By Uli Kleber, The Digital Insurer EXECInsurtech conference, Cologne, Germany November 13th & 14th 2017

1. Uli Kleber, The Digital Insurer
EXECInsurtech conference, Cologne, Germany November 13th & 14th 2017
EXECInsurtech REVIEW

2. EXECInsurtech – REVIEW
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Rooted in the start up community Pirate events shape the digital age:
• EXECInsurtech and Fintech (Cologne – year-end & Berlin – spring)
• Riot (later-stage innovations festival – Berlin, June) and
• Pirate Summit (seed-stage start ups – Cologne, September)
• EXEC gathered a curated crowd of start up entrepreneurs, corporates
and investors for a two day application-only conference in Cologne.
• In its successful fourth year, EXECInsurtech Cologne now exclusively
focused on Insurtechs with 470+ attendees of which 35% startups,
39% corporates, 15% investors, 7% academic and 4% press from 30+
nationalities.
• This deck captures some personal takeaways and comments from the
event. Please forgive all errors and omissions!

3. You have grown up so much!..
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EXEC Berlin – April 2017 EXEC Cologne – November 2017
Seven months later Insurtech fills the big stage – congratulations!
Seed stage Huge stage

4. InsurLab Germany launched as one of
Germany’s Digital Hubs
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• Launch of the #InsurLabDE Germany
• Chosen as the Insurtech hub by Germany’s
government-supported Digital Hubs initiative
focusing on digital innovation
• USP: InsurLab has 35 members (and growing)
from the insurance space covering about 35%
market share
• Advantage for insurers: access to technology
without having to launch an in-house accelerator
• Advantage for startups: access to a broad
network of insurers with different size, business
focus and entity type
Interview with: Torsten Oletzky

5. Access to coworking spaces and insurer
network for early stage startups
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• What’s in it for me, if I am a startup?
• 20 coworking spaces available for startup teams
• Access to and interaction with diverse group of supporting insurers
• How do we know that we fit the criteria?
• Initial or early stage phase (no corporate spin-offs) from all over Germany
• Relevant insurance use case, innovative with digital elements
• Disrupt or collaborate – you are equally welcome
• How can we apply?
• Apply through development track starting on November 27th
• Impress InsurLab’s Network manager during a pitch competition

6. Pitch competition – 16 startups in two batches
competing for fame and glory
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Seed stage: Series A+ stage:

7. Insurance Shaper of the year Award
PITCH winners – Feel & Etherisc
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Insurance Shaper of the year Award
• Category Seed:
Feel
• Category Series A+:
Etherisc

8. FEEL – in touch with your emotions and moods
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• Idea: Objective data and real-time access can create emotional awareness and
change behaviors
• Why: Mental health professionals traditionally had to rely on subjective
diagnoses. Feel provides objective data to integrate emotional health aids into
daily life
• How: IoT bracelet monitors responses in nervous system (heart rate, skin
conductivity and temperature) and uses algorithm to match biomarkers to
emotional states & patterns.
• First phase: 6.000 paying beta testers have participated in a 1:1 interaction
through regular nudges from the feel app
• Next steps 2018: Include therapist (user’s own or feel-certified CBT* therapist)
into the interaction, for example to deal with critical incidents like panic
attacks
Interview with: George Eleftheriou
*CBT = Cognitive Behavioral Therapy

9. Etherisc – building the decentralized blockchain
ecosystem for transparent insurance products
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• Idea: Disintermediate the insurance market by providing transparent peer-to-
peer access to insurance products based on the blockchain technology
• How: Etherisc provides the block-chain based environment in which different
players can come together and jointly develop product ideas spanning the
whole insurance value chain
• Vision: To be the go-to platform for building decentralized insurance
applications based on blockchain technology
• First phase: Two product use cases developed on blockchain technology:
• Flight delay insurance
• Crop insurance
• Next steps 2018: Obtain an EU-insurance license to not only provide the
technical environment but also the legal framework for new insurance products
Interview with: Stephan Karpischek

10. Fireside chat –
Can full stack insurtechs be the new “it-model”?
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Insurtech value propositions:
• Communication and claims:
 Communicate clearly with quick turnaround (Max – Coya)
 Unified and personal messaging
• Flexibility and knowledge:
 Mix & match your coverages and durations
 Know your customer inside out
• Simple and hassle-free:
 What is covered – plain and simple
 Interfaces – easy to use
Moderator: Moritz Finkelnburg (Goethe Business School)
Panelists: Max Bachem (COYA)
Ferdinand v. Benigsen (BCG Digital Ventures)
Dominik Groenen (Flypper)
Richard Hector (Element)
Insurtech staffing insight:
• Tech background: 60-70%
• Insurance background: 30-40%
How to deal with high customer acquisition costs:
• Focus on customer lifetime value & cross-selling
(Ferdinand – BCG Digital Ventures)
• Work with brokers and insurers with existing
relationships (Dominik – flypper and Hector –
Element)
 Successful models often leverage B2B2C niche
technology and collaboration
Key takeaways on..

11. Moderator: Robin Kiera
Panelists: Dorota Zimnoch (The Heart)
Stephan Karpischek (Etherisc)
Nina Siedler (DWF)
Panel –
The Future is now: Blockchain in the insurance industry
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Panel quick poll – blockhain‘s insurance future in 10 years?
• „50% of revenue!“ (Stephan – Etherisc)
• „Base technology!“ (Niva – DWF)
• „Widely adopted!“ (Dorota – The Heart)
What is needed for a wide adoption of blockchain?
• Trust and then do your due diligence just like in the „real“ world
• More education and knowledge – especially for regulators – go and set up your
bitcoin wallet now!
• Further use cases – we have only scratched the tip of the iceberg
Success is a question of regulatory support:
• Country competition is starting – regulation and legal systems
are key
• Eastern Europe has invested a lot in resources and talent
 focus on Estonia – blockchain nation:
 E-Residency
 E-Health
 Now considering an Initial Coin Offering (ICO) for „Estcoin“
• Swiss government supported set up of Crypto valley in Jan 2017
Key takeaways on..

12. Final takeaways and impressions
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• Insurtech is maturing – next wave of startups
with new focus:
• Healthcare and health-related start ups
• development of targeted niche
applications within the insurance value
chain
• A lot of interaction between startups and
incumbent insurers – collaboration is key
• Funding and willingness to collaborate is
abundant – another reason why lately the
number of enablers > disruptors

13. Thank you for reading!
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As a token of gratitude I have made you some..Oops..I hope you have insurance for this?

14. Picture credits
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Slide 7 – 275_1.jpg on http://gratisography.com/ by Ryan McGuire is licensed under CC0 1.0
Slide 12 – 364H.jpg and 444_1.jpg on http://gratisography.com/ by Ryan McGuire are licensed under CC0 1.0
Slide 13 – 412H.jpg on http://gratisography.com/ by Ryan McGuire is licensed under CC0 1.0
All other pictures: own as well as courtesy of Pirate.global/EXEC and Felix Mayr (felixmayr.de)