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Impact of Perception on Marketing
The document discusses how perception is an approximation of reality, influenced by various factors. It mentions the importance of interpretation in making sense of stimuli. A specific reference to purchasing a car implies a connection between perception and consumer behavior.
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Impact of Perception on Marketing
- 1. Our perception isan approximation of reality
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- 13. However if Ihave to purchase a CAAAARRRRRRR
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- 18. Interpretation involves makingsense out of the stimulus