2. SAFE HARBOR
Safe harbor statement under the Private Securities Litigation ReformAct of 1995:
This presentation may contain forward-lookingstatements that involverisks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the
assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or impliedby the forward-lookingstatements we
make.All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or serviceavailability, subscriber
growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any
statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services.
The risks and uncertainties referred to above include – but are not limitedto – risks associated withdeveloping and delivering new functionality for our service, new
products and services, our new business model, our past operating losses, possiblefluctuations in our operating results and rate of growth, interruptions or delays in our
Webhosting, breach of our security measures, the outcome of any litigation, risks associated withcompleted and any possible mergers and acquisitions, the immature
market in which weoperate, our relatively limitedoperating history, our ability to expand, retain, and motivateour employees and manage our growth, new releases of
our serviceand successful customer deployment, our limitedhistory reselling non-salesforce.com products, and utilization and selling to larger enterprise customers.
Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent
fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are availableon the
SEC Filingssection of the Investor Information section of our Website.
Any unreleased services or features referenced in this or other presentations, press releases or publicstatements are not currently availableand may not be delivered
on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc.
assumes no obligationand does not intend to update these forward-looking statements.
15. THE SWISS ARMY KNIFE FOR MODERN LIFE
% of time
spent in
mobile
SOURCE: Flurry Analytics, April 2014.
16. A GAME CONSOLE IN YOUR POCKET
SOURCE: Flurry Analytics, April 2014.
Time spent on iOS and Android devices
Gaming
32%
17. A PARTY IN YOUR POCKET
SOURCE: Flurry Analytics, April 2014.
Time spent on iOS and Android devices
Social
apps 28%
Gaming
32%
18. THE RAPID RISE OF THE MOBILE ADDICT
SOURCE: Flurry Analytics, April 2014.
Worldwide daily app usage distribution (Millions)
Regular Users
Super Users
19. THE RAPID RISE OF THE MOBILE ADDICT
SOURCE: Flurry Analytics, April 2014.
Worldwide daily app usage distribution (Millions)
Regular Users
Super Users
20. THE RAPID RISE OF THE MOBILE ADDICT
SOURCE: Flurry Analytics, April 2014.
Worldwide daily app usage distribution (Millions)
Regular Users
Super Users
Addicts
21. WOMEN OVER INDEX AS “MOBILE ADDICTS”
SOURCE: Flurry Analytics, April 2014.
Mobile Addicts vs. Average Mobile Users (by
Gender)
Average
Mobile User
Males
Females
22. THE BATTLE FOR THE MOBILE ADDICT IS ON
SOURCE: Flurry Analytics, April 2014.
Mobile Addicts vs. Average Mobile Users
Females
Sports fan
Gamer
Parent & education
Moms
23. THE BATTLE FOR THE MOBILE ADDICT IS ON
SOURCE: Flurry Analytics, April 2014.
Mobile Addicts vs. Average Mobile Users
MalesFemales
Sports fan
Gamer
Parent & education
Moms
Gamer
Parent & education
Auto
enthusiast
Catalogue shopper
24. YET MARKETERS JUST STARTING TO “MOBILIZE”
Global Users (MMs)
SOURCE: Mary Meeker Internet Trends 2014
% of time spent in media vs % of advertising spend
26. Internet of Customers Has Changed Marketing Forever
Consumer
Fragmented 1:Many Anonymous
Customer
Seamless 1:1 True identity
27. Internet of Customers Has Changed Marketing Forever
Consumer
Fragmented 1:Many Anonymous
Customer
Seamless 1:1 True identity
Cookies & Pages People & Connected Products
38. Buzzfeed
• 130MM UVs (3X Y/Y)
• 50%+ mobile
• 75% social
• 50%+ age 18-34
• $100MM+ revs
SOURCE: Mary Meeker Internet Trends 2014
News
39. Sky Does Minecraft
• 10MM subscribers
• 2B views
• Zero overhead
• Direct relationship with
customers and brands
Entertainment
40. Uber
• 43% of population now
served in just 4 years
• 20,000 jobs created every
month
• $90,766 (NYC) median
income
• Contributes $2.8B/yr to U.S.
economy
• $18.2B valuation
Transportation
SOURCE: Uber blog (http://blog.uber.com/uberimpact)
45. SOURCE: Exact Target Marketing Cloud / Deloitte “Bridging the Digital Divide” report. April 2014.
46. of companies lack an
in-depth
understanding of their
customers
IBM Study of 1,700 CMOs
“From Stretched to Strengthened”
MOST COMPANIES
FEEL UNPREPARED
66%
53. Job description
To define and optimize the
customer journeys across ALL
touch points – marketing,
sales, service & product
experience.
Do you know your customer?
Do you know where they are in their journey?
Do you know the next step for customer?
Can you measure the business impact?
Meet the Customer Journey Officer
67. SONY BUILDS A SINGLE VIEW OF THEIR CUSTOMERS
Launched PS4 & player community
Complete visibility into the customer journey
Engaging and publishing relevant content across mobile, social and in-game experience
75. Personalized clothing service runs its entire business on mobile
Employee mobile app gives stylists insight into member interest, preferences, and fits
Integrated sales, service & marketing provides unified view of the customer
TRUNK CLUB CONNECTS CUSTOMERS & EMPLOYEES WITH MOBILE APPS
“We’re using technology that enables rich
one-to-one relationships. Our entire
company is built around making every
interaction feel human”
- Brian Spaly, CEO
77. • Largest U.S. Online Job Site: More than 24M users/month
• 24/7 notifications of new positions on mobile devices
• Unified marketing efforts and 1,000+ sales reps
• Report $8M annually ROI from Salesforce efforts
REIMAGINING THE CAREER SITE THROUGH A CUSTOMER-CENTRIC VISION
“To win in today’s marketplace you have to have a
centralized consistent experience from every touch
point you have with your customers.”
Jamie Womack, VP Corporate Marketing
80. “We need to better serve our current
customers, and increase our share of wallet.”
better serve our current customers
First
Purchase
Repeat
Purchase
Loyal
Customer
Anonymous
Browsers