
transactions underline successful transfer of
M&A competencies to the Internet sector
Entrepreneurial mind-set, focused on growing the
business and establishing a reputation for
excellence
Ability to deliver top results in short time frames
Highly success-based compensation structures
align interests of clients and NOAH Advisors,
and demonstrate conviction to deliver top results
Creative deal solutions
September 2015 December 2014
September 2014October 2014
May 2014 February 2013
May 2012 April 2011
Sale of a 70% stake in
to
Exclusive Financial Advisor to
Drushim and its Shareholders
Sale of 100% of
for $800m to
Exclusive Financial Advisor to
Fotolia and the Selling Shareholders
Sale of 100% of
for €80m to
Exclusive Financial Advisor to
Trovit and its Shareholders
Sale of controlling stake in
to
Exclusive Financial Advisor to
Facile.it and its Shareholders
sold 100% of
for $228m to a joint venture between
Exclusive Financial Advisor to Yad2
and its Shareholders
Growth equity investment from
for a 30% stake alongside Softonic’s Founders
and Angel Investors at a valuation of €275m
Exclusive Financial Advisor to
Softonic and its shareholders
150 million growth equity investment from
for a 50% stake alongside Fotolia’s Founders and
Additional $150 million senior debt financing
Total $300 million investment
Financial Advisor to Fotolia and its Shareholders
have acquired a majority stake in
for $350m from
Exclusive Advisor to Summit Partners and TA Associates
Selected Completed
NOAH Transactions
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Unmatched Network and Relationships
Strong Investment Banking Competence
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