Communication skills for pharmacist

1. COMMUNICATION
SKILLS FOR THE
PHARMACIST

2. 1
-
ُ
‫ي‬
‫سمحُلطالبُالفترةُاأل‬
‫ولىُالتىُتبد‬
‫أ‬
‫الساعةُالثامنةُبفترةُت‬
‫أ‬
ُ‫خيرُالُتتجاوز‬
5
‫دقائق‬
ُ
‫والُي‬
‫سمحُبالدخولُبعدُهذهُالفترة‬
,
‫أ‬
‫ماُطالبُالفتراتُاأل‬
‫خرىُفال‬
‫يسمحُب‬
‫أ‬
‫ىُت‬
‫أ‬
‫خير‬
.
2
-
ُ‫الُيسمحُبتغيير‬
‫أ‬
ُ‫وُاستبدالُاحدىُالحصصُالعملية‬
‫إ‬
ُ‫الُبعذرُمقبول‬
‫وتصريحُمسبق‬
ُُ‫منُمشرفُالعملى‬
‫د‬
/
3
-
‫يسمحُللطالبُالذىُلمُيحضرُالشرحُبدخولُحصةُالعملى‬
.
4
-
‫يجبُعلىُكلُطالبُااللتزامُبقواعدُالسالمةُكاملةُوُإحضارُا‬
‫لبالطو‬
ُ‫سمح‬‫وُإالُفلنُي‬
ُُ‫للطالبُبحضورُالسكشن‬

3.  Communication:
• The act of imparting news or information or It is a science and practice
of transmitting information.
 Communication skill for pharmacist:
• The ability to communicate clearly and effectively with patients, family
members, physicians, nurses, pharmacists and other health care
professionals.
• Pharmacists have a responsibility to not only dispense appropriate
medications but also to ensure patient understanding of the medications
they use.
• Unclear messages between pharmacists and other health care providers
lead to errors in medication therapy management.

4. Importance of communication for pharmacists
• It establishes the ongoing relationship between you and your
patients.
• It provides the exchange of information necessary to assess your
patients’ health conditions and evaluate the effects of treatment on
your patients’ quality of life.
• Pharmacists with good communication skills are more successful even
if they have an average pharmacy knowledge.

5. Poor Communication Skills
Good Communication Skills
Excellent Pharmacy Database
Average Pharmacy Database
Importance of communication for pharmacists

6. Pharmacist’s duties
• The role of the pharmacist has changed from a “medication-centered” or
“task-centered” practice to patient-centered care
• It is not enough for pharmacists to simply provide medication in the most
efficient and safest manner, but also they must participate in activities that
enhance patient adherence and the wise use of medication (i.e., focus on
patient-centered elements including patient understanding and actual
medication taking behaviors).

7. Key elements of good communication
1. Listening skill
2. Questioning skill
3. Non-verbal communication
4. Explaining skill
5. Building relationship

8. PATIENT COUNSELLING
Communication during drug therapy includes:
1. How medication works
2. Dose and duration of therapy
3. Goals of therapy
4. How effectiveness will be monitored
5. Adverse effects and how to deal with them

9. Components of the communication cycle
• The model includes five important elements: sender, message, receiver, feedback, and
barriers.
Barriers

10. The sender
• The sender transmits a message to another person. Ex. The patient enters the
pharmacy and asks “The doctor described a new prescription for me, and can I
also have a refill of my heart medication?”
The message
• The message is the element that is transmitted from one person to another.
• Messages can be thoughts, emotions or information can be transmitted both
verbally (by talking) and nonverbally (by using facial expressions, and so on).

11. The receiver
• Receives the message from the sender.
• In receiving and translating the message, you probably considered both the
verbal and nonverbal components of the message.
Feedback or response
• The process in which receivers communicate back to senders and shows their
understanding of the senders’ message. In most situations, they respond to them with
their own verbal and nonverbal messages.

12. Barriers
• Communication is usually affected by a number of interferences or barriers.
These barriers affect the accuracy of the communication exchange. For
example, if a loud vacuum cleaner was running in your pharmacy while you
were talking to the patient, it would have been even more difficult to
understand what he was trying to communicate.

13.  NON-VERBAL COMMUNICATION
 VERBAL COMMUNICATION
Types of communication:

14. Verbal communication Non-verbal communication
Definition Exchange of information using
oral or written words
Not uses words, but by facial
expressions, voice tone and
body language
Types Oral or written Many types: audio, visual or
silent
Chance of transmission of wrong
message
Rarely happens Happens most of the time
Advantages The message can be clearly
transmitted and understood
Helpful in understanding
emotions, status and lifestyle of
the sender
Time required for feedback Short time Takes more time

16. Thank you …..