What's really in a CMMI-styled maturity model?Pascal van Eck
This presentation explains the structure of a CMMI-styled maturity model using a toy example: a small maturity model developed especially for this presentation called the Teaching CMM. This toy example models typical university teaching (lectures, exams) and should therefore be recognisable for academic audiences.
Youth with Tech in Innovation - University Utara Malaysia (UUM) SpeechMichael Teoh
Michael Teoh delivers his speech about Youths in Innovation with Technology at one of Malaysia's premiere university in the north - University Utara Malaysia (UUM). A strong crowd of over 500 students packed the hall, listening to suggestions and ideas on how students can start innovating to solve problems in their communities and lives.
What's really in a CMMI-styled maturity model?Pascal van Eck
This presentation explains the structure of a CMMI-styled maturity model using a toy example: a small maturity model developed especially for this presentation called the Teaching CMM. This toy example models typical university teaching (lectures, exams) and should therefore be recognisable for academic audiences.
Youth with Tech in Innovation - University Utara Malaysia (UUM) SpeechMichael Teoh
Michael Teoh delivers his speech about Youths in Innovation with Technology at one of Malaysia's premiere university in the north - University Utara Malaysia (UUM). A strong crowd of over 500 students packed the hall, listening to suggestions and ideas on how students can start innovating to solve problems in their communities and lives.
This presentation gives an overview of how social networks are used in companies and what are the risks associated with them. Some actions points are proposed to mitigate those risks.
discuss about System system analysis, system design, system analyst's role, Development of System through analysis, SDLC, Case Tools of SAD, Implementation, etc.
This presentation gives an overview of how social networks are used in companies and what are the risks associated with them. Some actions points are proposed to mitigate those risks.
discuss about System system analysis, system design, system analyst's role, Development of System through analysis, SDLC, Case Tools of SAD, Implementation, etc.
Slides from the workshop presented by Margaret Hamilton and Joan Richardson at the Australian Technology Network conference in Sydney in November 2010.
From the ALTC-funded project "Web 2.0 Authoring Tools in Higher Education: New Directions for Assessment and Academic Integrity"
Communication Skills
During this course participants will be introduced to ways of understanding and thinking that will help them define effective communication and the most effective way to deal with others . Help them identify obstacles to effective communication and how to overcome such obstacles. Participants will learn how to practice using verbal and nonverbal language, and create an effectively communicable working environment.
CDM model
What after purchase
Consumer dissonance factors
Parameters of satisfaction of a customer
Post Purchase Dissonance
Dissonance consequences
KFC
Zomato
Volkswagen
Covid Warriors and Vaccination
Pepsodent toothpaste
Ana Ivanovic
Rolex
Churn
basic model of CDM
CDM for different kind of products
Why we make decision
FMCG vs Durables
CDM for new products
Use of celebrity to influence CDM
TYPES of CDM
Types of Information sought
Brand set and CDM
Branding and Choice Set
Strategies for applying CDM
Outlet Vs Retail
Dimensions responsible
Apple Vs Google
Outlet selection criteria
Shopping orientations and kind of shoppers
Perceived risk and kind of store choice
Differentiators and criteria for choice of outlet
Brand Identity and personality Example to start
Components of personality
Marketing and personality of product and brand
Ads, fads and consumer culture
Women and marketing
Surrogate use of gender to exemplify personality in marketing
Mechanical Bride
Ivory Soap,Great Snow, radio corporation of america
Types of self concept
Dimensions of Consumer Decision Making
NeuroMarketing
Model of consumer Decision Making
Category wise , impulsive, passive ,CDM
FMCG vs Durable
Use of celebrity in CDM
Types of CDM
Strategies of applying CDM
Curious marketer
Tip of the Iceberg
Attitude and Branding Strategies
Electroshock therapy
Central or peripheral route to attitude formation
Linkages or components of attitude
Tesla, Patanjali, Al Gore, Vikrant motorcycles
Harley
Cadbury
Patanjali
Tata
Reliance
Kingfisher
Tesla
Alan musk
Mark Zuckerberg
Vladimir Putin
Obama
Singapore
Silicon valley
South Africa
Australia
Role of belief in Attitude formation Raymond and Surf Excel brand
Multi components in Attitude
LG, Lifebuoy, Jaguar, Charms,Naukri.com,Foster's
Elaboration Likelihood Model (ELM)
Men in Historic Times in society and market
Lifebuoy, Colgate
Changing times to Brainy Men
Center fresh, Kiwi Shoe polish
1970s and 1980s
Men of Class
After 1991
Millennials
Covid 19 and Now
Attention, its span and disturbances in Consumer Behavior
OOH , how they seek attention of Consumer
Innovative ways to create and hold attention of consumer
Interactive, 3D and new medium of communications
Creative solutions for retention of attention
GESTALT principles in marketing
Absolute Threshold and Just Noticeable Difference concepts
Information processing Model
Sense, Memory and Learning
Positive /Negative reinforcements for marketer
Apple. IndusInd, Cadbury, Amul , Maggi, Dabur, etc examples
Concept of Innovation
Diffusion of Innovation curve
Categories of Consumer in market of innovation and product
The Chasm
Diffusion of Innovation by Rogers
VirginGalactic and Apple as Innovators and their product and service adoption in market
Kinds of reference Groups in Consumer Behavior influence
Aspirational,Associative and Dissociative Reference groups which influence our purchases and behavior
Celebrity as influencer in market and its dimensions
Culture
Concept of Culture
3 B Framework
Implications on Consumer behavior
Parameters of Cultural boundaries
Values and Consumer Behavior
Demographics and its impact on Marketing
Language as an barrier for Consumer Behavior
Non Verbal communication as a tool of understanding pulse of marketing
Model of Consumer Behavior
Influencers on Consumer Behavior
Applications of consumer Behavior
Examples of marketing Strategy
Nature of Consumer Behavior
1. Punjab College of Technical Education Ludhiana
COURSE - PLAN
Name of Teachers:Mme Simran R. Kaur and William Muffee Subject Name: Communication Skills
Subject Code: BC- 105 Assignments: 4+e-assignment
Total Lectures: 52 Tests: 4
Presentations: 20 Activities: 3
Lecture Course Contents Assignment Test Activity
No.
1 General introduction – Syllabus,
assignments, tests and class
presentation
2 Business communication – Definition
and meaning, importance, frequency
3 A model of Communication process –
Encoding and decoding
4 Forms of Organisational communication
–Internal and External, Formal and
Informal
5 Medium of communication – Oral
communication, written communication
6 The Communication environment – sign
detection, sensory limitations selective
perception
7 The communication process – Reception Assignment -
of signals – use of the Brain and the 1
role of filters
8 The Symbolising stage, observing and
the act of encoding
9 Fundamental truths about
communication
10 Test
-1
11 Barriers of communication
12 Barriers of communication cont’d
13 Activity 1
Essential of effective communication –
the 7Cs of communication
14 The importance of Non-verbal
communication (N.V.C)
15 Writing Internal memos, fax, e-mail and
intercom
16 Writing external letters – Sales letters
17 Designing and writing C.V
18 Writing job applications
19 Preparation for Interviews – the
interviewer
20 Preparation for Interviews – the Assignment -
interviewee 2
21 Activity 2
22 Paragraph writing - 1
2. 23 Test -
2
24 Paragraph writing - 2
25 Grammar – contextual usage of word
26 Grammar - Spelling
27 Drafting of Advertisements
28 Drafting of Notice
29 Activity
30 Developing Learning Skills
31 Developing Learn Reading Skills
32 Developing writing Skills Assignment -
3
33 Developing listening Skills - 1
34 Developing listening Skills - 2
35 Test -
3
36 Group Discussion - 1
37 Group Discussion - 2
38 Extempore practice - 1 Assignment -
4
39 Extempore practice - 2
40 Test -
4
41 Activity 3
42 Revision
43 Revision
44 Revision
45 Revision
46 Revision
47 Revision
48 Revision
49 Revision
50 Viva
51 Revision
52 Revision
Objective: The main objective of this course is to enable the students to be able to present
themselves properly in public, during any presentations and/or interviews
Assignments:
The students must do these assignments and submit for marking. The assignments form
part of the students’ continuous assessment.
1 Carefully examine the problems of cultural and language differences in a company
environment
2 Explain the Technology of Business Communication
3 Explain the requirements and procedures of reporting in a Company Environment
4 Identify any problem in your college and write a letter to the administration pointing out the
problem
5 An e-assignment shall be forwarded to the students during the second week of the course
3. Presentation topics for BCA 1A
1. An Organisation’s Communication Network
2. The usefulness of current Communication devices
3. The difference between internal and external communication
4. Barriers to Communication
5. Forms of Written communication
6. Internal Reporting
7. Information Technology
8. Forms of Verbal Communication
9. Business Ethics
10. Effective Training and Staff development
11. Effective Presentation skills
12. The role of careful negotiation in management success
13. Salesmanship and customer relation
14. Communication and effective labour management
15. The inter-relationship between transportation and communication
16. The importance of the 7Cs of communication
17. The relationship between information and data
18. The concept of Information warfare
19. The relationship between body language , gestures and formal communication
20. The effective use of the library
Activity:. Discussion of current newspaper articles (in
addition to other exercises)
Internal Break Up:
Total Marks: 40
Marks
Presentation 5
Test 1+1 10
Assignment 5
Attendance 5
MSE 15
Total 40
References:
1. Lesikar R.V Petit J.D, Business Communication, All India Traveler Bookseller
2. Varinder Kumar and Bodh Raj, Business Communication
3. See the PTU recommended list for Business Communication