YouTube Channel metrics for Chicago AMA (7.1.2010 – 6.30.2011). Cutting through the clutter of messaging is difficult in words alone. Strategic plan developed by Alex Yates, VP Communications. He led efforts to storyboard, schedule, film, edit, and distribute Comm Team produced videos. http://www.youtube.com/user/ChicagoAMA

1. Total Views Comm Team Vendor
Event Date Views
Per Event Videos | YouTube Channel http://www.youtube.com/user/ChicagoAMA Produced Produced
7/1/2010 129 129 Jacine Crittenden | Chicago AMA Volunteer of the Year 2009-2010 1
258 Mobile Marketing on Demand with Hugh Jedwill, CEO of Mobile Anthem & Chicago AMA 1
9/23/2010 222 480 Mobile Marketing on Demand with Dave Schneider, VP Apollo Group & Chicago AMA 1
11/2/2011 145 145 AMA Fall Networking Mixer featuring Ashley Mohr 1
101 Marketing 2.0 - Automated for All Systems Go with Gail Ludewig 1
97 Marketing 2.0: Automated for All Systems Go | Demand Generation Explained 1
36 Marketing 2.0: Automated for All Systems Go | Leads from Marketing to Sales Go Into the Trash? 1
11/17/2010 38 272 Marketing 2.0: Automated for All Systems Go | 'Marketing 2.0' Explained 1
145 Anatomy of a Marketing Plan with Rich Lesperance of Walgreens 1
12/8/2010 39 184 Anatomy: Build it once and they will come back; Why microsites are fading 1
74 Loyalty Marketing | Peter Boatwright of Carnegie Mellon | Emotional Connections 1
62 Loyalty Marketing | Ed Perez of U.S. Cellular | Overhauling Loyalty Marketing 1
1/20/2011 239 375 Loyalty Marketing | Harrah's Mary Riley | Personalizing the Loyalty Experience 1
122 Social Media: Beyond the Chaos | Dave Schneider 1
3/31/2011 54 176 Social Media: Beyond the Chaos | Troy Janisch 1
121 Integrated Marketing 3.0 with PNC's Matthew Gracie 1
4/12/2011 162 283 Integrated Marketing 3.0 with ConAgra Foods 1
5/5/2011 232 232 B2B2C Continuum | David Stevenson, Executive Creative Director of the agency twoxfour 1
Chicago AMA | BrandSmart Awards - why you should enter
175 1
Chicago AMA | BrandSmart | Speaker Preview
342 1
133 Chicago AMA | I'm Going to BrandSmart 1
231 Chicago AMA | BrandSmart: Relevance 1
223 Chicago AMA | BrandSmart: Strategy 1
6/22/2011 240 1344 BrandSmart | Why CMO Kim Feil of Walgreens loves BrandSmart Conference 1
3620 3620 24 Total Videos Produced for Chicago AMA 2010-2011 15 9
YouTube Channel | Chicago AMA Communications

2. Total Views Comm Team Vendor
Uploaded Views
Per Event Videos | YouTube Channel http://www.youtube.com/user/ChicagoAMA Produced Produced
11/13/2009 303 Chicago AMA Anatomy 2009 Presents Roger Lall 1
11/17/2009 80 Chicago AMA Anatomy 2009 Presents Mark Thabit 1
1/20/2010 120 Chicago AMA Presents Garry Rosenfeldt - Marketing to Women 1
1/21/2010 224 Chicago AMA Presents Susan Wassel - Marketing to Women 1
1/29/2010 104 Chicago AMA Presents Marketing to Women - Reflections 1
4/22/2010 182 Chicago AMA Presents Jessica Priego on the Latinization of America 1
4/26/2010 147 Chicago AMA Presents Cristina Benitez on Latinization 1
1160 1160 7 Total Videos Produced for Chicago AMA 2009-2010 7 0
Total Views Comm Team Vendor
Uploaded Views
Per Event Videos | YouTube Channel http://www.youtube.com/user/ChicagoAMA Produced Produced
4/16/2009 91 Chicago AMA | Marketing in Action - Introduction by Chicago AMA (1 of 8) 1
4/16/2009 26 Chicago AMA | Marketing in Action - Introduction by Second City (2 of 8) 1
4/16/2009 34 Chicago AMA | Marketing in Action - Mobile Marketing & Twitter (3 of 8) 1
4/16/2009 43 Chicago AMA | Marketing in Action - Case Study - Vintner's Cellar Winery (4 of 8) 1
4/16/2009 78 Chicago AMA | Marketing in Action - Clancy Ryan - Sales Perspective (5 of 8) 1
4/16/2009 142 Chicago AMA | Marketing in Action - Jonathan Salem Baskin - Marketing Perspective (6 of 8) 1
4/16/2009 51 Chicago AMA | Marketing in Action - Duane C. Knight, Jr. - Finance Perspective (7 of 8) 1
4/16/2009 25 Chicago AMA | Marketing in Action - Panel Discussion (8 of 8) 1
490 490 8 Total Videos Produced for Chicago AMA 2008-2009 8 0
YouTube Channel | Chicago AMA Communications