Alex Yates, VP Communications, recruited, trained, and coached a team of marketing volunteers. After developing the strategy Alex onboarded each member to find a tactical fit to complement their skills, but also assigned them to shadow another team member to strengthen a weakness in their personal arsenal.

1. COMMUNICATIONS
Alex Yates
Vice President, Communications
Branding / Marketing Digital Marketing Social Media / Public Relations Internal Comm
Sara O'Fallon Medha Pratap Sara Jean Goodman
Director, Brand Marketing Director, Digital Marketing Director, Social Media / PR VP Comm Elect
(unofficial)
Benefits
Interface Blog Squad Web / Mobile Email Buzz Team PR / Media Board Updates
Marketing
Judi Myers Ashley
Robert Drew Nick Panagopoulos Sara O'Fallon James Heckman Lawrence Perea Sara Goodman Alex Yates
Melvin
Membership Swarm Emails / Community Bulletin Monthly
Editor Blog Analytics Website Analytics Email Analytics
Demographics Analytics Boards Board.Report
Kim Stroh Sara O'Fallon Sara O'Fallon Monique Terrell Lindsay Poulton Ashley Mohr Event Comm Lead Alex Yates
Membership Event Videographer Monthly
Assistant Editor Week 1 Posts Week 1 Updates Week 1 (Tue/ Fri) Twitter
Acquisition Rep (YouTube Channel) Board.Meeting
Hope Bertram
Laura Nozicka Medha Pratap Susan Mizanin Jennifer Wojcik Medha Pratap LinkedIn Alex Yates
Membership Writer / Mid-month
Week 2 Posts Week 2 Updates Week 2 (Tue/ Fri) Monique Terrell Jennifer Wojcik
Engagement Rep ArticleWrangler Conference Call
Press Release
Facebook
Writer / Pitcher
Steve Sonn Alicia Carpenter Steve Sonn Jeff Musson Linda Jansak Jennifer Wojcik Alex Yates
Membership Writer / Weekly Updates on
Week 3 Posts Week 3 Updates Week 3 (Tue/ Fri) Flickr
Retention Rep ArticleWrangler BaseCamp
Jeff Marshall
Michelle Rehor
(sponsor)
Kerianne Acra Proposed roles: Medha Pratap Roxana Mazloom Carolyn VanNamen SlideShare Photographer Alex Yates
Collegiate Relations Comm Lead
Speaker's Bureau Chief Week 4 Posts Week 4 Updates Week 4 (Tue/ Fri) Michael Long
Rep Coordination
Amazon Bookstore Mgr MeetUp
Chicago AMA Communications Team Updated 10/31/2011

2. COMMUNICATIONS
Purpose: Demonstrate Chicago AMA 's Marketing Power
Approach: Chicago AMA is the premier go-to resource for all things marketing
Responsible for: Elevating the brand of Chicago AMA, achieving the highest level of awareness and attendance for our events, communicating the
value proposition of AMA and promoting marketing Thought Leadership
Branding / Marketing Digital Marketing Social Media / Public Relations Internal Comm
Promote Thought Leadership / Marketing Resources
Promote Events / Activities
Promote Brand Value Awareness (beyond event content)
Promote Major Initiatives
Benefits
Interface Blog Squad Web / Mobile Email Buzz Team PR / Media Board Updates
Marketing
Articulate AMA value Initiate buzz on events, Provide top of mind Facilitate board
Highlight value proposition to members, volunteers, sponsors Drive event attendance
proposition marketing topics awareness of AMA engagement
Promote AMA to new
Maintain Event Provide entry-points to Improve knowledge-
Guide the AMA brand; optimize tactical best practices Drive event attendance communities (business,
Calendars learn about AMA sharing
geographic, entrepreneurs)
Increase AMA word-of- Synthesize IH & chapter Engage marketers how / Maintain Event
Foster relationships with key influencers / audiences in timely manner Align chapter messaging
mouth programming where they comm Calendars
Chicago AMA Communications Team Updated 10/31/2011