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PHARMA
TRENDS
FOR 2025
AWNSPerspective
TOP4
COVID-19 re-shaped the life sciences industry.
In the race to find a vaccine, widespread
collaboration became the norm, with
pharmaceutical companies, not-for-profits and
academic institutions sharing data and research.
Trust in big pharma increased, with 49 percent
of people saying they view the pharmaceutical
industry more positively than before
the pandemic.1
Now that vaccines are being administered,
almost 90 percent of immunologists, infectious
disease researchers and virologists agree that
the coronavirus will become endemic.2
It will
continue to exist in pockets of the population,
but no longer cause global lock-downs or states
of emergency. As the urgency reduces, the
question is whether life sciences companies can
continue to draw on learnings from the
response to accelerate time-to-market and
pricing of treatments for other diseases.
To do so, they must maintain focus on social
purpose, and embrace a balanced fusion of
human judgment and technologies such as
Artificial Intelligence (AI), Machine Learning
(ML), Natural Language Processing (NLP) and
advanced analytics. From Competitive
Intelligence (CI)3
to speed up Research and
Development (R&D) to overcoming compliance
challenges to ensuring supply chain security,
the dynamics for the pharma industry will
change as personalization and complexity grow.
Here we explore four trends that will transform
the pharma sector in 2025.
01
wns.com
In the US, the average time-to-market for an
experimental drug is 12 years.4
However, the
first COVID-19 vaccines were developed, tested
and approved in under a year, providing
insights into how the process can be
accelerated.
AI has been central to the creation and
distribution of the vaccines5
and it will re-define
the future of R&D in life sciences. The global AI
in healthcare market is expected to reach
USD 31.3 Billion by 2025.6
AI can process historical, competitor and
third-party data, while learning and adapting
in real-time. Through analyzing precedents,
regulatory landscape, and competitors’
development plans, life sciences companies
can quickly identify viable drugs and shape
their go-to-market strategies. In the coming
years, growing numbers of pharmaceutical
researchers will use AI and ML to speed up
the development of novel treatments.
AI and other advanced technologies will also
transform the future of clinical trials at every
stage — from matching trials to patients by
analyzing their health records to improving
medication adherence. The trials will become
more global and remotely led. Using video
conferencing, wearables and mobile
applications, pharma employees will connect
virtually with patients.
Since self-monitoring tools and Internet of
Things (IoT) technologies are already being
leveraged to share data and boost patients’
well-being, making the transition to similar
technologies for clinical trials will be relatively
seamless. The number of health and fitness
applications is predicted to stay above
84 million through 20227
and the global fitness
application market is expected to grow to
USD 13 Million by the end of 2025.8
In the future, new technologies such as digital
pills will enhance the accuracy of monitoring
and reporting. Trackable drugs, containing
ingestible sensors and cameras that enable
researchers and healthcare providers to
monitor patient progress remotely, are already
in development. These kinds of nano
technologies will transform clinical research
and healthcare through the tracking of short
and long-term treatment outcomes in
real-time.
02
wns.com
1 R&D AI-volution
2 Next-gen
Clinical Trials
Drug innovation will become increasingly
patient-centric and personalized through the
2020s. Gene and cell therapies, for example, are
proving successful in the treatment of cancers
and hereditary conditions. However, the
individualized nature of these treatments
makes them incredibly expensive, with some
costing millions of dollars per patient.9
Ensuring these life-saving therapies become
more widely accessible will mean re-inventing
the drug reimbursement model to focus on
value and patient outcomes. There will be a
shift to paying life sciences companies as and
when a patient’s health improves. This will
enable healthcare professionals to prescribe
expensive treatments without knowing for
certain whether or not they will work. Some
treatments are already being administered on
a performance-based contract; CAR-T cell
therapies is one such example.10
In Italy,
payments are made in three instalments: the
first on enrolment, the second during
treatment, and the third in the fifth year of
patient survival.11
As personalized patient-centric care becomes
the norm, individuals will take growing control
of their health data and well-being. One UK
start-up has created a digital platform giving
customers insights into their DNA, as well as
ownership of their own health data, enabling
them to make better-informed lifestyle,
healthcare and treatment choices.
03
wns.com
3 Patient-centric
Power
03
The 2020s will see an overhaul of pharma
supply chains, as personalized treatments go
mainstream. Growing numbers of stakeholders,
the need for innovative logistics, including
temperature-controlled units and
time-sensitive delivery, and increased risk of
disruption will all add to the complexity, while
digitalization will bring new threats to security.
Risks of diversion, cyberattacks, counterfeiting
and drug tampering are accelerating, and
blockchain will be central to the defense.
A time-stamped, encrypted, digital ledger
technology, it makes it easy to trace where and
when ingredients and formulations were made.
This is particularly important in the light of the
US government’s Drug Supply Chain Security
Act which outlines requirements to develop and
enhance drug supply chain security by 2023,
including track-and-trace systems for all drugs.
Other countries are following suit.12
Technology will provide greater visibility and
make supply chains more customer-centric.
Similar to customers placing an order with
Amazon which they can track to delivery,
healthcare consumers will be able to view
their upcoming deliveries in order to optimize
inventory.13
Pharma will also look to new
techniques such as 3D printing of drugs at
hospitals or even in patients’ homes in order
to remove the last mile of distribution.
The pandemic showed how the pharma sector
can be both competitive and collaborative.
Looking ahead to 2025, the life sciences
industry will face seismic shifts in priorities and
digital transformation that will lead to
significant innovation. Treatments will reach
healthcare providers and patients quicker as a
result of more resilient and secure supply
chains, as well as R&D that is driven by
intelligence and insights, and tech-enabled
clinical trials. Treatments will be personalized,
and payment will be based on performance. Life
sciences will be more purpose driven and
patient-centric; more targeted, yet accessible.
(This article was created in collaboration with
The Future Laboratory)
Know more about WNS’ solutions for the life
sciences sector
04
wns.com
4 Track-and-Trace
Treatments
REFERENCES
1
https://grayling.com/wp-content/uploads/2021/06/what-next-for-the-pharmaceutical-industry_grayling-health.pdf
2
https://www.nature.com/articles/d41586-021-00396-2
3
https://www.wns.com/solutions/industries-we-serve/life-sciences/precizon
4
https://www.medicinenet.com/script/main/art.asp?articlekey=9877
5
https://www.techrepublic.com/article/how-ai-is-being-used-for-covid-19-vaccine-creation-and-distribution/
6
https://www.prnewswire.com/news-releases/ai-in-healthcare-market-worth-31-3-billion-by-2025-grand-view-research
-inc-300975059.html
7
https://www.emarketer.com/content/number-of-health-fitness-app-users-increased-27-last-year
8
https://www.prnewswire.co.uk/news-releases/fitness-app-market-size-to-reach-usd-13-016-77-million-by-2025-cagr
-of-25-61-valuates-reports-838782734.html
9
https://www.cnbc.com/2019/05/24/fda-approves-novartis-2-million-spinal-muscular-atrophy-gene-therapy.html
10
https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7006635/
11
https://mapbiopharma.com/home/2019/08/aifa-announces-funding-of-car-t-cell-therapy-using-new-reimburseme
nt-approach/
12
https://www.pharmaceuticalprocessingworld.com/global-pharma-market-increases-need-for-track-and-trace/
13
https://www.wns.com/insights/case-studies/casestudydetail/696/analytics-driven-inventory-modeling-delivers-
significant-cost-benefits
05
wns.com
COPYRIGHT © 2021 WNS GLOBAL SERVICES
About WNS
WNS (Holdings) Limited (NYSE: WNS) is a leading Business
Process Management (BPM) company. We combine our deep
industry knowledge with technology, analytics and process
expertise to co-create innovative, digitally led
transformational solutions with over 380 clients across various
industries. The industries include banking and financial
services, consulting and professional services, healthcare,
insurance, manufacturing, media and entertainment, retail
and consumer packaged goods, telecommunications and
diversified businesses, shipping and logistics, travel and
leisure, and utilities and energy. We deliver an entire
spectrum of BPM solutions including industry-specific
offerings, customer interaction services, finance and
accounting, human resources, procurement, and research
and analytics to re-imagine the digital future of businesses.
We have delivery centers worldwide including in Australia,
China, Costa Rica, India, the Philippines, Poland, Romania,
South Africa, Spain, Sri Lanka, Turkey, the United Kingdom
and the United States.
To know more, write to us at marketing@wns.com
or visit us at www.wns.com
with WNS
Co-create to
outperform

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Key Pharmaceutical Industry Trends to Watch by 2025

  • 2. COVID-19 re-shaped the life sciences industry. In the race to find a vaccine, widespread collaboration became the norm, with pharmaceutical companies, not-for-profits and academic institutions sharing data and research. Trust in big pharma increased, with 49 percent of people saying they view the pharmaceutical industry more positively than before the pandemic.1 Now that vaccines are being administered, almost 90 percent of immunologists, infectious disease researchers and virologists agree that the coronavirus will become endemic.2 It will continue to exist in pockets of the population, but no longer cause global lock-downs or states of emergency. As the urgency reduces, the question is whether life sciences companies can continue to draw on learnings from the response to accelerate time-to-market and pricing of treatments for other diseases. To do so, they must maintain focus on social purpose, and embrace a balanced fusion of human judgment and technologies such as Artificial Intelligence (AI), Machine Learning (ML), Natural Language Processing (NLP) and advanced analytics. From Competitive Intelligence (CI)3 to speed up Research and Development (R&D) to overcoming compliance challenges to ensuring supply chain security, the dynamics for the pharma industry will change as personalization and complexity grow. Here we explore four trends that will transform the pharma sector in 2025. 01 wns.com
  • 3. In the US, the average time-to-market for an experimental drug is 12 years.4 However, the first COVID-19 vaccines were developed, tested and approved in under a year, providing insights into how the process can be accelerated. AI has been central to the creation and distribution of the vaccines5 and it will re-define the future of R&D in life sciences. The global AI in healthcare market is expected to reach USD 31.3 Billion by 2025.6 AI can process historical, competitor and third-party data, while learning and adapting in real-time. Through analyzing precedents, regulatory landscape, and competitors’ development plans, life sciences companies can quickly identify viable drugs and shape their go-to-market strategies. In the coming years, growing numbers of pharmaceutical researchers will use AI and ML to speed up the development of novel treatments. AI and other advanced technologies will also transform the future of clinical trials at every stage — from matching trials to patients by analyzing their health records to improving medication adherence. The trials will become more global and remotely led. Using video conferencing, wearables and mobile applications, pharma employees will connect virtually with patients. Since self-monitoring tools and Internet of Things (IoT) technologies are already being leveraged to share data and boost patients’ well-being, making the transition to similar technologies for clinical trials will be relatively seamless. The number of health and fitness applications is predicted to stay above 84 million through 20227 and the global fitness application market is expected to grow to USD 13 Million by the end of 2025.8 In the future, new technologies such as digital pills will enhance the accuracy of monitoring and reporting. Trackable drugs, containing ingestible sensors and cameras that enable researchers and healthcare providers to monitor patient progress remotely, are already in development. These kinds of nano technologies will transform clinical research and healthcare through the tracking of short and long-term treatment outcomes in real-time. 02 wns.com 1 R&D AI-volution 2 Next-gen Clinical Trials
  • 4. Drug innovation will become increasingly patient-centric and personalized through the 2020s. Gene and cell therapies, for example, are proving successful in the treatment of cancers and hereditary conditions. However, the individualized nature of these treatments makes them incredibly expensive, with some costing millions of dollars per patient.9 Ensuring these life-saving therapies become more widely accessible will mean re-inventing the drug reimbursement model to focus on value and patient outcomes. There will be a shift to paying life sciences companies as and when a patient’s health improves. This will enable healthcare professionals to prescribe expensive treatments without knowing for certain whether or not they will work. Some treatments are already being administered on a performance-based contract; CAR-T cell therapies is one such example.10 In Italy, payments are made in three instalments: the first on enrolment, the second during treatment, and the third in the fifth year of patient survival.11 As personalized patient-centric care becomes the norm, individuals will take growing control of their health data and well-being. One UK start-up has created a digital platform giving customers insights into their DNA, as well as ownership of their own health data, enabling them to make better-informed lifestyle, healthcare and treatment choices. 03 wns.com 3 Patient-centric Power
  • 5. 03 The 2020s will see an overhaul of pharma supply chains, as personalized treatments go mainstream. Growing numbers of stakeholders, the need for innovative logistics, including temperature-controlled units and time-sensitive delivery, and increased risk of disruption will all add to the complexity, while digitalization will bring new threats to security. Risks of diversion, cyberattacks, counterfeiting and drug tampering are accelerating, and blockchain will be central to the defense. A time-stamped, encrypted, digital ledger technology, it makes it easy to trace where and when ingredients and formulations were made. This is particularly important in the light of the US government’s Drug Supply Chain Security Act which outlines requirements to develop and enhance drug supply chain security by 2023, including track-and-trace systems for all drugs. Other countries are following suit.12 Technology will provide greater visibility and make supply chains more customer-centric. Similar to customers placing an order with Amazon which they can track to delivery, healthcare consumers will be able to view their upcoming deliveries in order to optimize inventory.13 Pharma will also look to new techniques such as 3D printing of drugs at hospitals or even in patients’ homes in order to remove the last mile of distribution. The pandemic showed how the pharma sector can be both competitive and collaborative. Looking ahead to 2025, the life sciences industry will face seismic shifts in priorities and digital transformation that will lead to significant innovation. Treatments will reach healthcare providers and patients quicker as a result of more resilient and secure supply chains, as well as R&D that is driven by intelligence and insights, and tech-enabled clinical trials. Treatments will be personalized, and payment will be based on performance. Life sciences will be more purpose driven and patient-centric; more targeted, yet accessible. (This article was created in collaboration with The Future Laboratory) Know more about WNS’ solutions for the life sciences sector 04 wns.com 4 Track-and-Trace Treatments
  • 6. REFERENCES 1 https://grayling.com/wp-content/uploads/2021/06/what-next-for-the-pharmaceutical-industry_grayling-health.pdf 2 https://www.nature.com/articles/d41586-021-00396-2 3 https://www.wns.com/solutions/industries-we-serve/life-sciences/precizon 4 https://www.medicinenet.com/script/main/art.asp?articlekey=9877 5 https://www.techrepublic.com/article/how-ai-is-being-used-for-covid-19-vaccine-creation-and-distribution/ 6 https://www.prnewswire.com/news-releases/ai-in-healthcare-market-worth-31-3-billion-by-2025-grand-view-research -inc-300975059.html 7 https://www.emarketer.com/content/number-of-health-fitness-app-users-increased-27-last-year 8 https://www.prnewswire.co.uk/news-releases/fitness-app-market-size-to-reach-usd-13-016-77-million-by-2025-cagr -of-25-61-valuates-reports-838782734.html 9 https://www.cnbc.com/2019/05/24/fda-approves-novartis-2-million-spinal-muscular-atrophy-gene-therapy.html 10 https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7006635/ 11 https://mapbiopharma.com/home/2019/08/aifa-announces-funding-of-car-t-cell-therapy-using-new-reimburseme nt-approach/ 12 https://www.pharmaceuticalprocessingworld.com/global-pharma-market-increases-need-for-track-and-trace/ 13 https://www.wns.com/insights/case-studies/casestudydetail/696/analytics-driven-inventory-modeling-delivers- significant-cost-benefits 05 wns.com
  • 7. COPYRIGHT © 2021 WNS GLOBAL SERVICES About WNS WNS (Holdings) Limited (NYSE: WNS) is a leading Business Process Management (BPM) company. We combine our deep industry knowledge with technology, analytics and process expertise to co-create innovative, digitally led transformational solutions with over 380 clients across various industries. The industries include banking and financial services, consulting and professional services, healthcare, insurance, manufacturing, media and entertainment, retail and consumer packaged goods, telecommunications and diversified businesses, shipping and logistics, travel and leisure, and utilities and energy. We deliver an entire spectrum of BPM solutions including industry-specific offerings, customer interaction services, finance and accounting, human resources, procurement, and research and analytics to re-imagine the digital future of businesses. We have delivery centers worldwide including in Australia, China, Costa Rica, India, the Philippines, Poland, Romania, South Africa, Spain, Sri Lanka, Turkey, the United Kingdom and the United States. To know more, write to us at marketing@wns.com or visit us at www.wns.com with WNS Co-create to outperform