Attention, its span and disturbances in Consumer Behavior OOH , how they seek attention of Consumer Innovative ways to create and hold attention of consumer Interactive, 3D and new medium of communications Creative solutions for retention of attention GESTALT principles in marketing Absolute Threshold and Just Noticeable Difference concepts Information processing Model Sense, Memory and Learning Positive /Negative reinforcements for marketer Apple. IndusInd, Cadbury, Amul , Maggi, Dabur, etc examples

1. Consumer Behavior and
Individual factors

2. https://www.youtube.com/watch?v=xNWWBEXXtLE

3. Learn how following effects and apply in CB

4. Attention

5. Attention

6. Billboard

11. 3 D panels
https://www.youtube.com/watch?v=pbg5XnIm0vA

18. https://www.youtube.com/watch?v=-
zNWP4lzrJQ
Blood donation

19. Interactive
https://www.youtube.com/watch?v=XQxcHd84vUU

20. Just like that
• https://www.youtube.com/watch?v=tDf-yF9RjRk
• Floating sculptures

22. Figure and Ground

23. https://www.youtube.com/watch?v=XsXHlZTw050

25. Negative Space

37. Absolute Threshhold

39. Mars bar (Peanut Free) made of delicious chocolate malt
nougat with a layer of caramel and covered with milk
chocolate. Manufactured in a peanut-free plant is ideal
for people with allergies but maintaining its great flavor.
This bar produced in Canada is one of the few free of
peanuts in North America.

40. Just Noticeable Difference

48. Learning

49. Many people will avoid foods that they consumed
shortly before becoming ill.

52. https://www.youtube.com/watch?v=7A5-eRfDQ0M
https://www.youtube.com/watch?v=ckqvG0Rj35I
https://www.youtube.com/watch?v=G9TdA8d5aaU

53. https://www.youtube.com/watch?v=OSKnF_fJuNo
https://www.youtube.com/watch?v=BACC24-FnMU
https://www.youtube.com/watch?v=2HnFjdhlLB4

54. https://www.youtube.com/watch?v=Apnvkjz4co0

55. Positive reinforcement, an individual does something and
is rewarded. He or she is then more likely to repeat the
behavior.
For example, you eat a candy bar (behavior), it tastes
good (consequence), and you are thus more likely to eat a
similar candy bar in the future (behavioral change).
https://www.youtube.com/watch?v=e7JATezA1nY

56. Punishment is the opposite. You eat what looks like a
piece of candy (behavior), only to discover that it is a
piece of soap with a foul taste (consequences), and
subsequently you are less likely to eat anything that
looks remotely like that thing ever again (changed
behavior).

57. It should be noted that negative reinforcement is very
different from punishment.

58. https://www.youtube.com/watch?v=qOcnLeOv6TM

59. https://www.youtube.com/watch?v=ep5-bwrtKY4
https://www.youtube.com/watch?v=2f_r62GVSKI

60. Several factors influence the effectiveness of operant learning. In general, the closer
in time the consequences are to the behavior, the more effective the learning.
Electric utilities would be more likely to influence consumers to use less electricity at
peak hours if the consumers actually had to pay when they used electricity (e.g.,
through a coin-slot) rather than at the end of the month.

63. https://www.youtube.com/watch?v=m8XBkwLPgLQ
Summary and must watch
https://www.youtube.com/watch?v=jeQ7C4JLpug
https://www.youtube.com/watch?v=AN-41JjIPEg