Prime Minister Yousuf Raza Gilani appeared before Pakistan's Supreme Court to face contempt charges for failing to pursue corruption cases against President Asif Ali Zardari. The court adjourned the hearing until February 1st, giving Gilani a brief reprieve. At the hearing, Gilani sought a month's time to respond but was given two weeks. He told the court he had the utmost respect for the judiciary and would not commit contempt. The court asked Gilani to reconsider the legal advice he was given, as he did not need a month to gather necessary records. Gilani displayed confidence in his demeanor and was supported by top government leaders at the hearing.
CDM model
What after purchase
Consumer dissonance factors
Parameters of satisfaction of a customer
Post Purchase Dissonance
Dissonance consequences
KFC
Zomato
Volkswagen
Covid Warriors and Vaccination
Pepsodent toothpaste
Ana Ivanovic
Rolex
Churn
basic model of CDM
CDM for different kind of products
Why we make decision
FMCG vs Durables
CDM for new products
Use of celebrity to influence CDM
TYPES of CDM
Types of Information sought
Brand set and CDM
Branding and Choice Set
Strategies for applying CDM
Outlet Vs Retail
Dimensions responsible
Apple Vs Google
Outlet selection criteria
Shopping orientations and kind of shoppers
Perceived risk and kind of store choice
Differentiators and criteria for choice of outlet
Brand Identity and personality Example to start
Components of personality
Marketing and personality of product and brand
Ads, fads and consumer culture
Women and marketing
Surrogate use of gender to exemplify personality in marketing
Mechanical Bride
Ivory Soap,Great Snow, radio corporation of america
Types of self concept
Dimensions of Consumer Decision Making
NeuroMarketing
Model of consumer Decision Making
Category wise , impulsive, passive ,CDM
FMCG vs Durable
Use of celebrity in CDM
Types of CDM
Strategies of applying CDM
Curious marketer
Tip of the Iceberg
Attitude and Branding Strategies
Electroshock therapy
Central or peripheral route to attitude formation
Linkages or components of attitude
Tesla, Patanjali, Al Gore, Vikrant motorcycles
Harley
Cadbury
Patanjali
Tata
Reliance
Kingfisher
Tesla
Alan musk
Mark Zuckerberg
Vladimir Putin
Obama
Singapore
Silicon valley
South Africa
Australia
Role of belief in Attitude formation Raymond and Surf Excel brand
Multi components in Attitude
LG, Lifebuoy, Jaguar, Charms,Naukri.com,Foster's
Elaboration Likelihood Model (ELM)
Men in Historic Times in society and market
Lifebuoy, Colgate
Changing times to Brainy Men
Center fresh, Kiwi Shoe polish
1970s and 1980s
Men of Class
After 1991
Millennials
Covid 19 and Now
Attention, its span and disturbances in Consumer Behavior
OOH , how they seek attention of Consumer
Innovative ways to create and hold attention of consumer
Interactive, 3D and new medium of communications
Creative solutions for retention of attention
GESTALT principles in marketing
Absolute Threshold and Just Noticeable Difference concepts
Information processing Model
Sense, Memory and Learning
Positive /Negative reinforcements for marketer
Apple. IndusInd, Cadbury, Amul , Maggi, Dabur, etc examples
Concept of Innovation
Diffusion of Innovation curve
Categories of Consumer in market of innovation and product
The Chasm
Diffusion of Innovation by Rogers
VirginGalactic and Apple as Innovators and their product and service adoption in market
Kinds of reference Groups in Consumer Behavior influence
Aspirational,Associative and Dissociative Reference groups which influence our purchases and behavior
Celebrity as influencer in market and its dimensions
Culture
Concept of Culture
3 B Framework
Implications on Consumer behavior
Parameters of Cultural boundaries
Values and Consumer Behavior
Demographics and its impact on Marketing
Language as an barrier for Consumer Behavior
Non Verbal communication as a tool of understanding pulse of marketing
Model of Consumer Behavior
Influencers on Consumer Behavior
Applications of consumer Behavior
Examples of marketing Strategy
Nature of Consumer Behavior
CDM model
What after purchase
Consumer dissonance factors
Parameters of satisfaction of a customer
Post Purchase Dissonance
Dissonance consequences
KFC
Zomato
Volkswagen
Covid Warriors and Vaccination
Pepsodent toothpaste
Ana Ivanovic
Rolex
Churn
basic model of CDM
CDM for different kind of products
Why we make decision
FMCG vs Durables
CDM for new products
Use of celebrity to influence CDM
TYPES of CDM
Types of Information sought
Brand set and CDM
Branding and Choice Set
Strategies for applying CDM
Outlet Vs Retail
Dimensions responsible
Apple Vs Google
Outlet selection criteria
Shopping orientations and kind of shoppers
Perceived risk and kind of store choice
Differentiators and criteria for choice of outlet
Brand Identity and personality Example to start
Components of personality
Marketing and personality of product and brand
Ads, fads and consumer culture
Women and marketing
Surrogate use of gender to exemplify personality in marketing
Mechanical Bride
Ivory Soap,Great Snow, radio corporation of america
Types of self concept
Dimensions of Consumer Decision Making
NeuroMarketing
Model of consumer Decision Making
Category wise , impulsive, passive ,CDM
FMCG vs Durable
Use of celebrity in CDM
Types of CDM
Strategies of applying CDM
Curious marketer
Tip of the Iceberg
Attitude and Branding Strategies
Electroshock therapy
Central or peripheral route to attitude formation
Linkages or components of attitude
Tesla, Patanjali, Al Gore, Vikrant motorcycles
Harley
Cadbury
Patanjali
Tata
Reliance
Kingfisher
Tesla
Alan musk
Mark Zuckerberg
Vladimir Putin
Obama
Singapore
Silicon valley
South Africa
Australia
Role of belief in Attitude formation Raymond and Surf Excel brand
Multi components in Attitude
LG, Lifebuoy, Jaguar, Charms,Naukri.com,Foster's
Elaboration Likelihood Model (ELM)
Men in Historic Times in society and market
Lifebuoy, Colgate
Changing times to Brainy Men
Center fresh, Kiwi Shoe polish
1970s and 1980s
Men of Class
After 1991
Millennials
Covid 19 and Now
Attention, its span and disturbances in Consumer Behavior
OOH , how they seek attention of Consumer
Innovative ways to create and hold attention of consumer
Interactive, 3D and new medium of communications
Creative solutions for retention of attention
GESTALT principles in marketing
Absolute Threshold and Just Noticeable Difference concepts
Information processing Model
Sense, Memory and Learning
Positive /Negative reinforcements for marketer
Apple. IndusInd, Cadbury, Amul , Maggi, Dabur, etc examples
Concept of Innovation
Diffusion of Innovation curve
Categories of Consumer in market of innovation and product
The Chasm
Diffusion of Innovation by Rogers
VirginGalactic and Apple as Innovators and their product and service adoption in market
Kinds of reference Groups in Consumer Behavior influence
Aspirational,Associative and Dissociative Reference groups which influence our purchases and behavior
Celebrity as influencer in market and its dimensions
Culture
Concept of Culture
3 B Framework
Implications on Consumer behavior
Parameters of Cultural boundaries
Values and Consumer Behavior
Demographics and its impact on Marketing
Language as an barrier for Consumer Behavior
Non Verbal communication as a tool of understanding pulse of marketing
Model of Consumer Behavior
Influencers on Consumer Behavior
Applications of consumer Behavior
Examples of marketing Strategy
Nature of Consumer Behavior
Meaning of Yousuf Gilani's presence in SC of Pakistan
1. Top five highlights of Pak PM Yousuf Raza
Gilani's day in court
Pakistan's Supreme Court on Thursday gave a brief respite to Prime Minister Yousuf Raza
Gilani when it adjourned the hearing to February 1. The prime minister, who appeared before the
justices, in person, is facing contempt charges for failing to pursue corruption cases against
President Asif Ali Zardari.
Here are the highlights of what happened in court.
1. Reprieve for Gilani: Pakistan's Prime Minister Yousuf Raza Gilani came out of
the Supreme Court smiling today. The court has given his government time till February 1 to
respond to it on the issue of re-opening of graft cases against President Asif Ali Zardari.
2. Gilani seeks time: Prime Minister Gilani appeared in Pakistan's Supreme Court
today to answer a contempt notice. He sought a month's time to respond but got a two week
repreive from the court. it has exempted the PM from appearing in court at the next hearing.
3. Gilani's statement in Court: The Pakistan Prime Minister told
the court that he had the highest respect for the judiciary and that he could not think of
committing contempt of court. He invoked Zulfiqar Ali Bhutto, the founder of the Pakistan
People's Party and said even Mr Bhutto had been tried in court. This is the third occasion that a
Pakistani premier has been issued contempt notice by the Supreme Court. The other premiers
who faced similar action by the court were Zulfiqar Ali Bhutto and Nawaz Sharif. Mr Gilani's
lawyer Aitzaz Ahsan told the court that Presidents around the world enjoy immunity and the
"Pakistani constitution gives immunity to our President."
2. 4. Judge asks Gilani to reconsider legal advise:
Before it adjourned , the court asked the government why it had been silent on the issue for two
years. The court also observed that Mr Gilani could in fact gather records and documents that he
needed in two days and did not need a month
5. Gilani's show of strength: The Prime Minister had a big, confident
smile he made a point to drive up himself to court in a convoy of cars and ringed by a three-tier
security. He waved to the crowds gathered and then bounded up 30 odd steps to reach Court
number 4 for the hearing. Helicopters hovered above, and present in court were top leaders
including Foreign Minister Hina Rabbani Khar, Interior Minister Rehman Malik, Asfandyar
Wali Khan of the Awami National Party, Chaudhry Shujaat Hussain of the PML-Q and Punjab
Governor Latif Khosa.